Exhibit 10.1

                               EXCHANGE AGREEMENT

      THIS EXCHANGE AGREEMENT ("AGREEMENT") is made and entered into as of
December 30, 2004 by and between Crown EMAK Partners, LLC, a Delaware limited
liability company (the "INVESTOR"), and EMAK Worldwide, Inc., (f/k/a Equity
Marketing, Inc.), a Delaware corporation (the "COMPANY").

                                    RECITALS

      A.    The Investor and the Company entered into a Securities Purchase
Agreement, dated as of March 29, 2000 (the "PURCHASE AGREEMENT") pursuant to
which the Company issued to the Investor 25,000 shares (the "CURRENT SHARES") of
Company's Series A Senior Cumulative Participating Convertible Preferred Stock
("SERIES A STOCK").

      B.    The Investor and the Company desire to provide for the exchange of
the Current Shares for 25,000 shares (the "EXCHANGE SHARES") of the Company's
Series AA Cumulative Convertible Preferred Stock ("SERIES AA PREFERRED"),
pursuant to the terms and conditions set forth in this Agreement (the "EXCHANGE
TRANSACTION").

      C.    The Investor and the Company intend that the issuance of the
Exchange Shares in exchange for the Current Shares be exempt from registration
pursuant to Section 3(a)(9) of the Securities Act of 1933, as amended.

   For good and valuable consideration, the receipt and adequacy of which are
hereby acknowledged, the Company and the Investor hereby agree as follows:

      1.    Exchange of Shares. Upon the terms and subject to conditions hereof:

            1.1   the Investor hereby agrees to sell, assign, transfer and
      deliver the Current Shares to the Company in exchange for the issuance by
      the Company to the Investor of the Exchange Shares.

            1.2   the Company agrees to issue and deliver to the Investor the
      Exchange Shares in exchange for the Current Shares.

      2.    Closing. The closing of the Exchange Transaction (the "CLOSING")
will occur as soon as reasonably practicable following the execution of this
Agreement. Prior to the Closing, the Company will cause to be filed with the
Delaware Secretary of State a certificate of designation of Series AA Preferred
(the "SERIES AA CERTIFICATE") substantially in the form attached hereto as
Exhibit A. The Investor, by its execution of this Agreement, hereby consents to
the filing of the Series AA Certificate. At the Closing, (i) the Investor will
deliver to the Company the certificates representing the Current Shares, duly
endorsed for transfer or accompanied by duly executed instruments of assignment
and any other documents reasonably requested by the Company to effectuate the
purposes of this Agreement; and (ii) the Company will deliver to the Investor
the certificates representing the Exchange Shares. All acts, deliveries and
confirmations comprising the Closing regardless of chronological sequence shall
be deemed to occur contemporaneously and simultaneously upon the occurrence of
the last act, delivery of



confirmation of the Closing and none of such acts, deliveries or confirmations
shall be effective unless and until the last of the same has occurred. The
Current Shares will be cancelled concurrent with the Closing

      3.    Representations and Warranties of the Company. The Company hereby
represents and warrants to the Investor as follows:

            3.1   Organization, Standing and Power. The Company is duly
      organized, validly existing and in good standing under the laws of the
      State of Delaware and has the requisite power and authority to carry on
      its business as now being conducted.

            3.2   Authority; Binding Obligations. The Company has all requisite
      power and authority to enter into this Agreement and to consummate the
      Exchange Transaction. The execution and delivery of this Agreement by the
      Company and the consummation by the Company of the Exchange Transaction
      have been duly authorized by all necessary action on the part of the
      Company. This Agreement has been duly executed and delivered by, and
      constitutes the valid and binding obligation of, the Company, enforceable
      against the Company in accordance with its terms, subject to the effect of
      applicable bankruptcy, insolvency, reorganization, moratorium and other
      similar laws affecting the rights of creditors generally and the effect of
      general principles of equity.

            3.3   Capitalization. The authorized capital stock of the Company
      consists of 50,000,000 shares of Common Stock and 1,000,000 shares of
      preferred stock, $0.001 par value per share, of which 25,000 shares are
      designated as Series A Stock. As of June 30, 2004, there were (i)
      5,758,888 shares of Common Stock issued and outstanding, (ii) 3,167,258
      shares of Common Stock held in the treasury of the Company or held by any
      subsidiary of the Company; (iii) 897,575 shares of Common Stock reserved
      for issuance under the Company's stock option plans upon exercise of
      authorized but unissued stock options; (iv) 2,240,778 shares of Common
      Stock issuable upon exercise of outstanding stock options issued under the
      Company's stock option plans; and (v) 25,000 shares of Series A Stock
      issued and outstanding.

            3.4   Non-Contravention. The execution and delivery of this
      Agreement does not, and the consummation of the Exchange Transaction and
      compliance with the provisions hereof will not, conflict with, or result
      in any breach or violation of, or default (with or without notice or lapse
      of time, or both) under, or give rise to a right of termination,
      cancellation or acceleration of or "put" right with respect to any
      obligation or to loss of a benefit under, or result in the creation of any
      pledges, claims, liens, charges, encumbrances and security interests of
      any kind or nature (collectively, "LIENS") upon its properties or assets
      under (i) the Company's Certificate of Incorporation, (ii) any loan or
      credit agreement, note, bond, mortgage, indenture, lease, contract or
      other agreement, instrument, permit, concession, franchise or license
      applicable to the Company or any of its properties or assets which is
      material to the Company, each as amended to date or (iii) any judgment,
      order, decree, statute, law, ordinance, rule, regulation or arbitration
      award applicable to the Company, or its properties or assets, other than,
      in the case of clauses (ii) and (iii), any such conflicts, breaches,
      violations, defaults, rights, losses or Liens that individually or in the
      aggregate would not have a material adverse effect with respect to

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      the Company or would not prevent or materially hinder or delay the ability
      of the Company to consummate the Exchange Transaction.

            3.5   Valid Issuance. The Exchange Shares upon issuance pursuant to
      the terms of this Agreement, will be duly authorized, validly issued,
      fully paid and non-assessable and free and clear of any lien, security
      interest, option or other charge or encumbrance, and free of all
      preemptive and other third party rights.

      4.    Representations of the Investor. The Investor represents to the
Company that:

            4.1   Organization, Standing and Power. The Investor is duly
      organized, validly existing and in good standing under the laws of the
      State of Delaware and has the requisite power and authority to carry on
      its business as now being conducted.

            4.2   Authority. The Investor has all requisite power and authority
      to enter into this Agreement and to consummate the Exchange Transaction.
      The execution and delivery of this Agreement by the Investor and the
      consummation by the Investor of the Exchange Transaction have been duly
      authorized by all necessary action on the part of the Investor. This
      Agreement and the has been duly executed and delivered by, and constitutes
      the valid and binding obligation of, the Investor, enforceable against the
      Investor in accordance with its terms, subject to the effect of applicable
      bankruptcy, insolvency, reorganization, moratorium and other similar laws
      affecting the rights of creditors generally and the effect of general
      principles of equity.

            4.3   Noncontravention. The execution and delivery of this Agreement
      does not, and the consummation of the Exchange Transaction and compliance
      with the provisions hereof will not, conflict with, or result in any
      breach or violation of, or default (with or without notice or lapse of
      time, or both) under, or give rise to a right of termination, cancellation
      or acceleration of or "put" right with respect to any obligation or to
      loss of a benefit under, or result in the creation of Liens upon its
      properties or assets under, (i) the Investor's Certificate of Formation or
      operating agreement, each as amended to date, (ii) any loan or credit
      agreement, note, bond, mortgage, indenture, lease, contract or other
      agreement, instrument, permit, concession, franchise or license applicable
      to the Investor or any of its properties or assets which is material to
      the Investor, each as amended to date or (iii) any judgment, order,
      decree, statute, law, ordinance, rule, regulation or arbitration award
      applicable to the Investor, or its properties or assets, other than, in
      the case of clauses (ii) and (iii), any such conflicts, breaches,
      violations, defaults, rights, losses or Liens that individually or in the
      aggregate would not have a material adverse effect with respect to the
      Investor or would not prevent or materially hinder or delay the ability of
      the Investor to consummate the Exchange Transaction.

            4.4   Current Share Ownership. The Investor owns beneficially and of
      record, and has good and valid title to, the Current Shares, free and
      clear of any Liens. There are no agreements affecting the right of the
      Investor to convey the Current Shares to the Company and the Investor has
      the absolute right, authority, power and capacity to sell, assign and
      transfer the Current Shares to the Company, free and clear of any Liens.

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            4.5   Brokers. No broker, investment banker, financial advisor or
      other person, is entitled to any broker's, finder's, financial advisor's
      or other similar fee or commission in connection with the Exchange
      Transaction based upon arrangements made by or on behalf of the Investor.

            4.6   Investor Status. The Investor has such knowledge and
      experience in financial and business matters as to be capable of
      evaluating the merits and risks of its investment in the Exchange Shares
      and is able to bear the economic risks of such investment.

            4.7   Accredited Investor. The Investor is an "accredited investor"
      as defined in Rule 501(a) under the 1933 Act. The Investor is acquiring
      the Exchange Shares for its own account and not with a view to any resale,
      distribution or other disposition of the Exchange Shares (or the Common
      Stock issuable upon conversion thereof) in violation of the United States
      securities laws.

            4.8   No Other Agreements. The Investor has made no other
      agreements, arrangements or understandings concerning the Exchange
      Transaction or the Company or any of its subsidiaries with (a) any
      director, officer, employee or consultant of the Company or any of its
      subsidiaries, or (b) any stockholder beneficially owning at least 5% of
      the outstanding Common Stock.

      5.    Stockholder Approval. The Company covenants and agrees that at its
next annual meeting of stockholders expected to be held in June 2005 (the "2005
ANNUAL MEETING"), it will seek the approval of its stockholders to amend the
Series AA Certificate to delete the last sentence of paragraph 2(iii), which
provides as follows: "Notwithstanding the foregoing, in no event shall the
Conversion Price be adjusted pursuant to this paragraph 2(iii) to less than the
current market price per share of Common Stock (determined as provided in
paragraph 3(xii)) on the Exchange Date." (the "STOCKHOLDER APPROVAL"). In the
event that the Stockholder Approval is not obtained at the 2005 Annual Meeting,
the Investor shall have the right to reverse the Exchange Transaction provided
for herein by exchanging the Exchange Shares for shares of Series A Stock equal
to the Current Shares, with all of the rights and preferences of thereof as set
forth in the Purchase Agreement. The procedure for closing such re-exchange
transaction shall be equivalent to the closing procedures set forth in Section 2
hereof.

      6.    Covenants and Other Agreements.

            6.1   Elimination of Series A Stock. As soon as reasonably
      practicable following the Stockholder Approval, the Company covenants and
      agrees that it will file with the Delaware Secretary of State a
      certificate setting forth the statements required pursuant to Section
      151(g) necessary to eliminate from the Company's certificate of
      incorporation all matters set forth in the Certificate of Designation (as
      defined in the Purchase Agreement) with respect to the Series A Stock and
      that it will not issue any shares of Series A Stock prior to the
      effectiveness of such filing. In the event that the Stockholder Approval
      is not obtained, and the Investor elects to exchange the Exchange Shares
      for Series A Stock, the Company covenants and agrees that it will that it
      will file with the Delaware Secretary of State, as soon as reasonably
      practicable following such re-exchange transaction, a certificate setting
      forth the statements required pursuant to

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      Section 151(g) necessary to eliminate from the Company's certificate of
      incorporation all matters set forth in the Series AA Certificate with
      respect to the Series AA Preferred and that it will not issue any shares
      of Series AA Preferred (other than the Exchange Shares) prior to the
      effectiveness of such filing.

            6.2   Registration Rights Agreement. The Registration Rights
      Agreement (as defined in the Purchase Agreement) between the Investor and
      the Company, dated as of March 29, 2000, is hereby deemed amended to
      provide that the term "Registrable Securities" shall be deemed to include
      all shares of Common Stock issuable upon conversion of the Exchange
      Shares.

            6.3   Legend; Stop Transfer. The Exchange Shares issued in
      connection herewith, and the Common Stock issued upon conversion of the
      Exchange Shares, will bear a legend substantially similar to the
      following:

            "THESE SECURITIES AND THE SECURITIES TO BE ISSUED UPON CONVERSION
            HEREOF HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS
            AMENDED (THE "SECURITIES ACT"), OR THE SECURITIES LAWS OF ANY STATE.
            NEITHER THESE SECURITIES NOR ANY INTEREST HEREIN NOR THE SECURITIES
            ISSUABLE UPON CONVERSION HEREOF NOR ANY INTEREST THEREIN MAY BE
            OFFERED, SOLD, TRANSFERRED, PLEDGED, HYPOTHECATED OR OTHERWISE
            DISPOSED OF EXCEPT PURSUANT TO (I) AN EFFECTIVE REGISTRATION
            STATEMENT UNDER THE SECURITIES ACT AND ANY APPLICABLE STATE
            SECURITIES LAWS OR (II) AN EXEMPTION FROM THE REGISTRATION
            REQUIREMENTS OF THE SECURITIES ACT AND ANY APPLICABLE STATE
            SECURITIES LAWS, SUCH EXEMPTION TO BE EVIDENCED BY SUCH
            DOCUMENTATION AS THE COMPANY MAY REASONABLY REQUEST."

            The Company will make a notation regarding the restrictions on
      transfer of the Exchange Shares (and the Common Stock issuable upon
      conversion thereof) in its books and the same may be transferred on the
      books of the Company only if transferred or sold pursuant to an effective
      registration statement under the Securities Act covering the securities to
      be transferred or an opinion of counsel satisfactory to the Company that
      such registration is not required.

            6.4   Public Announcements. The Investor and the Company will
      consult with each other before issuing, and provide each other the
      opportunity to review and comment upon, any press release or other public
      statements with respect to the Exchange Transaction, and shall not issue
      any such press release or make any such public statement prior to such
      consultation, except as may be required by applicable law, court process
      or by obligations pursuant to any listing agreement with any national
      securities exchange or as are agreed upon in advance. The parties agree
      that the initial press release or releases to be issued with respect to
      the Exchange Transaction shall be mutually agreed upon prior to the
      issuance thereof.

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      7.    Miscellaneous.

            7.1   Entire Agreement. This Agreement, the Purchase Agreement (as
      amended hereby), the Registration Rights Agreement (as amended hereby) and
      the exhibits hereto and thereto and the other documents referenced herein
      and therein constitute the entire understanding and agreement of the
      parties hereto with respect to the subject matter hereof and thereof and
      supersede all prior and contemporaneous agreements or understandings,
      inducements or conditions, express or implied, written or oral, between
      the parties with respect hereto and thereto.

            7.2   Governing Law. This Agreement will be governed by and
      construed in accordance with the laws of the State of Delaware regardless
      of the laws that might otherwise govern under applicable principles of
      conflicts of laws thereof.

            7.3   Assignment. Neither this Agreement nor any of the rights,
      interests or obligations under this Agreement shall be assigned, in whole
      or in part, by operation of law or otherwise, by any of the parties
      without the prior written consent of the other parties. Any assignment in
      violation of the preceding sentence shall be void. Subject to the
      preceding two sentences, this Agreement will be binding upon, inure to the
      benefit of, and be enforceable by, the parties and their respective
      successors and assigns.

            7.4   Enforcement. The parties agree that irreparable damage would
      occur in the event that any of the provisions of this Agreement were not
      performed in accordance with their specific terms or were otherwise
      breached. It is accordingly agreed that the parties shall be entitled to
      an injunction or injunctions to prevent breaches of this Agreement and to
      enforce specifically the terms and provisions of this Agreement in any
      court of the State of Delaware or of the United States located in the
      State of Delaware in the event any dispute arises out of this Agreement or
      the Exchange Transaction, and each party agrees (a) it will not attempt to
      deny or defeat personal jurisdiction or venue in any such court by motion
      or other request for leave from any such court and (b) it will not bring
      any action relating to this Agreement or the Exchange Transaction in any
      court other than any such court.

            7.5   Severability. Whenever possible, each provision or portion of
      any provision of this Agreement will be interpreted in such manner as to
      be effective and valid under applicable law but if any provision or
      portion of any provision of this Agreement is held to be invalid, illegal
      or unenforceable in any respect under any applicable law or rule in any
      jurisdiction, such invalidity, illegality or unenforceability will not
      affect any other provision or portion of any provision in such
      jurisdiction, and this Agreement will be reformed, construed and enforced
      in such jurisdiction as if such invalid, illegal or unenforceable
      provision or portion of any provision had never been contained herein, so
      long as the economic and legal substance of the Exchange Transaction are
      not affected in a manner materially adverse to any party hereto.

            7.6   Further Assurances. The parties agree (i) to furnish upon
      request to each other such further information, (ii) to execute and
      deliver to each other such other documents, and (iii) to do such other
      acts and things, all as the other party may

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      reasonably request for the purpose of carrying out the intent of this
      Agreement and the documents referred to in this Agreement.

            7.7   Construction. In entering into this Agreement, each party
      represents and warrants that such party does so freely and voluntarily,
      after having had the opportunity to meet and confer with such party's
      respective attorneys regarding the contents and legal effect of this
      Agreement. Each party represents and warrants that such party has full
      power and authority to enter into and execute this Agreement. Every
      covenant, term, and provision of this Agreement shall be construed simply
      according to its fair meaning and not strictly for or against any party.
      In the event any claim is made by any party relating to any conflict,
      omission, or ambiguity in this Agreement, no presumption or burden of
      proof or persuasion shall be implied by virtue of the fact that this
      Agreement was prepared by or at the request of a particular party or such
      party's counsel.

            7.8   Amendment. This Agreement may be amended by mutual agreement
      of the parties at any time, but only pursuant to an instrument in writing
      duly executed on behalf of each of the Company and the Investor.

            7.9   Counterparts. This Agreement may be executed concurrently in
      two or more counterparts, each of which will be deemed an original, but
      all of which together will constitute one and the same instrument.

                            (Signature page follows)

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      IN WITNESS WHEREOF, the Investor and the Company have caused this
Agreement to be signed by their respective officers hereunto duly authorized as
of the date first written above.

                                         CROWN EMAK PARTNERS, LLC

                                         /S/ JEFFREY S. DEUTSCHMAN
                                         ---------------------------------------
                                         Jeffrey S. Deutschman, its Manager

                                         EMAK WORLDWIDE, INC.

                                         By: /S/ TERESA L. TORMEY
                                             -----------------------------------
                                             Teresa L. Tormey, its EVP, General
                                             Counsel and Secretary

                     (Signature page to Exchange Agreement)

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