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Exhibit 10.1



                              JLG INDUSTRIES, INC.
                            EXECUTIVE SEVERANCE PLAN



                           Effective November 17, 1999





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                              JLG Industries, Inc.
                            Executive Severance Plan

                                TABLE OF CONTENTS



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SECTION 1.        ESTABLISHMENT AND PURPOSE OF THE PLAN.......................................................1

         1.1.     Establishment...............................................................................1
         1.2.     Purpose.....................................................................................1

SECTION 2.        PARTICIPATION BY ELIGIBLE EXECUTIVES........................................................1

         2.1.     Eligible Executives on Effective Date.......................................................1
         2.2.     No Other Participants.......................................................................1
         2.3.     Written Proof of Participation Required.....................................................1

SECTION 3.        SEVERANCE BENEFITS..........................................................................1

         3.1.     Basic Benefit...............................................................................1
         3.2.     Additional Benefit .........................................................................2
         3.3.     Dismissal from Employment...................................................................2
         3.4.     Good Reason in Connection with Change in Control............................................2

SECTION 4.        NATURE OF PARTICIPANT'S INTEREST IN PLAN....................................................3

         4.1.     No Right to Assets..........................................................................3
         4.2.     No Right to Transfer Interest...............................................................3
         4.3.     No Employment Rights........................................................................4
         4.4.     Withholding and Tax Liabilities.............................................................4

SECTION 5.        ADMINISTRATION, INTERPRETATION, AND MODIFICATION OF PLAN....................................4

         5.1.     Plan Administrator..........................................................................4
         5.2.     Powers of Committee.........................................................................4
         5.3.     Finality of Committee Determinations........................................................4
         5.4.     Incapacity..................................................................................4
         5.5.     Amendment, Suspension, and Termination......................................................4
         5.6.     Power to Delegate Board Authority...........................................................4
         5.7.     Headings....................................................................................5
         5.8.     Severability................................................................................5
         5.9.     Governing Law...............................................................................5
         5.10.    Complete Statement of Plan..................................................................5

SECTION 6.        TERMS USED IN THE PLAN......................................................................5

         6.1.     Gender and Number...........................................................................5
         6.2.     Definitions.................................................................................5




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                              JLG INDUSTRIES, INC.
                            EXECUTIVE SEVERANCE PLAN

                           Effective November 17, 1999

SECTION 1. ESTABLISHMENT AND PURPOSE OF THE PLAN.

         1.1. ESTABLISHMENT. Effective June 1, 1995, the Company established the
Plan for the benefit of the Participants and to replace their severance pay
benefits under the Prior Plan.

         1.2. PURPOSE. The Plan is an unfunded plan maintained primarily for the
purpose of providing severance pay benefits to a select group of management and
highly compensated employees.


SECTION 2. PARTICIPATION BY ELIGIBLE EXECUTIVES.

         2.1. ELIGIBLE EXECUTIVES ON EFFECTIVE DATE. An employee who has an
agreement in effect on the Effective Date under the Prior Plan will become a
Participant in the Plan beginning on the Effective Date if he agrees in writing
to waive all rights he may have under the Prior Plan.

         2.2. ELIGIBLE EXECUTIVES AFTER EFFECTIVE DATE. If an Eligible Executive
was not covered by an agreement under the Prior Plan on the Effective Date, the
Eligible Executive shall not become a Participant in the Plan unless the
Compensation Committee, in its sole discretion, permits him to do so. If the
Compensation Committee does permit him to participate in the Plan, the Eligible
Executive will become a Participant in the Plan on the date specified by the
Compensation Committee in its sole discretion.

         2.3. WRITTEN PROOF OF PARTICIPATION REQUIRED. No employee will become a
Participant in the Plan unless he and the Company execute a copy of the Plan
document recognizing his participation in the Plan. The executed copy will
constitute an agreement between the Company and the employee that binds both of
them to the terms of the Plan. Their agreement will be binding on their heirs,
executors, administrators, successors, and assigns, both present and future. The
executed copy must be signed on the Company's behalf by an authorized officer
(other than the employee) and by the employee on his own behalf. In the case of
an employee who becomes a Participant under Section 2.1, the executed copy will
constitute the employee's written agreement to waive all rights he may have
under the Prior Plan.


SECTION 3. SEVERANCE BENEFITS.

          3.1. BASIC BENEFIT.

          (a) LUMP-SUM BENEFIT. A Participant who is Dismissed from employment
with the Company is entitled to a Severance Benefit. The Severance Benefit will
be paid to the Participant in an immediate lump sum equal to the Applicable
Percentage of his base salary and cash bonus for the final twelve calendar
months of his employment with the Company. If the Participant dies after being
Dismissed from employment with the Company but before receiving his Severance
Benefit, the lump sum described in the preceding sentence will be paid to his
Beneficiary. Notwithstanding any other provision of this Section 3.1(a), a
Participant will not be entitled to a Severance Benefit if he is entitled to a
retirement benefit under the SERP unless, at the time he is Dismissed from
employment with the Company, a Change in Control has occurred.

          (b) APPLICABLE PERCENTAGE. A Participant's Applicable Percentage is
the percentage that is specified by the Compensation Committee with respect to
the Participant for purposes of the Plan and that is reflected in the written
agreement between the Company and the Participant executed in accordance with
Section 2.3.



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          3.2. ADDITIONAL BENEFIT. A Participant who is Dismissed from
employment with the Company in connection with a Change in Control is entitled
to an additional benefit under this Section 3.2 if the Participant is paid from
any plan, program or arrangement sponsored by the Company, in connection with
the Change in Control, a total amount that is an "excess parachute payment"
within the meaning of section 280G(b) of the Code and a tax is imposed on the
Participant under section 4999 of the Code. The additional benefit will be paid
to the Participant in an immediate lump sum equal to the amount of tax imposed
upon the Participant under section 4999 of the Code in respect of the excess
parachute payment (but the additional benefit shall not include any amount in
respect of tax that the Participant will owe solely on account of the additional
benefit paid under this Section 3.2). If the Participant dies after being
Dismissed from employment with the Company but before receiving any additional
benefit that might be due under this Section 3.2, the lump sum described in the
preceding sentence will be paid to his Beneficiary.

          3.3. DISMISSAL FROM EMPLOYMENT. A Participant is Dismissed from
employment with the Company if his employment with the Company is terminated
involuntarily by the Company for any reason other than disloyalty,
mismanagement, abdication of job responsibility, or conviction of a felony, any
one of which results in significant injury to the business of the Company. A
Participant also will be considered Dismissed from employment with the Company
if his employment with the Company is terminated for Good Reason in connection
with a Change in Control. For purposes of this Section 3.3, a Participant's
employment with the Company is not considered terminated merely because there is
a change in the ownership of the Company, or merely because all or part of the
Company is merged, consolidated, spun off, liquidated, or otherwise reorganized,
or merely because all or part of the tangible and intangible assets of the
Company are sold or otherwise transferred to new ownership, if the Participant
continues to be employed by the Company or a successor business immediately
following any of the foregoing transactions.

         3.4. GOOD REASON IN CONNECTION WITH CHANGE IN CONTROL. A Participant's
employment with the Company is terminated for Good Reason in connection with a
Change in Control if his termination occurs no earlier than six months before
the Change in Control, no later than two years after the Change in Control, and
no later than six months after any of the following triggering events:

                  (a) A change in the Participant's status or position with the
          Company that, in his reasonable judgment, represents a demotion from
          his prior status or position with the Company;

                  (b) The assignment to the Participant of duties or
          responsibilities that, in his reasonable judgment, are inconsistent
          with his status or position with the Company;

                  (c) A reduction by the Company in the Participant's base
         salary;

                  (d) A change in the terms of the compensation arrangements
          applicable to the Participant that represents a significant reduction
          in the value of such compensation arrangements to him;

                  (e) A material increase in the Participant's responsibilities
          or duties without a commensurate increase in his base salary;

                  (f) The imposition of any requirement that the Participant be
          based anywhere other than within 50 miles of where his principal
          office was located;

                  (g) A material increase in the frequency or duration of the
         Participant's business travel;

                  (h) The Company's failure to obtain the express assumption of
          this Plan with respect to the Participant by any successor to the
          Company; or

                  (i) Any violation by the Company of any agreement with the
          Participant (including any violation of the Participant's rights under
          this Plan).

In addition, a Participant's employment with the Company will be deemed
terminated for Good Reason in connection with a Change in Control if the
Participant is the Chief Executive Officer of the Company immediately preceding
the Change in Control and his employment with the Company is terminated for any
reason within six months after the Change in Control. For purposes of this
Section 3.4, it is immaterial whether the Participant's employment with the
Company is terminated voluntarily by the Participant or involuntarily by the
Company (or its successor).



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SECTION 4. NATURE OF PARTICIPANT'S INTEREST IN PLAN.

         4.1. NO RIGHT TO ASSETS. Participation in the Plan does not create, in
favor of any Participant or Beneficiary, any right or lien in or against any
asset of the Company. Nothing contained in the Plan, and no action taken under
its provisions, will create or be construed to create a trust of any kind, or a
fiduciary relationship, between the Company and a Participant or any other
person. The Company's promise to pay benefits under the Plan will at all times
remain unfunded as to each Participant and Beneficiary, whose rights under the
Plan are limited to those of a general and unsecured creditor of the Company.

         4.2. NO RIGHT TO TRANSFER INTEREST. Rights to benefits payable under
the Plan are not subject in any manner to anticipation, alienation, sale,
transfer, assignment, pledge, or encumbrance. However, the Administrative
Committee may permit a Participant or Beneficiary to enter into a revocable
arrangement to pay all or part of his benefits under the Plan to a revocable
grantor trust (a so-called "living trust"). In addition, the Administrative
Committee may recognize the right of an alternate payee named in a domestic
relations order to receive all or part of a Participant's benefits under the
Plan, but only if (a) the domestic relations order would be a "qualified
domestic relations order" within the meaning of section 414(p) of the Code (if
section 414(p) applied to the Plan), (b) the domestic relations order does not
attempt to give the alternate payee any right to any asset of the Company, (c)
the domestic relations order does not attempt to give the alternate payee any
right to receive payments under the Plan at a time or in an amount that the
Participant could not receive under the Plan, and (d) the amount of the
Participant's benefits under the Plan are reduced to reflect any payments made
or due the alternate payee.



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         4.3. NO EMPLOYMENT RIGHTS. No provisions of the Plan and no action
taken by the Company, the Board of Directors, the Compensation Committee, or the
Administrative Committee will give any person any right to be retained in the
employ of the Company, and the Company specifically reserves the right and power
to dismiss or discharge any Participant.

         4.4. WITHHOLDING AND TAX LIABILITIES. The amount of any withholdings
required to be made by any government or government agency will be deducted from
benefits paid under the Plan to the extent deemed necessary by the
Administrative Committee. In addition, the Participant or Beneficiary (as the
case may be) will bear the cost of any taxes not withheld on benefits provided
under the Plan, regardless of whether withholding is required.


SECTION 5. ADMINISTRATION, INTERPRETATION, AND MODIFICATION OF PLAN.

         5.1. PLAN ADMINISTRATOR. The Administrative Committee will administer
the Plan.

         5.2. POWERS OF COMMITTEE. The Administrative Committee's powers
include, but are not limited to, the power to adopt rules consistent with the
Plan; the power to decide all questions relating to the interpretation of the
terms and provisions of the Plan; and the power to resolve all other questions
arising under the Plan (including, without limitation, the power to remedy
possible ambiguities, inconsistencies, or omissions by a general rule or
particular decision). The Administrative Committee has discretionary authority
to exercise each of the foregoing powers.

         5.3. FINALITY OF COMMITTEE DETERMINATIONS. Determinations by the
Administrative Committee and any interpretation, rule, or decision adopted by
the Administrative Committee under the Plan or in carrying out or administering
the Plan will be final and binding for all purposes and upon all interested
persons, their heirs, and their personal representatives.

         5.4. INCAPACITY. If the Administrative Committee determines that any
person entitled to benefits under the Plan is unable to care for his affairs
because of illness or accident, any payment due (unless a duly qualified
guardian or other legal representative has been appointed) may be paid for the
benefit of such person to his spouse, parent, brother, sister, or other party
deemed by the Administrative Committee to have incurred expenses for such
person.

         5.5. AMENDMENT, SUSPENSION, AND TERMINATION. The Board of Directors has
the right by written resolution to amend, suspend, or terminate the Plan at any
time. However, no amendment, suspension, or termination will apply to an
employee who already is a Participant in the Plan without his express written
consent.

         5.6. POWER TO DELEGATE BOARD AUTHORITY. The Board of Directors may, in
its sole discretion, delegate to any person or persons all or part of its
authority and responsibility under the Plan, including, without limitation, the
authority to amend the Plan.



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         5.7. HEADINGS. The headings used in this document are for convenience
of reference only and may not be given any weight in interpreting any provision
of the Plan.

         5.8. SEVERABILITY. If any provision of the Plan is held illegal or
invalid for any reason, the illegality or invalidity of that provision will not
affect the remaining provisions of the Plan, and the Plan will be construed and
enforced as if the illegal or invalid provision had never been included in the
Plan.

         5.9. GOVERNING LAW. The Plan will be construed, administered, and
regulated in accordance with the laws of the Commonwealth of Pennsylvania,
except to the extent that those laws are preempted by federal law.

         5.10. COMPLETE STATEMENT OF PLAN. This Plan supersedes the Prior Plan
with respect to the Participants. This Plan contains a complete statement of its
terms. The Plan may be amended, suspended, or terminated only in writing and
then only as provided in Section 5.5. A Participant's right to any benefit of a
type provided under the Plan will be determined solely in accordance with the
terms of the Plan. No other evidence, whether written or oral, will be taken
into account in interpreting the provisions of the Plan. Notwithstanding the
preceding provisions of this Section 5.10, for purposes of determining benefits
with respect to a Participant, this Plan will be deemed to include (a) the
provisions of the written agreement between the Company and the Participant
executed in accordance with Section 2.3, and (b) the provisions of any other
written agreement between the Company and the Participant to the extent such
other agreement explicitly provides for the incorporation of some or all of its
terms into this Plan.


SECTION 6. TERMS USED IN THE PLAN.

         6.1. GENDER AND NUMBER. Words used in the masculine gender in the Plan
are intended to include the feminine and neuter genders, where appropriate.
Words used in the singular form in the Plan are intended to include the plural
form, where appropriate, and vice versa.

         6.2. DEFINITIONS. When used in capitalized form in the Plan, the
following words and phrases have the following meanings, unless the context
clearly indicates that a different meaning is intended:

                  "ADMINISTRATIVE COMMITTEE" means the Administrative Committee
         appointed to administer the JLG Industries, Inc. Employees' Retirement
         Savings Plan. However, following a Change in Control, "Administrative
         Committee" means the trustee under the grantor trust maintained by the
         Company in connection with the Plan.

                  "APPLICABLE PERCENTAGE" has the meaning assigned to that term
         in Section 3.1(b).

                  "ASSOCIATE" has the meaning assigned to that term for purposes
         of Rule 12b-2 of the General Rules and Regulations under the Securities
         Exchange Act.


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                  "BENEFICIAL OWNER" means the following: a Person is deemed to
         be the "Beneficial Owner" of, to "Beneficially Own," and to have
         "Beneficial Ownership" of, any securities:

                           (1) which such Person or any of such Person's
                  Securities Law Affiliates or Associates beneficially owns,
                  directly or indirectly;

                           (2) which such Person or any of such Person's
                  Securities Law Affiliates or Associates has (A) the right or
                  obligation to acquire (whether such right or obligation is
                  exercisable or effective immediately or only after the passage
                  of time) pursuant to any agreement, arrangement, or
                  understanding (whether or not in writing) or upon the exercise
                  of conversion rights, exchange rights, rights, warrants or
                  options, or otherwise; provided that a Person shall not be
                  deemed the "Beneficial Owner" of, or to "Beneficially Own," or
                  to have "Beneficial Ownership" of, securities tendered
                  pursuant to a tender or exchange offer made by such Person or
                  any of such Person's Securities Law Affiliates or Associates
                  until such tendered securities are accepted for purchase or
                  exchange; or (B) the right to vote pursuant to any agreement,
                  arrangement, or understanding (whether or not in writing);
                  provided that a Person shall not be deemed the "Beneficial
                  Owner" of, or to "Beneficially Own," or to have "Beneficial
                  Ownership" of, any security under this clause (B) if the
                  agreement, arrangement, or understanding to vote such security
                  (i) arises solely from a revocable proxy given in response to
                  a public proxy or consent solicitation made pursuant to, and
                  in accordance with, the applicable rules and regulations of
                  the Securities Exchange Act, and (ii) is not also then
                  reported by such Person on Schedule 13D under the Securities
                  Exchange Act (or any comparable or successor report); or

                           (3) which are beneficially owned, directly or
                  indirectly, by any other Person (or any Securities Law
                  Affiliate or Associate thereof) with which such Person or any
                  of such Person's Securities Law Affiliates or Associates has
                  any agreement, arrangement, or understanding (whether or not
                  in writing) or with which such Person or any of such Person's
                  Securities Law Affiliates have otherwise formed a group for
                  the purpose of acquiring, holding, voting (except pursuant to
                  a revocable proxy as described in clause (B)(i) of paragraph
                  (2), above), or disposing of any securities of the Company.

                  "BENEFICIARY" means the person designated in writing by a
          Participant to receive his Severance Benefits under the Plan after he
          dies. If a Participant fails to designate a Beneficiary or his
          designated Beneficiary fails to survive him, his Beneficiary will be
          the person to whom he is married at the time of his death, or if he is
          not married at that time, his Beneficiary will be the executor of his
          will or the administrator of his estate. A Participant may revoke in
          writing a prior designation of a Beneficiary at any time before the
          Participant dies.



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                  "BOARD OF DIRECTORS" means the Board of Directors of the
         Company.

                  "CHANGE IN CONTROL" means the first to occur of the following
         events:

                           (1) an acquisition (other than directly from the
                  Company) of securities of the Company by any Person,
                  immediately after which such Person, together with all
                  Securities Law Affiliates and Associates of such Person,
                  becomes the Beneficial Owner of securities of the Company
                  representing 25 percent or more of the Voting Power; provided
                  that, in determining whether a Change in Control has occurred,
                  the acquisition of securities of the Company in a Non-Control
                  Acquisition will not constitute an acquisition that would
                  cause a Change in Control; or

                           (2) three or more directors, whose election or
                  nomination for election is not approved by a majority of the
                  members of the Incumbent Board then serving as members of the
                  Board of Directors, are elected within any single 12-month
                  period to serve on the Board of Directors; provided that an
                  individual whose election or nomination for election is
                  approved as a result of either an actual or threatened
                  Election Contest or Proxy Contest, including by reason of any
                  agreement intended to avoid or settle any Election Contest or
                  Proxy Contest, will be deemed not to have been approved by a
                  majority of the Incumbent Board for purposes of this
                  definition; or

                           (3) members of the Incumbent Board cease for any
                  reason to constitute at least a majority of the Board of
                  Directors; or

                           (4) approval by shareholders of the Company of:

                                    (A) a merger, consolidation, or
                           reorganization involving the Company, unless

                                             (i) the shareholders of the
                                    Company, immediately before the merger,
                                    consolidation, or reorganization, own,
                                    directly or indirectly immediately following
                                    such merger, consolidation, or
                                    reorganization, at least 75 percent of the
                                    combined voting power of the outstanding
                                    voting securities of the corporation
                                    resulting from such merger, consolidation,
                                    or reorganization in substantially the same
                                    proportion as their ownership of the voting
                                    securities immediately before such merger,
                                    consolidation, or reorganization;




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                                            (ii) individuals who were members of
                                    the Incumbent Board immediately prior to the
                                    execution of the agreement providing for
                                    such merger, consolidation, or
                                    reorganization constitute at least a
                                    majority of the board of directors of the
                                    Surviving Corporation; and

                                            (iii) no Person (other than (1) the
                                    Company or any Subsidiary thereof, (2) any
                                    employee benefit plan (or any trust forming
                                    a part thereof) maintained by the Company,
                                    any Subsidiary thereof, or the Surviving
                                    Corporation, or (3) any Person who,
                                    immediately prior to such merger,
                                    consolidation, or reorganization, had
                                    Beneficial Ownership of securities
                                    representing 25 percent or more of the
                                    Voting Power) has Beneficial Ownership of
                                    securities representing 25 percent or more
                                    of the combined voting power of the
                                    Surviving Corporation's then outstanding
                                    voting securities;

                                    (B) a complete liquidation or dissolution of
                           the Company; or

                                    (C) an agreement for the sale or other
                           disposition of all or substantially all of the assets
                           of the Company to any Person (other than a transfer
                           to a Subsidiary of the Company).

                  "CODE" means the Internal Revenue Code of 1986, as amended and
         in effect from time to time.

                  "COMPANY" means JLG Industries, Inc., and any successor to JLG
         Industries, Inc. Employment with the Company includes employment with
         any corporation, partnership, or other organization required to be
         aggregated with the Company under sections 414(b) and (c) of the Code.

                  "COMPENSATION COMMITTEE" means the Compensation Committee of
         the Board of Directors.

                  "DISMISSED" has the meaning assigned to that term in
         Section 3.3.

                  "EFFECTIVE DATE" means June 1, 1995.

                  "ELECTION CONTEST" means an election contest described in Rule
          14a-11 promulgated under the Securities Exchange Act.

                  "ELIGIBLE EXECUTIVE" means an employee of the Company (i) who
          was covered by an agreement under the Prior Plan on the Effective
          Date, or (ii) who is an officer of the Company or who holds any other
          key position designated by the Compensation Committee in its sole
          discretion.




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                  "ERISA" means the Employee Retirement Income Security Act of
         1974, as amended and in effect from time to time.

                  "GOOD REASON" has the meaning assigned to that term in
         Section 3.4.

                  "INCUMBENT BOARD" means individuals who, as of the close of
          business on the Effective Date, are members of the Board of Directors;
          provided that, if the election, or nomination for election by the
          Company's shareholders, of any new director was approved by a vote of
          at least 75 percent of the Incumbent Board, such new director shall,
          for purposes of the Plan, be considered as a member of the Incumbent
          Board; provided further that no individual shall be considered a
          member of the Incumbent Board if such individual initially assumed
          office as a result of either an actual or threatened Election Contest
          or other actual or threatened Proxy Contest, including by reason of
          any agreement intended to avoid or settle any Election Contest or
          Proxy Contest.

                  "NON-CONTROL ACQUISITION" means an acquisition by (1) an
          employee benefit plan (or a trust forming a part thereof) maintained
          by (A) the Company or (B) any of its Subsidiaries, (2) the Company or
          any of its Subsidiaries, or (3) any Person in connection with a
          Non-Control Transaction.

                  "NON-CONTROL TRANSACTION" means any transaction described in
         clauses (4)(A)(i) through (iii) of the definition of "Change in
         Control."

                  "PARTICIPANT" means a member of a select group of management
          or highly compensated employees of the Company who has become a
          participant in the Plan under Section 2.

                  "PERSON" means any individual, firm, corporation, partnership,
          joint venture, association, trust, or other entity.

                  "PLAN" means the JLG Industries, Inc. Executive Severance Plan
         as set forth in this document.

                  "PRIOR PLAN" means an individual agreement (customarily
          denominated a "Deferred Compensation Benefit Agreement") between the
          Company and the employee that provides for unfunded deferred
          compensation benefits and certain other benefits specified in the
          agreement.

                  "PROXY CONTEST" means a solicitation of proxies or consents by
          or on behalf of a Person other than the Board of Directors.

                  "SECTION" means a section of this Plan. For example, a
          reference to Section 2 includes a reference to Sections 2.1 through
          2.3, while a reference to Section 2.1 is intended as a reference to
          Section 2.1 only.



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                  "SECURITIES EXCHANGE ACT" means the Securities Exchange Act of
         1934, as amended and in effect from time to time.

                  "SECURITIES LAW AFFILIATE" means an "affiliate" as defined for
          purposes of Rule 12b-2 of the General Rules and Regulations under the
          Securities Exchange Act.

                  "SERP" means JLG Industries, Inc. Supplemental Executive
          Retirement Plan.

                  "SUBSIDIARY" of any Person means any corporation or other
          entity of which at least 80 percent (or such lesser percentage as the
          Administrative Committee may determine) of the voting power of the
          voting equity securities or voting interest therein is owned, directly
          or indirectly, by such Person.

                  "SURVIVING CORPORATION" means a corporation resulting from a
          merger, consolidation, or reorganization described in paragraph
          (4)(A)(i) of the definition of "Change in Control."



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                  "VOTING POWER" means the voting power of all securities of the
         Company then outstanding generally entitled to vote for the election of
         directors of the Company.

                                              JLG  INDUSTRIES, INC.

ATTEST:                                       BY:
       ------------------------                  ------------------------

TITLE:                                        TITLE:
      -------------------------                     ---------------------





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