EXHIBIT 3.5



                   [ENGLISH TRANSLATION OF GERMAN ORIGINAL]



                A R T I C L E S  O F  I N C O R P O R A T I O N

                                       of

                           Elizabeth Arden (Zug) GmbH
                          (Elizabeth Arden (Zug) Sarl)
                     (Elizabeth Arden (Zug) Ltd. liab. Co.)

                      having its registered office in Zug




1.  Name and Domicile

    Under the name of

                           Elizabeth Arden (Zug) GmbH
                          (Elizabeth Arden (Zug) Sarl)
                     (Elizabeth Arden (Zug) Ltd. liab. Co.)

    there exists a company with limited liability with domicile in Zug (Canton
    of Zug). Its duration is perpetual.


2.  Purpose of Company

    The business purpose of the company is to hold and administer intellectual
    property rights as well as to manufacture and produce cosmetics.

    The company can hold participations in other businesses.

    The company can provide financial means to third parties and grant
    guarantees and other security instruments in favor of thirds parties.


3.  Capital

    The share capital amounts to CHF 20'000.-- and is divided into one share
    with a nominal value of CHF 19'000.-- and one share with a nominal value of
    CHF 1'000.--. The capital is fully paid-in.




4.   Intended Acquisition of Assets

     The company intends to takeover various trademarks from UNILEVER
     Netherlands N.V., Rotterdam, as well as certain assets and liabilities from
     Nippon Lever K.K., Tokyo, Japan at a maximum purchase price of CHF
     70'000'000.--.


5.   Register

     A share register will be kept regarding the names of the partners, the
     amounts of the capital shares, the amounts of the individual contributions,
     each transfer of shares as well as any other change of these facts.


6.   Increase of Capital

     Should the capital be increased, each partner has the right to participate
     in the new capital in the proportion to his/her/its existing share in the
     capital.

     Inasmuch as the new capital is not fully paid-in in cash, the approval of
     all partners is required.


7.   Transfer of Shares in the Capital

     Assignment of a share in the capital is only then valid vis-a-vis the
     company when it is informed of it and the assignment is entered in the
     register.

     The sale or any other form of assignment of capital contribution or a
     portion of it requires the written consent of all partners. This consent is
     also required for every pledge of a capital contribution and portions of
     such.

     The transfer of shares by inheritance or by matrimony also requires written
     consent of all partners. Such consent however may only be refused if such
     shares are taken over by an acquirer at fair market value.

     The transfer of a share in the capital as well as the obligations thereto
     require notarization.


8.   Governing Bodies of the Company

     The governing bodies of the company are:

a)   Meeting of the Partners

b)   Management

c)   Auditors




9.   Powers of the Meeting of the Partners

     The Meeting of the Partners is the highest governing body of the company.
     It has the following unassignable powers.

1.   Determination and modification of the Articles of Incorporation.

2.   Appointment and removal of managing directors.

3.   Acceptance of the profit and loss statement and the balance sheet as well
     as resolutions regarding the utilization of the net profit.

4.   Discharge of the managing director.

5.   Distribution of capital shares.


10.  Convening the Meeting of the Partners

     An ordinary Meeting of all the partners shall take place annually within
     three months after the end of the business year.

     Extraordinary Meetings of the Partners shall take place upon request of a
     partner.

     Calling of a Meeting of the Partners shall be done by giving notice a
     minimum of fourteen days in advance by registered letter. In the notice,
     the agenda shall be given. If all partners are present and no objection is
     made, they can at any time constitute themselves as a universal meeting
     within the meaning of art. 809 sec. 5 CO and validly decide about all
     matters falling within their responsibility.


11.  Representation

     Each partner may be represented by another person at the Meeting of the
     Partners; the representatives do not necessarily have to be partners
     themselves. The representation must be evidenced by a written power of
     attorney at the beginning of the meeting.


12.  Voting Rights

     Voting rights are proportionate to the amount of capital contribution
     whereby each CHF 1,000.-- is entitled to one vote.


13.  Passing of Resolutions at the Meeting of the Partners

     The Meeting of the Partners shall elect the chairman.

     Company resolutions are passed with an absolute majority of the votes cast
     provided nothing otherwise is compulsorily provided by law.



     The chairman shall have a casting vote.


14.  Resolutions by Unanimous Written Action

     Without holding a meeting, the Partners may act by unanimous written action
     regarding all subjects which are within the powers of the Meeting of the
     Partners and which can be decided upon without having kept a notarized
     record.

     Any proposal for unanimous written action must be submitted to the
     Management, which shall forward it to all partners and conduct the voting
     procedure.


15.  Minutes of the Resolutions at the Meeting of the Partners

     Minutes must be kept of the discussions and resolutions of the partners
     which are to be signed by the chairman and secretary who must not be a
     partner.


16.  Management

     The Meeting of the Partners shall appoint one or more managing directors.
     They do not need to be partners.

     Management has all powers to which it is entitled by law or based on these
     Articles of Incorporation.


17.  Signatory Power

     Management shall appoint the persons authorized to sign for the company and
     shall determine the type of signatory power.


18.  Organizational Rules

     The Meeting of the Partners has the authority to enact Organizational Rules
     which regulate, within the limits of the law, the organization of the
     management and the delegation of decision making responsibilities to
     directors/officers and other employees.


19.  Auditors

     The Meeting of the Partners shall appoint the company's auditors.

     The auditors shall act in line with the laws and the Articles of
     Incorporation.




20.  Notices

     Notices to all partners shall be done by registered mail.

     Public notices shall be made in the official Swiss Commercial Gazette.


21.  Balance Sheet Regulations

     The accounts of the company will be closed each year on December 31th.

     The annual balance sheet as well as the profit and loss statements are to
     be prepared according to the principles of commercial accounting and
     subject to legal regulations.


22.  Dissolution and Liquidation

     The company will be dissolved upon the corresponding resolution of the
     Meeting of the Partners in line with the laws and the Articles of
     Incorporation.

     The provisions of the Swiss Code of Obligations shall apply for the
     liquidation of the company.


Basel, January 22, 2001