UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


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                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15 (d) of the

                         Securities Exchange Act of 1934

                                                                                
               Date of Report (date of earliest event reported):

                                 August 10, 1998

                        AmeriComm Direct Marketing, Inc.



   Delaware                         333-08925                   23-2574778
   --------                         ---------                   ----------
(State or other                    (Commission                (IRS Employer
jurisdiction of                    File Number)             Identification No.)
incorporation)


                           5775 Peachtree Dunwoody Rd.
                                   Suite C-150
                             Atlanta, Georgia 30342
               (Address of principal executive offices) (Zip code)



                                                                               
Registrant's telephone number, including area code:

                                 (404) 256-1123



Item 5.   Other Events.

          On August 10, 1998,  AmeriComm Direct Marketing,  Inc. (the "Company")
          issued a press release  announcing the commencement of (i) an offer to
          purchase for cash its  outstanding  11-5/8%  Senior Notes due June 15,
          2002, Series B (the "Notes") and (ii) the solicitation of consents for
          the proposed  amendments to the Indenture,  dated as of June 15, 1996,
          as  supplemented,  between the Company,  the parties named therein and
          Wilmington Trust Company,  as Trustee,  from all of the holders of the
          Notes.  A copy of the text of the press release is attached as Exhibit
          99.1 and is incorporated  herein by reference.  A copy of the Offer to
          Purchase and Consent Solicitation Statement, the Consent and Letter of
          Transmittal  and the related  Exhibits are  attached as Exhibits  99.2
          through 99.7 and are incorporated  herein by reference.  The foregoing
          description  is  qualified  in  its  entirety  by  reference  to  such
          Exhibits.

Item 7.   Financial Statements, Pro Forma Financial Information and Exhibits.

          (a) None.

          (b) None.

          (c) Exhibits.

               99.1 Text of press release issued by AmeriComm Direct  Marketing,
                    Inc. on August 10, 1998.

               99.2 Offer to Purchase and Consent  Solicitation  Statement dated
                    August 10, 1998.

               99.3 Consent and Letter of Transmittal.

               99.4 Notice of Guaranteed Delivery.

               99.5 Letter to Brokers.

               99.6 Letter to Clients.

               99.7 Guidelines  for  Certification  of  Taxpayer  Identification
                    Number on Substitute Form W-9.




                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                        AMERICOMM DIRECT MARKETING, INC.



Date: August 12, 1998                   By:    /s/ Robert Miklas
      ---------------                          --------------------------------
                                               Name:       Robert Miklas
                                               Title:      President and Chief 
                                                             Executive Officer



                                  EXHIBIT INDEX

Exhibit 99.1   Text of press release issued by AmeriComm Direct Marketing,  Inc.
               on August 10, 1998.

Exhibit 99.2   Offer to Purchase and Consent Solicitation Statement dated August
               10, 1998.

Exhibit 99.3   Consent and Letter of Transmittal.

Exhibit 99.4   Notice of Guaranteed Delivery.

Exhibit 99.5   Letter to Brokers.

Exhibit 99.6   Letter to Clients.

Exhibit 99.7   Guidelines for Certification of Taxpayer Identification Number on
               Substitute Form W-9.