================================================================================

                                  SCHEDULE 14A
                            SCHEDULE 14A INFORMATION
                PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE
                        SECURITIES EXCHANGE ACT OF 1934

Filed by the Registrant  [ X ]

Filed by a Party other than the Registrant  [   ]

Check the appropriate box:

[   ]  Preliminary Proxy Statement
[   ]  Confidential, for Use of the Commission Only (as permitted by Rule
       14a-6(e)(2))
[ X ]  Definitive Proxy Statement
[   ]  Definitive Additional Materials
[   ]  Soliciting Material Pursuant under Section 240.14a-12

                         PARKVALE FINANCIAL CORPORATION
- --------------------------------------------------------------------------------
               (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)


- --------------------------------------------------------------------------------
   (NAME OF PERSON(S) FILING PROXY STATEMENT, IF OTHER THAN THE REGISTRANT)

Payment of Filing Fee (Check the appropriate box):

[ X ]  No fee required

[   ]  $125 per Exchange Act Rules O-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2) or
       Item 22(a)(2) of Schedule 14A.

[   ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

       (1) Title of each class of securities to which transaction applies:

           ---------------------------------------------------------------

       (2) Aggregate number of securities to which transaction applies:

           ---------------------------------------------------------------

       (3) Per unit price or other underlying value of transaction computed
           pursuant to Exchange Act Rule O-11 (set forth the amount on which the
           filing fee is calculated and state how it was determined):

           ---------------------------------------------------------------

       (4) Proposed maximum aggregate value of transaction:
                                                            ---------------

       (5) Total fee paid:
                           ------------------------------------------------

[   ]  Fee paid previously with preliminary materials.

[   ]  Check box if any part of the fee is offset as provided by Exchange Act
       Rule O-11(a)(2) and identify the filing for which the offsetting fee
       was paid previously. Identify the previous filing by registration
       statement number, or the Form or Schedule and the date of its filing.

       (1) Amount Previously Paid:
                                  ----------------------------------------
       (2) Form, Schedule or Registration Statement No.:
                                                        ------------------
       (3) Filing Party:
                        --------------------------------------------------
       (4) Date Filed:
                      ----------------------------------------------------

================================================================================


     PARKVALE FINANCIAL CORPORATION LOGO

- --------------------------------------------------------------------------------

                                4220 WILLIAM PENN HIGHWAY, MONROEVILLE, PA 15146

                                                              September 15, 2003

Dear Stockholder:

     You are cordially invited to attend the Annual Meeting of Stockholders of
Parkvale Financial Corporation. The meeting will be held at the Pittsburgh
Athletic Association, 4215 Fifth Avenue, Pittsburgh, Pennsylvania, on Thursday,
October 23, 2003, at 10:00 a.m.

     At the meeting, stockholders will act on the matters set forth in the
accompanying Notice of Annual Meeting and Proxy Statement and on any other
business matters properly brought before the meeting.

     FOR THE REASONS SET FORTH IN THE PROXY STATEMENT, THE BOARD UNANIMOUSLY
RECOMMENDS A VOTE "FOR" THE NOMINEES AS DIRECTORS AND "FOR" THE RATIFICATION OF
AUDITORS.

     It is important that your shares be represented and voted at the Annual
Meeting regardless of whether you plan to attend. Please complete, sign, date
and return the enclosed proxy card promptly in the envelope provided.

                                            Sincerely,

                                            /s/ ROBERT J. McMARTHY, JR.
                                            Robert J. McCarthy, Jr.
                                            President and
                                            Chief Executive Officer


                         PARKVALE FINANCIAL CORPORATION
                           4220 WILLIAM PENN HIGHWAY
                        MONROEVILLE, PENNSYLVANIA 15146
                                 (412) 373-7200
                         ------------------------------

                            NOTICE OF ANNUAL MEETING
                         TO BE HELD ON OCTOBER 23, 2003
                         ------------------------------

     NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of Parkvale
Financial Corporation, Monroeville, Pennsylvania (the "Corporation"), will be
held at the Pittsburgh Athletic Association, 4215 Fifth Avenue, Pittsburgh,
Pennsylvania, on Thursday, October 23, 2003, at 10:00 a.m., Eastern Time, for
the following purposes, all of which are more completely set forth in the
accompanying Proxy Statement:

     (1) To elect one director for a term of two years and two directors for a
         term of three years or until their successors have been elected and
         qualified;

     (2) To ratify the appointment of Ernst & Young LLP as the Corporation's
         independent auditors for the fiscal year ending June 30, 2004; and

     (3) To transact such other business as may properly come before the
         meeting.

     Stockholders of the Corporation of record at the close of business on
August 25, 2003 are entitled to notice of and to vote at the Annual Meeting.

                                          By Order of the Board of Directors

                                          /s/ ERNA A GOLOTA
                                          Erna A. Golota
                                          Secretary

Monroeville, Pennsylvania
September 15, 2003

     YOU ARE CORDIALLY INVITED TO ATTEND THE ANNUAL MEETING. IT IS IMPORTANT
THAT YOUR SHARES BE REPRESENTED REGARDLESS OF THE NUMBER YOU OWN. EVEN IF YOU
PLAN TO BE PRESENT, YOU ARE URGED TO COMPLETE, SIGN, DATE AND RETURN THE
ENCLOSED PROXY PROMPTLY IN THE POSTAGE-PAID ENVELOPE PROVIDED. IF YOU ATTEND THE
MEETING, YOU MAY VOTE EITHER IN PERSON OR BY PROXY. ANY PROXY GIVEN MAY BE
REVOKED BY YOU IN WRITING OR IN PERSON AT ANY TIME PRIOR TO THE EXERCISE
THEREOF.


                         PARKVALE FINANCIAL CORPORATION
                         ------------------------------

                                PROXY STATEMENT
                         ------------------------------

                         ANNUAL MEETING OF STOCKHOLDERS

     This Proxy Statement is being furnished to holders of Common Stock, par
value $1.00 per share ("Common Stock"), of Parkvale Financial Corporation (the
"Corporation" or "PFC"), the holding company of Parkvale Savings Bank (the
"Bank"), in connection with the solicitation of proxies on behalf of the Board
of Directors, for use at the Annual Meeting of Stockholders to be held at the
Pittsburgh Athletic Association, 4215 Fifth Avenue, Pittsburgh, Pennsylvania, on
Thursday, October 23, 2003, at 10:00 a.m., Eastern Time, and at any adjournment
thereof for the purposes set forth in the Notice of Annual Meeting. This Proxy
Statement is being first sent to stockholders on or about September 15, 2003.

     The proxies solicited hereby, if properly signed and returned to the
Corporation, will be voted in accordance with the instructions contained therein
if they are not revoked prior to their use. IF NO CONTRARY INSTRUCTIONS ARE
GIVEN, EACH PROXY RECEIVED WILL BE VOTED FOR THE SLATE OF DIRECTORS DESCRIBED
HEREIN, FOR RATIFICATION OF THE APPOINTMENT OF ERNST & YOUNG LLP AS THE
CORPORATION'S INDEPENDENT AUDITORS AND UPON THE TRANSACTION OF SUCH OTHER
BUSINESS AS MAY PROPERLY COME BEFORE THE MEETING IN ACCORDANCE WITH THE BEST
JUDGMENT OF THE PERSONS APPOINTED AS PROXIES.

     Any stockholder giving a proxy has the power to revoke it at any time
before it is exercised by (i) filing with the Secretary of the Corporation
written notice thereof (Erna A. Golota, Secretary, Parkvale Financial
Corporation, 4220 William Penn Highway, Monroeville, Pennsylvania 15146), (ii)
submitting a duly executed proxy bearing a later date, or (iii) appearing at the
Annual Meeting and giving the Secretary notice of his or her intention to vote
in person. Proxies solicited hereby may be exercised only at the Annual Meeting
and any adjournment thereof and will not be used for any other meeting.

               VOTING SECURITIES AND BENEFICIAL OWNERSHIP THEREOF

     Only stockholders of record at the close of business on August 25, 2003
(the "Voting Record Date") will be entitled to vote at the Annual Meeting. On
the Voting Record Date, there were 5,528,856 shares of Common Stock of the
Corporation issued and outstanding and the Corporation had no other class of
equity securities outstanding. Each share of Common Stock is entitled to one
vote on each proposal at the Annual Meeting, with no cumulative voting for the
election of directors permitted.

     The following table sets forth, as of the Voting Record Date, certain
information as to the Common Stock beneficially owned by (i) persons or entities
known to the Corporation to be the beneficial owners of 5% or more of the
Corporation's Common Stock, (ii) directors of the Corporation, (iii) executive
officers of the Corporation who are not directors, and (iv) all directors and
executive officers as a group. The information shown is based upon filings
pursuant to the Securities Exchange Act of 1934, as amended ("Exchange Act"),
and/or information furnished by the individuals or entities.

                                        2


<Table>
<Caption>
                                                  NUMBER OF SHARES
                                                BENEFICIALLY OWNED AS           PERCENT OF
NAME OF BENEFICIAL OWNER                        OF AUGUST 25, 2003(1)          COMMON STOCK
- ------------------------                        ---------------------          ------------
                                                                         
Parkvale Financial Corporation                         555,587(2)                 10.05%
Employee Stock Ownership Plan
4220 William Penn Highway
Monroeville, PA 15146

Beck, Mack & Oliver LLC                                401,102(3)                  7.25
330 Madison Avenue
New York, NY 10017

DIRECTORS:
Fred P. Burger, Jr.                                    159,836(4)(5)               2.87
Andrea F. Fitting                                       17,749(4)(6)               0.32
Robert J. McCarthy, Jr.                                454,486(4)(7)(8)            8.08
Patrick J. Minnock                                      33,537(4)(9)               0.60
Robert D. Pfischner                                    117,981(4)(10)              2.12
Harry D. Reagan                                          1,200                     0.02

EXECUTIVE OFFICERS
WHO ARE NOT DIRECTORS:
Timothy G. Rubritz                                     123,837(4)(7)(11)           2.23
Gail B. Anwyll                                          29,936(4)(7)               0.54
Thomas R. Ondek                                         44,418(4)(7)               0.80

DIRECTORS AND EXECUTIVE
OFFICERS AS A GROUP
(9 persons)                                            982,980(4)(7)              16.97
</Table>

- ---------

 (1) Under applicable regulations, shares are deemed to be beneficially owned by
     a person if he or she directly or indirectly has or shares the power to
     vote or dispose of the shares, whether or not he or she has any economic
     interest in the shares. Unless otherwise indicated, the named beneficial
     owner has sole voting and dispositive power with respect to the shares.

 (2) All shares have been allocated to the participants of the Employee Stock
     Ownership Plan ("ESOP").

 (3) Beck, Mack & Oliver LLC is an investment adviser registered under the
     Investment Advisers Act of 1940 and based on a Schedule 13F as of June 30,
     2003 filed with the SEC, the 401,102 shares are owned by investment
     advisory clients of the firm. No one of these clients owns more than 5% of
     said shares.

 (4) Includes shares that may be acquired within 60 days through exercise of
     stock options as follows: Mr. Burger, 30,819 shares; Dr. Fitting, 15,750
     shares; Mr. McCarthy, 95,539 shares; Mr. Minnock, 15,750 shares; Mr.
     Pfischner, 34,505 shares; Mr. Rubritz, 32,582 shares; Ms. Anwyll, 16,316
     shares; Mr. Ondek, 20,842 shares; and all directors and executive officers
     as a group, 262,103 shares. Shares of Common Stock which are subject to
     stock options are deemed to be outstanding for the purpose of computing the
     percentage of outstanding Common Stock owned by the individual or group but
     are not deemed outstanding for the purpose of computing the percentage of
     Common Stock owned by any other person or group. Exclusive of shares which
     may be acquired upon the exercise of stock options, directors and executive
     officers of the Corporation as a group beneficially owned 720,877 shares or
     13.04% of the issued and outstanding Common Stock.

 (5) Includes 37,000 shares held under Mr. Burger's deferred fee agreement with
     the Bank.

 (6) Includes 1,140 shares held by Dr. Fitting's spouse.

                                        3


 (7) Includes shares allocated to such person or group under the ESOP as
     follows: Mr. McCarthy, 56,364 shares; Mr. Rubritz, 36,482 shares; Ms.
     Anwyll, 11,330 shares; Mr. Ondek, 16,166 shares; and all executive officers
     as a group, 120,342 shares. Also includes shares allocated under (a) the
     Supplemental Executive Benefit Plan ("SEBP") as follows: Mr. McCarthy,
     19,967 shares; Mr. Rubritz, 513 shares, and all executive officers as a
     group, 20,480 shares; and (b) Executive Deferred Compensation Plan
     ("EDCP"): Mr. McCarthy, 31,943 shares; Mr. Rubritz, 3,615 shares; Mr.
     Ondek, 75 shares; and all executive officers as a group 35,633 shares. (See
     Audit-Finance Committee Report On Executive Compensation.) Shares are
     deemed to be beneficially owned by such individuals or group as a result of
     their ability to direct the ESOP, SEBP and EDCP trustees' voting of such
     shares allocated to their respective accounts.

 (8) Includes 148,884 shares held jointly by Mr. McCarthy and his wife, 17,254
     shares held by Mr. McCarthy as custodian for his children, and 84,535
     shares held under deferred fee and compensation agreements with the Bank.

 (9) Includes 3,281 shares held by Mr. Minnock's wife and 9,900 shares held by
     the Minnock Family Limited Partnership.

(10) Includes 26,816 shares held jointly by Mr. Pfischner and his wife and 1,525
     shares held by his wife.

(11) Includes 36,889 shares held jointly by Mr. Rubritz and his wife and 6,006
     shares held by Mr. Rubritz as custodian for his children.

COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934

     Section 16(a) of the Exchange Act requires that directors and officers of
the Corporation and the Bank file reports of ownership and changes in ownership
of the Common Stock with the Securities and Exchange Commission. Directors and
officers are required to furnish the Corporation with copies of all Section
16(a) forms they file. Based solely upon review of copies of Forms 3, 4 and 5
received by the Corporation's compliance administrator, the Corporation believes
that all filing requirements applicable to its directors and officers were
complied with during fiscal 2003.

                                        4


               INFORMATION WITH RESPECT TO NOMINEES FOR DIRECTOR,
             DIRECTORS WHOSE TERMS CONTINUE AND EXECUTIVE OFFICERS

ELECTION OF DIRECTORS

     Pursuant to the Bylaws of the Corporation and by resolution of the
Corporation's Board of Directors, the Board of Directors currently consists of
six members. The Board of Directors is divided into three classes, and members
of each class are elected for a term of three years and until their successors
are elected and qualified. One class of directors is to be elected annually.
There are no arrangements or understandings between the Corporation and any
person pursuant to which such person has been nominated as a director other than
the nomination of Harry D. Reagan as a director. Pursuant to the terms of the
Parkvale/Second National Bank of Masontown Agreement and Plan of Acquisition,
Mr. Reagan was recommended by the Masontown Advisory Board for a seat on the
Parkvale Board. Parkvale's Board of Directors concurred with this
recommendation. No director or executive officer is related to any other
director or executive officer of either the Corporation or the Bank.

     Unless otherwise directed, each proxy executed and returned by a
stockholder will be voted for the election of the nominees listed below. If any
person named as nominee should be unable or unwilling to stand for election at
the time of the Annual Meeting, the proxies will nominate and vote for the
replacement nominee recommended by the Board of Directors. At this time, the
Board of Directors knows of no reason why the persons listed below may not be
able to serve as a director if elected. A majority of the shares of Common Stock
entitled to vote, present in person or by proxy at the meeting, will constitute
a quorum. The election of directors requires the affirmative vote of the holders
of a plurality of the shares of Common Stock by all stockholders entitled to
vote thereon, whether in person or by proxy. Abstentions are considered in
determining the presence of a quorum but will not be counted as votes cast.
Accordingly, abstentions will have no effect on the plurality vote required for
the election of directors. There will not be any "broker non-votes" on this
proposal.

                       NOMINEE FOR TERM EXPIRING IN 2005

<Table>
<Caption>
                                                  PRINCIPAL OCCUPATION                   DIRECTOR
NAME                             AGE           DURING THE PAST FIVE YEARS                  SINCE
- ----                             ---           --------------------------                  -----
                                                                           
Harry D. Reagan                  70    Chief Executive Officer of Masontown         3-1-03(2)
                                       Division of Parkvale Savings Bank February   by appointment of
                                       1, 2002 until retirement on December 31,     the Board of
                                       2002; formerly Chairman of the Board of      Directors.
                                       The Second National Bank of Masontown
                                       (SNB) prior to the merger of SNB into
                                       Parkvale Savings Bank on January 31, 2002;
                                       Chief Executive Officer of SNB since 1988;
                                       previously with Gallatin National Bank
                                       from 1951 until 1988
</Table>

                      NOMINEES FOR TERMS EXPIRING IN 2006

<Table>
<Caption>
                                                  PRINCIPAL OCCUPATION                   DIRECTOR
NAME                             AGE           DURING THE PAST FIVE YEARS                  SINCE
- ----                             ---           --------------------------                  -----
                                                                           
Robert D. Pfischner              81    Chairman of the Board; Retired, former              1968(1)(2)
                                       President of E.T. Lippert Saw Co., a
                                       manufacturer of saw blades for industry and
                                       fabricator of armor plate, from 1973 to
                                       2003
</Table>

                                        5


<Table>
<Caption>
                                                  PRINCIPAL OCCUPATION                   DIRECTOR
NAME                             AGE           DURING THE PAST FIVE YEARS                  SINCE
- ----                             ---           --------------------------                  -----
                                                                           
Andrea F. Fitting, Ph.D.         49    Director; President and Chief Executive             1998(2)
                                       Officer of Fitting Group, Inc., formerly
                                       known as Fitting Creative, Inc., since 1995
                                       and President of Fitting Communications,
                                       Inc. from 1986 to 1995, marketing
                                       communications firms; former Commissioner
                                       of the Pennsylvania Historical and Museum
                                       Commission
</Table>

           THE BOARD OF DIRECTORS RECOMMENDS THAT THE ABOVE NOMINEES
                            BE ELECTED AS DIRECTORS.

                     DIRECTORS WITH TERMS EXPIRING IN 2004

<Table>
<Caption>
                                                  PRINCIPAL OCCUPATION                   DIRECTOR
NAME                             AGE           DURING THE PAST FIVE YEARS                  SINCE
- ----                             ---           --------------------------                  -----
                                                                           
Robert J. McCarthy, Jr.          60    Director; President and Chief Executive             1985(1)(2)
                                       Officer of the Bank since December 1984 and
                                       of the Corporation since organization in
                                       August 1987; previously President and Chief
                                       Executive Officer of Metropolitan Federal
                                       Savings Bank, Bethesda, Maryland
Patrick J. Minnock               46    Director; President of Minnock Construction         1998(2)
                                       Company, a leading builder and land
                                       developer in the western Pennsylvania area,
                                       since 1988; licensed real estate broker
                                       since 1987
</Table>

                      DIRECTOR WITH TERM EXPIRING IN 2005

<Table>
<Caption>
                                                  PRINCIPAL OCCUPATION                   DIRECTOR
NAME                             AGE           DURING THE PAST FIVE YEARS                  SINCE
- ----                             ---           --------------------------                  -----
                                                                           
Fred P. Burger, Jr.              76    Director; President of Burger Agency, Inc.,   1981(1)(2)
                                       a real estate brokerage firm and insurance
                                       agency, since 1948
</Table>

- ---------

(1) Includes terms as director of the Bank prior to organization of the
    Corporation in 1987.

(2) Currently serves as a director of the Bank.

BOARD MEETINGS AND COMMITTEES

     The Board of Directors of the Corporation holds regular meetings at least
quarterly. Each member of the Board of Directors of the Corporation also serves
as a director of the Bank. During the year ended June 30, 2003, the Board of
Directors of the Corporation met ten times. No directors failed to attend fewer
than 90% of such meetings and the meetings of the committees of the Board on
which they served. All members of the Board serve on the Nominating Committee,
which met one time during fiscal 2003. The Nominating Committee will consider
nominations made by stockholders if such nominations are made in accordance with
Article IV, Section 3 of the Corporation's Bylaws. The Board also has other
standing committees, each served by the same members of the Board and in the
same capacities as those described below for similar committees of the Bank's
Board. The Executive Committee, which did not meet in fiscal 2003, has the
authority to exercise all of the powers of the Board between Board meetings. The
joint Audit-Finance Committee of the Corporation and the Bank met four times in
fiscal

                                        6


2003. Directors of the Corporation do not receive any fees directly from the
Corporation for serving as Board and Committee members. The Board does not have
a separate compensation committee as determination of compensation is a function
of the Audit-Finance Committee.

     The Board of Directors of the Bank meets regularly each month and may have
additional special meetings. The Board met thirteen times during fiscal 2003.
The Bank has standing Executive, Audit-Finance and Site-Building Committees as
described below, in addition to other committees. During fiscal 2003, no
directors failed to attend fewer than 90% of the meetings held during the year
by the Board of Directors and by all committees of the Board on which they
served.

     The Executive Committee has the authority to exercise all the powers of the
Board of Directors between Board meetings. The members of the Executive
Committee are appointed annually and consisted of Dr. Fitting and Messrs.
Burger, Minnock and Reagan during fiscal 2003. Mr. Pfischner currently serves as
Chairman of this committee. Mr. McCarthy attends but does not vote at the
meetings. The Executive Committee met three times during fiscal 2003.

     The Site-Building Committee inspects, evaluates and recommends to the Board
proposed sites for branch offices and recommends any major repairs and/or
additions to such proposed sites that may be necessary. The members of the
Site-Building Committee are appointed annually and consisted of Dr. Fitting and
Messrs. Burger, Minnock and Reagan during fiscal 2003. Messrs. Pfischner and
McCarthy, as ex-officio members, attend the meetings but do not vote. Mr.
Minnock currently serves as Chairman of this committee. The Site-Building
Committee met one time during fiscal 2003.

     The joint Audit-Finance Committee is comprised of four outside directors.
The Committee reviews the Bank's budget; the scope and results of the audit
performed by the Corporation's and the Bank's independent auditors; the scope
and results of the examinations performed by the Office of Thrift Supervision,
the Pennsylvania Department of Banking and the Federal Deposit Insurance
Corporation; the Bank's system of internal control; and monitors compliance with
the Bank's established investment, interest rate risk, financial futures and
options policies. The members of such committee must consider and act upon (1)
all transactions with respect to the investment portfolio, with the exception of
Federal Funds sold, in excess of $25 million, and (2) all hedging activities
over $10 million and up to $25 million. In addition, the Audit-Finance Committee
reviews and makes recommendations to the Board concerning compensation of
officers and employees. The members of the Audit-Finance Committee are appointed
annually and consisted of Dr. Fitting and Messrs. Burger, Minnock and Reagan
during fiscal 2003. Messrs. Pfischner and McCarthy, as ex-officio members,
attend the meetings but do not vote. Mr. Burger currently serves as Chairman of
this committee. The Audit-Finance Committee met four times during fiscal 2003.

                                  AUDIT REPORT

     The four persons who are members of the Audit-Finance Committee are
financially literate and act under the Audit Committee Charter approved by the
Board of Directors. A copy of the Charter is included as Appendix A.

     The Committee oversees the Corporation's financial reporting process on
behalf of the Board of Directors. Management has the primary responsibility for
the financial statements and the reporting process including the systems of
internal controls. In fulfilling the oversight responsibilities, the Committee
reviewed the audited financial statements in the Annual Report with management
including a discussion of the quality, not just the acceptability, of the
accounting principles, the reasonableness of significant judgments, and the
clarity of disclosure in the financial statements.

     The Committee reviewed with the independent auditors, who are responsible
for expressing an opinion on the conformity of those audited financial
statements with generally accepted accounting principles, their judgment as to
the quality, not just the acceptability, of the Corporation's accounting
principles and such other matters as are required to be discussed with the
Committee under generally

                                        7


accepted auditing standards, including Statement of Auditing Standards No. 61.
In addition, the Committee has discussed with the independent auditors the
auditors' independence from management and the Corporation, including the
matters in the written disclosures required by the Independence Standards Board
and the Independent Standards Board Standard No. 1, and considered the
compatibility of non-audit services with the auditors' independence.

     The Committee discussed with the Corporation's internal and independent
auditors the overall scope and plans for their respective audits. The Committee
meets with the internal and independent auditors, with and without management
present, to discuss the results of their examinations, their evaluations of the
Corporation's internal controls, and the overall quality of the Corporation's
financial reporting.

     In reliance on the reviews and discussions referred to above, the Committee
recommended to the Board of Directors, and the Board has approved, that the
audited financial statements be included in the Annual Report on Form 10-K for
the fiscal year ended June 30, 2003 for filing with the Securities and Exchange
Commission. The Committee and the Board have also recommended, subject to
shareholder approval, selection of Ernst & Young LLP as the Corporation's
independent auditors for the fiscal year ending June 30, 2004.

                         Fred P. Burger, Jr., Chairman
                               Andrea F. Fitting
                               Patrick J. Minnock
                                Harry D. Reagan

September 11, 2003

COMPENSATION OF DIRECTORS

     Board members receive a retainer of $1,375 monthly, based on an annualized
retainer of $16,500, and $500 for each meeting attended. Mr. McCarthy does not
receive the annual retainer and meeting fees. Directors, excluding Messrs.
Pfischner and McCarthy, received $200 for each committee meeting attended during
fiscal 2003, except for the chairmen of the Audit-Finance and Site-Building
committees, who received $225 per meeting attended. In addition to the normal
$225 per meeting fee for fulfilling his duties as Chairman of the Site-Building
Committee, Mr. Minnock may receive $100 for inspecting and evaluating a proposed
branch site and any major repairs to a branch office or site. Mr. Minnock made
two evaluations during fiscal 2003 and received $200 for performing such
services.

     Dr. Fitting and Messrs. Burger, Minnock and Pfischner served as
trustees/administrators of the Corporation's following benefit plans during
fiscal 2003: 401(k) Plan, Employee Stock Ownership Plan and Stock Option Plans.
To date, the directors serving as trustees/administrators of these plans have
not received any additional compensation for such services.

     On December 16, 1993, the Bank entered into a consulting agreement with Mr.
Pfischner to serve as a consultant to the President-Chief Executive Officer,
Board of Directors and executive staff of the Bank for a term of one year
commencing on January 1, 1994 and continuing from year to year by written
agreement. The agreement has been extended by written agreement each calendar
year through 2003 under the same terms and conditions for a term of one year.
The agreement provides for a minimum base annual fee of $20,400 payable monthly,
which may be increased in the future. Either party may terminate the agreement
by providing the other party with at least thirty days written notice before the
expiration date of the agreement. Mr. Pfischner had performed consulting
services to the Bank for many years without a written agreement. For services
performed during fiscal 2003, in addition to the regular Board fees, Mr.
Pfischner received $32,400 which included a bonus of $12,000 for outstanding
services to the Bank.

     Pursuant to the three-year employment agreement dated January 31, 2002
between the Bank and Mr. Reagan, upon his retirement as Chief Executive Officer
of the Masontown Division of the Bank on December 31, 2002, he serves as a
consultant to the Bank for the remaining term of twenty-five months

                                        8


which commenced on January 1, 2003. The agreement provides for a minimum base
annual fee of $107,999 payable monthly.

     Under the 1993 Directors' Stock Option Plan, each person who serves as a
non-employee director immediately following the last adjournment of each Annual
Meeting shall be granted as of such date a compensatory stock option to purchase
shares of the Corporation's Common Stock at a price equal to the fair market
value of a share of the Common Stock on that date. On the 2002 Annual Meeting
date, each non-employee director received an option to purchase 2,000 shares.
The fair market value on the October 24, 2002 Annual Meeting date was $24.475
per share. The Plan was amended on December 19, 2002. The amendment provided
that each person serving as a non-employee director on that date be granted an
option to purchase 3,500 shares of the Common Stock, except that Mr. Pfischner
be granted an option to purchase 6,500 shares of the Common Stock. The fair
market value on December 19, 2002 was $22.995 per share. All other provisions of
the Plan continue in full effect.

     Directors may make an irrevocable election prior to the beginning of each
calendar year to defer all or a portion of the annual retainer and meeting fees
into a cash account and/or a PFC stock account. The cash account earns interest
each year at a rate equal to the rate paid on the Bank's highest rated
certificate of deposit on the first business day of each calendar year. The
stock account is credited with the dividends paid on PFC stock during the year.
Prior to the beginning of the year, each participant may elect to purchase PFC
Common Stock with the cash in either account. A third deemed investment option
earns the performance rate of any of the selected mutual funds offered by CIGNA
to participants of the Bank's 401(k) Plan. At the end of each quarter, the
account is credited with gains (or debited for losses) in accordance with the
mutual fund experience reports provided by CIGNA. Participants may receive
payments from their accounts on the attainment of an age after 65 or at
termination of Board service in cash, in either a lump sum or annual
installments, or receive the Common Stock.

                                        9


EXECUTIVE MANAGEMENT

     The following table sets forth certain information with respect to
executive officers of the Corporation and the Bank who are not directors of the
Corporation. There are no arrangements or understandings between the Corporation
or the Bank and any person pursuant to which such person has been appointed an
executive officer. No executive officer is related to any other executive
officer or director of the Corporation or the Bank by blood, marriage or
adoption. Officers of the Corporation and the Bank are appointed annually by the
respective Boards of Directors for one-year terms.

<Table>
<Caption>
                                                   PRINCIPAL OCCUPATION DURING
       NAME              AGE                           THE PAST FIVE YEARS
       ----              ---                           -------------------
                             
Timothy G. Rubritz       49        Vice President-Treasurer of the Corporation since its
                                   organization in August 1987; Senior Vice President-Treasurer
                                   of the Bank since December 1989; Vice President-Treasurer
                                   from January 1986 to December 1989; joined the Bank in June
                                   1985 as audit director; with Coopers & Lybrand from 1976 to
                                   1985, including a general practice manager at such firm from
                                   1982 to 1985.

Gail B. Anwyll           51        Senior Vice President of the Bank since June 2000; Vice
                                   President from December 1992 to June 2000; in charge of
                                   Human Resources Department and Marketing; Assistant
                                   Corporate Secretary since July 1990; Senior Assistant Vice
                                   President from December 1991 to December 1992; Assistant
                                   Vice President from December 1989 to December 1991; joined
                                   the Bank in August 1989 as Director of Human Resources; with
                                   Lyman Savings & Loan Association from 1976 to August 1989,
                                   serving as Executive Vice President from 1987 to August
                                   1989.

Thomas R. Ondek          44        Senior Vice President of the Bank since December 2001; in
                                   charge of Deposit Operations; Vice President from December
                                   1989 to December 2001; Assistant Vice President from
                                   December 1986 to December 1989; branch manager from April to
                                   December 1985; joined the Bank in May 1984.
</Table>

OTHER OFFICERS

<Table>
<Caption>
                                                      PRINCIPAL OCCUPATION DURING
        NAME                AGE                           THE PAST FIVE YEARS
        ----                ---                           -------------------
                                
Joseph C. DeFazio           42        Assistant Treasurer of the Corporation since April 2003;
                                      Vice President of the Bank since December 2000 and Assistant
                                      Treasurer since December 1995; Assistant Controller from
                                      December 1986 to December 1995; joined the Bank in October
                                      1984 as Accounting Supervisor.

Gilbert A. Riazzi           39        Vice President and Chief Information Officer since July
                                      2002; Audit-Compliance Director of the Corporation and the
                                      Bank from December 1999 to July 2002; Senior Assistant Vice
                                      President from December 1996 to December 1999; Assistant
                                      Vice President from December 1993 to December 1996; joined
                                      the Bank as Internal Auditor in May 1992; with Landmark
                                      Savings from 1989 to 1992 as Audit Supervisor.
</Table>

                                        10


                         AUDIT-FINANCE COMMITTEE REPORT
                           ON EXECUTIVE COMPENSATION

     PFC's business consists primarily of the business of the Bank and its
subsidiaries. The financial results of PFC are a direct function of the Bank's
achievement of its goals as set forth in its long-term strategic plan.
Executives are compensated for their contribution to the achievement of these
goals, which benefits the stockholders, customers, employees and communities in
which the Bank operates.

     The Audit-Finance Committees of the Bank and PFC ("Committee") jointly
administer executive compensation, with all compensation currently paid by the
Bank. The Committee reviews all issues pertaining to executive compensation and
submits its recommendations to the full Board of Directors for approval. Mr.
Robert J. McCarthy, Jr., in his capacity as a member of the Board of Directors
of PFC and the Bank, abstains from any Board of Directors' vote concerning
compensation affecting himself. The Committee's compensation program for
executive officers currently consists of annual payments of salary and bonuses
and periodic grants of options to purchase Common Stock under PFC's Stock Option
Plans. Each element of the program has a different purpose. Salary and bonus
payments are mainly designed to reward current and past performance. Stock
option awards are designed to help attract and retain superior personnel for
positions of substantial responsibility as well as to provide additional
incentive to contribute to the long-term success of PFC.

     In determining the amount and form of executive compensation to be paid or
awarded in fiscal 2003, the Committee considered PFC's overall performance over
a period of years--and its future objectives and challenges--rather than a
guideline or formula based on any particular performance measure in a single
year. Within this framework, the Committee considered, among other things, the
following performance factors in making its compensation decisions in fiscal
2003: return on equity; earnings per share; fair market value of the Common
Stock; and the Bank's achievement of its annual goals relating to earnings,
growth, net worth, asset quality, efficiency ratio and evaluation by regulators
as to safety and soundness. The Committee's decisions concerning the
compensation of individual executive officers during fiscal 2003 were made in
the context of historical practice and competitive environment, including
comparisons with compensation practices of companies of similar size and
function in the financial services industry. The Committee has not addressed the
adoption of a policy with respect to the issue of the deductibility of
qualifying executive compensation under Section 162(m) of the Internal Revenue
Code of 1986, as amended ("Code") because no executive has compensation subject
to Section 162(m) that exceeds the $1,000,000 threshold.

     Supplemental non-qualified benefit plans are provided to executive officers
as follows:

     Supplemental Executive Benefit Plan

     Effective December 31, 1994, PFC and the Bank adopted the Supplemental
Benefit Plan ("SEBP") for the benefit of certain officers who are subject to the
limitations imposed by Sections 401(a)(17) and 415 of the Code on the maximum
amount of compensation which may be taken into consideration for the purposes of
the Parkvale Financial Corporation Employee Stock Ownership Plan ("ESOP") and
the maximum amount of benefits which may be allocated to an individual
participant thereunder. In calendar year 1994, the maximum amount of base pay
for qualified benefit plan purposes was reduced to $150,000 from $235,840
previously. From 1997 through 1999, the base amount was $160,000. From 2000
through 2001, the base amount was $170,000. Effective January 1, 2002, this
limit was increased to $200,000. Persons earning more than $200,000 in 2002 were
deprived of retirement funds otherwise available to them. The officer affected
by the Code limitation in calendar year 2002 was Mr. McCarthy and 1,367 Treasury
shares of PFC Common Stock applicable to the 2002 distribution were allocated to
the Trust administered by the Heritage Trust Division of Northwest Savings Bank
for his benefit. The value of those shares, based upon the closing price of
$23.06 per share on the last trading day of calendar 2002 (December 31, 2002),
is included in the Summary Compensation Table.

                                        11


     Executive Deferred Compensation Plan

     Due to benefit limits imposed by the Code and/or discrimination tests of
highly compensated employees, the Bank adopted, effective July 1, 1994, the
Parkvale Savings Bank Executive Deferred Compensation Plan ("EDCP") for certain
senior officers of the Bank to compensate such individuals who participate in
the 401(k) Plan for benefits lost under the Plan. The EDCP is an unfunded, non-
qualified plan which provides for the accrual of matching contributions and
investment returns that may not be accrued under the 401(k) Plan. Under the
401(k) Plan, participating employees may voluntarily make pre-tax contributions
to their accounts up to 10% of covered plan compensation. The Bank matches 50%
of the employee's pre-tax contributions up to a maximum of 6% of the employee's
covered compensation. In addition, the Bank may make a profit sharing
contribution equal to a percentage of each eligible employee's covered
compensation during a plan year, subject to the Bank's profitability and the
discretionary approval of the Board of Directors. The historical discretionary
contribution has been 2%. Contributions to the 401(k) Plan and EDCP for the
above named executive officers are included in the Summary Compensation Table.

BASES FOR CHIEF EXECUTIVE OFFICER AND NAMED EXECUTIVE OFFICERS COMPENSATION

     In fiscal 2003, PFC's President and Chief Executive Officer received total
cash payments of $530,000 in salary and bonus (as shown in the Summary
Compensation Table). The Committee notes that Mr. McCarthy's salary in fiscal
2003 was unchanged from fiscal 2002, and that the bonus paid to Mr. McCarthy in
fiscal 2003 exceeded 60% of his salary for the year, down $75,000 from fiscal
2002. The bonus paid to Mr. Rubritz in fiscal 2003 exceeded 35% of his salary
for the year and the bonus paid to Mr. Ondek in fiscal 2003 exceeded 33% of his
salary for the year. All named executives received reduced bonuses in fiscal
2003 compared to fiscal 2002.

     The Committee considered these 2003 payments appropriate in light of PFC's
performance. In addition, the Committee determined Mr. McCarthy's fiscal 2003
compensation based on its assessment of his ability and dedication to enhance
the long-term value and financial strength of PFC by continuing to provide the
leadership and vision that he has provided throughout his tenure as Chief
Executive Officer. PFC's net income has increased in four of the last five
fiscal years. In addition, PFC's return on average equity for the last five
fiscal years has averaged 13.90%.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     Mr. Reagan was employed by the Bank as Chief Executive Officer of the
Masontown Division of the Bank after the merger of The Second National Bank of
Masontown into Parkvale on January 31, 2002. He retired from that position on
December 31, 2002. No other member of the Committee was a former full-time
officer or employee. No member of the Audit-Finance Committee is presently a
full-time officer or employee of the Corporation or any of its subsidiaries.

                            AUDIT-FINANCE COMMITTEE

                            Fred P. Burger, Chairman
                               Andrea F. Fitting
                               Patrick J. Minnock
                                Harry D. Reagan

                                        12


PERFORMANCE GRAPH

     The following table and graph compares the yearly cumulative total return
of the Common Stock over a five-year measurement period with (i) the yearly
cumulative total return on the stocks included in the Nasdaq Market Index and
(ii) the yearly cumulative total return on the stocks included in the Nasdaq
Financial Stock Market Index as reported by the Center for Research in
Securities Prices at the University of Chicago. All of these cumulative returns
are computed assuming the reinvestment of dividends at the frequency with which
dividends were paid during the applicable years. The per share amounts have been
adjusted to reflect the 5 for 4 stock split in October 1998.

                           TABLE OF CUMULATIVE VALUES

<Table>
<Caption>
                                      1998      1999      2000      2001      2002      2003
                                      ----      ----      ----      ----      ----      ----
                                                                     
Parkvale...........................  $100.00   $ 86.51   $ 71.50   $103.06   $126.73   $104.96
Nasdaq.............................   100.00    143.67    212.43    115.46     78.65     87.33
Nasdaq Financial...................   100.00    102.27     81.18    109.50    122.42    128.65
S&P 500............................   100.00    122.70    131.82    112.55     92.23     92.68
Book Value Per Share...............    13.00     13.84     14.75     16.78     17.09     17.93
Market Value Per Share.............    25.80     21.75     17.25     24.00     28.64     24.42
</Table>

                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*

<Table>
<Caption>
                                              PARKVALE                NASDAQ            NASDAQ FINANCIAL           S&P 500
                                              --------                ------            ----------------           -------
                                                                                                 
1998                                           100.00                 100.00                 100.00                 100.00
1999                                            86.51                 143.67                 102.27                 122.70
2000                                            71.50                 212.43                  81.18                 131.82
2001                                           103.06                 115.46                 109.50                 112.55
2002                                           126.73                  78.65                 122.42                  92.23
2003                                           104.96                  87.33                 128.65                  92.68
</Table>

* Assumes the investment of $100 on June 30, 1998 and the reinvestment of all
 dividends.

     The market value on the record date, August 25, 2003 was $24.755 per share.

                                        13


                             EXECUTIVE COMPENSATION

SUMMARY

     The following table sets forth a summary of certain information concerning
the compensation awarded or paid for services rendered in all capacities during
the last three fiscal years to the Chief Executive Officer and other executive
officers of the Corporation and the Bank ("Named Executive Officers") whose
total compensation during the last fiscal year exceeded $100,000.

                           SUMMARY COMPENSATION TABLE

<Table>
<Caption>
                                                                    LONG-TERM
                                           ANNUAL COMPENSATION    COMPENSATION
                                           -------------------    ------------       ALL OTHER
NAME AND PRINCIPAL POSITION   FISCAL YEAR  SALARY(1)    BONUS     OPTION AWARDS  COMPENSATION(2)(3)
- ---------------------------   -----------  ---------    -----     -------------  ------------------
                                                                  
Robert J. McCarthy, Jr.          2003      $330,000    $200,000         0             $76,365
  President and                  2002       330,000     275,000         0              86,049
  Chief Executive Officer        2001       315,000     275,000         0              85,322

Timothy G. Rubritz               2003       136,200      48,000         0              25,575
  Vice President-Treasurer       2002       134,400      58,000         0              28,131
  of the Corporation and         2001       131,400      56,000         0              29,170
  Senior Vice
  President-Treasurer of the
  Bank

Thomas R. Ondek                  2003        83,896      28,000         0              16,399
  Senior Vice President          2002        81,486      33,000         0              17,247
  of the Bank                    2001        74,438      30,000         0              17,526
</Table>

- ---------

(1) Salary includes amounts deferred at the election of the executive officer
    through the Bank's 401(k) Plan and Executive Deferred Compensation Plan
    ("EDCP").

(2) Includes the Bank's contributions to the 401(k) Plan and EDCP during fiscal
    2003 on behalf of Mr. McCarthy ($28,130), Mr. Rubritz ($9,398) and Mr. Ondek
    ($6,682).

(3) Includes the value of the Common Stock allocated to the ESOP and SEBP Trust
    account of Mr. McCarthy ($48,235) and ESOP accounts of Messrs. Rubritz
    ($16,177) and Mr. Ondek ($9,717) based upon the closing price of $23.06 per
    share on the allocation date, December 31, 2002.

     The column "Other Annual Compensation" has been omitted because there is no
compensation required to be reported in such column. The aggregate amount of
perquisites and other personal benefits provided to each Named Executive Officer
did not exceed the lesser of $50,000 or 10% of the total annual salary and bonus
of such officer.

                                        14


                     OPTION GRANTS IN THE LAST FISCAL YEAR

<Table>
<Caption>
                                      INDIVIDUAL GRANTS
                                 ----------------------------
                                 NUMBER OF
                                 SECURITIES     % OF TOTAL
                                 UNDERLYING   OPTIONS GRANTED   EXERCISE OR                GRANT DATE
                                  OPTIONS     TO EMPLOYEES IN   BASE PRICE    EXPIRATION     PRESENT
NAME                              GRANTED       FISCAL YEAR      PER SHARE       DATE      VALUE(1)(2)
- ----                              -------       -----------      ---------       ----      -----------
                                                                            
Robert J. McCarthy, Jr.            30,000          25.6%          22.995      12/19/2012    $109,200
Timothy G. Rubritz                 10,000           8.5%          22.995      12/19/2012      36,400
Thomas R. Ondek                     8,000           6.8%          22.995      12/19/2012      29,120
</Table>

- ---------

(1) The estimated value shown, which was determined by application of the
    Black-Scholes option pricing model, was developed solely for purposes of
    comparative disclosure in accordance with the regulations of the Securities
    and Exchange Commission and does not necessarily reflect PFC's view of the
    appropriate value or methodology for purposes of financial reporting. Use of
    this model should not be viewed in any way as a forecast of the future
    performance of the Common Stock, volatility or dividend policy. No
    adjustments have been made for forfeitures or non-transferability.

(2) The estimated present value of the options is $3.64 per share and is based
    upon historical experience. The assumption used in calculating the option
    value are as follows: Volatility of 0.17, calculated using daily stock
    returns for the twenty-four month period preceding the option award; a
    risk-free rate of interest of 3.69%, representing the interest rate on a
    United States Treasury Note with a maturity date corresponding to the
    expected term of the options; a dividend yield of 3.18%, the indicated yield
    at the grant date; a stock price at date of grant of $22.995, which is equal
    to the exercise price; and an option term of nine years.

              AGGREGATED OPTION EXERCISES IN THE LAST FISCAL YEAR
                       AND FISCAL YEAR-END OPTION VALUES

     The following table sets forth certain information concerning stock options
exercised during fiscal year 2003 by the Named Executive Officers and the value
of unexercised stock options held by each such officer on the last trading day
of the fiscal year (June 30, 2003). The number of shares have been adjusted to
reflect the 5 for 4 stock splits in October 1994, 1995, 1996, 1997 and 1998.

<Table>
<Caption>
                                                             NUMBER OF
                                                            SECURITIES
                                                            UNDERLYING        VALUE OF UNEXERCISED
                                                        UNEXERCISED OPTIONS   IN-THE-MONEY OPTIONS
                                                        AT FISCAL YEAR END     AT FISCAL YEAR END
                        SHARES ACQUIRED      VALUE         EXERCISABLE/           EXERCISABLE/
NAME                      ON EXERCISE     REALIZED(1)      UNEXERCISABLE        UNEXERCISABLE(2)
- ----                      -----------     -----------      -------------        ----------------
                                                                  
Robert J. McCarthy,
  Jr.                           --          $    --        95,539/15,000        $693,992/$17,662
Timothy G. Rubritz              --               --         32,582/5,000           264,613/5,887
Thomas R. Ondek                 --               --         20,842/4,000           176,334/4,710
</Table>

- ---------

(1) The value was determined by subtracting the exercise price from the fair
    market value of the Common Stock on the exercise date.

(2) The value was determined by subtracting the exercise prices from the fair
    market value of the Common Stock on June 30, 2003 ($24.1725 per share) and
    multiplying the same by the number of options.

                                        15


           LONG-TERM INCENTIVE PLANS--AWARDS IN THE LAST FISCAL YEAR

     A long-term incentive plan has not been instituted for either the
Corporation or the Bank.

EMPLOYMENT AGREEMENTS

     The Bank entered into a five-year employment agreement with Mr. McCarthy in
April 1987 and the Corporation became a party to the agreement upon consummation
of the reorganization of the Bank into the holding company form of organization
in January 1989. The initial term of the agreement was extended automatically
for an additional year on each anniversary date of the agreement. Effective
January 1, 1997, a new five-year employment agreement was entered into by the
parties to reflect the holding company formation, the Bank's charter conversion
to a savings bank and change in regulators, and changes in applicable law and
regulatory policies since 1987. The agreement provides for a minimum annual
salary of $262,000, which may be increased from time to time in such amounts as
may be determined by the Boards of Directors of the Corporation and the Bank. In
addition, Mr. McCarthy may receive bonus payments as determined by the Boards of
Directors. Prior to the first anniversary of the effective date and each annual
anniversary thereafter, the Boards of Directors shall consider all relevant
factors, including Mr. McCarthy's performance, and if appropriate approve a
one-year extension of the remaining term of the agreement. The term of Mr.
McCarthy's agreement will be extended each year if the Boards of Directors of
the Bank and the Corporation ("Parkvale") approve the extension, unless Mr.
McCarthy provides at least 30 days written notice not to extend the agreement
beyond its remaining term. The agreement is terminable by Parkvale for cause at
any time and currently expires on January 1, 2008.

     The agreement with Mr. McCarthy provides for severance payments and other
benefits in the event Parkvale terminates his employment for other than cause,
disability, retirement or death or Mr. McCarthy resigns for "good reason," as
defined in the agreement. Good reason includes among other things a "change in
control" of Parkvale, which is defined to include any of the following: (1) any
change in control required to be reported pursuant to Item 6(e) of Schedule 14A
promulgated under the Exchange Act; (2) the acquisition of beneficial ownership
by any person (as defined in Sections 13(d) and 14(d) of the Exchange Act) of
10% or more of the combined voting power of the Corporation's then outstanding
securities; or (3) within any period during the term of the agreement, a change
in the majority of the Board of Directors for any reason without the written
consent of Mr. McCarthy. In such event, Parkvale will give severance payments to
Mr. McCarthy equal to 2.99 times his average annual base salary, bonus and other
incentive compensation for the preceding three years, plus the continuation or
payment of certain fringe benefits other than stock benefit plans. Under Mr.
McCarthy's employment agreement, Mr. McCarthy could receive payments and
benefits that constitute a parachute payment. Parachute payments generally are
payments in excess of three times the base amount, which is defined to mean the
recipient's average annual compensation from the employer includible in the
recipient's gross income during the most recent five taxable years ending before
the date on which a change in control of the employer occurred. Recipients of
parachute payments are subject to a 20% excise tax on the amount by which such
payments exceed the base amount, in addition to regular income taxes, and
payments in excess of the base amount are not deductible by the employer as
compensation expense for federal income tax purposes. In such event, Parkvale
has agreed to pay the 20% excess tax that would otherwise be owed by Mr.
McCarthy and such additional amounts as may be necessary to reimburse Mr.
McCarthy for the federal, state and local income taxes and excise taxes on such
amounts.

     The agreement also precludes Mr. McCarthy from owning (excluding the
ownership of 1% or less of the stock of a public corporation), managing,
operating and controlling, being employed by or participating in or being in any
way connected with any other business covered by federal deposit insurance which
is located in the Pennsylvania counties of Allegheny, Armstrong, Butler, Beaver,
Washington and Westmoreland. Such restriction shall continue throughout Mr.
McCarthy's employment with Parkvale.

                                        16


     The employment agreement with Mr. McCarthy and the change in control
agreement with Mr. Rubritz described below, to the extent they increase the cost
of any acquisition of control of the Corporation, could be deemed to have an
anti-takeover effect. As a result, the agreements may discourage takeover
attempts which (1) are deemed by certain stockholders to be in their best
interests, (2) might be at prices in excess of the then market value of the
Corporation's Common Stock, and (3) as a result, may tend to perpetuate existing
management.

CHANGE IN CONTROL AGREEMENT

     The Corporation and the Bank ("Parkvale") entered into a three-year change
in control severance agreement with Mr. Rubritz effective January 1, 2000.
Commencing on the first annual anniversary of each effective date, the term of
the agreement will be extended for an additional year on each annual anniversary
of the effective date until such time as the Boards of Directors of Parkvale or
Mr. Rubritz gives notice not to extend the term of the agreement. As a
consequence, subsequent to the first anniversary of the effective date, the
remaining term of the agreement will stay between two and three years unless
notice of non-renewal is given not less than thirty (30) days prior to any
anniversary date. If either party gives timely notice that the term will not be
extended as of any annual anniversary date, then the agreement shall terminate
at the conclusion of its remaining term. The agreement currently expires on
January 1, 2006.

     The agreement with Mr. Rubritz provides for severance payments and other
benefits in the event his employment with Parkvale is terminated subsequent to a
change in control of the Corporation by (i) Parkvale for other than cause,
disability, retirement or death, (ii) by Mr. Rubritz for any reason within the
first sixty (60) days following the one-year anniversary of the change in
control, or (iii) by Mr. Rubritz for good reason, then Parkvale shall (a) pay to
Mr. Rubritz, in either twenty-four (24) equal monthly installments beginning
with the first business day of the month following the date of termination or in
a lump sum within five (5) business days of the date of termination, a cash
severance amount equal to two (2) times Mr. Rubritz's annual compensation, and
(b) maintain and provide for a period ending at the earlier of (i) the
expiration of the remaining term of the agreement as of the date of termination
or (ii) the date of Mr. Rubritz's full-time employment by another employer, at
no cost to him, continued participation in all group insurance, life insurance,
health and accident insurance, disability insurance and other employee benefit
plans, programs and arrangements offered by Parkvale in which Mr. Rubritz was
entitled to participate immediately prior to the date of termination (excluding
stock benefit plans and cash incentive compensation). If such payments would
constitute a "parachute payment" under Section 280G of the Code, then the
payments and benefits payable shall be reduced by the minimum amount necessary
to avoid constituting a parachute payment.

     Parkvale may assign the agreement and its rights and obligations thereunder
in whole, but not in part, to any corporation, bank or other entity with or into
which either the Corporation or the Bank may merge or consolidate or which
either may transfer all or substantially all of its respective assets. The
executives may not assign or transfer the agreement or any rights or obligations
thereunder.

LOANS TO MANAGEMENT

     In the ordinary course of business, the Bank makes loans available to its
directors, officers and employees. Such loans are made in the ordinary course of
business on substantially the same terms, including interest rates and
collateral, as those prevailing at the time for comparable loans to other
borrowers. It is the belief of management that these loans neither involve more
than the normal risk of collectability nor present other unfavorable features.
At June 30, 2003, the Bank had 11 loans outstanding to directors and officers of
the Bank, or members of their immediate families or related entities. In total,
these loans were less than 5% of total shareholders' equity at June 30, 2003.

                                        17


              RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS

     The Board of Directors has appointed Ernst & Young LLP as independent
auditors for the year ending June 30, 2004, and has further directed that the
selection of such auditors be submitted for ratification by the stockholders at
the Annual Meeting. The Corporation has been advised by Ernst & Young LLP that
neither the firm nor any of its associates has any relationship with the
Corporation or its subsidiaries other than the usual relationship that exists
between independent certified public accountants and clients. Ernst & Young LLP
will have a representative at the Annual Meeting who will have an opportunity to
make a statement, if he or she so desires, and who will be available to respond
to appropriate questions. The affirmative vote of the holders of a majority of
the total votes cast at the Annual Meeting is required for this proposal.
Abstentions will not be counted as votes cast and, accordingly, will have no
effect on this proposal. There will be no "broker non-votes" with respect to
this proposal.

            THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE FOR THE
              RATIFICATION OF THE APPOINTMENT OF ERNST & YOUNG LLP
                    AS INDEPENDENT AUDITORS FOR FISCAL 2004.

     The fees billed by Ernst & Young LLP for the past two fiscal years are as
follows:

<Table>
<Caption>
                                                                2003       2002
                                                              --------    -------
                                                                    
Audit fees..................................................  $102,920    $97,850
Audit related fees..........................................    13,000     34,500
Tax Fees....................................................    41,500      7,500
All other fees..............................................        --         --
</Table>

     The Audit Committee believes that the non-audit fees billed and paid to
Ernst & Young LLP are compatible for maintaining Ernst & Young's independence.

                             STOCKHOLDER PROPOSALS

     Any proposal which a stockholder wishes to have presented at the next
Annual Meeting of Stockholders to be held in October 2004, must be received at
the main office of the Corporation no later than May 19, 2004. If such proposal
is in compliance with all of the requirements of Rule 14a-8 of the Exchange Act,
it will be included in the Proxy Statement and set forth on the form of proxy
issued for the next Annual Meeting of Stockholders. It is urged that any such
proposals be sent by certified mail, return receipt requested.

                    ANNUAL REPORTS AND FINANCIAL STATEMENTS

     A copy of the Corporation's Annual Report to Stockholders for the year
ended June 30, 2003 accompanies this Proxy Statement. Such annual report is not
part of the proxy solicitation materials.

     UPON RECEIPT OF A WRITTEN REQUEST, THE CORPORATION WILL FURNISH TO ANY
STOCKHOLDER WITHOUT CHARGE A COPY OF THE CORPORATION'S ANNUAL REPORT ON FORM
10-K FOR THE YEAR ENDED JUNE 30, 2003 AND A LIST OF THE EXHIBITS THERETO
REQUIRED TO BE FILED WITH THE SECURITIES AND EXCHANGE COMMISSION UNDER THE
EXCHANGE ACT. SUCH WRITTEN REQUEST SHOULD BE DIRECTED TO TIMOTHY G. RUBRITZ,
TREASURER, PARKVALE FINANCIAL CORPORATION, 4220 WILLIAM PENN HIGHWAY,
MONROEVILLE, PENNSYLVANIA 15146. THE FORM 10-K IS NOT PART OF THE PROXY
SOLICITATION MATERIALS.

                                        18


                                 OTHER MATTERS

     Each proxy solicited hereby also confers discretionary authority to the
Board of Directors of the Corporation to vote the proxy with respect to the
approval of the minutes of the last meeting of stockholders, the election of any
person as director if the nominee is unable to serve or for good cause will not
serve, matters incident to the conduct of the meeting, and upon such other
matters as may properly come before the Annual Meeting. Management is not aware
of any business to come before the Annual Meeting other than those matters
described above in this Proxy Statement. However, if any other matters should
properly come before the Annual Meeting, it is intended that proxies solicited
hereby will be voted with respect to those other matters in accordance with the
judgment of the persons voting the proxies.

     The cost of solicitation of proxies will be borne by the Corporation. The
Corporation will reimburse brokerage firms and other custodians, nominees and
fiduciaries for reasonable expenses incurred by them in sending proxy materials
to the beneficial owners of the Corporation's Common Stock. In addition to
solicitations by mail, directors, officers and employees of Parkvale may solicit
proxies personally or by telephone without additional compensation. The
Corporation may retain a proxy soliciting firm to assist in the solicitation of
proxies. The cost of such a firm would not be expected to exceed $3,500.

                                          By Order of The Board of Directors

                                          /s/ ERNA A. GOLOTA
                                          Erna A. Golota,
                                          Secretary

September 15, 2003

                                        19


                                                                      APPENDIX A

                            AUDIT COMMITTEE CHARTER

ORGANIZATION

     This Charter governs the operations of the Audit Committee. The Committee
shall review and reassess the Charter at least annually and obtain the approval
of the Board of Directors. The Committee shall be appointed by the Board of
Directors and shall comprise at least three directors, each of whom is
independent of management and the Company. Members of the Committee shall be
considered independent if they have no relationship that may interfere with the
exercise of their independence from management and the Company. All Committee
members shall be financially literate, or shall become financially literate
within a reasonable period of time after appointment to the Committee, and at
least one member shall have accounting or related financial management
expertise.

STATEMENT OF POLICY

     The Audit Committee shall provide assistance to the Board of Directors in
fulfilling its oversight responsibility to the shareholders, potential
shareholders, the investment community, and others relating to the Company's
financial statements and the financial reporting process, the systems of
internal accounting and financial controls, the internal audit function, the
annual independent audit of the Company's financial statements, and the legal
compliance and ethics programs as established by management and the Board. In so
doing, it is the responsibility of the Committee to maintain free and open
communication between the Committee, independent auditors, the internal auditors
and management of the Company. In discharging its oversight role, the Committee
is empowered to investigate any matter brought to its attention with full access
to all books, records, facilities, and personnel of the Company and the power to
retain outside counsel, or other experts for this purpose.

RESPONSIBILITIES AND PROCESSES

     The primary responsibility of the Audit Committee is to oversee the
Company's financial reporting process on behalf of the Board and report the
results of their activities to the Board. Management is responsible for
preparing the Company's financial statements, and the independent auditors are
responsible for auditing those financial statements. The Committee, in carrying
out its responsibilities, believes its policies and procedures should remain
flexible in order to best react to changing conditions and circumstances. The
Committee should take the appropriate actions to set the overall corporate
"tone" for quality financial reporting, sound business risk practices, and
ethical behavior.

     The following shall be the principal recurring processes of the Audit
Committee in carrying out its oversight responsibilities. The processes are set
forth as a guide with the understanding that the Committee may supplement them
as appropriate.

     - The Committee shall have a clear understanding with management and the
       independent auditors that the independent auditors are ultimately
       accountable to the Board and the Audit Committee, as representatives of
       the Company's shareholders. The Committee shall have the ultimate
       authority and responsibility to evaluate and, where appropriate, replace
       the independent auditors. The Committee shall discuss with the auditors
       their independence from management and the Company and the matters
       included in the written disclosures required by the Independence
       Standards Board. The Committee shall discuss with the auditors any
       relationships or services identified in the disclosures which may impact
       the objectivity and independence of the auditors, and if deemed
       necessary, the Committee shall recommend that the Board take action in
       response to such disclosures to satisfy itself with respect to the
       independence of the auditors. Annually, the Committee shall review and
       recommend to the Board the selection of the Company's independent
       auditors, subject to shareholders' approval.

                                        20


     - The Committee shall discuss with the internal auditors and the
       independent auditors the overall scope and plans for their respective
       audits. Also, the Committee shall discuss with management, the internal
       auditors, and the independent auditors the adequacy and effectiveness of
       the accounting and financial controls, including the Company's system to
       monitor and manage business risk and legal and ethical compliance
       programs. Further, the Committee shall meet separately with the internal
       auditors and the independent auditors, with and without management
       present, to discuss the results of their examinations.

     - The Committee shall review the interim financial statements with
       management prior to the filing of the Company's Quarterly Report on Form
       10-Q. If any matters require reporting by the independent auditors, the
       Audit Committee, via the Chairman, shall discuss the results of the
       quarterly review and any other matters required to be communicated to the
       Committee by the independent auditors under generally accepted auditing
       standards.

     - The Committee shall review with management and the independent auditors
       the financial statements to be included in the Company's Annual Report to
       be included in Form 10-K (ie. the annual report to shareholders),
       including their judgment about the quality, not just acceptability, of
       accounting principles, the reasonableness of significant judgments, and
       the clarity of the disclosures in the financial statements. Also, the
       Committee shall discuss the results of the annual audit and any other
       matters required to be communicated to the Committee by the independent
       auditors under generally accepted auditing standards.

                                        21


                                 REVOCABLE PROXY
                         PARKVALE FINANCIAL CORPORATION

/X/   PLEASE MARK VOTES
      AS IN THIS EXAMPLE


                    PROXY FOR ANNUAL MEETING OF STOCKHOLDERS
                  SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The undersigned, being a stockholder of the Corporation, hereby authorizes
the Board of Directors of the Corporation as proxies with full powers of sub-
stitution to represent the undersigned at the Annual Meeting of Stockholders of
the Corporation to be held at the Pittsburgh Athletic Association, 4215 Fifth
Avenue, Pittsburgh, Pennsylvania, on October 23, 2003, at 10:00 a.m. Eastern
Time, and at any adjournment of said meeting, and thereat to act with respect to
all votes that the undersigned would be entitled to cast if then personally
present on all proposals coming before the meeting.

     This proxy may be revoked at any time before it is exercised.

                                          WITH-       FOR ALL
                                FOR       HOLD        EXCEPT

1. Election of Directors:       / /        / /          / /
   Nominees:
   HARRY D. REAGAN
   ROBERT D. PFISCHNER
   ANDREA F. FITTING

INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE, MARK "FOR
ALL EXCEPT" AND WRITE THAT NOMINEE'S NAME IN THE SPACE PROVIDED BELOW.


- --------------------------------------------------------------------------------
                                            FOR     AGAINST  ABSTAIN

2. Appointment of Ernst & Young  LLP        / /       / /      / /
   as the Corporation's independent
   auditors for fiscal 2004.

3. In the proxies' discretion, upon such other business as may properly
   come before the meeting.

     SHARES OF COMMON STOCK OF THE CORPORATION WILL BE VOTED AS SPECIFIED. IF NO
SPECIFICATION IS MADE,SHARES WILL BE VOTED "FOR" THE ELECTION OF THE BOARD OF
DIRECTORS' NOMINEES TO THE BOARD OF DIRECTORS AND "FOR" THE APPOINTMENT OF
ERNST & Young LLP.

     Please sign exactly as name appears on this proxy card. When shares are
held by joint tenants, both should sign. When signing as attorney, executor,
administrator, trustee or guardian, please give full title as such. If a
corporation, please sign in full corporate name by the President or other
authorized officer. If a partnership, please sign in partnership name by
authorized person.

Please be sure to sign and date        Date
  this Proxy in the box below.              -------------------------------


- --------------------------------------------------------------------------------
 Shareholder sign above           Co-holder (if any) sign above


   DETACH ABOVE CARD, SIGN, DATE AND MAIL IN POSTAGE PAID ENVELOPE PROVIDED.

                         PARKVALE FINANCIAL CORPORATION

                              PLEASE ACT PROMPTLY--
                    SIGN, DATE & MAIL YOUR PROXY CARD TODAY

IF YOUR ADDRESS HAS CHANGED, PLEASE CORRECT THE ADDRESS IN THE SPACE PROVIDED
BELOW AND RETURN THIS PORTION WITH THE PROXY IN THE ENVELOPE PROVIDED.



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