EXHIBIT 24
                                                             

                              POWER OF ATTORNEY

  Know All Men By These Presents That the undersigned, a Director of Philip
Morris Companies Inc., a Virginia corporation (the "Company"), does hereby
constitute and appoint Geoffrey C. Bible, Hans G. Storr and Murray H. Bring, or
any one or more of them, his/her true and lawful attorney, for him/her and in 
his/her name, place and stead, to execute, by manual or facsimile signature,
electronic transmission or otherwise, the Annual Report on Form 10-K of the
Company for the year ended December 31, 1994 and any amendments or supplements
to said Annual Report and to cause the same to be filed with the Securities and
Exchange Commission, together with any exhibits, financial statements and
schedules included or to be incorporated by reference therein, hereby granting
to said attorneys full power and authority to do and perform all and every act
and thing whatsoever requisite or desirable to be done in and about the premises
as fully to all intents and purposes as the undersigned might or could do in
person, hereby ratifying and confirming all acts and things which said attorneys
may do or cause to be done by virtue of these presents.
 
  In Witness Whereof, the undersigned has hereunto set his/her hand and seal 
this 1st day of March, 1995.
 
                                             /s/ Elizabeth E. Bailey
                                         -----------------------------   
                                               ELIZABETH E. BAILEY


 
                              POWER OF ATTORNEY


  Know All Men By These Presents That the undersigned, a Director of Philip
Morris Companies Inc., a Virginia corporation (the "Company"), does hereby
constitute and appoint Geoffrey C. Bible, Hans G. Storr and Murray H. Bring, or
any one or more of them, his/her true and lawful attorney, for him/her and in 
his/her name, place and stead, to execute, by manual or facsimile signature,
electronic transmission or otherwise, the Annual Report on Form 10-K of the
Company for the year ended December 31, 1994 and any amendments or supplements
to said Annual Report and to cause the same to be filed with the Securities and
Exchange Commission, together with any exhibits, financial statements and
schedules included or to be incorporated by reference therein, hereby granting
to said attorneys full power and authority to do and perform all and every act
and thing whatsoever requisite or desirable to be done in and about the premises
as fully to all intents and purposes as the undersigned might or could do in
person, hereby ratifying and confirming all acts and things which said attorneys
may do or cause to be done by virtue of these presents.
 
  In Witness Whereof, the undersigned has hereunto set his/her hand and seal 
this 1st day of March, 1995.
 
                                         /s/ Geoffrey C. Bible
                                         -----------------------
                                            GEOFFREY C. BIBLE


 
                              POWER OF ATTORNEY


  Know All Men By These Presents That the undersigned, a Director of Philip
Morris Companies Inc., a Virginia corporation (the "Company"), does hereby
constitute and appoint Geoffrey C. Bible, Hans G. Storr and Murray H. Bring, or
any one or more of them, his/her true and lawful attorney, for him/her and in 
his/her name, place and stead, to execute, by manual or facsimile signature,
electronic transmission or otherwise, the Annual Report on Form 10-K of the
Company for the year ended December 31, 1994 and any amendments or supplements
to said Annual Report and to cause the same to be filed with the Securities and
Exchange Commission, together with any exhibits, financial statements and
schedules included or to be incorporated by reference therein, hereby granting
to said attorneys full power and authority to do and perform all and every act
and thing whatsoever requisite or desirable to be done in and about the premises
as fully to all intents and purposes as the undersigned might or could do in
person, hereby ratifying and confirming all acts and things which said attorneys
may do or cause to be done by virtue of these presents.
 
  In Witness Whereof, the undersigned has hereunto set his/her hand and seal 
this 1st day of March, 1995.
 
                                               /s/ Murray H. Bring
                                         -----------------------------
                                                 MURRAY H. BRING


 
                              POWER OF ATTORNEY


  Know All Men By These Presents That the undersigned, a Director of Philip
Morris Companies Inc., a Virginia corporation (the "Company"), does hereby
constitute and appoint Geoffrey C. Bible, Hans G. Storr and Murray H. Bring, or
any one or more of them, his/her true and lawful attorney, for him/her and in 
his/her name, place and stead, to execute, by manual or facsimile signature,
electronic transmission or otherwise, the Annual Report on Form 10-K of the
Company for the year ended December 31, 1994 and any amendments or supplements
to said Annual Report and to cause the same to be filed with the Securities and
Exchange Commission, together with any exhibits, financial statements and
schedules included or to be incorporated by reference therein, hereby granting
to said attorneys full power and authority to do and perform all and every act
and thing whatsoever requisite or desirable to be done in and about the premises
as fully to all intents and purposes as the undersigned might or could do in
person, hereby ratifying and confirming all acts and things which said attorneys
may do or cause to be done by virtue of these presents.
 
  In Witness Whereof, the undersigned has hereunto set his/her hand and seal 
this 1st day of March, 1995.
 
                                                 /s/ Harold Brown
                                         ----------------------------- 
                                                   HAROLD BROWN


 
                              POWER OF ATTORNEY


  Know All Men By These Presents That the undersigned, a Director of Philip
Morris Companies Inc., a Virginia corporation (the "Company"), does hereby
constitute and appoint Geoffrey C. Bible, Hans G. Storr and Murray H. Bring, or
any one or more of them, his/her true and lawful attorney, for him/her and in 
his/her name, place and stead, to execute, by manual or facsimile signature,
electronic transmission or otherwise, the Annual Report on Form 10-K of the
Company for the year ended December 31, 1994 and any amendments or supplements
to said Annual Report and to cause the same to be filed with the Securities and
Exchange Commission, together with any exhibits, financial statements and
schedules included or to be incorporated by reference therein, hereby granting
to said attorneys full power and authority to do and perform all and every act
and thing whatsoever requisite or desirable to be done in and about the premises
as fully to all intents and purposes as the undersigned might or could do in
person, hereby ratifying and confirming all acts and things which said attorneys
may do or cause to be done by virtue of these presents.
 
  In Witness Whereof, the undersigned has hereunto set his/her hand and seal 
this 1st day of March, 1995.
 
                                            /s/ William H. Donaldson
                                         -----------------------------
                                              WILLIAM H. DONALDSON


 
                              POWER OF ATTORNEY


  Know All Men By These Presents That the undersigned, a Director of Philip
Morris Companies Inc., a Virginia corporation (the "Company"), does hereby
constitute and appoint Geoffrey C. Bible, Hans G. Storr and Murray H. Bring, or
any one or more of them, his/her true and lawful attorney, for him/her and in 
his/her name, place and stead, to execute, by manual or facsimile signature,
electronic transmission or otherwise, the Annual Report on Form 10-K of the
Company for the year ended December 31, 1994 and any amendments or supplements
to said Annual Report and to cause the same to be filed with the Securities and
Exchange Commission, together with any exhibits, financial statements and
schedules included or to be incorporated by reference therein, hereby granting
to said attorneys full power and authority to do and perform all and every act
and thing whatsoever requisite or desirable to be done in and about the premises
as fully to all intents and purposes as the undersigned might or could do in
person, hereby ratifying and confirming all acts and things which said attorneys
may do or cause to be done by virtue of these presents.
 
  In Witness Whereof, the undersigned has hereunto set his/her hand and seal 
this 1st day of March, 1995.
 
                                               /s/ Paul W. Douglas
                                         ----------------------------- 
                                                 PAUL W. DOUGLAS


 
                              POWER OF ATTORNEY


  Know All Men By These Presents That the undersigned, a Director of Philip
Morris Companies Inc., a Virginia corporation (the "Company"), does hereby
constitute and appoint Geoffrey C. Bible, Hans G. Storr and Murray H. Bring, or
any one or more of them, his/her true and lawful attorney, for him/her and in 
his/her name, place and stead, to execute, by manual or facsimile signature,
electronic transmission or otherwise, the Annual Report on Form 10-K of the
Company for the year ended December 31, 1994 and any amendments or supplements
to said Annual Report and to cause the same to be filed with the Securities and
Exchange Commission, together with any exhibits, financial statements and
schedules included or to be incorporated by reference therein, hereby granting
to said attorneys full power and authority to do and perform all and every act
and thing whatsoever requisite or desirable to be done in and about the premises
as fully to all intents and purposes as the undersigned might or could do in
person, hereby ratifying and confirming all acts and things which said attorneys
may do or cause to be done by virtue of these presents.
 
  In Witness Whereof, the undersigned has hereunto set his/her hand and seal 
this 1st day of March, 1995.
 
                                                  /s/ Jane Evans
                                         -----------------------------
                                                    JANE EVANS


 
                              POWER OF ATTORNEY


  Know All Men By These Presents That the undersigned, a Director of Philip
Morris Companies Inc., a Virginia corporation (the "Company"), does hereby
constitute and appoint Geoffrey C. Bible, Hans G. Storr and Murray H. Bring, or
any one or more of them, his/her true and lawful attorney, for him/her and in 
his/her name, place and stead, to execute, by manual or facsimile signature,
electronic transmission or otherwise, the Annual Report on Form 10-K of the
Company for the year ended December 31, 1994 and any amendments or supplements
to said Annual Report and to cause the same to be filed with the Securities and
Exchange Commission, together with any exhibits, financial statements and
schedules included or to be incorporated by reference therein, hereby granting
to said attorneys full power and authority to do and perform all and every act
and thing whatsoever requisite or desirable to be done in and about the premises
as fully to all intents and purposes as the undersigned might or could do in
person, hereby ratifying and confirming all acts and things which said attorneys
may do or cause to be done by virtue of these presents.
 
  In Witness Whereof, the undersigned has hereunto set his/her hand and seal
this 1st day of March, 1995.

                                            /s/ Robert E. R. Huntley
                                         ----------------------------- 
                                              ROBERT E. R. HUNTLEY

 
                              POWER OF ATTORNEY


  Know All Men By These Presents That the undersigned, a Director of Philip
Morris Companies Inc., a Virginia corporation (the "Company"), does hereby
constitute and appoint Geoffrey C. Bible, Hans G. Storr and Murray H. Bring, or
any one or more of them, his/her true and lawful attorney, for him/her and in 
his/her name, place and stead, to execute, by manual or facsimile signature,
electronic transmission or otherwise, the Annual Report on Form 10-K of the
Company for the year ended December 31, 1994 and any amendments or supplements
to said Annual Report and to cause the same to be filed with the Securities and
Exchange Commission, together with any exhibits, financial statements and
schedules included or to be incorporated by reference therein, hereby granting
to said attorneys full power and authority to do and perform all and every act
and thing whatsoever requisite or desirable to be done in and about the premises
as fully to all intents and purposes as the undersigned might or could do in
person, hereby ratifying and confirming all acts and things which said attorneys
may do or cause to be done by virtue of these presents.
 
  In Witness Whereof, the undersigned has hereunto set his/her hand and seal 
this 1st day of March, 1995.
 
                                               /s/ Hamish Maxwell
                                         -----------------------------
                                                 HAMISH MAXWELL

 
                              POWER OF ATTORNEY


  Know All Men By These Presents That the undersigned, a Director of Philip
Morris Companies Inc., a Virginia corporation (the "Company"), does hereby
constitute and appoint Geoffrey C. Bible, Hans G. Storr and Murray H. Bring, or
any one or more of them, his/her true and lawful attorney, for him/her and in 
his/her name, place and stead, to execute, by manual or facsimile signature,
electronic transmission or otherwise, the Annual Report on Form 10-K of the
Company for the year ended December 31, 1994 and any amendments or supplements
to said Annual Report and to cause the same to be filed with the Securities and
Exchange Commission, together with any exhibits, financial statements and
schedules included or to be incorporated by reference therein, hereby granting
to said attorneys full power and authority to do and perform all and every act
and thing whatsoever requisite or desirable to be done in and about the premises
as fully to all intents and purposes as the undersigned might or could do in
person, hereby ratifying and confirming all acts and things which said attorneys
may do or cause to be done by virtue of these presents.
 
  In Witness Whereof, the undersigned has hereunto set his/her hand and seal
this 1st day of March, 1995.
 
                                              /s/ Rupert Murdoch
                                         ----------------------------- 
                                                RUPERT MURDOCH

 
                              POWER OF ATTORNEY


  Know All Men By These Presents That the undersigned, a Director of Philip
Morris Companies Inc., a Virginia corporation (the "Company"), does hereby
constitute and appoint Geoffrey C. Bible, Hans G. Storr and Murray H. Bring, or
any one or more of them, his/her true and lawful attorney, for him/her and in 
his/her name, place and stead, to execute, by manual or facsimile signature,
electronic transmission or otherwise, the Annual Report on Form 10-K of the
Company for the year ended December 31, 1994 and any amendments or supplements
to said Annual Report and to cause the same to be filed with the Securities and
Exchange Commission, together with any exhibits, financial statements and
schedules included or to be incorporated by reference therein, hereby granting
to said attorneys full power and authority to do and perform all and every act
and thing whatsoever requisite or desirable to be done in and about the premises
as fully to all intents and purposes as the undersigned might or could do in
person, hereby ratifying and confirming all acts and things which said attorneys
may do or cause to be done by virtue of these presents.
 
  In Witness Whereof, the undersigned has hereunto set his/her hand and seal
this 1st day of March, 1995.
 
                                               /s/ John D. Nichols
                                         ----------------------------- 
                                                 JOHN D. NICHOLS

 
                              POWER OF ATTORNEY


  Know All Men By These Presents That the undersigned, a Director of Philip
Morris Companies Inc., a Virginia corporation (the "Company"), does hereby
constitute and appoint Geoffrey C. Bible, Hans G. Storr and Murray H. Bring, or
any one or more of them, his/her true and lawful attorney, for him/her and in 
his/her name, place and stead, to execute, by manual or facsimile signature,
electronic transmission or otherwise, the Annual Report on Form 10-K of the
Company for the year ended December 31, 1994 and any amendments or supplements
to said Annual Report and to cause the same to be filed with the Securities and
Exchange Commission, together with any exhibits, financial statements and
schedules included or to be incorporated by reference therein, hereby granting
to said attorneys full power and authority to do and perform all and every act
and thing whatsoever requisite or desirable to be done in and about the premises
as fully to all intents and purposes as the undersigned might or could do in
person, hereby ratifying and confirming all acts and things which said attorneys
may do or cause to be done by virtue of these presents.
 
  In Witness Whereof, the undersigned has hereunto set his/her hand and seal 
this 1st day of March, 1995.
 
                                             /s/ Richard D. Parsons
                                         ----------------------------- 
                                               RICHARD D. PARSONS

 
                              POWER OF ATTORNEY


  Know All Men By These Presents That the undersigned, a Director of Philip
Morris Companies Inc., a Virginia corporation (the "Company"), does hereby
constitute and appoint Geoffrey C. Bible, Hans G. Storr and Murray H. Bring, or
any one or more of them, his/her true and lawful attorney, for him/her and in 
his/her name, place and stead, to execute, by manual or facsimile signature,
electronic transmission or otherwise, the Annual Report on Form 10-K of the
Company for the year ended December 31, 1994 and any amendments or supplements
to said Annual Report and to cause the same to be filed with the Securities and
Exchange Commission, together with any exhibits, financial statements and
schedules included or to be incorporated by reference therein, hereby granting
to said attorneys full power and authority to do and perform all and every act
and thing whatsoever requisite or desirable to be done in and about the premises
as fully to all intents and purposes as the undersigned might or could do in
person, hereby ratifying and confirming all acts and things which said attorneys
may do or cause to be done by virtue of these presents.
 
  In Witness Whereof, the undersigned has hereunto set his/her hand and seal
this 1st day of March, 1995.
 
                                               /s/ Roger S. Penske
                                         ----------------------------- 
                                                 ROGER S. PENSKE

 
                              POWER OF ATTORNEY


  Know All Men By These Presents That the undersigned, a Director of Philip
Morris Companies Inc., a Virginia corporation (the "Company"), does hereby
constitute and appoint Geoffrey C. Bible, Hans G. Storr and Murray H. Bring, or
any one or more of them, his/her true and lawful attorney, for him/her and in 
his/her name, place and stead, to execute, by manual or facsimile signature,
electronic transmission or otherwise, the Annual Report on Form 10-K of the
Company for the year ended December 31, 1994 and any amendments or supplements
to said Annual Report and to cause the same to be filed with the Securities and
Exchange Commission, together with any exhibits, financial statements and
schedules included or to be incorporated by reference therein, hereby granting
to said attorneys full power and authority to do and perform all and every act
and thing whatsoever requisite or desirable to be done in and about the premises
as fully to all intents and purposes as the undersigned might or could do in
person, hereby ratifying and confirming all acts and things which said attorneys
may do or cause to be done by virtue of these presents.
 
  In Witness Whereof, the undersigned has hereunto set his/her hand and seal 
this 1st day of March, 1995.
 
                                               /s/ John S. Reed
                                         -----------------------------
                                                 JOHN S. REED

 
                              POWER OF ATTORNEY


  Know All Men By These Presents That the undersigned, a Director of Philip
Morris Companies Inc., a Virginia corporation (the "Company"), does hereby
constitute and appoint Geoffrey C. Bible, Hans G. Storr and Murray H. Bring, or
any one or more of them, his/her true and lawful attorney, for him/her and in 
his/her name, place and stead, to execute, by manual or facsimile signature,
electronic transmission or otherwise, the Annual Report on Form 10-K of the
Company for the year ended December 31, 1994 and any amendments or supplements
to said Annual Report and to cause the same to be filed with the Securities and
Exchange Commission, together with any exhibits, financial statements and
schedules included or to be incorporated by reference therein, hereby granting
to said attorneys full power and authority to do and perform all and every act
and thing whatsoever requisite or desirable to be done in and about the premises
as fully to all intents and purposes as the undersigned might or could do in
person, hereby ratifying and confirming all acts and things which said attorneys
may do or cause to be done by virtue of these presents.
 
  In Witness Whereof, the undersigned has hereunto set his/her hand and seal 
this 1st day of March, 1995.
 
                                                 /s/ Hans G. Storr
                                         ----------------------------- 
                                                   HANS G. STORR

 
                              POWER OF ATTORNEY


  Know All Men By These Presents That the undersigned, a Director of Philip
Morris Companies Inc., a Virginia corporation (the "Company"), does hereby
constitute and appoint Geoffrey C. Bible, Hans G. Storr and Murray H. Bring, or
any one or more of them, his/her true and lawful attorney, for him/her and in 
his/her name, place and stead, to execute, by manual or facsimile signature,
electronic transmission or otherwise, the Annual Report on Form 10-K of the
Company for the year ended December 31, 1994 and any amendments or supplements
to said Annual Report and to cause the same to be filed with the Securities and
Exchange Commission, together with any exhibits, financial statements and
schedules included or to be incorporated by reference therein, hereby granting
to said attorneys full power and authority to do and perform all and every act
and thing whatsoever requisite or desirable to be done in and about the premises
as fully to all intents and purposes as the undersigned might or could do in
person, hereby ratifying and confirming all acts and things which said attorneys
may do or cause to be done by virtue of these presents.
 
  In Witness Whereof, the undersigned has hereunto set his/her hand and seal 
this 1st day of March, 1995.
 
                                               /s/ Stephen M. Wolf
                                         ----------------------------- 
                                                 STEPHEN M. WOLF