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                                                                    EXHIBIT 10.1


                              EMPLOYMENT AGREEMENT


         THIS AGREEMENT made as of the 19th day of October, 1999, by and between
ValueVision International, Inc., a Minnesota corporation (hereinafter referred
to as "Employer"), and Richard Barnes (hereinafter referred to as "Employee").

                                   WITNESSETH:

         WHEREAS, Employer desires to obtain the services of Employee and
Employee desires to be employed by Employer as an employee on the terms and
conditions set forth below;

         NOW, THEREFORE, in consideration of the premises and mutual promises
contained in this Agreement, the parties hereto agree as follows:

1.       Employment. Employer agrees to employ Employee and Employee agrees to
         be employed by Employer on the terms and conditions set forth in this
         Agreement.

2.       Term. The term of Employee's employment hereunder shall commence on the
         date hereof and shall continue on a full-time basis until the third
         anniversary of the date hereof (the "Term"). The "Employment Period"
         for purposes of this Agreement shall be the period beginning on the
         date hereof and ending at the time Employee shall cease to act as an
         employee of Employer.

3.       Duties. Employee shall serve as Senior Vice President Chief Financial
         Officer of Employer reporting to Employer's Chief Executive Officer and
         shall perform the duties as assigned by Employer, from time to time,
         and shall faithfully, and to the best of his ability, perform such
         reasonable duties and services of an active, executive, administrative
         and managerial nature as shall be specified and designated, from time
         to time, by Employer. Employee agrees to devote his full time and
         skills to such employment while he is so employed, subject to a
         vacation allowance of not less than four (4) weeks during each year of
         the Term, or such additional vacation allowance as may be granted in
         the sole discretion of Employer.

4.       Compensation. Employee's compensation for the services performed under
         this Agreement shall be as follows:

                   1. Base Salary. Employee shall receive a base salary of at
         least Two Hundred Forty Thousand and No/100 Dollars ($240,000.00) per
         year for the Term of this Agreement ("Base Salary"). A performance
         review will be conducted annually.

                   2. Bonus Salary. Employee shall receive bonus salary ("Bonus
         Salary") within 90 days after each of Employers's fiscal years during
         the Term of this Agreement of up to $200,000 based on the following
         calculation: $50,000 if ValueVision obtains an operating profit equal
         to at least 1% of net sales, an additional $50,000 if ValueVision
         obtains a net
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         operating profit of at least 2% of net sales, an additional $50,000 if
         ValueVision obtains a net operating profit of at least 3% of net sales,
         and an additional $50,000 if ValueVision obtains a net operating profit
         of at least 4% of net sales unless prior to such date, Employee's
         employment shall be terminated pursuant to Sections 6.c. or 6.d.
         hereof. The first $50,000 of the Bonus Salary shall be guaranteed for
         each year during the Term. Notwithstanding the foregoing, for
         Employer's fiscal year ending January 31, 2000, no Bonus Salary shall
         be payable. In addition, Employee shall be entitled to a signing bonus
         of $50,000 once he has commenced working for Employer (the "Signing
         Bonus").


                  c. Automobile Allowance. Employer shall pay Employee a
         monthly automobile allowance of $500.00 per month ("Auto Allowance").

                  d. Moving Expenses. Employer shall pay for the normal
         household moving expenses associated with Employee's move to
         Minneapolis ("Moving Expenses") in accordance with Employer's
         relocation expense policy previously provided to Employee.


5.       Other Benefits During the Employment Period.

                   1. Employee shall receive all other benefits made available
         to executive officers of Employer, from time to time, at its discretion
         ("Benefits"). It is understood and agreed that Employer may terminate
         such Benefits or change any benefit programs at its sole discretion, as
         they are not contractual for the term hereof.

                   2. Employer shall reimburse Employee for all reasonable and
         necessary out-of-pocket business expenses incurred during the regular
         performance of services for Employer, including, but not limited to,
         entertainment and related expenses so long as Employer has received
         proper documentation of such expenses from Employee.

                   3. Employer shall furnish Employee with such working
         facilities and other services as are suitable to Employee's position
         with Employer and adequate to the performance of his duties under this
         Agreement.

6.       Termination of Employment.

                   1. Death. In the event of Employee's death, this Agreement
         shall terminate and Employee shall cease to receive Base Salary, Bonus
         Salary, Auto Allowance, and Benefits as of the date on which his death
         occurs, except that, Employee shall receive Bonus Salary prorated for
         the number of months to date of death.

                   2. Disability. If Employee becomes disabled such that
         Employee cannot perform the essential functions of his job, and the
         disability shall have continued for a period of more than one hundred
         twenty (120) consecutive days, then Employer may, in its sole
         discretion, terminate this Agreement and Employee shall then cease to
         receive Base Salary, Bonus Salary, Auto Allowance, and all other
         Benefits, on the date this Agreement is so terminated

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         except that, Employee shall receive Bonus Salary prorated for
         the number of months to date of disability; provided however, Employee
         shall then be entitled to such disability, medical, life insurance, and
         other benefits as may be provided generally for disabled employees of
         Employer when payments and benefits hereunder ceases.

                   3. Voluntary Termination. In the event that Employee
         voluntarily terminates his employment, he shall cease to receive Base
         Salary, Bonus Salary, Auto Allowance, and all other Benefits as of the
         date of such termination. In addition, Employee voluntarily terminates
         his employment during the first six months of the Term (the "Signing
         Bonus Term"), Employee shall repay Employer on a pro-rata basis
         (calculated based on the remaining months in the Signing Bonus Term),
         the Signing Bonus.

                   4. Termination With Cause. Employer shall be entitled to
         terminate this Agreement and Employee's employment hereunder for Cause
         (as herein defined), and in the event that Employer elects to do so,
         Employee shall cease to receive Base Salary, Bonus Salary, Auto
         Allowance, and Benefits as of the date of such termination specified by
         Employer. In addition, Employee shall repay Employer on a pro-rata
         basis (calculated based on the remaining months in the Term), the
         Moving Expenses. For purposes of this Agreement, "Cause" shall mean:
         (i) a material act or act of fraud which results in or is intended to
         result in Employee's personal enrichment at the direct expense of
         Employer, including without limitation, theft or embezzlement from
         Employer; (ii) public conduct by Employee substantially detrimental to
         the reputation of Employer, (iii) material violation by Employee of any
         Employer policy, regulation or practice; (iv) conviction of a felony;
         or (v) habitual intoxication, drug use or chemical substance use by any
         intoxicating or chemical substance. Notwithstanding the forgoing,
         Employee shall not be deemed to have been terminated for Cause unless
         and until Employee has received thirty (30) days' prior written notice
         (a "Dismissal Notice") of such termination. In the event Employee does
         not dispute such determination within thirty (30) days after receipt of
         the Dismissal Notice, Employee shall not have the remedies provided
         pursuant to Section 6.g. of this Agreement. In addition, Employee shall
         repay Employer on a pro-rata basis (calculated based on the remaining
         months in the Term), the Moving Expenses.

                  e. By Employee for Employer Cause. Employee may terminate this
         Agreement upon thirty (30) days written notice to Employer (the
         "Employee Notice") upon the occurrences without Employee's express
         written consent, of any one or more of the following events, provided,
         however, that Employee shall not have the right to terminate this
         Agreement if Employer is able to cure such event within thirty (30)
         days (ten (10) days with regard to Subsection (ii) hereof) following
         delivery of such notice:

                     (i) Employer substantially diminishes Employee's duties
         such that they are no longer of an executive nature as contemplated by
         Section 3 hereof or

                     (ii) Employer materially breaches its obligations to pay
         Employee as provided for herein and such failure to pay is not a result
         of a good faith dispute between Employer and Employee.


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                  f. Other. If Employer terminates this Agreement for any reason
         other than as set forth in Sections 6.a, 6.b., 6.c or 6.d. above, or if
         Employee terminates this Agreement pursuant to Section 6.e. above,
         Employer shall immediately pay Employee in a lump sum payment, an
         amount equal to Base Salary, Bonus Salary and Auto Allowance which
         would otherwise be payable until the end of the Term (collectively, the
         "Severance Payment"). In addition, Employer shall continue to provide
         Employee with Benefits until the end of the Term. For purposes of
         calculating Bonus Salary payable pursuant to this Section 6.f.,
         Employee shall receive Bonus Salary equal to the last Bonus Salary
         actually paid the Employee, prorated for the number of months to be
         covered by the Severance Payment.

                  g. Arbitration. In the event that Employee disputes a
         determination that Cause exists for terminating his employment pursuant
         to Section 6.d. of this Agreement, or Employer disputes the
         determination that cause exists for Employee's termination of his
         employment pursuant to Section 6.e of this Agreement, either such
         disputing party may, in accordance with the Rules of the American
         Arbitration Association ("AAA"), and within 30 days of receiving a
         Dismissal Notice or Employee Notice, as applicable, file a petition
         with the AAA for arbitration of the dispute, the costs thereof
         (including legal fees and expenses) to be shared equally by the
         Employer and Employee unless an order of the AAA provides otherwise.
         Such proceeding shall also determine all other items then in dispute
         between the parties relating to this Agreement, and the parties
         covenant and agree that the decision of the AAA shall be final and
         binding and hereby waive their rights to appeal thereof.


7.       Confidential Information. Employee acknowledges that the confidential
         information and data obtained by him during the course of his
         performance under this Agreement concerning the business or affairs of
         Employer, or any entity related thereto, are the property of Employer
         and will be confidential to Employer. Such confidential information may
         include, but is not limited to, specifications, designs, and processes,
         product formulae, manufacturing, distributing, marketing or selling
         processes, systems, procedures, plans, know-how, services or material,
         trade secrets, devices (whether or not patented or patentable),
         customer or supplier lists, price lists, financial information
         including, without limitation, costs of materials, manufacturing
         processes and distribution costs, business plans, prospects or
         opportunities, and software and development or research work, but does
         not include Employee's general business or direct marketing knowledge
         (the "Confidential Information"). All the Confidential Information
         shall remain the property of Employer and Employee agrees that he will
         not disclose to any unauthorized persons or use for his own account or
         for the benefit of any third party any of the Confidential Information
         without Employer's written consent. Employee agrees to deliver to
         Employer at the termination of this employment, all memoranda, notes,
         plans, records, reports, video and audio tapes and any and all other
         documentation (and copies thereof) relating to the business of
         Employer, or any entity related thereto, which he may then possess or
         have under his direct or indirect control. Notwithstanding any
         provision herein to the contrary, the Confidential Information shall
         specifically exclude information which is publicly available to
         Employee and others by proper means, readily ascertainable from public
         sources known to Employee at the time the information was disclosed or
         which is rightfully obtained from a third party, information required
         to be disclosed by law provided

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         Employee provides notice to Employer to seek a protective order, or
         information disclosed by Employee to his attorney regarding litigation
         with Employer.

8.       Inventions and Patents. Employee agrees that all inventions,
         innovations or improvements in the method of conducting Employer's
         business or otherwise related to Employer's business (including new
         contributions, improvements, ideas and discoveries, whether patentable
         or not) conceived or made by him during the Employment Period belong to
         Employer. Employee will promptly disclose such inventions, innovations
         and improvements to Employer and perform all actions reasonably
         requested by Employer to establish and confirm such ownership.

9.       Noncompete and Related Agreements.

                   1. Employee agrees that during the Noncompetition Period (as
         herein defined), he will not: (i) directly or indirectly own, manage,
         control, participate in, lend his name to, act as consultant or advisor
         to or render services alone or in association with any other person,
         firm, corporation or other business organization for any other person
         or entity engaged in the television home shopping and infomercial
         business, any mail order or internet business that directly competes
         with Employer or any of its affiliates by selling merchandise primarily
         of the type offered in and using a similar theme as any of Employer's
         or its affiliates' catalogs or internet sites during the Term of this
         Agreement or any business which Employer (upon authorization of its
         board of directors) has invested significant research and development
         funds or resources and contemplates entering into during the next
         twelve (12) months (the "Restricted Business"), anywhere that Employer
         or any of its affiliates operates during the Term of this Agreement
         within the continental United States (the "Restricted Area"); (ii) have
         any interest directly or indirectly in any business engaged in the
         Restricted Business in the Restricted Area other than Employer
         (provided that nothing herein will prevent Employee from owning in the
         aggregate not more than one percent (1%) of the outstanding stock of
         any class of a corporation engaged in the Restricted Business in the
         Restricted Area which is publicly traded, so long as Employee has no
         participation in the management or conduct of business of such
         corporation), (iii) induce or attempt to induce any employee of
         Employer or any entity related to Employer to leave his, her or their
         employ, or in any other way interfere with the relationship between
         Employer or any entity related to Employer and any other employee of
         Employer or any entity related to Employer, or (iv) induce or attempt
         to induce any customer, supplier, franchisee, licensee, other business
         relation of any member of Employer or any entity related to Employer to
         cease doing business with Employer or any entity related to Employer,
         or in any way interfere with the relationship between any customer,
         franchisee or other business relation and Employer or any entity
         related to Employer, without the prior written consent of Employer. For
         purposes of this Agreement, "Noncompetition Period" shall mean the
         period commencing as of the date hereof and ending on the last day of
         the twelfth (12th) month following the Employment Period.

                   2. If, at the time of enforcement of any provisions of
         Section 9, a court of competent jurisdiction holds that the
         restrictions stated therein are unreasonable under

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         circumstances then existing, the parties hereto agree that the maximum
         period, scope or geographical area reasonable under such circumstances
         will be substituted for the stated period, scope or area.

                   3. Employee agrees that the covenants made in this Section 9
         shall be construed as an agreement independent of any other provision
         of this Agreement and shall survive the termination of this Agreement.

                   4. Employee represents and warrants to Employer that he is
         not subject to any existing noncompetition or confidentiality
         agreements which would in any way limit him from working in the
         television home shopping, catalog, infomercial or internet businesses,
         or from performing his duties hereunder or subject Employer to any
         liability as a result of his employment hereunder. Employee agrees to
         indemnify and hold Employer and its affiliates harmless from and
         against any and all claims, liabilities, losses, costs, damages and
         expenses (including reasonable attorneys' fees) arising as a result of
         any noncompete or confidentiality agreements applicable to Employee.

10.      Termination of Existing Agreements. This Agreement supersedes and
         preempts any prior understandings, agreements or representations,
         written or oral, by or between Employee and Employer, which may have
         related to the employment of Employee, Employee's Agreement Not to
         Compete with Employer, or the payment of salary or other compensation
         by Employer to Employee, and upon this Agreement becoming effective,
         all such understandings, agreements and representations shall terminate
         and shall be of no further force or effect.

11.      Specific Performance. Employee and Employer acknowledge that in the
         event of a breach of this Agreement by either party, money damages
         would be inadequate and the nonbreaching party would have no adequate
         remedy at law. Accordingly, in the event of any controversy concerning
         the rights or obligations under this Agreement, such rights or
         obligations shall be enforceable in a court of equity by a decree of
         specific performance. Such remedy, however, shall be cumulative and
         nonexclusive and shall be in addition to any other remedy to which the
         parties may be entitled.

12.      Sale, Consolidation or Merger. In the event of a sale of the stock, or
         substantially all of the stock, of Employer, or consolidation or merger
         of Employer. with or into another corporation or entity, or the sale of
         substantially all of the operating assets of Employer to another
         corporation, entity or individual, Employer may assign its rights and
         obligations under this Agreement to its successor-in-interest and such
         successor-in-interest shall be deemed to have acquired all rights and
         assumed all obligations of Employer hereunder.

13.      Stock Options. Employee is being granted non-qualified stock options
         for 200,000 shares of ValueVision International, Inc. common stock
         ("Stock Options") with an exercise price equal to the per share closing
         price of Employer's common stock on the last trading date immediately
         preceeding the date hereof, subject to the provisions thereof and
         exercisable at the time or times established by the stock option
         agreement representing the Stock Options

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         (the "Stock Option Agreement"). The Stock Options vest in equal amounts
         as follows: one-third on the date of grant, one-third on the first
         anniversary of the date of grant, and one-third on the second
         anniversary of the date of grant. All such Stock Options shall
         automatically vest upon a termination of this Agreement prior to the
         end of the Term (unless pursuant to Sections 6.c or 6.d.).

14.      No Offset - No Mitigation. Employee shall not be required to mitigate
         damages under this Agreement by seeking other comparable employment.
         The amount of any payment or benefit provided for in this Agreement,
         including welfare benefits, shall not be reduced by any compensation or
         benefits earned by or provided to Employee as the result of employment
         by another employer.

15.      Waiver. The failure of either party to insist, in any one or more
         instances, upon performance of the terms or conditions of this
         Agreement shall not be construed as a waiver or relinquishment of any
         right granted hereunder or of the future performance of any such term,
         covenant or condition.

16.      Attorney's Fees. In the event of any action for breach of, to enforce
         the provisions of, or otherwise arising out of or in connection with
         this Agreement, the prevailing party in such action, as determined by a
         court of competent jurisdiction in such action, shall be entitled to
         receive its reasonable attorney fees and costs from the other party. If
         a party voluntarily dismisses an action it has brought hereunder, it
         shall pay to the other party its reasonable attorney fees and costs.

17.      Notices. Any notice to be given hereunder shall be deemed sufficient if
         addressed in writing, and delivered by registered or certified mail or
         delivered personally: (I) in the case of Employer, to Employer's
         principal business office; and (ii) in the case of Employee, to his
         address appearing on the records of Employer, or to such other address
         as he may designate in writing to Employer.

18.      Severability. In the event that any provision shall be held to be
         invalid or unenforceable for any reason whatsoever, it is agreed such
         invalidity or unenforceability shall not affect any other provision of
         this Agreement and the remaining covenants, restrictions and provisions
         hereof shall remain in full force and effect and any court of competent
         jurisdiction may so modify the objectionable provisions as to make it
         valid, reasonable and enforceable.

19.      Amendment. This Agreement may be amended only by an agreement in
         writing signed by the parties hereto.

20.      Benefit. This Agreement shall be binding upon and inure to the benefit
         of and shall be enforceable by and against Employee's heirs,
         beneficiaries and legal representatives. It is agreed that the rights
         and obligations of Employee may not be delegated or assigned except as
         specifically set forth in this Agreement.

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21.      Governing Law. This Agreement shall be governed by and construed in
         accordance with the laws of Minnesota.

         IN WITNESS WHEREOF, the parties hereto have executed or caused this
Agreement to be executed as of the day, month and year first above written.


EMPLOYER:                             VALUEVISION INTERNATIONAL, INC.


                                      By  /s/ Gene McCaffery
                                          -------------------------------------
                                          Gene McCaffery
                                            Its:   Chief Executive Officer



EMPLOYEE:                                /s/ Richard Barnes
                                         -------------------------------------
                                         Richard Barnes


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