EXHIBIT 23



                       CONSENT OF INDEPENDENT ACCOUNTANTS


    We consent to the incorporation by reference in (a) the Registration
Statement on Form S-8 (Registration No. 333-95919) relating to the Fortune
Brands Retirement Savings Plan, the Registration Statement on Form S-8
(Registration No. 333-95925) relating to the Fortune Brands Hourly Employee
Retirement Savings Plan, the Registration Statement on Form S-8 (Registration
No. 33-58865) relating to the 1990 Long-Term Incentive Plan of Fortune Brands,
Inc., the Registration Statement on Form S-8 (Registration No. 333-95909)
relating to the 1999 Long-Term Incentive Plan of Fortune Brands, Inc., the
Registration Statement on Form S-8 (Registration No. 333-51173) relating to the
Fortune Brands, Inc. Non-Employee Director Stock Option Plan, the Registration
Statement on Form S-8 (Registration No. 333-58166) relating to the Future Brands
LLC Retirement Savings Plan, and the prospectuses related thereto, and (b)
the Registration Statements on Form S-3 (Registration Nos. 33-50832, 333-76371)
of Fortune Brands, Inc., of our report dated June 8, 2001, relating to the
financial statements of the Fortune Brands Hourly Employee Retirement Savings
Plan as of December 31, 2000 and 1999, and for the years then ended, which
report is included in this Annual Report on Form 11-K.



PricewaterhouseCoopers LLP

Chicago, Illinois 60601
June 29, 2001