Exhibit 99.(c)(4) Highly Confidential Project Mars Board Meeting Goldman Sachs International January 24, 2001 Benefits to doing the Mars Minority Buyout [LOGO OF GOLDMAN SACHS] - --------------- o Access to Mars cash flows Strategic o Regroup all Milky Way US activities with the rest of the group o Enable more efficient combination of present and future Mars and Milky Way US operations - --------------- Financial o Eliminate lower Mars valuation impact on Milky Way o Transaction is slightly earnings accretive - --------------- Capital Markets o Better investor perception of Milky Way stock o Consolidate investor demand in more liquid stock o Replace US investor base with European investors more knowledgeable about the industry - --------------- o Eliminate perception of complexity in intra-group Corporate/ transactions Employee Incentive o Use of same stock for incentive scheme on a worldwide basis o Provide an incentive to US employees based on the stock of a company operating in an international market - --------------- Key Financing Assumptions [LOGO OF GOLDMAN SACHS] We assume: o Milky Way share price is [EURO]200 o Foreign exchange rate is [EURO]1 for $0.95 o Transaction is 50% equity - financed, through a rights issue o Rights are issued at a 15% discount Transaction Mars [LOGO OF GOLDMAN SACHS] Sensitivity Analysis Assuming a 50% equity financing through a rights issue 2002 Pre Transaction FFO/Net Debt 59% Based on a Mars share price at 23/01: $25.44 2002 Pre Transaction EBITDA Interest Cover 6.3 2002 Deal 2002 EPS 2003 EPS 2002 EPS 2003 EPS EBITDA 2002 Capital Considera- Accretion pre Accretion pre Accretion Accretion Interest FFO/Net Increase tion goodwill goodwill post goodwill post goodwill Cover Debt (EURO) (EURO) ------------- ------------- ------------- ------------- -------- ------- -------- ----------- Implied Premium on Cash the 23/01 Offer/share stock price - ------------ ----------- 25.00 -2% 8.8% 10.9% 5.5% 8.5% 5.10 33.6% 466 933 26.00 2% 8.2% 10.4% 4.5% 7.7% 5.07 33.2% 484 968 27.00 6% 7.7% 9.9% 3.4% 6.9% 5.04 32.7% 502 1004 28.00 10% 7.1% 9.4% 2.4% 6.0% 5.01 32.3% 520 1039 29.00 14% 6.5% 8.9% 1.4% 5.2% 4.98 31.9% 537 1075 Exchange Rate Assumption $/ of 0.95 with a Milky Way share price of 200.00 Mars Stock Price Performance [LOGO OF GOLDMAN SACHS] Daily Indexed Trading History Since Inception [This graph sets forth MARS stock price performance. The indexed trading price for shares of MARS on March 27, 1998 was $26.13 and on January 16, 2001 was $22.69, down 13.2%. The indexed trading price for shares of MARS on the occurrence of the following events were as follows: Date Price Event December 22, 1998 $28.00 Net income up 58%, sales up 2% and operating profit up 11% from previous year. EPS of $0.52 is lower than analysts expectations of $0.84. May 3, 1999 $22.94 Charles O'Dell resigns as CEO of SMS, Michel Landel named president, CEO and board member. MARS reports decreased contract retention rates and sluggish sales growth. November 3, 1999 $18.00 Lawrence E. Hyatt resigns as senior vice president and chief financial officer of SMS. January 11, 2000 $12.69 Reported net income of $27.8 million down 2% from previous quarter and down 16% from previous year. Sales for the quarter increased 6.5% from the previous year. Profit growth lagged sales growth due to higher labor and start-up costs for quarter. EPS of $0.94 meets analysts' expectations. April 7, 2000 $13.75 Earnings up 5% and sales up 8% from previous quarter. July 14, 2000 $16.88 3rd quarter earnings up 22% from previous quarter driven by double digit growth in operating profits in the health care and corporate divisions. October 19, 2000 $17.25 7 % rise in sales and 11% rise in earnings from previous quarter. First profitable fourth quarter since 1998. EPS of $1.00 meets analysts' expectations. January 11, 2001 $21.75 Quarterly net income of $36 million, up 29% compared to same period previous year. Sales up 6% and operating profit up 14% from previous year.] Note: S&P 500 up 21.1% for the same period Analysis of Premiums in Acquisition Transactions [LOGO OF GOLDMAN SACHS] Involving Insiders Inside Ownership Greater Than 40% and Cash Consideration Only Buyouts (a) (greater than $100m) ---------------------------------------------------- Initial Final Premium (b) Premium (c) ------------ ------------- Low 0.0% 0.0% Median 18.4% 26.4% Mean 15.9% 21.8% High 88.9% 88.9% (a) Acquiror had more than 40% ownership prior to transaction. Sample size includes 59 transactions from 11/1989 - 5/2000. (b) Initial premiums were found by calculating the percentage difference between the earliest mentioned offer price and the undisturbed target stock price. Source: Company filings and public information. (c) Final premiums were found by calculating the percentage difference between the consideration ultimately paid and the undisturbed target stock price. Source: Company filings and public information.