1
                                                                    EXHIBIT 10.3

                                B-III CAPITAL LLC
                               105 ROWAYTON AVENUE
                                NORWALK, CT 06853

ROBERT M. BROWN, III
PRESIDENT




September 24, 1999


Steven B. Dempsey
President
PetQuarters, Inc.
Post Office Box 4 10
Lonoke, AR 72086


Dear Steve,

I offer the professional services of B-III Capital ("B-III") as an investment
banker, fundraiser and strategic advisor to PetQuarters, Inc. ("PetQuarters") on
the following terms and conditions (the "Agreement"):

         1.   Scope of B-III's Services

              o ON A NON-EXCLUSIVE BASIS, arrange and participate in meetings
                with prospective EQUITY OR DEBT investors, both financial and
                strategic

              o ON A NON-EXCLUSIVE BASIS, solicit feedback and negotiate
                investment agreements with investors in one or more private
                rounds of EQUITY OR DEBT funding leading to PetQuarters
                registration and trading of registered shares

              o Serve as a director of PetQuarters if elected/ appointed,
                subject to acceptable indemnification provisions

              o Work closely with PetQuarters to drive the Company to the stage
                of a SEC-registered company with actively traded, NASDAQ listed
                stock

              o Advise PetQuarters on Internet content development

              o Participate in strategic planning meetings with Company
                directors and management

              o Help identify and recruit advisory board members

              o Help develop strategic affiliations and partnerships

              o Maintain liaison with outside shareholders

              o Share network of and coordinate contacts with "Madison Avenue",
                i.e. New York advertising and media companies

              o Help recruit additional members of management team as necessary
                to sustain growth and credibility for actively traded public
                company

              o Use contacts to assist in developing commercial banking
                relationships



   2

              o Use contacts to help develop coverage by Wall Street securities
                analysts and market makers

              o Prepare and coordinate RFP for investment bankers, conduct
                interviews and recommend selection of underwriters for public
                offering of registered shares

              B-III's services shall commence on the date of signing of this
              Agreement and shall continue until this Agreement is terminated or
              expires.

         2.   Compensation

              o Retainer - PetQuarters shall pay B-III a monthly retainer of
                $5,000, credited against any success fees, payable on B-III's
                instructions.

              o Warrants - Upon the signing of this Agreement, PetQuarters shall
                grant B-III or its designee warrants to purchase the number of
                PetQuarters shares equal to 5.0% of PetQuarters fully diluted
                shares on the date of signing. The exercise price of the
                warrants shall be equal to the closing price of PetQuarters
                shares traded on the OTC bulletin board on the date of signing.
                The warrants shall contain customary anti-dilutive protection,
                including protection against below-market issuance. The warrants
                shall vest in monthly increments over the two year term of this
                Agreement, one twenty-fourth per month, subject to forfeiture as
                provided in section 5. Unvested warrants shall vest immediately
                in the event of a change of control of PetQuarters or in the
                event of a successful public offering of registered shares or in
                the event of termination of this Agreement by PetQuarters
                without cause as provided in section 5. Unexercised warrants
                shall expire five years after vesting.

              o Success Fees - In connection with the private placement of any
                PetQuarters shares NEGOTIATED by B-III TO AN INVESTOR PROCURED
                FOR PETQUARTERS BY B-III, the Company agrees to pay B-III a
                success fee in cash in an amount of 3% of the CASH CONSIDERATION
                PAID FOR such shares, less any retainer fees paid and not
                previously so credited, payable on B-III's instructions at
                closing of the private placement. The success fee of 3% also
                applies to any debt placed by B-III on the Company's behalf,
                less any retainer fees paid and not previously credited.

              o Trailer Fees - Should an investment ("Trailer Transaction") be
                obtained by the Company, its affiliates, or any other entity
                formed by the Company whose business purpose is similar to the
                Company, from an investor introduced to PetQuarters by B-III
                during the term of this Agreement, and such transaction is
                completed or committed within a six (6) month period following
                the termination of this Agreement, the Company shall pay to
                B-III the full 3% success fee. If a Trailer Transaction is
                completed or committed more than six (6) but less than one (1)
                year after such termination, the Company shall pay to B-III half
                of the compensation provided herein. Thereafter, no compensation
                shall be due to B-III.

              It is understood that fees shall be payable to B-III under this
              section when investor funds are received by the Company. If an
              investment transaction is completed in stages, fees payable to
              B-III shall also be paid in stages on a pro rated basis.



                                       2
   3

         3.   Expenses. The Company shall promptly reimburse B-III for
              reasonable and customary expenses incurred by B-III WITH THE PRIOR
              CONSENT OF THE COMPANY and properly invoiced to the Company. The
              Company will allow a maximum monthly sum of $400 for incidental
              expenses without prior written consent. The Company upon receipt
              of the corresponding receipts or other documentation will
              reimburse these expenses.

         4.   Indemnification. It is hereby understood and agreed that the
              Company will indemnify B-III and its directors, officers,
              employees, agents and controlling persons (B-III and each such
              person being an "Indemnified Party") from and against any and all
              losses, claims, damages and liabilities, joint or several, to
              which such Indemnified Party may become subject under any
              applicable federal or state law or otherwise, resulting from a
              claim related to or arising out of any transaction ENGAGED IN or
              service PERFORMED BY B-III AND contemplated by this Agreement. The
              Company will reimburse any Indemnified Party for all expenses
              (including reasonable counsel fees and expenses) as they are
              incurred in connection with the investigation of, preparation for
              or defense of any pending or threatened claim or any action or
              proceeding arising therefrom. The Company will not be liable under
              the foregoing indemnification provision to the extent that any
              loss, claim, damage or liability is found in a final judgment by a
              court of competent jurisdiction to have resulted from B-III's bad
              faith, willful misconduct, MISREPRESENTATION, OMISSION or
              negligence. The Company also agrees that no Indemnified Party
              shall have any liability (whether direct or indirect, in contract
              or tort or otherwise) to the Company related to or arising out of
              the engagement of B-III pursuant to, or the performance by B-III
              of the services contemplated by this Agreement except to the
              extent that any loss claim, damage or liability is found in final
              judgment by a court of competent jurisdiction to have resulted
              from B-III's bad faith, willful misconduct, MISREPRESENTATION,
              OMISSION or negligence.

              If any action or proceeding shall be brought or asserted against
              an Indemnified Party in respect of which indemnity shall be sought
              from the Company, the Indemnified Party shall promptly notify the
              Company in writing and the Company shall assume the defense
              thereof including the employment of counsel reasonably
              satisfactory to the Indemnified Party and the payment of all
              expenses. The Indemnified Party shall have the right to employ
              separate counsel in any such action and to participate in the
              defense thereof, but the fees and expenses of such counsel shall
              be at the expense of the Indemnified Party unless (i) the Company
              has agreed to pay such fees and expenses or (ii) the Company shall
              have failed promptly to assume the defense of such action or
              proceeding and employ counsel, reasonably satisfactory to the
              Indemnified Party in such action or proceeding or (iii) the named
              parties to any such action or proceeding (including any impleaded
              parties) include the Company or an Indemnified Party and the
              Company or such Indemnified Party which are different from or
              additional to those available to the Company (in which case, if
              the Indemnified Party notifies the Company in writing that it
              elects to employ separate counsel at the expense of the Company,
              the Company shall not have the right to assume the defense of such
              action or proceeding on behalf of the Indemnified Party, it being
              understood however, that the Company shall not, in connection with
              any one



                                       3
   4

              such action or proceeding or separate but substantially similar or
              related actions or proceeding arising out of the same general
              allegations or circumstances be liable for the reasonable fees and
              expenses of more than one separate firm of attorneys (together
              with appropriate local counsel) at any time for the Indemnified
              party, which firm shall be designated by the Indemnified Party.

              If the indemnification provided herein is for any reason held
              unenforceable by an Indemnified Party although otherwise
              applicable in accordance with its terms, the Company agrees to
              contribute to the losses, claims, damages and liabilities for
              which such indemnification is held unenforceable (i) in such
              proportion as is appropriate to reflect the relative benefits to
              the Company on the one hand, and B-III, on the other hand, of the
              transaction of the Company or (ii) if (but only if) the allocation
              provided for in clause (I) is for any reason held unenforceable,
              in such proportion as is appropriate to reflect not only the
              relative benefits referred to in clause (I) but also the relative
              fault of the Company, on one hand, and B-III on the other hand, as
              well as any other relevant equitable considerations. The Company
              agrees that for purposes of this paragraph the relative benefits
              to the Company and B-III of a transaction shall be deemed to be in
              the same proportion that the total value received by the Company
              as a result of or in connection with the transaction bears to the
              fees to be paid to B-III under this contract.

              The Company agrees that, without B-III's prior written consent, it
              will not settle, compromise or consent to the entry of any
              judgement in any pending or threatened claim, action or proceeding
              in respect of which indemnification could be sought under the
              indemnification provision of this letter agreement (whether or not
              B-III or any other Indemnified Party is an actual or potential
              party to such claim, action or proceeding) unless the foregoing
              releases B-III from all liability or obligation. B-III shall act
              as an independent entity, and any duties of B-III arising out of
              its engagement pursuant to this Agreement shall be owed solely to
              the Company.

              Any advice (written or oral) rendered by B-III in connection with
              an engagement pursuant to this Agreement or any similar letter
              shall be covered by the terms of this Agreement to the extent not
              otherwise expressly agreed and this Agreement may not be disclosed
              publicly without B-III's written consent except to the extent
              required by applicable law.

              The foregoing provisions shall survive any termination of this
              Agreement. The parties hereto waive the right to trial by jury in
              connection with any claim relating to the services contemplated by
              this Agreement, including any claim concerning B-III's advice. THE
              PROVISIONS OF THIS PARAGRAPH 4 SHALL NOT APPLY TO ANY LOSSES,
              CLAIMS OR ACTIONS TAKEN OR COMMENCED AGAINST B-III, OR ANY
              DESIGNEE OF B-III, AS A RESULT OF ACTIONS ENGAGED IN AS A DIRECTOR
              OF PETQUARTERS.

         5.   Expiration/Termination. This Agreement shall continue for a term
              of two years from the date it is signed, unless terminated by
              PetQuarters or B-III or extended in writing by both parties.
              Either party may terminate this Agreement on 30 days prior written



                                       4
   5

              notice. If PetQuarters terminates without cause, B-III's warrants
              fully vest immediately. If PetQuarters terminates with cause
              (BEING B-III'S FAILURE TO PERFORM THE DUTIES SPECIFIED IN THE
              "SCOPE OF B-III'S SERVICES" DESCRIBED ABOVE) or B-III terminates
              for any reason, B-III forfeits its unvested warrants. The
              expiration or termination of this Agreement shall in no way affect
              the fees paid or to be paid pursuant to Paragraph 2 hereof or
              B-III's rights to indemnification under Paragraph 4.

         6.   Governing Law/Dispute Resolution. The arrangements set out in this
              letter agreement shall be governed by New York law and each party
              agrees for the benefit of the other that proceedings against it
              may be brought by the New York courts (without prejudice to the
              other's right to bring proceedings elsewhere).

         7.   Assignment. Neither this Agreement nor any rights or obligations
              of either party hereunder may be assigned to any other person
              without the prior written consent of the other party. The
              provisions hereof shall inure to the benefit of and be binding
              upon the successors and permitted assigns of the parties hereto.

Sincerely,

B-III Capital LLC


By:
   -------------------------------
   Robert M. Brown, III
   President

                                       Agreed to and accepted as of the 25th day
                                       of October 1999:

                                       PetQuarters, Inc.


                                       By:
                                          --------------------------------------
                                          Steven B. Dempsey
                                          President



                                       5