EXHIBIT 23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the incorporation by reference in Amendment No. 1 to
this Registration Statement on Form S-4 of The Limited, Inc. of our report dated
March 1, 2001 relating to the financial statements, which appears in The
Limited, Inc.'s 2000 Annual Report to Shareholders, which is incorporated by
reference in its Annual Report on Form 10-K for the year ended February 3, 2001.
We also consent to the reference to us under the heading "Experts" in such
Registration Statement.

/s/ PricewaterhouseCoopers LLP
Columbus Ohio
February 18, 2002