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                                                                    EXHIBIT 10.2

                              EMPLOYMENT AGREEMENT

         THIS AGREEMENT made as of the 28th day of July, 1999, by and among
ValueVision International, Inc., a Minnesota corporation ("Employer") and Stuart
Goldfarb ("Employee").

                                   WITNESSETH:

         WHEREAS, Employer desires to obtain the services of Employee and
Employee desires to be employed by Employer as an employee on the terms and
conditions set forth below;

         NOW, THEREFORE, in consideration of the premises and mutual promises
contained in this Agreement, the parties hereto agree as follows:

1.       EMPLOYMENT.  Employer agrees to employ Employee and Employee agrees to
         be employed by Employer on the terms and conditions set forth in this
         Agreement.

2.       TERM. The term of Employee's employment hereunder shall commence on
         the date of this Agreement and shall continue on a full-time basis for
         a period of three (3) years (such period, the "Term"), unless earlier
         terminated as hereinafter provided. The "Employment Period" for
         purposes of this Agreement shall be the period beginning on the date
         hereof and ending at the time Employee shall cease to act as an
         employee of Employer.

         3. DUTIES. Employee shall serve as the Vice Chairman of Employer,
         responsible for New Business and Programming Development, Internet
         Commerce and Cable Affiliations. Employee shall continue to be
         nominated by the Board to serve as a member of the Board of Directors
         of Employer (the "Board") during the Term, which nomination shall be
         subject to approval by the shareholders of Employer at its annual
         meetings of shareholders held subsequent to the date hereof, provided
         that if Employee's employment with Employer is earlier terminated,
         Employee shall immediately resign from the Board upon request by
         Employer. Employee shall report to the Chief Executive Officer of the
         Employer (the "CEO") and shall perform the duties as assigned by the
         CEO and Board from time to time and shall faithfully and to the best of
         his ability perform such reasonable duties and services of an active,
         executive, administrative and managerial nature as shall be specified
         and designated, from time to time, by the CEO and the Board. Employee
         agrees to devote his full time and skills to such employment while he
         is so employed (spending approximately 4.5 days each week in Employer's
         corporate headquarters or traveling on Employer's business), subject to
         a vacation allowance of not less than three (3) weeks during each year
         of the Term, or such additional vacation allowance as may be granted to
         other senior executives of Employer.



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         4. COMPENSATION. During the Employment Period, Employee's compensation
         for the services performed under this Agreement shall be as follows:

         a.   Base Salary. Employee shall receive a base salary of at least Four
         Hundred Fifty Thousand and No/100 Dollars ($450,000.00) per year for
         the for the first year of the Term, Five Hundred Thousand and No/100
         Dollars ($500,000.00) per year for the second year of the Term, and
         Five Hundred Fifty Thousand and No/100 Dollars ($550,000.00) per year
         for the last year of the Term (the "Base Salary").

         b.   Bonus Salary. Employee shall receive bonus salary ("Bonus
         Salary") within 90 days after each of Employers's fiscal years during
         the term of this Agreement of up to $200,000 based on the following
         calculation: $50,000 if ValueVision obtains an operating profit equal
         to at least 1% of net sales, an additional $50,000 if ValueVision
         obtains a net operating profit of at least 2% of net sales, an
         additional $50,000 if ValueVision obtains a net operating profit of at
         least 3% of net sales, and an additional $50,000 if ValueVision obtains
         a net operating profit of at least 4% of net sales, unless prior to
         such date, Employee's employment shall be terminated pursuant to
         Sections 6.c. or 6.d. hereof. No Bonus Salary shall be payable if
         ValueVision's net operating profit is less than 1% of net sales.

         c.   Apartment and Automobile. Employer shall provide Employee with an
         automobile and apartment to use in Minnesota during the Term
         ("Apartment and Auto Allowance").

         d.   Stock Options. As of the date hereof, Employer shall grant
         to Employee, employee stock options to purchase an aggregate of 550,000
         shares of the common stock, par value $.01 per share (the "Common
         Stock") of Employer (collectively, the "Options"). The Options shall be
         granted under an option agreement between Employer and Employee dated
         as of the date hereof, which option agreement shall be on terms
         consistent with the terms of this Agreement. The Options shall vest
         one-third upon issuance, one-third on the first anniversary of their
         date of grant and one-third on the second anniversary of their date of
         grant. The Options shall have a per share exercise price equal to the
         closing price of one share of common stock of Employer as of the date
         immediately preceeding the date of grant. All such Options shall
         automatically vest upon a termination of this Agreement prior to the
         end of the Term (unless pursuant to Sections 6.c or 6.d.) or upon a
         Change of Control.


         5. OTHER BENEFITS DURING THE EMPLOYMENT PERIOD. During the Employment
         Period, Employer shall provide Employee with the following benefits:

         a.   Employee shall receive all benefits made available to executive
         officers of Employer, from time to time, at its discretion
         ("Benefits"). It is understood and agreed that Employer may terminate
         such Benefits or change any benefit programs at its sole discretion, as
         they are not contractual for the term hereof.

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         b.   Employer shall reimburse Employee for all reasonable and necessary
         out-of-pocket business expenses incurred during the regular performance
         of services for Employer, including, but not limited to, entertainment
         and related expenses so long as Employer has received proper
         documentation of such expenses from Employee.

         c.   Employer shall furnish Employee with such working facilities and
         other services as are suitable to Employee's position with Employer and
         adequate to the performance of his duties under this Agreement.

6.       TERMINATION OF EMPLOYMENT.

         a.   Death. In the event of Employee's death, the Employment Period
         shall terminate and Employee shall cease to receive Base Salary, Bonus
         Salary, Apartment and Auto Allowance, and Benefits as of the date on
         which his death occurs.

         b.   Disability. If Employee becomes disabled such that Employee cannot
         perform the essential functions of his job, and the disability shall
         have continued for a period of more than one hundred twenty (120)
         consecutive days, then Employer may, in its sole discretion, terminate
         the Employment Period, provided that a physician to be selected by
         Employer, subject to the reasonable satisfaction of Employee, shall
         have determined the existence of such disability. Upon the date of such
         termination, Employee shall then cease to receive Base Salary, Bonus
         Salary, Apartment and Auto Allowance, and all other Benefits, on the
         date this Agreement is so terminated; provided however, Employee shall
         then be entitled to such disability, medical, life insurance, and other
         benefits as may be provided generally for disabled employees of
         Employer when payments and benefits hereunder ceases.

         c.   Voluntary Termination. In the event that Employee voluntarily
         terminates his employment other than pursuant to Section 6.e, the
         Employment Period shall terminate and Employee shall cease to receive
         Base Salary, Bonus Salary, Apartment and Auto Allowance, and all other
         Benefits as of the date of such termination. Employee shall be entitled
         to receive any payments or Benefits provided herein that have accrued
         (but have not been paid) prior to the date of such termination (but no
         unvested Options shall accelerate as a result of such termination).

         d.   Termination With Cause. Employer shall be entitled to terminate
         the Employment Period and Employee's employment hereunder for Cause
         (as defined below), and in the event that Employer elects to do so,
         Employee shall cease to receive Base Salary, Bonus Salary, Apartment
         and Auto Allowance, and Benefits as of the date of such termination
         specified by Employer. For purposes of this Agreement, "Cause" shall
         mean: (i) a material improper act or act of fraud which results in or
         is intended to result in Employee's personal enrichment at the direct
         expense of Employer, including without limitation, theft or
         embezzlement from Employer; (ii) material violation by Employee of any
         material policy, regulation or practice or Employer; (iii) conviction
         of a felony; or (iv) habitual intoxication, drug use or chemical
         substance abuse by any intoxicating or chemical substance.
         Notwithstanding the forgoing, Employee shall not

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         be deemed to have been terminated for Cause unless and until (A)
         Employee has received thirty (30) days' prior written notice (a
         "Dismissal Notice") of such termination and (B) if such "Cause" event
         is capable of being cured, Employee has not cured such "Cause" event
         within ten (10) days following delivery of such notice. In the event
         Employee does not dispute such determination within thirty (30) days
         after receipt of the Dismissal Notice, Employee shall not have the
         remedies provided pursuant to Section 6.g. of this Agreement. Employee
         shall be entitled to receive any payments or Benefits provided herein
         that have accrued (but have not been paid) prior to the date of such
         termination (but no unvested Options shall accelerate as a result of
         such termination).

         e.   By Employee for Employer Cause. Employee may terminate the
         Employment Period upon thirty (30) days written notice to Employer (the
         "Employee Notice") upon the occurrences without Employee's express
         written consent, of any one or more of the following events, provided,
         however, that Employee shall not have the right to terminate the
         Employment Period if Employer is able to cure such event within thirty
         (30) days (ten (10) days with regard to Subsection (ii) hereof)
         following delivery of such notice:

              (i)    Employer substantially diminishes Employee's duties such
         that they are no longer of an executive nature as contemplated by
         Section 3 hereof or

              (ii)   Employer materially breaches its obligations to pay
         Employee as provided for herein and such failure to pay is not a result
         of a good faith dispute between Employer and Employee.

              (iii)  Any purported termination of this Agreement by Employer
         not effected in accordance with the provisions set forth herein,
         provided that Employee has delivered thirty (30) days' prior written
         notice of such termination and Employer has not cured such event within
         thirty (30) days following delivery of such notice by Employee.

         In the event of a termination of Employee's employment with Employer
         under this Section 6.e, Employee shall be entitled to receive the
         payments and Benefits as set forth in Section 6.g.

         f.   Termination After Change of Control. If Employee is terminated by
         Employer without Cause after the consummation of a transaction
         constituting a Change of Control, Employee shall receive a payment in
         an amount equal to Base Salary and Bonus Salary (based upon the last
         paid Bonus Salary received or accrued for in the previous year, if any,
         and pro rated for the number of remaining months until the end of the
         Term) which would otherwise be payable until the end of the Term. Any
         payments made by Employer to Employee under this Section 6.f shall be
         paid on a pro rata basis over the Non-Competition Period (as defined
         below). In addition, during the 30 day period immediately following the
         six month

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         anniversary of the consummation of a transaction constituting a Change
         of Control, Employee may terminate this Agreement for any reason by
         providing written notice to Employer and receive the benefits provided
         in the immediately preceding sentence, provided that any such
         termination by Employee under this Section 6.f shall not also be deemed
         to be a termination by Employee under Section 6.c. In the event that
         Employee's employment with Employer is terminated by either Employer or
         Employee pursuant to this Section 6.f, Employee shall be entitled to
         any payments or Benefits provided in this Agreement that have accrued
         (but have not been paid) prior to the date of such termination,
         provided that any acceleration of any unvested Options shall be in
         accordance with the provisions of Section 4.d).

         g.   Other Termination. Employer reserves the right to terminate the
         Employment Period and Employee's employment hereunder at any time (and
         without Cause), in its sole and absolute discretion. If Employer
         terminates the Employment Period under this Section 6.g or if Employee
         terminates this Agreement pursuant to Section 6.e. above, Employer
         shall immediately pay Employee in a lump sum payment an amount equal to
         Base Salary which would otherwise be payable until the end of the Term
         (the "Severance Payment"), provided that if such remaining Term exceeds
         12 months, the Severance Payment attributable to the last twelve months
         of the Term shall not be included in the lump sum payment and instead
         shall be paid over the Noncompetition Period (as defined below) on a
         pro rata basis in accordance with Employer's normal payment schedule
         for its executive employees. In addition, Employer shall continue to
         provide Employee with Benefits until the end of the Term. Employee
         shall be entitled to receive any payments or Benefits provided herein
         that have accrued (but have not been paid) prior to the date of such
         termination (including the acceleration of any unvested Options
         pursuant to Section 4.d).

         h.   Arbitration. In the event that Employee disputes a determination
         that Cause exists for terminating his employment pursuant to Section
         6.d. of this Agreement, or Employer disputes the determination that
         Cause exists for Employee's termination of his employment pursuant to
         Section 6.e of this Agreement, either such disputing party may, in
         accordance with the Rules of the American Arbitration Association
         ("AAA"), and within 30 days of receiving a Dismissal Notice or Employee
         Notice, as applicable, file a petition with the AAA in any city in
         which Employer's corporate executive offices are located for
         arbitration of the dispute, the costs thereof (including legal fees and
         expenses) to be shared equally by Employer and Employee unless an order
         of the AAA provides otherwise. Such proceeding shall also determine all
         other items then in dispute between the parties relating to this
         Agreement, except with respect to enforcement of the agreements
         contained in Sections 7 and 9 if either party seeks injunctive relief,
         and the parties covenant and agree that the decision of the AAA shall
         be final and binding and hereby waive their rights to appeal thereof.


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7.       CONFIDENTIAL INFORMATION. Employee acknowledges that the
         confidential information and data obtained by him during the course of
         his performance under this Agreement concerning the business or affairs
         of Employer, or any entity related thereto, are the property of
         Employer and will be confidential to Employer. Such confidential
         information may include, but is not limited to, specifications,
         designs, and processes, product formulae, manufacturing, distributing,
         marketing or selling processes, systems, procedures, plans, know-how,
         services or material, trade secrets, devices (whether or not patented
         or patentable), customer or supplier lists, price lists, financial
         information including, without limitation, costs of materials,
         manufacturing processes and distribution costs, business plans,
         prospects or opportunities, and software and development or research
         work, but does not include Employee's general business or direct
         marketing knowledge (the "Confidential Information"). All the
         Confidential Information shall remain the property of Employer and
         Employee agrees that he will not disclose to any unauthorized persons
         or use for his own account or for the benefit of any third party any of
         the Confidential Information without Employer's written consent.
         Employee agrees to deliver to Employer at the termination of this
         employment, all memoranda, notes, plans, records, reports, video and
         audio tapes and any and all other documentation (and copies thereof)
         relating to the business of Employer, or any entity related thereto,
         which he may then possess or have under his direct or indirect control.
         Notwithstanding any provision herein to the contrary, the Confidential
         Information shall specifically exclude information which is publicly
         available to Employee and others by proper means, readily ascertainable
         from public sources known to Employee at the time the information was
         disclosed or which is rightfully obtained from a third party,
         information required to be disclosed by law provided Employee provides
         notice to Employer to seek a protective order, or information disclosed
         by Employee to his attorney regarding litigation with Employer.

8.       INVENTIONS AND PATENTS. Employee agrees that all inventions,
         innovations or improvements in the method of conducting Employer's
         business or otherwise related to Employer's business (including new
         contributions, improvements, ideas and discoveries, whether patentable
         or not) conceived or made by him during the Employment Period belong to
         Employer. Employee will promptly disclose such inventions, innovations
         and improvements to Employer and perform all actions reasonably
         requested by Employer to establish and confirm such ownership.

9.       NONCOMPETE AND RELATED AGREEMENTS.

         a.   Employee agrees that during the Noncompetition Period, he will
         not: (i) directly or indirectly own, manage, control, participate in,
         lend his name to, act as consultant or advisor to or render services
         (alone or in association with any other person, firm, corporation or
         other business organization) for any other person or

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         entity engaged in (a) the television home shopping business, (b) any
         mail order or internet business that directly competes with Employer or
         any of its affiliates by selling merchandise primarily of the type
         offered in and using a similar theme as any of Employer's or its
         affiliates' catalogs or internet businesses during the term of this
         Agreement or (c) any business which Employer (upon authorization of its
         board of directors) has invested significant research and development
         funds or resources and contemplates entering into during the next
         twelve (12) months (the "Restricted Business"), in any country that
         Employer or any of its affiliates operates during the term of this
         Agreement (the "Restricted Area"); (ii) have any interest directly or
         indirectly in any business engaged in the Restricted Business in the
         Restricted Area other than Employer (provided that nothing herein will
         prevent Employee from owning in the aggregate not more than one percent
         (1%) of the outstanding stock of any class of a corporation engaged in
         the Restricted Business in the Restricted Area which is publicly
         traded, so long as Employee has no participation in the management or
         conduct of business of such corporation), (iii) induce or attempt to
         induce any employee of Employer or any entity related to Employer to
         leave his, her or their employ, or in any other way interfere with the
         relationship between Employer or any entity related to Employer and any
         other employee of Employer or any entity related to Employer, or (iv)
         induce or attempt to induce any customer, supplier, franchisee,
         licensee, other business relation of any affiliate of Employer or any
         entity related to Employer to cease doing business with Employer or any
         entity related to Employer, or in any way interfere with the
         relationship between any customer, franchisee or other business
         relation and Employer or any entity related to Employer, without the
         prior written consent of Employer. For purposes of this Agreement, the
         "Noncompetition Period" shall commence as of the date hereof and end on
         the last day of the period that is equal to twelve (12) months
         following the date on which Employee's employment is terminated under
         this Agreement for any reason.

         b.   If, at the time of enforcement of any provisions of this Section
         9, a court of competent jurisdiction holds that the restrictions
         stated herein are unreasonable under circumstances then existing, the
         parties hereto agree that the maximum period, scope or geographical
         area reasonable under such circumstances will be substituted for the
         stated period, scope or area.

         c.   Employee agrees that the covenants made in this Section 9 shall be
         construed as an agreement independent of any other provision of this
         Agreement and shall survive the termination of this Agreement.

    10.  TERMINATION OF EXISTING AGREEMENTS. This Agreement, effective as of
         the date hereof, supersedes and preempts any prior understandings,
         agreements or representations, written or oral, by or between Employee
         and Employer.


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    11.  SPECIFIC PERFORMANCE. Employee and Employer acknowledge that in the
         event of a breach of this Agreement by either party, money damages
         would be inadequate and the nonbreaching party would have no adequate
         remedy at law. Accordingly, in the event of any controversy concerning
         the rights or obligations under this Agreement, such rights or
         obligations shall be enforceable in a court of equity by a decree of
         specific performance. Such remedy, however, shall be cumulative and
         nonexclusive and shall be in addition to any other remedy to which the
         parties may be entitled.

    12.  SALE, CONSOLIDATION OR MERGER. In the event of a sale of the stock,
         or substantially all of the stock, of Employer or consolidation or
         merger of Employer with or into another corporation or entity, or the
         sale of substantially all of the operating assets of Employer to
         another corporation, entity or individual, Employer may assign its
         rights and obligations under this Agreement to its
         successor-in-interest and such successor-in-interest shall be deemed to
         have acquired all rights and assumed all obligations of Employer
         hereunder.

    13.  CHANGE OF CONTROL. For purposes of this Agreement, a "Change of
         Control" shall mean an event as a result of which: (i) any "person" (as
         such term is used in Sections 13(d) and 14(d) of the Securities and
         Exchange Act of 1934 (the "Exchange Act"), but excluding Snyder Capital
         Management, L.P.), is or becomes the "beneficial owner" (as defined in
         Rule 13d-3 under the Exchange Act, except that a person shall be deemed
         to have "beneficial ownership" of all securities that such person has a
         right to acquire, whether such right is exercisable immediately or only
         after the passage of time), directly or indirectly, of more than 20% of
         the total voting power of the voting stock of Employer (or their
         successors and assigns), provided, however, that in the case of General
         Electric Company, G.E. Capital Equity Investments, Inc., National
         Broadcasting Company, Inc., or any wholly-owned affiliate of any of the
         foregoing (the "GE Entities"), the threashold shall be 50% of the total
         voting power of the voting stock of Employer (or their successors and
         assigns), provided further, that for purposes of calculating beneficial
         ownership, the beneficial ownership of the GE Entities shall not be
         aggregated with any non-wholly owned affiliate of the GE Entitites, nor
         shall the beneficial ownership of any non-wholly owned affiliate of the
         GE Entities be aggregated with the GE Entities; (ii) Employer
         consolidates with, or merges with or into another corporation or sells,
         assigns, conveys, transfers, leases or otherwise disposes of all or
         substantially all of its assets to any person or any corporation
         consolidates with, or merges with or into, Employer, in any such event
         pursuant to a transaction in which the outstanding voting stock of
         Employer is changed into or exchanged for cash, securities or other
         property, other than any such transaction where (A) the outstanding
         voting stock of Employer is changed into or exchanged for (x) voting
         stock of the surviving or transferee corporation or (y) cash,
         securities (whether or not including voting stock) or other property,
         and (B) the holders of the voting

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         stock of Employer immediately prior to such transaction own, directly
         or indirectly, not less than 80% of the voting power of the voting
         stock of the surviving corporation immediately after such transaction;
         or (iii) during any period of two consecutive years, individuals who at
         the beginning of such period constituted the Board of Directors of
         Employer (together with any new directors whose election by such Board
         or whose nomination for election by the stockholders of Employer was
         approved by a vote of 66-2/3% of the directors then still in office who
         were either directors at the beginning of such period or whose election
         or nomination for election was previously so approved) cease for any
         reason to constitute a majority of the Board of Employer then in
         office, or (iv) Employer is liquidated or dissolved or adopts a plan of
         liquidation or (v) Gene McCaffery is no longer the CEO and Employee
         does not report to the Board.

    14.  NO OFFSET - NO MITIGATION. Employee shall not be required to
         mitigate damages under this Agreement by seeking other comparable
         employment. The amount of any payment or benefit provided for in this
         Agreement, including welfare benefits, shall not be reduced by any
         compensation or benefits earned by or provided to Employee as the
         result of employment by another employer.

    15.  WAIVER. The failure of either party to insist, in any one or more
         instances, upon performance of the terms or conditions of this
         Agreement shall not be construed as a waiver or relinquishment of any
         right granted hereunder or of the future performance of any such term,
         covenant or condition.

    16.  INDEMNIFICATION. Employee shall be entitled to indemnification to
         the fullest extent permitted under the laws of the State of Minnesota.

    17.  NOTICES. Any notice to be given hereunder shall be deemed
         sufficient if addressed in writing, and delivered by registered or
         certified mail or delivered personally: (i) in the case of Employer, to
         Employer's principal business office; and (ii) in the case of Employee,
         to his address appearing on the records of Employer, or to such other
         address as he may designate in writing to Employer.

    18.  SEVERABILITY. In the event that any provision shall be held to be
         invalid or unenforceable for any reason whatsoever, it is agreed such
         invalidity or unenforceability shall not affect any other provision of
         this Agreement and the remaining covenants, restrictions and provisions
         hereof shall remain in full force and effect and any court of competent
         jurisdiction may so modify the objectionable provisions as to make it
         valid, reasonable and enforceable.

    19.  AMENDMENT. This Agreement may be amended only by an agreement in
         writing signed by the parties hereto.


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    20.  BENEFIT. This Agreement shall be binding upon and inure to the
         benefit of and shall be enforceable by and against Employee's heirs,
         beneficiaries and legal representatives. It is agreed that the rights
         and obligations of Employee may not be delegated or assigned except as
         specifically set forth in this Agreement.

    21.  GOVERNING LAW. This Agreement shall be governed by and construed in
         accordance with the laws of Minnesota.


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         IN WITNESS WHEREOF, the parties hereto have executed or caused this
Agreement to be executed as of the day, month and year first above written.


EMPLOYER:                               VALUEVISION INTERNATIONAL, INC.


                                        /s/ Edwin Pohlmann
                                        ----------------------------------------
                                        Edwin Pohlmann, Executive Vice President




EMPLOYEE:                               /s/ Stuart Goldfarb
                                        ----------------------------------------
                                        Stuart Goldfarb










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