<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from Value
Vision International Inc.'s consolidated balance sheet as of October 31, 1999
and consolidated statement of operations for the nine-month period ended October
31, 1999 and is qualified in its entirety by reference to such consolidated
financial statements as filed on Form 10-Q.
</LEGEND>
<MULTIPLIER> 1000
<CURRENCY> U.S. DOLLARS

                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JAN-31-2000
<PERIOD-START>                             FEB-01-1999
<PERIOD-END>                               OCT-31-1999
<EXCHANGE-RATE>                                      1
<CASH>                                         293,888
<SECURITIES>                                    21,638
<RECEIVABLES>                                   43,759<F1>
<ALLOWANCES>                                         0
<INVENTORY>                                     22,217
<CURRENT-ASSETS>                               389,068
<PP&E>                                          13,270<F2>
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                 427,847
<CURRENT-LIABILITIES>                           60,259
<BONDS>                                              0
<PREFERRED-MANDATORY>                           41,553
<PREFERRED>                                          0
<COMMON>                                           373
<OTHER-SE>                                     325,007
<TOTAL-LIABILITY-AND-EQUITY>                   427,847
<SALES>                                        187,592
<TOTAL-REVENUES>                               187,592
<CGS>                                          111,988
<TOTAL-COSTS>                                  185,836
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                 40,413
<INCOME-TAX>                                    15,762
<INCOME-CONTINUING>                             24,651
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    24,651
<EPS-BASIC>                                       0.79
<EPS-DILUTED>                                     0.65
<FN>
<F1>Accounts receivable represents amounts net of allowances for doubtful
    accounts.
<F2>Property and equipment represents amounts net of accumulated depreciation.
</FN>