Exhibit 99



                          PHILIP MORRIS COMPANIES INC.
                                and SUBSIDIARIES

                       Consolidated Financial Statements
                     for the period ended December 31, 1995

 
                       REPORT OF INDEPENDENT ACCOUNTANTS
                       _________________________________



To the Board of Directors and Stockholders of
    Philip Morris Companies Inc.:

    We have audited the accompanying consolidated balance sheets of Philip
Morris Companies Inc. and subsidiaries as of December 31, 1995 and 1994, and the
related consolidated statements of earnings, stockholders' equity and cash flows
for each of the three years in the period ended December 31, 1995.  These
financial statements are the responsibility of the Company's management.  Our
responsibility is to express an opinion on these financial statements based on
our audits.

    We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

    In our opinion, the financial statements referred to above present fairly,
in all material respects, the consolidated financial position of Philip Morris
Companies Inc. and subsidiaries at December 31, 1995 and 1994, and the
consolidated results of their operations and their cash flows for each of the
three years in the period ended December 31, 1995, in conformity with generally
accepted accounting principles.

    As discussed in Note 13 to the consolidated financial statements, the
Company adopted in 1993 the method of accounting for postemployment benefits
prescribed by Statement of Financial Accounting Standards No. 112.



                              /s/ Coopers & Lybrand L.L.P.



New York, New York
January 29, 1996

 
                          PHILIP MORRIS COMPANIES INC.
                                and Subsidiaries
                  CONSOLIDATED BALANCE SHEETS, at December 31,
                (in millions of dollars, except per share data)
                                   __________



ASSETS
                                               1995     1994   
                                              -------  ------- 
                                                            
CONSUMER PRODUCTS                                                 
   Cash and cash equivalents                  $ 1,138  $   184       
   Receivables, net                             4,508    4,382       
   Inventories:                                                      
      Leaf tobacco                              3,332    3,029       
      Other raw materials                       1,721    1,943       
      Finished product                          2,809    3,015       
                                              -------  -------       
                                                7,862    7,987       
                                                                     
   Other current assets                         1,371    1,355       
                                              -------  -------       
      Total current assets                     14,879   13,908       
                                                                     
                                                                     
   Property, plant and equipment, at cost:                           
      Land and land improvements                  726      743       
      Buildings and building equipment          4,976    4,834       
      Machinery and equipment                  11,542   11,248       
      Construction in progress                  1,357    1,429       
                                              -------  -------       
                                               18,601   18,254       
      Less accumulated depreciation             7,485    7,083       
                                              -------  -------       
                                               11,116   11,171       
                                                                     
   Goodwill and other intangible assets                              
      (less accumulated amortization of                              
      $3,873 and $3,342)                       19,319   19,744       
                                              
                                                                     
                                                                     
   Other assets                                 2,866    2,633       
                                              -------  -------       
      TOTAL CONSUMER PRODUCTS ASSETS           48,180   47,456       
                                                                     
FINANCIAL SERVICES AND REAL ESTATE                                   
   Finance assets, net                          4,991    4,519       
   Real estate held for development and sale      339      401       
   Other assets                                   301      273       
                                              -------  -------       
                                                                     
                                                                     
      TOTAL FINANCIAL SERVICES AND                                   
         REAL ESTATE ASSETS                     5,631    5,193       
                                              -------  -------       
                                                                     
      TOTAL ASSETS                            $53,811  $52,649       
                                              =======  =======       
 


                                               1995     1994   
                                              -------  ------- 
LIABILITIES                                                    
                                                        
CONSUMER PRODUCTS                                           
     Short-term borrowings                    $   122  $   181
     Current portion of long-term debt          1,926      712
     Accounts payable                           3,364    3,789
     Accrued liabilities:                                     
        Marketing                               2,114    2,086
        Taxes, except income taxes              1,075      948
        Employment costs                          995      926
        Other                                   2,706    2,290
   Income taxes                                 1,137    1,325
   Dividends payable                              834      708
                                              -------  -------
      Total current liabilities                14,273   12,965
                                                              
   Long-term debt                              12,324   14,085
   Deferred income taxes                          356      385
   Accrued postretirement health care costs     2,273    2,164
   Other liabilities                            5,643    5,609
                                              -------  -------       
      TOTAL CONSUMER PRODUCTS LIABILITIES      34,869   35,208

FINANCIAL SERVICES AND REAL ESTATE                            
   Short-term borrowings                          671      604
   Long-term debt                                 783      890
   Deferred income taxes                        3,382    3,010
   Other liabilities                              121      151
                                              -------  -------       
      TOTAL FINANCIAL SERVICES AND                            
         REAL ESTATE LIABILITIES                4,957    4,655
                                              -------  -------
   Total liabilities                           39,826   39,863
                                                              
Contingencies (Note 15)                                       
                                                              
STOCKHOLDERS' EQUITY                                          
   Common stock, par value $1.00 per share                    
      (935,320,439 shares issued)                 935      935
   Earnings reinvested in the business         19,779   17,489
   Currency translation adjustments               467      (47)
                                              -------  -------       
                                               21,181   18,377
   Less cost of repurchased stock                             
      (104,150,433 and 82,461,374 shares)       7,196    5,591
                                              -------  -------       
         Total stockholders' equity            13,985   12,786
                                              -------  -------
   TOTAL LIABILITIES AND                                      
      STOCKHOLDERS' EQUITY                    $53,811  $52,649
                                              =======  ======= 

 



                See notes to consolidated financial statements.

                                       2

 
                      CONSOLIDATED STATEMENTS of EARNINGS
                        for the years ended December 31,
                (in millions of dollars, except per share data)
                                  ___________


 
 
                                                  1995     1994      1993
                                                --------  -------  --------
                                                          
 
Operating revenues                              $66,071   $65,125  $60,901
 
Cost of sales                                    26,685    28,351   26,771
 
Excise taxes on products                         12,932    11,349   10,280
                                                -------   -------  -------
   Gross profit                                  26,454    25,425   23,850
 
Marketing, administration and research costs     15,337    15,372   15,694
 
Amortization of goodwill                            591       604      569
                                                -------   -------  -------
   Operating income                              10,526     9,449    7,587
 
Interest and other debt expense, net              1,179     1,233    1,391
                                                -------   -------  -------
   Earnings before income taxes and
     cumulative effect of accounting changes      9,347     8,216    6,196
 
Provision for income taxes                        3,869     3,491    2,628
                                                -------   -------  -------
   Earnings before cumulative effect
     of accounting changes                        5,478     4,725    3,568
 
Cumulative effect of changes in method
   of accounting                                    (28)              (477)
                                                -------   -------  -------
   Net earnings                                 $ 5,450   $ 4,725  $ 3,091
                                                =======   =======  =======
 
Per share data:
 
   Earnings before cumulative effect of
     accounting changes                         $  6.51   $  5.45  $  4.06
 
   Cumulative effect of changes in
     method of accounting                          (.03)              (.54)
                                                -------   -------  -------
   Net earnings                                 $  6.48   $  5.45  $  3.52
                                                =======   =======  =======
 




                See notes to consolidated financial statements.

                                       3

 
                CONSOLIDATED STATEMENTS of STOCKHOLDERS' EQUITY
                (in millions of dollars, except per share data)
                                   __________


 
 
                                                                  Earnings       Currency      Cost of         Total
                                                       Common   Reinvested in  Translation   Repurchased   Stockholders'
                                                       Stock    the Business   Adjustments      Stock          Equity
                                                       ------  --------------  -----------   -----------   -------------
                                                                                            
 
          Balances, January 1, 1993                      $935        $14,867         $ (34)      $(3,205)        $12,563
 
          Net earnings                                                 3,091                                       3,091
          Exercise of stock options and issuance
             of other stock awards                                       (51)                        108              57
          Cash dividends declared
             ($2.60 per share)                                        (2,280)                                     (2,280)
          Currency translation adjustments                                            (677)                         (677)
          Stock repurchased                                                                       (1,218)         (1,218)
          Net unrealized appreciation on securities                       91                                          91
                                                        -----       --------        ------       -------        --------
                Balances, December 31, 1993               935         15,718          (711)       (4,315)         11,627
 
          Net earnings                                                 4,725                                       4,725
          Exercise of stock options and issuance
             of other stock awards                                      (217)                        324             107
          Cash dividends declared
             ($3.03 per share)                                        (2,623)                                     (2,623)
          Currency translation adjustments                                             664                           664
          Stock repurchased                                                                       (1,600)         (1,600)
          Net unrealized depreciation on securities                     (114)                                       (114)
                                                        -----       --------        ------       -------        --------
                Balances, December 31, 1994               935         17,489           (47)       (5,591)         12,786
 
          Net earnings                                                 5,450                                       5,450
          Exercise of stock options and issuance
             of other stock awards                                       (77)                        470             393
          Cash dividends declared
             ($3.65 per share)                                        (3,065)                                     (3,065)
          Redemption of stock rights                                      (9)                                         (9)
          Currency translation adjustments                                             514                           514
          Stock repurchased                                                                       (2,075)         (2,075)
          Net unrealized depreciation on securities                       (9)                                         (9)
                                                        -----       --------        ------       -------        --------
                Balances, December 31, 1995              $935        $19,779         $ 467       $(7,196)        $13,985
                                                        =====       ========        ======       =======        ========
 




                See notes to consolidated financial statements.

                                       4

 
                     CONSOLIDATED STATEMENTS of CASH FLOWS
                        for the years ended December 31,
                            (in millions of dollars)
                                   __________


 
 
                                                                               1995             1994             1993
                                                                             -------          --------         --------
                                                                                                      
CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES

 
  Net earnings - CONSUMER PRODUCTS                                             $ 5,345          $ 4,591          $ 2,960
               - FINANCIAL SERVICES AND REAL ESTATE                                105              134              131
                                                                               -------          -------          ------- 
     Net earnings                                                                5,450            4,725            3,091
 
  Adjustments to reconcile net earnings to operating cash flows:
 
  CONSUMER PRODUCTS
     Depreciation and amortization                                               1,671            1,722            1,619
     Deferred income tax provision (benefit)                                        15              237             (430)
     (Gains) losses on sales of businesses                                        (275)              19              (46)
     Cumulative effect of accounting changes                                        46                               774
     Restructuring charge                                                                                            741
     Cash effects of changes, net of the effects                                           
       from acquired and divested companies:                                               
         Receivables, net                                                         (466)            (239)             105
         Inventories                                                                (5)            (387)             396
         Accounts payable                                                         (260)             582              700
         Income taxes                                                              504              202              158
         Other working capital items                                              (482)            (288)            (736)
     Other                                                                         354              180              203
                                                                                           
  FINANCIAL SERVICES AND REAL ESTATE                                                       
     Deferred income tax provision                                                 299              376              461
     Decrease (increase) in real estate receivables                                 35              (30)              34
     Decrease (increase) in real estate held for development and sale               61               86               (2)
     Other                                                                         (22)             (82)             (64)
                                                                               -------          -------          ------- 
       Operating cash flow before income taxes on sales of
         businesses and interest payment on zero coupon bonds                    6,925            7,103            7,004
                                                                                          
                                                                                          
     Income taxes on sales of businesses                                          (238)              (8)             (37)
                                                                                          
     Interest payment on zero coupon bonds - financial                                    
       services and real estate                                                                    (156)
                                                                               -------          -------          ------- 
       Net cash provided by operating activities                                 6,687            6,939            6,967
                                                                               -------          -------          ------- 
CASH PROVIDED BY (USED IN) INVESTING ACTIVITIES                                           
  CONSUMER PRODUCTS                                                                       
    Capital expenditures                                                        (1,621)          (1,726)          (1,592)
    Purchase of businesses, net of acquired cash                                  (217)            (146)          (3,161)
    Proceeds from sales of businesses                                            2,202              300              553
    Other                                                                           17               28               49
                                                                                          
  FINANCIAL SERVICES AND REAL ESTATE                                                      
    Investments in finance assets                                                 (613)            (582)            (597)
    Proceeds from finance assets                                                   123              889              527
                                                                               -------          -------          ------- 
      Net cash used in investing activities                                       (109)          (1,237)          (4,221)
                                                                               -------          -------          ------- 
      Net cash provided by operating and investing activities                  $ 6,578          $ 5,702          $ 2,746
                                                                               -------          -------          ------- 

                See notes to consolidated financial statements.

                                   Continued

                                       5

 
               CONSOLIDATED STATEMENTS of CASH FLOWS (Continued)
                        for the years ended December 31,
                            (in millions of dollars)
                                   __________


                                                                             1995             1994             1993
                                                                           -------          -------          -------
                                                                                                     
CASH PROVIDED BY (USED IN) FINANCING ACTIVITIES
 
     CONSUMER PRODUCTS
        Net (repayment) issuance of short-term borrowings                 $   (21)         $   172          $ 1,220
        Long-term debt proceeds                                               564               97            1,027
        Long-term debt repaid                                              (1,302)          (1,817)          (2,154)
 
     FINANCIAL SERVICES AND REAL ESTATE
        Net issuance (repayment) of short-term borrowings                      67             (325)             171
        Long-term debt proceeds                                                                185
        Long-term debt repaid                                                (139)             (44)            (290)
 
 
     Repurchase of outstanding stock                                       (2,111)          (1,532)          (1,218)
     Dividends paid                                                        (2,939)          (2,487)          (2,291)
     Stock rights redemption                                                   (9)
     Issuance of shares                                                       291               54               39
     Other                                                                    (28)             (20)             (34)
                                                                          -------          -------          -------
           Net cash used in financing activities                           (5,627)          (5,717)          (3,530)
                                                                          -------          -------          -------
 
  Effect of exchange rate changes on cash and cash equivalents                  3               17              (55)
                                                                          -------          -------          -------
  Cash and cash equivalents:
 
     Increase (decrease)                                                      954                2             (839)
 
     Balance at beginning of year                                             184              182            1,021
                                                                          -------          -------          -------
     Balance at end of year                                               $ 1,138          $   184          $   182
                                                                          =======          =======          =======
 
  Cash paid:  Interest - Consumer products                                $ 1,293          $ 1,340          $ 1,391
                                                                          =======          =======          =======
                       - Financial services and real estate               $    89          $   229          $    81
                                                                          =======          =======          =======
              Income taxes                                                $ 3,067          $ 2,449          $ 2,092
                                                                          =======          =======          =======
 




                See notes to consolidated financial statements.

                                       6

 
                   NOTES to CONSOLIDATED FINANCIAL STATEMENTS
                                   __________


Note 1.  Summary of Significant Accounting Policies:
____________________________________________________

  Basis of presentation:
     The consolidated financial statements include all significant subsidiaries.
       The preparation of financial statements in conformity with generally
       accepted accounting principles requires management to make estimates and
       assumptions that affect the reported amounts of assets and liabilities
       and disclosure of contingent assets and liabilities at the dates of the
       financial statements and the reported amounts of operating revenues and
       expenses during the reporting periods.  Actual results could differ from
       those estimates.

     Balance sheet accounts are segregated by two broad types of business.
       Consumer products assets and liabilities are classified as either current
       or non-current, whereas financial services and real estate assets and
       liabilities are unclassified, in accordance with respective industry
       practices.

  Cash and cash equivalents:
     Cash equivalents include demand deposits with banks and all highly liquid
       investments with original maturities of three months or less.

  Inventories:
     Inventories are stated at the lower of cost or market.  The last-in, first-
       out ("LIFO") method is used to cost substantially all domestic
       inventories. The cost of other inventories is determined by the average
       cost or first-in, first-out methods.  It is a generally recognized
       industry practice to classify the total amount of leaf tobacco inventory
       as a current asset although part of such inventory, because of the
       duration of the aging process, ordinarily would not be utilized within
       one year.

  Advertising costs:
     Advertising costs are expensed generally as incurred.

  Depreciation, amortization and goodwill valuation:
     Depreciation is recorded by the straight-line method.  Substantially all
       goodwill and other intangible assets are amortized by the straight-line
       method, principally over 40 years.  The Company periodically evaluates
       the recoverability of goodwill and measures any impairment by comparison
       to estimated undiscounted cash flows from future operations.

  Financial instruments:
     Derivative financial instruments are used by the Company to manage its
       foreign currency and interest rate exposures.  Realized and unrealized
       gains and losses on foreign currency swaps that are effective as hedges
       of net assets in foreign subsidiaries are offset against the foreign
       exchange gains or losses as a component of stockholders' equity.  The
       interest differential to be paid or received under the currency and
       related interest rate swap agreements is recognized over the life of the
       related debt and is included in interest and other debt expense, net.
       Unrealized gains and losses on forward contracts that are effective as
       hedges of assets, liabilities and commitments are deferred and recognized
       in income as the related transaction is realized.



                                   Continued

                                       7

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________


  Accounting changes:
     Effective January 1, 1995, the Company adopted Statement of Financial
       Accounting Standards ("SFAS") No. 116, "Accounting for Contributions
       Received and Contributions Made."  This Statement requires the Company to
       recognize an unconditional promise to make a contribution as an expense
       in the period the promise is made.  The Company had previously expensed
       contributions when payment was made.  The cumulative effect at January 1,
       1995 of adopting SFAS No. 116 reduced 1995 net earnings by $7 million
       ($.01 per share), net of $4 million of income tax benefits.  The
       application of SFAS No. 116 did not materially reduce earnings before
       cumulative effect of accounting changes.

     The Company's adoption of SFAS No. 106 for non-U.S. postretirement benefits
       other than pensions, effective January 1, 1995, is discussed in Note 14.
       The Company's adoption of SFAS No. 112 for postemployment benefits,
       effective January 1, 1993, is discussed in Note 13.

     SFAS No. 121, "Accounting for the Impairment of Long-Lived
       Assets and for Long-Lived Assets to be Disposed of" will be adopted by
       the Company on January 1, 1996.  The Company estimates that the effect of
       adoption will not be material.


Note 2.  Divestitures and Acquisitions:
_______________________________________

  During 1995, the Company sold its bakery businesses and its North American
     margarine, specialty oils, marshmallows, caramels and Kraft Foodservice
     distribution businesses. In addition, several smaller international food
     businesses were sold.  Operating revenues and operating income of these
     businesses for the period owned in 1995 were $2.0 billion and $107 million,
     respectively, and for the year ended December 31, 1994 were $5.9 billion
     and $267 million, respectively.  Net assets of the businesses sold were
     $1.8 billion.  Total proceeds and net pretax gains from the sales of these
     businesses were $2.1 billion and $275 million, respectively.  As part of
     this divestiture program, the Company offered an early retirement program
     and is downsizing or closing other food facilities.  The cost of these
     actions offset the gains from businesses sold.

  During 1994, the Company sold The All American Gourmet Company (frozen dinners
     business) for $170 million.  The effect of this disposition, and other
     smaller acquisitions and dispositions, was not material to the Company's
     1994 results of operations.

  During 1993, the Company acquired Freia Marabou a.s, a Scandinavian
     confectionery company, at a cost of $1.3 billion, a North American ready-
     to-eat cold cereal business at a cost of $448 million and The Terry's
     Group, a United Kingdom confectionery company for $295 million.  In
     addition, the Company acquired a 20% equity interest in Molson Breweries in
     Canada and 100% of Molson Breweries U.S.A., at a cost of $320 million.  The
     Company also increased its investment in tobacco and food operations in
     Central and Eastern Europe.  The effects of these, and other smaller
     acquisitions, were not material to the Company's 1993 results of
     operations.



                                   Continued

                                       8

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________


  During 1993, the Company sold its North American ice cream and frozen
     vegetables businesses and beer can manufacturing plants.  The proceeds from
     the sales of these businesses aggregated $498 million.  The effects of
     these sales of businesses were not material to the Company's 1993 results
     of operations.

Note 3.  Restructuring:
_______________________

  In 1993, the Company provided for the costs of restructuring its worldwide
     operations.  The charge related primarily to the downsizing or closure of
     approximately 40 manufacturing and other facilities.  This restructuring
     charge reduced 1993 earnings before income taxes, net earnings and earnings
     per share by $741 million, $457 million and $.52, respectively.

Note 4.  Inventories:
_____________________

  The cost of approximately 50% of inventories in 1995 and 48% of inventories in
     1994 was determined using the LIFO method.  The stated LIFO values of
     inventories were approximately $750 million and $870 million lower than the
     current cost of inventories at December 31, 1995 and 1994, respectively.

Note 5.  Short-Term Borrowings and Borrowing Arrangements:
__________________________________________________________

  At December 31, the Company's short-term borrowings and related average
     interest rates consisted of the following:


 
                                      1995                     1994
                              ----------------------   ---------------------- 
                                               (in millions)
 
                                            Average                  Average
                                 Amount     Year-End      Amount     Year-End
                              Outstanding     Rate     Outstanding     Rate
                              -----------   --------   -----------   --------
                                                          
   Consumer products:
      Bank loans                $   209       13.1%      $   215       12.0%  
      Commercial paper            2,495        5.8%        2,505        5.9%  
      Amount reclassified                                                     
         as long-term debt       (2,582)                  (2,539)             
                                -------                  -------              
                                $   122                  $   181              
                                =======                  =======              
                                                                              
   Financial services and                                                     
      real estate:                                                            
      Commercial paper          $   671        5.9%      $   604        5.9%  
                                =======                  =======   


  The fair values of the Company's short-term borrowings at December 31, 1995
     and 1994, based upon market rates, approximate the amounts disclosed above.



                                   Continued

                                       9

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________


  The Company and its subsidiaries maintain credit facilities with a number of
     lending institutions, amounting to approximately $15.4 billion at December
     31, 1995.  Approximately $15.3 billion of these facilities were unused at
     December 31, 1995.  Certain of these facilities are used to support
     commercial paper borrowings, are available for acquisitions and other
     corporate purposes and require the maintenance of a fixed charges coverage
     ratio.

  The Company's credit facilities include revolving bank credit agreements
     totaling $12.0 billion.  An agreement for $4.0 billion expires in October
     1996, and an agreement for $8.0 billion expires in 2000 enabling the
     Company to refinance short-term debt on a long-term basis.  Accordingly,
     short-term borrowings intended to be refinanced were reclassified as long-
     term debt.


Note 6.  Long-Term Debt:
________________________

  At December 31, the Company's long-term debt consisted of the following:


                                                   1995      1994
                                                   ----      ----  
                                                   (in millions)
                                                      
  Consumer products:
 
      Short-term borrowings, reclassified         $ 2,582   $ 2,539
 
      Notes, 6.15% to 9.75% (average effective
         rate 8.20%), due through 2004              8,598     9,760
 
      Debentures, 6.0% to 8.5%
         (average effective rate 10.71%),
         $1.3 billion face amount,
         due through 2017                           1,018       995
 
      Foreign currency obligations:
         Swiss franc, 2.0% to 7.0%
            (average effective rate 6.03%),
            due through 2000                        1,303       942
         Deutsche mark, 2.75% to 6.38%
            (average effective rate 6.12%),
            due through 2000                          392       182
         Other                                        102       118
 
      Other                                           255       261
                                                  -------   -------
                                                   14,250    14,797
 
      Less current portion of long-term debt       (1,926)     (712)
                                                  -------   -------
                                                  $12,324   $14,085
                                                  =======   =======






                                   Continued

                                       10

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________


 
                                             1995   1994
                                             ----   ---- 
                                            (in millions)
                                              
 
   Financial services and real estate:
 
      Eurodollar notes, 6.75% and 6.625%,
         (average effective rate 6.7%)
         due 1997 and 1999                   $ 400  $ 400
 
      Foreign currency obligations:
         Swiss franc, 4.75%, due 1996            -    123
         ECU notes, 9.25% and 8.50%, due
           1997 and 1998                       383    367
 
                                             -----  -----
                                             $ 783  $ 890
                                             =====  =====


  Aggregate maturities of long-term debt, excluding short-term borrowings
     reclassified as long-term debt, are as follows:


 
                                           Financial services and
                        Consumer products       real estate
                        -----------------  ----------------------
                                      (in millions)
                                             
                                                   
          1996               $1,926                
          1997                1,852                $392
          1998                1,555                 192
          1999                1,789                 199
          2000                  874
          2001-2005           3,283
          2006-2010             169
          Thereafter            487


  The revolving credit facility under which the consumer products short-term
     debt was reclassified as long-term debt expires in 2000 and any amounts
     then outstanding mature.

  Based on market quotes, where available, or interest rates currently available
     to the Company for issuance of debt with similar terms and remaining
     maturities, the aggregate fair value of consumer products and financial
     services and real estate long-term debt, including current portion of long-
     term debt, at December 31, 1995 and 1994 was $15.9 billion and $15.7
     billion, respectively.



                                   Continued

                                       11

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________


Note 7.  Capital Stock:
_______________________

  Shares of authorized common stock are 4 billion; issued, repurchased and
     outstanding were as follows:



 
                                                                     Net
                                       Shares        Shares         Shares
                                       Issued      Repurchased   Outstanding
                                     -----------  -------------  ------------
                                                        
 
Balances, January 1, 1993            935,320,439   (42,563,254)  892,757,185
 
Exercise of stock options
   and issuance of other
   stock awards                                      1,612,405     1,612,405
Repurchased                                        (17,278,900)  (17,278,900)
                                    ------------   -----------   -----------
      Balances, December 31, 1993    935,320,439   (58,229,749)  877,090,690
 
Exercise of stock options
   and issuance of other
   stock awards                                      4,569,731     4,569,731
Repurchased                                        (28,801,356)  (28,801,356)
                                    ------------   -----------   -----------
      Balances, December 31, 1994    935,320,439   (82,461,374)  852,859,065
 
Exercise of stock options
   and issuance of other
   stock awards                                      6,470,262     6,470,262
Repurchased                                        (28,159,321)  (28,159,321)
                                    ------------   -----------   -----------
      Balances, December 31, 1995    935,320,439  (104,150,433)  831,170,006
                                     ===========  ============   ===========
 


  At December 31, 1995, 42,021,339 shares of common stock were reserved for
     stock options and other stock awards under the Company's stock plans and
     10,000,000 shares of Serial Preferred Stock, $1.00 par value, were
     authorized, none of which have been issued.



                                   Continued

                                       12

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________


  In 1989, the Company distributed rights for each outstanding share of its
     common stock.  The rights were not exercisable until ten days after public
     announcement that any person had acquired 10% or more of the Company's
     common stock or ten business days after any person announced a tender offer
     for 10% or more of the Company's common stock.  In 1995, the Company
     redeemed the rights for $.01 per right, at a total cost of $9 million.


Note 8.  Stock Plans:
_____________________

  Under the Philip Morris 1992 Incentive Compensation and Stock Option Plan, the
     Company may grant to eligible employees stock options, stock appreciation
     rights, restricted stock and annual incentive and long-term performance
     cash awards.  Up to 37 million shares of common stock are authorized for
     grant, of which no more than 9 million shares may be awarded as restricted
     stock.   Stock options are granted at an exercise price of not less than
     fair value on the date of the grant.

  At December 31, 1995 and 1994, options under the 1992 plan and previous plans
     were exercisable for 20,700,934 shares and 27,253,547 shares, respectively.
     Shares available to be granted at December 31, 1995 and 1994 were
     12,639,175 and 20,064,190, respectively.

  Options activity was as follows for the years ended December 31,




 
                                           1995             1994             1993
                                      ---------------  ---------------  --------------
                                                               
 
   Balances, beginning of year            27,765,157       30,035,681      23,802,744
 
      Granted                              7,983,200          511,610       8,433,540
      Exercised                           (6,750,112)      (2,394,089)     (1,821,944)
      Cancelled                             (590,121)        (388,045)       (378,659)
                                      --------------   --------------   -------------
   Balances, end of year                  28,408,124       27,765,157      30,035,681
                                      ==============   ==============   =============
 
   Range of exercise prices
      at year-end                     $18.44-$100.00   $10.66-$100.00   $8.67-$100.00
 
   Price range of shares
      exercised during
      the year                         $10.66-$77.81     $8.67-$49.06    $7.26-$63.69
 
   Weighted average grant
      price per share                         $74.78           $69.73          $49.09
 




                                   Continued

                                       13

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________


  The Company may grant shares of restricted stock to eligible employees, giving
     them in most instances all of the rights of stockholders, except that they
     may not sell, assign, pledge or otherwise encumber such shares.  During
     1995 and 1994, the Company granted 212,000 shares and 2,636,940 shares,
     respectively, of restricted stock to eligible U.S. based employees and also
     issued to eligible non-U.S. employees rights to receive 48,000 and
     1,034,320 like shares, respectively.  Such shares and rights are subject to
     forfeiture if certain employment conditions are not met.  No shares of
     restricted stock or rights were granted in 1993.  At December 31, 1995,
     restrictions on the stock, net of forfeitures, lapse as follows: 1996-
     295,110 shares; 1997-2,912,270 shares; 1998-50,000 shares; 1999-20,000
     shares; 2000-225,000 shares and 2001 and thereafter-163,000 shares.

  The fair value of the restricted shares and rights at the date of grant is
     amortized to expense ratably over the restriction period.  At December 31,
     1995 the unamortized portion of $103 million is reported as a reduction of
     earnings reinvested in the business.

  In June 1995, the Financial Accounting Standards Board issued SFAS No. 123,
     "Accounting for Stock-Based Compensation".  The Statement allows companies
     to measure compensation cost in connection with employee stock compensation
     plans using a fair value based method or to continue to use an intrinsic
     value based method, which generally does not result in compensation cost.
     The Company currently plans to continue using the intrinsic value based
     method.


Note 9.  Earnings per Share:
____________________________

  Earnings per common share have been calculated on the weighted average number
     of shares of common stock outstanding for each year, which was 841,558,296,
     867,288,869 and 878,120,884 for 1995, 1994 and 1993, respectively.



                                   Continued

                                       14

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________


Note 10.  Pretax Earnings and Provision for Income Taxes:
_________________________________________________________

 Pretax earnings and provision for income taxes consisted of the following:



 
                                             1995    1994    1993
                                            ------  ------  ------
                                                (in millions)
                                                   
 
 Pretax earnings:
    United States                           $6,622  $5,781  $4,078
    Outside United States                    2,725   2,435   2,118
                                            ------  ------  ------
           Total pretax earnings            $9,347  $8,216  $6,196
                                            ======  ======  ======
 
 Provision for income taxes:
    United States federal:  
       Current                              $1,946  $1,540  $1,199
       Deferred                                 97     458     278
                                            ------  ------  ------
                                             2,043   1,998   1,477
 
      State and local                          434     419     311
                                            ------  ------  ------
             Total United States             2,477   2,417   1,788
                                            ------  ------  ------
 
      Outside United States:
         Current                             1,175     919     830
         Deferred                              217     155      10
                                            ------  ------  ------
             Total outside United States     1,392   1,074     840
                                            ------  ------  ------
             Total provision for
                income taxes                $3,869  $3,491  $2,628
                                            ======  ======  ======


  At December 31, 1995 applicable United States federal income taxes and foreign
     withholding taxes have not been provided on approximately $4.7 billion of
     accumulated earnings of foreign subsidiaries that are expected to be
     permanently reinvested abroad.  If these amounts were not considered
     permanently reinvested, additional deferred income taxes of approximately
     $285 million would have been provided.



                                   Continued

                                       15

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________


  The effective income tax rate on pretax earnings differed from the U.S.
     federal statutory rate for the following reasons:



 
                                                  1995   1994   1993
                                                  ----   ----   ----
                                                       
      Provision computed at U.S. federal
         statutory rate                           35.0%  35.0%  35.0%
 
      Increase (decrease) resulting from:
         State and local income taxes, net of
           federal tax benefit                     3.0    3.3    3.3
         Rate differences - foreign operations     1.9    1.0    0.6
         Goodwill amortization                     2.1    2.4    3.0
         Other                                    (0.6)   0.8    0.5
                                                  ----   ----   ----
      Provision for income taxes                  41.4%  42.5%  42.4%
                                                  ====   ====   ====


  The tax effects of temporary differences which gave rise to consumer products
     deferred income tax assets and liabilities consisted of the following:



 
                                                               December 31,
                                                              1995      1994
                                                            --------  --------
                                                              (in millions)
                                                                
 
   Deferred income tax assets:
      Accrued postretirement and postemployment
        benefits                                            $   968   $   925
      Accrued liabilities                                       451       542
      Restructuring, strategic and other reserves               331       315
      Other                                                     814       754
                                                            -------   -------
      Gross deferred income tax assets                        2,564     2,536
      Valuation allowance                                      (125)     (108)
                                                            -------   -------
 
      Total deferred income tax assets                        2,439     2,428
                                                            -------   -------
   Deferred income tax liabilities:
      Property, plant and equipment                          (1,687)   (1,691)
      Prepaid pension costs                                    (197)     (223)
                                                            -------   -------
 
      Total deferred income tax liabilities                  (1,884)   (1,914)
                                                            -------   -------
 
   Net deferred income tax assets                           $   555   $   514
                                                            =======   =======


  Financial services and real estate deferred income tax liabilities are
     primarily attributable to temporary differences from investments in finance
     leases.



                                   Continued

                                       16

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________

Note 11.  Segment Reporting:
____________________________

  Tobacco, food, beer, and financial services and real estate are the major
     segments of the Company's operations.  The Company's major products are
     cigarettes, cheese, coffee, chocolate confections, processed meat products,
     various packaged grocery products and beer.  The Company's consolidated
     operations outside the United States, which are principally in the tobacco
     and food businesses, are organized into geographic regions by segment, with
     Europe the most significant.  Intersegment transactions are not reported
     separately since they are not material.

  For purposes of segment reporting, operating profit is operating income
     exclusive of certain unallocated corporate expenses.  See Note 2 regarding
     divestitures and acquisitions and Note 3 regarding restructuring.  The 1993
     restructuring resulted in a reduction of tobacco, food and beer operating
     profit of $245 million, $357 million and $139 million, respectively.
     Substantially all goodwill amortization is attributable to the food
     segment.

  Identifiable assets are those assets applicable to the respective industry
     segments.  Reportable segment data were as follows:



                                   Continued

                                       17

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________

                Data by Segment for the years ended December 31,
                ------------------------------------------------


                                             1995     1994     1993
                                            -------  -------  -------
                                                  (in millions)
                                                     
   Operating revenues:
      Tobacco                               $32,316  $28,671  $25,973
      Food                                   29,074   31,669   30,372
      Beer                                    4,304    4,297    4,154
      Financial services and real estate        377      488      402
                                            -------  -------  -------
         Total operating revenues           $66,071  $65,125  $60,901
                                            =======  =======  =======
   Operating profit:
      Tobacco                               $ 7,177  $ 6,162  $ 4,910
      Food                                    3,188    3,108    2,608
      Beer                                      444      413      215
      Financial services and real estate        164      208      249
                                            -------  -------  -------
         Total operating profit              10,973    9,891    7,982
 
      Unallocated corporate expenses            447      442      395
                                            -------  -------  -------
         Operating income                   $10,526  $ 9,449  $ 7,587
                                            =======  =======  =======
   Identifiable assets:
      Tobacco                               $11,196  $ 9,926  $ 9,523
      Food                                   33,447   34,822   33,253
      Beer                                    1,751    1,706    1,706
      Financial services and real estate      5,632    5,193    5,659
                                            -------  -------  -------
                                             52,026   51,647   50,141
 
      Other assets                            1,785    1,002    1,064
                                            -------  -------  -------
         Total assets                       $53,811  $52,649  $51,205
                                            =======  =======  =======
   Depreciation expense:
      Tobacco                               $   350  $   360  $   342
      Food                                      556      539      538
      Beer                                      101      108      140
      Financial services and real estate          1        2
 
   Capital expenditures:
      Tobacco                               $   525  $   529  $   527
      Food                                      948    1,072      944
      Beer                                      115      121       92
 




                                   Continued

                                       18

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________

           Data by Geographic Region for the years ended December 31,
           ----------------------------------------------------------



                                         1995     1994     1993
                                        -------  -------  -------
                                              (in millions)
                                                 
   Operating revenues:
      United States - domestic          $32,479  $35,936  $34,282
                    - export              5,920    4,942    4,105
      Europe                             23,076   19,888   18,304
      Other                               4,596    4,359    4,210
                                        -------  -------  -------
         Total operating revenues       $66,071  $65,125  $60,901
                                        =======  =======  =======
 
   Operating profit:
      United States                     $ 8,031  $ 7,306  $ 5,695
      Europe                              2,366    1,914    1,689
      Other                                 576      671      598
                                        -------  -------  -------
         Total operating profit          10,973    9,891    7,982
 
      Unallocated corporate expenses        447      442      395
                                        -------  -------  -------
         Operating income               $10,526  $ 9,449  $ 7,587
                                        =======  =======  =======
 
   Identifiable assets:
      United States                     $32,521  $33,622  $34,522
      Europe                             15,981   14,845   12,766
      Other                               3,524    3,180    2,853
                                        -------  -------  -------
                                         52,026   51,647   50,141
 
      Other assets                        1,785    1,002    1,064
                                        -------  -------  -------
         Total assets                   $53,811  $52,649  $51,205
                                        =======  =======  =======
 




                                   Continued

                                       19

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________

Note 12.  Pension Plans:
________________________

  The Company and its subsidiaries sponsor noncontributory defined benefit
     pension plans covering substantially all U.S. employees.  The plans provide
     retirement benefits for salaried employees based generally on years of
     service and compensation during the last years of employment.  Retirement
     benefits for hourly employees generally are a flat dollar amount for each
     year of service.  The Company funds these plans in amounts consistent with
     the funding requirements of federal laws and regulations.

  Pension coverage for employees of the Company's non-U.S. subsidiaries is
     provided, to the extent deemed appropriate, through separate plans, many of
     which are governed by local statutory requirements.  The plans provide
     pension benefits that are based primarily on years of service and
     employees' salaries near retirement.  The Company provides for obligations
     under such plans by depositing funds with trustees or purchasing insurance
     policies.  The Company records liabilities for unfunded foreign plans.

  U.S. Plans
  __________

  Net pension cost (income) consisted of the following:



                                                    1995     1994    1993
                                                  --------  ------  ------
                                                       (in millions)
                                                           
 
Service cost - benefits earned during the year    $   110   $ 130   $ 151
Interest cost on projected benefit obligation         367     342     362
(Return) loss on assets - actual                   (1,344)     94    (796)
                        - deferred gain (loss)        848    (605)    314
Amortization of net gain upon
 adoption of SFAS No. 87                              (26)    (28)    (28)
Other cost (income)                                    75      49     (47)
                                                  -------   -----   -----
  Net pension cost (income)                       $    30   $ (18)  $ (44)
                                                  =======   =====   =====


  During 1995, 1994 and 1993, the Company sold businesses and instituted early
     retirement and workforce reduction programs resulting in other pension
     expense of $103 million and curtailment gains of $28 million in 1995,
     additional pension expense of $49 million in 1994 and curtailment gains of
     $47 million in 1993.



                                   Continued

                                       20

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________

The funded status of U.S. plans at December 31 was as follows:



                                                1995     1994
                                               -------  -------
                                                (in millions)
                                                  
 
Actuarial present value of accumulated
 benefit obligation - vested                   $4,116   $3,491
                    - nonvested                   354      270
                                               ------   ------
                                                4,470    3,761
 
Benefits attributable to projected salaries       786      549
                                               ------   ------
Projected benefit obligation                    5,256    4,310
 
Plan assets at fair value                       6,649    5,735
                                               ------   ------
 
Excess of assets over projected
  benefit obligation                            1,393    1,425
Unamortized net gain upon
  adoption of SFAS No. 87                        (140)    (169)
Unrecognized prior service cost                   131      140
Unrecognized net gain from
  experience differences                         (807)    (802)
                                               ------   ------
Prepaid pension cost                           $  577   $  594
                                               ======   ======


  The projected benefit obligation at December 31, 1995, 1994 and 1993 was
     determined using an assumed discount rate of 7.25%, 8.5% and 7.5%,
     respectively, and assumed compensation increases of 4.5%, 5.0% and 4.0% at
     December 31, 1995, 1994 and 1993, respectively.  The assumed long-term rate
     of return on plan assets was 9% at December 31, 1995, 1994 and 1993.  Plan
     assets consist principally of common stock and fixed income securities.

  The Company and certain of its subsidiaries sponsor deferred profit-sharing
     plans covering certain salaried, nonunion and union employees.
     Contributions and costs are determined generally as a percentage of pretax
     earnings, as defined by the plans.  Certain other subsidiaries of the
     Company also maintain defined contribution plans.  Amounts charged to
     expense for defined contribution plans totaled $201 million, $191 million
     and $214 million in 1995, 1994 and 1993, respectively.



                                   Continued

                                       21

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________

Non-U.S. Plans
______________
Net pension cost consisted of the following:



                                                       1995         1994       1993
                                                      -------    --------    -------- 
                                                               (in millions)
                                                                      
                                                      
Service cost - benefits earned during the year        $   80        $  72      $  63
Interest cost on projected benefit obligation            160          136        138
(Return) loss on assets - actual                        (195)           4       (153)
                        - deferred gain (loss)            74         (113)        55
Amortization of net loss (gain) upon adoption                       
  of SFAS No. 87                                           1           (1)        (1)
                                                      ------        -----     ------
   Net pension cost                                   $  120        $  98      $ 102
                                                      ======        =====     ======
   

The funded status of the non-U.S. plans at December 31 was as follows:
 
                                      Assets Exceed        Accumulated Benefits
                                  Accumulated Benefits         Exceed Assets
                                  --------------------     --------------------
                                    1995        1994         1995         1994
                                   ------      ------       ------       ------
                                                    (in millions)
                                                              
Actuarial present value of                                               
  accumulated benefit                                                    
  obligation - vested              $1,257      $1,046       $ 703        $ 606
             - nonvested               46          76          69           63
                                   ------      ------       -----       ------
                                    1,303       1,122         772          669
Benefits attributable to                                             
  projected salaries                  324         316         125          115
                                   ------      ------       -----       ------
                                                                     
Projected benefit obligation        1,627       1,438         897          784
                                                                     
Plan assets at fair value           1,780       1,532          59           51
                                   ------      ------       -----       ------
                                                                     
Plan assets in excess of (less                                       
  than) projected benefit                                            
  obligation                          153          94        (838)        (733)
Unamortized net loss (gain)                                          
  upon adoption of SFAS No. 87         11         (13)         14            6
Unrecognized net gain from                                           
  experience differences              (42)                    (34)         (12)
                                   ------      ------       -----       ------
Prepaid (accrued) pension cost     $  122      $   81       $(858)      $ (739)
                                   ======      ======       =====       ======




                                   Continued

                                       22

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________

  The assumptions used in 1995, 1994 and 1993 were as follows:



 
                                      1995           1994           1993
                                    --------      ---------       --------
                                                       
 
      Discount rates              4.5% to 10.0%  5.0% to 13.0%  5.0% to 12.0%
      Compensation increases      3.5% to  9.0%  3.5% to 11.0%  3.5% to 11.0%
      Long-term rates of
         return on plan assets    4.5% to 11.0%  5.5% to 12.0%  5.0% to 12.0%


  Plan assets consist primarily of common stock and fixed income securities.

Note 13.  Postemployment Benefits:
___________________________________

  Effective January 1, 1993, the Company adopted SFAS No. 112, "Employers'
     Accounting for Postemployment Benefits."  This Statement requires the
     Company to accrue the costs of postemployment benefits, other than pensions
     and postretirement health care benefits, over the working lives of
     employees.  The Company previously had expensed the cost of these benefits,
     which are principally severance and disability, when the related event
     occurred.

  The cumulative effect at January 1, 1993 of adopting SFAS No. 112, which was
     calculated on an undiscounted basis, reduced 1993 net earnings by $477
     million ($.54 per share), net of $297 million of income tax benefits.
     Adoption of SFAS No. 112 did not materially reduce 1993 earnings before
     cumulative effect of accounting changes.

Note 14.  Postretirement Benefits Other Than Pensions:
______________________________________________________

  Since January 1, 1991, the Company has accrued the estimated cost of retiree
     benefit payments, other than pensions, during employees' active service
     periods as prescribed by SFAS No. 106, "Employers' Accounting for
     Postretirement Benefits Other Than Pensions," for its U.S. retiree benefit
     plans.

  Effective January 1, 1995, the Company adopted SFAS No. 106 for its Canadian
     retiree benefit plans. Consistent with the transition methodology for U.S.
     plans adopted in 1991, the Company recognized this change in accounting on
     the immediate recognition basis. The cumulative effects as of January 1,
     1995 of adopting SFAS No. 106 for the Canadian plans were an increase in
     other assets of $14 million, an increase in accrued postretirement health
     care costs of $35 million and a decrease in 1995 net earnings of $21
     million ($.02 per share). However, application of SFAS No. 106 for Canadian
     employees during the year ended December 31, 1995 did not materially reduce
     earnings before cumulative effect of accounting changes. Prior to January
     1, 1995, the cost of postretirement health care benefits for Canadian
     employees was expensed as incurred and was not significant for the years
     ended December 31, 1994 and 1993.

  Health care benefits for retirees outside the United States and Canada are
     generally covered through local government plans.  The Company and its U.S.
     and Canadian subsidiaries provide health care and other benefits to
     substantially all retired employees, their covered dependents and
     beneficiaries.  Generally, employees who have attained age 55 and who have
     rendered at least 5 to 10 years of service are eligible for these benefits.
     Certain health care plans are contributory; other benefit plans are
     noncontributory.

                                   Continued

                                       23

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________

  Net postretirement health care costs consisted of the following:


 
                                                           1995    1994    1993
                                                          ------  ------  ------
                                                              (in millions)
                                                                 
 
      Service cost - benefits earned during the period    $  46   $  57   $  59
      Interest cost on accumulated postretirement
         benefit obligation                                 179     165     159
      Amortization of unrecognized net (gain) loss
         from experience differences                         (2)      6
      Amortization of unrecognized prior service cost       (13)    (15)    (16)
      Other (income) cost                                   (13)     32     (59)
                                                          -----   -----   -----
         Net postretirement health care costs             $ 197   $ 245   $ 143
                                                          =====   =====   =====


  During 1995, 1994 and 1993, the Company sold businesses and instituted early
     retirement and workforce reduction programs resulting in other pension
     expense of $21 million and curtailment gains of $34 million in 1995,
     additional expense of $32 million in 1994 and net curtailment and
     settlement gains of $59 million in 1993.

  The Company's postretirement health care plans currently are not funded.  The
     status of the plans at December 31 was as follows:


 
                                                        1995    1994
                                                      -------  ------
                                                       (in millions)
                                                         
 
      Actuarial present value of accumulated
         postretirement benefit obligation:
 
         Retirees                                     $1,353   $1,165
         Fully eligible active plan participants         253      133
         Other active plan participants                  927      804
                                                      ------   ------
                                                       2,533    2,102
 
      Unrecognized net (loss) gain from experience
         differences                                    (303)      14
      Unrecognized prior service cost                    140      186
                                                      ------   ------
      Accrued postretirement health care costs        $2,370   $2,302
                                                      ======   ======


  The assumed health care cost trend rate used in measuring the accumulated
     postretirement benefit obligation for U.S. plans was 9.5% in 1994, 9.0% in
     1995 and 8.5% in 1996, gradually declining to 5.0% by the year 2003 and
     remaining at that level thereafter.  For Canadian plans, the assumed health
     care cost trend rate was 15.0% in 1995 and 14.0% in 1996, gradually
     declining to 5.0% by the year 2005 and remaining at that level thereafter.
     A one-percentage-point increase in the assumed health care cost trend rates
     for each year would increase the accumulated postretirement benefit
     obligation as of December 31, 1995 and net postretirement health care cost
     for the year then ended by approximately 11% and 17%, respectively.



                                   Continued

                                       24

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________



  The accumulated postretirement benefit obligations for  U.S. plans at December
     31, 1995, 1994 and 1993 were determined using assumed discount rates of
     7.25%, 8.5% and 7.5%, respectively.  The accumulated postretirement benefit
     obligation at December 31, 1995 for Canadian plans was determined using an
     assumed discount rate of 9.75%.


Note 15.  Contingencies:
________________________

  Legal proceedings covering a wide range of matters are pending in various U.S.
     and foreign jurisdictions against the Company and its subsidiaries,
     including Philip Morris Incorporated ("PM Inc.").

  In certain of the proceedings pending against PM Inc. and, in some cases, the
     Company and/or certain of its other subsidiaries, plaintiffs allege injury
     resulting from cigarette smoking, addiction to cigarette smoking or
     exposure to environmental tobacco smoke ("ETS") and seek compensatory and,
     in some cases, punitive damages.  As of December 31, 1995, there were 125
     such smoking and health cases pending in the United States.  Of these
     cases, 88 were filed in the state of Florida and served between April 28,
     1995 and December 31, 1995.  One-hundred nine of the smoking and health
     cases involve allegations of various  injuries allegedly related to
     cigarette smoking, four of which purport to be class actions.  Eleven of
     the smoking and health cases, including one which purports to be a class
     action, involve allegations of various personal injuries allegedly related
     to exposure to environmental tobacco smoke.  Five of these cases involve
     states that have commenced actions seeking reimbursement for Medicaid and
     other expenditures claimed to have been made to treat diseases allegedly
     caused by cigarette smoking.  In addition, a purported class action
     involving allegations of various personal injuries allegedly related to
     cigarette smoking is pending in Canada against, among others, an entity in
     which the Company has a 40% indirect ownership interest, and another such
     action is pending in Brazil against a subsidiary of the Company, among
     others.  In addition, other tobacco related litigation includes five
     lawsuits arising from the recall of certain of PM Inc.'s products, one of
     which purports to be a class action.  In addition, there is one lawsuit
     pending, which purports to be a class action, involving allegations of
     defective filtered products.  There are also three lawsuits pending in
     which plaintiffs have alleged that PM Inc. failed to manufacture a fire-
     safe cigarette, including one which purports to be a class action.



                                   Continued

                                       25

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________


  The plaintiffs' allegations of liability in those cases in which individuals
     seek recovery for personal injuries allegedly caused by cigarette smoking
     are based on various theories of recovery, including negligence, gross
     negligence, strict liability, fraud, misrepresentation, design defect,
     failure to warn, breach of express and implied warranties, conspiracy,
     concert of action, unjust enrichment, common law public nuisance,
     indemnity, market share liability, and violations of deceptive trade
     practices laws and antitrust statutes.  Plaintiffs also seek punitive
     damages in many of these cases.  Defenses raised by defendants in these
     cases include lack of proximate cause, assumption of the risk, comparative
     fault and/or contributory negligence, lack of design defect, statutes of
     limitations or repose, equitable defenses such as "unclean hands" and lack
     of benefit, failure to state a claim and preemption by the Federal
     Cigarette Labeling and Advertising Act, as amended (the "Act").  In June
     1992, the United States Supreme Court held that the Act, as enacted in
     1965, does not preempt common law damage claims but that the Act, as
     amended in 1969, preempts claims arising after 1969 against cigarette
     manufacturers "based on failure to warn and the neutralization of federally
     mandated warnings to the extent that those claims rely on omissions or
     inclusions in advertising or promotions."  The Court also held that the
     1969 Act does not preempt claims based on express warranty, fraudulent
     misrepresentation or conspiracy.  The Court also held that claims for
     fraudulent concealment were preempted except "insofar as those claims
     relied on a duty to disclose...facts through channels of communication
     other than advertising or promotion."  (The Court did not consider whether
     such common law damage claims were valid under state law.)  The Court's
     decision was announced by a plurality opinion.  The effect of the decision
     on pending and future cases will be the subject of further proceedings in
     the lower federal and state courts.  Additional similar litigation could be
     encouraged if legislative proposals to eliminate the federal preemption
     defense, pending in Congress, were enacted.  It is not possible to predict
     whether any such legislation will be enacted.

  A description of pending class action and state Medicaid litigation follows.

            SMOKING AND HEALTH CLASS ACTION AND MEDICAID LITIGATION
            -------------------------------------------------------

  In 1991, a purported class action was filed against the leading United States
     cigarette manufacturers, in which certain flight attendants, claiming to
     represent a class of approximately 60,000 individuals, alleged personal
     injury caused by exposure to ETS aboard aircraft.  Broin, et al. v. Philip
     Morris Incorporated, et al., Circuit of the Eleventh Judicial Circuit in
     and for Dade County Florida, Case No. 91-49738-CA-20.  In December 1994,
     the trial court certified a class consisting of "all non-smoking flight
     attendants who are or have been employed by airlines based in the United
     States and are suffering from diseases and disorders caused by their
     exposure to second hand cigarette smoke in airline cabins."  Defendants
     appealed the class certification decision and order to the Florida Third
     District Court of Appeals.  On January 3, 1996, the Florida Third District
     Court of Appeals affirmed the trial court's class certification decision.
     On January 18, 1996, defendants filed with the Florida Third District Court
     of Appeals, a motion for rehearing, rehearing en banc or certification of
     the case to the Florida Supreme Court.



                                   Continued

                                       26

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________


  In May 1994, an action was filed in a Florida state court against the leading
     United States tobacco manufacturers and others, including the Company, by
     plaintiffs alleging injury and purporting to represent a class of certain
     smokers, certain former smokers and their heirs.  Engle, et al. v. R.J.
     Reynolds Tobacco Company, et al., Circuit Court of the Eleventh Judicial
     Circuit in and for Dade County, Florida, Case No. 94-08273-CA-20.
     Subsequently, the Company was voluntarily dismissed from this action, which
     otherwise continues against the tobacco manufacturers, including PM Inc.
     In October 1994, the trial court granted plaintiffs' motion for class
     certification.  The class, as certified, comprises "all United States
     citizens and residents and their survivors who have...suffered, presently
     suffer, or who have died from diseases and medical conditions caused by
     their addiction to cigarettes that contain nicotine."  Defendants appealed
     the class certification decision and order to the Florida Third District
     Court of Appeals.  Oral argument on the appeal was held in September 1995
     at which time the court took the matter under advisement.

  In May 1994, the State of Florida enacted a statute which purports to abolish
     affirmative defenses in actions brought by the state seeking reimbursement
     of Medicaid costs.  The statute purports in such actions to adopt a market
     share liability theory, to permit the introduction of statistical evidence
     to prove causation, and to allow the state not to identify the individual
     Medicaid recipients who received the benefits at issue in such action.  Two
     lawsuits are presently pending relating to the statute: (1)  In June 1994,
     PM Inc. and others filed suit in Florida state court challenging the
     constitutionality of the statute.  Associated Industries of Florida, Inc.,
     et al. v. State of Florida Agency for Health Care Administration, et al.,
     Circuit Court of the Second Judicial Circuit in and for Leon County,
     Florida, Case No. 94-3128.  In June 1995, the Court declared certain parts
     of the statute to be unconstitutional and declared other parts to be
     constitutional.  The Court also declared that the agency charged with
     enforcing the statute was unconstitutional.  In July, the State of Florida
     appealed the ruling and PM Inc. then cross-appealed.  In August 1995, the
     Florida Supreme Court accepted the appeal.  The Florida Supreme Court heard
     oral arguments on the appeal in November 1995 and took the matter under
     advisement;  (2)  In February 1995, the State of Florida filed an action
     against the tobacco industry under the statute, attempting to recover
     certain Medicaid costs and seeking certain injunctive relief, the funding
     of certain programs and the disgorging of profits from the sale of
     cigarettes in Florida.  The State of Florida, et al. v. The American
     Tobacco Company, et al., Circuit Court of the Fifteenth Judicial Circuit in
     and for Palm Beach County, Florida, Case No. CL 95 1466 AO.  This action
     had been stayed by the trial court pending further order of the court.  In
     October 1995, the court partially lifted the stay to allow the entry of a
     case management order and to permit plaintiffs to file a motion seeking
     permission to take discovery.  In addition to these two lawsuits, during
     the second quarter of 1995, legislation repealing the statute was passed by
     the Florida legislature and vetoed by the Governor of Florida after the
     legislature had adjourned.  At its next session, the legislature may
     consider overriding the veto.



                                   Continued

                                       27

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________


  In March 1994, an action was filed in the United States District
     Court for the Eastern District of Louisiana against the leading United
     States cigarette manufacturers and others, including the Company, seeking
     certification of a purported class action on behalf of all United States
     residents who allege that they are addicted, or are the legal survivors of
     persons who were addicted, to tobacco products.  Castano, et al. v. The
     American Tobacco Company Inc., et al., United States District Court,
     Eastern District of Louisiana, Case No. 94-1044.  Plaintiffs allege that
     the cigarette manufacturers concealed and/or misrepresented information
     regarding the addictive nature of nicotine and manipulated the levels of
     nicotine in their tobacco products to make such products addictive.
     Plaintiffs' motion for class certification was heard in December 1994, and
     in February 1995, the court conditionally certified the class for certain
     issues relating to allegations of fraud, breach of warranty, intentional
     tort, negligence, strict liability, consumer protection and punitive
     damages.  However, the court declined to certify a class on the issues of
     injury in fact, causation, reliance, compensatory damages, certain
     affirmative defenses and on plaintiffs' claim for medical monitoring.
     Defendants, including the Company, asked the District Court to certify its
     class certification decision for immediate appeal to the United States
     Court of Appeals for the Fifth Circuit.  The Court granted that request and
     the Fifth Circuit has agreed to hear the appeal.

  In March 1994, an action was filed in an Alabama state court against three
     leading United States cigarette manufacturers, including PM Inc.  Lacey, et
     al. v. Lorillard Tobacco Company, Inc., et al., Circuit Court of Fayette
     County, Alabama, Case No. CV-94-024.  Plaintiff, claiming to represent all
     smokers who have smoked or are smoking cigarettes sold by defendants in the
     State of Alabama, seeks compensatory and punitive damages not to exceed
     $48,500 per each class member as well as injunctive relief arising from
     defendants' alleged failure to disclose additives used in their cigarettes.
     In April 1994, defendants removed the case to the United States District
     Court for the Northern District of Alabama and filed a motion to dismiss
     the complaint.  Plaintiff subsequently filed a motion to remand to an
     Alabama state court.  The motion to remand has not been ruled upon.  A
     motion to stay the proceedings until the court rules upon the motion to
     remand was granted in June 1994.

  In May 1994, an action was filed in Mississippi state court against the
     leading United States cigarette manufacturers and others, including the
     Company, by the Attorney General of Mississippi seeking reimbursement of
     Medicaid and other expenditures by the State of Mississippi claimed to have
     been made to treat diseases allegedly caused by cigarette smoking.  Moore
     v. The American Tobacco Company, et al., Chancery Court of Jackson County,
     Mississippi, Case No. 94-1429.  Plaintiff also seeks punitive damages and
     an injunction barring defendants from selling or encouraging the sale of
     cigarettes to minors.  In February 1995, the Court granted plaintiff's
     motion to strike certain of defendants' challenges to the sufficiency of
     the complaint and denied defendants' motion for judgement on the pleadings.
     The court subsequently denied defendants' motion for partial summary
     judgment, which asserted that the Attorney General lacked the authority to
     bring those claims seeking Medicaid reimbursement.  In July 1995,
     plaintiffs filed a motion seeking to preclude defendants, including PM
     Inc., from asserting their "set off" defenses which seek reduction or
     elimination of damages based on benefits arising to the state through the
     sale of cigarettes.  That motion is still pending.


                                   Continued

                                       28

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________



  In August 1994, an action was filed in Minnesota state court against the
     leading United States cigarette manufacturers and others by the Attorney
     General of Minnesota and Blue Cross and Blue Shield of Minnesota seeking
     reimbursement of Medicaid and other expenditures by plaintiffs claimed to
     have been made to treat diseases allegedly caused by cigarette smoking.
     Minnesota, et al. v. Philip Morris Incorporated, et al., Minnesota District
     Court, Second Judicial District, County of Ramsey, Case No. C1-94-8565.
     Plaintiffs' asserted causes of action include negligent performance of a
     voluntary undertaking, violation of Minnesota antitrust laws, violation of
     consumer protection statutes, restitution, and conspiracy.  Plaintiffs also
     seek injunctive relief, as well as treble damages for the alleged antitrust
     violations.  In August 1995, defendants requested that the Minnesota
     Supreme Court determine whether Blue Cross/Blue Shield of Minnesota has
     standing to bring a direct cause of action against defendants to recover
     alleged increased health care cost.  In September 1995, the Supreme Court
     accepted review of this matter, and oral argument was heard on January 29,
     1996.

  In September 1994, an action was filed in West Virginia state court against
     the leading United States cigarette manufacturers and others, including the
     Company, by the Attorney General of West Virginia seeking reimbursement of
     Medicaid and other expenditures by the State of West Virginia claimed to
     have been made to treat diseases allegedly caused by cigarette smoking.
     McGraw v. The American Tobacco Company, et al., Circuit Court of Kanawha
     County, West Virginia, Case 94-1707.  Plaintiff asserts causes of action
     for restitution, public nuisance, negligent performance of a voluntary
     undertaking, fraud, conspiracy and concert of action, aiding and abetting,
     violation of consumer protection statutes, and violation of the West
     Virginia Antitrust Act.  Plaintiff also seeks an injunction barring
     defendants from selling or encouraging the sale of cigarettes to minors.
     In December 1994, defendants filed a motion to dismiss, claiming that the
     Attorney General did not have standing to assert certain counts in the
     complaint, and separate motions to dismiss the antitrust and consumer fraud
     counts of the complaint. In addition, the non-manufacturing defendants,
     including the Company, have moved to dismiss based upon the absence of
     personal jurisdiction.  In May 1995, the Court dismissed eight of ten
     counts of the complaint for lack of standing and in October 1995, the Court
     issued a final order entering judgment on behalf of defendants as to those
     eight counts.  The Court did not rule on the antitrust and consumer fraud
     counts.  In October 1995, the Court granted defendants' motion to prohibit
     prosecution of this case pursuant to a contingent fee agreement with
     private counsel ruling that the Attorney General lacked the authority to
     enter into such an agreement.



                                   Continued

                                       29

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   _________



  In November 1995, PM Inc., the other leading United States cigarette
     manufacturers and the Tobacco Institute filed a lawsuit in the District
     Court of Travis County, Texas against the Attorney General of the State of
     Texas, the Health and Human Services Commission of the State of Texas, the
     Department of Health of the State of Texas, and the Department of Human
     Services of the State of Texas.  The suit seeks to obtain declaratory
     relief to enjoin the filing and prosecution of a lawsuit, which the
     Attorney General has threatened to bring against plaintiffs seeking to
     recover Medicaid costs related to medical conditions allegedly caused by
     cigarette smoking.  The complaint asserts that the threatened lawsuit would
     violate the United States Constitution and federal law as well as the Texas
     Constitution and Texas statutory and common law.  Philip Morris
     Incorporated, et al. v. Dan Morales, Attorney General of the State of
     Texas, et al., District Court of Travis County, Texas, No. 94-14807.

  In November 1995, PM Inc., along with four other tobacco manufacturers,
     commenced an action in the United States District Court of Massachusetts
     against the Attorney General of Massachusetts seeking declaratory and
     injunctive relief in connection with, inter alia, the constitutionality of
     two recently enacted Massachusetts statutory provisions (as construed by
     the Attorney General).  The complaint alleges that the Attorney General of
     Massachusetts had threatened to bring a lawsuit seeking to recover Medicaid
     costs against plaintiffs purportedly pursuant to these statutory
     provisions.  The complaint asserts claims based upon the United States
     Constitution and federal law, as well as certain Massachusetts state
     constitutional, statutory and common law claims.  Philip Morris
     Incorporated, et al. v. Scott Harshbarger, United States District Court,
     District of Massachusetts, Case No. 95-12574-GAO.  In December 1995, the
     Attorney General moved to dismiss the complaint.

  In December 1995, the Commonwealth of Massachusetts filed a complaint in the
     Superior Court, Middlesex County, Massachusetts against PM Inc. and nine
     other parties.  The Commonwealth's complaint seeks certain declaratory and
     equitable relief, damages, and restitution, including recovery of "the
     smoking-related costs to the Commonwealth", such as increased expenditures
     for medical assistance provided under Massachusetts' Medicaid
     program...[and] medical assistance provided under the Common Health
     Program.  The Commonwealth's complaint asserts five counts:  undertaking of
     special duty, breach of warranty, conspiracy and concert of action,
     restitution, and unjust enrichment.  By letters dated the date of the
     complaint, the Massachusetts Attorney General advised PM Inc. and certain
     other parties that the Attorney General intended to add claims under a
     Massachusetts "Consumer Protection" Act, demanded that $1,372,440,000 be
     paid, and asserted that if that sum  were not paid (or if a reasonable
     written settlement offer were not made), "double or treble damages,
     together with interest, costs, and attorneys' fees" could be sought.  On
     January 2, 1996, defendants removed the Commonwealth's action to the United
     States District Court for the District of Massachusetts. Commonwealth of
     Massachusetts v. Philip Morris Inc., et al., United States District Court,
     the District of Massachusetts, Case No. 96-10014-GAD.



                                   Continued

                                       30

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________



  On January 22, 1996, PM Inc., four other leading United States cigarette
     manufacturers, the Tobacco Institute and a local retailer, commenced an
     action in the Circuit Court of Talbot County, Maryland against the Governor
     and Attorney General of the State of Maryland and the Department of Health
     and Mental Hygiene of Maryland seeking certain declaratory relief.  The
     action was commenced in response to the Governor and Attorney General's
     threatened lawsuit against the cigarette manufacturers seeking to recover
     Medicaid costs related to medical conditions allegedly caused by cigarette
     smoking.  The complaint seeks a declaration that, under Maryland law, any
     contingent fee contract between the Attorney General and private attorneys
     to be appointed assistant counsel for the State and compensated in such a
     manner is an unauthorized exercise of the Attorney General's constitutional
     and statutory powers, and is illegal and void as against the laws and
     public policy of the State.  Philip Morris Incorporated, et al. v. Parris
     N. Glendening, Governor of the State of Maryland, et al., Circuit Court for
     Talbot County, Maryland, Case No. CG 2829.

  In February 1995, Rothman's, Benson & Hedges, Inc. (in which the Company,
     through subsidiaries, owns a 40% interest) was served with a statement of
     claim commencing a purported class action in the Ontario Court of Justice,
     Toronto, Canada, against Imperial Tobacco Limited, RJR-MacDonald Inc., and
     Rothman's, Benson & Hedges.  LeTourneau v. Rothman's et al., Ontario Court
     of Justice, Toronto, Canada.  Court File No. 95-CU-82186.  The lawsuit
     seeks damages in the amount of $1,000,000 and punitive and exemplary
     damages and an order requiring the funding of rehabilitation centers.
     Plaintiffs seek certification of a class of persons who have suffered loss
     as a result of their alleged nicotine addiction and their estates and
     persons with related Family Law Act claims.  Defendants have requested a
     more particular statement of claim prior to delivering their statement of
     defense.  In July 1995, the court granted Mr. LeTourneau's motion to
     withdraw as a class representative and two new class representatives have
     been substituted.

  In July 1995, a purported class action on behalf of all Brazilian smokers and
     former smokers was filed in State Court in Sao Paulo, Brazil, naming Philip
     Morris Marketing, S.A. ("PM Marketing") as a codefendant.  The Smoker
     Health Defense Association, et al. v. Souza Cruz, S.A. and Philip Morris
     Marketing, S.A., 19th Lower Civil Court of the Central Courts of the
     Judiciary District of Sao Paulo, Brazil.  Plaintiffs allege that defendants
     failed to warn that smoking is "addictive" and engaged in misleading
     advertising.  Plaintiffs have obtained an ex-parte order reversing the
     burden of proof and placing the burden on defendants.  PM Marketing has
     appealed the order and has denied all material allegations in the
     complaint.  In October 1995, PM Marketing requested that the action be
     dismissed based on plaintiffs' lack of standing and failure to follow
     proper filing procedures.  In December 1995, the court denied PM
     Marketing's request for dismissal as well as its request to seek recusal
     of the judge assigned to this matter.



                                   Continued

                                       31

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________


                 OTHER TOBACCO RELATED CLASS ACTION LITIGATION
                 ---------------------------------------------

  In June 1995, a complaint was filed in the United States District Court for
     the District of Maryland naming PM Inc. as the sole defendant.  Sacks, et
     al. v. Philip Morris Inc., United States District Court, District of
     Maryland, Case No. WMN-95-1840.  The lawsuit seeks certification of a class
     consisting of "all persons and estates injured as a result of the
     defendant's alleged failure to manufacture a fire safe cigarette since
     1987."  Plaintiffs allege in their complaint that PM Inc. intentionally
     withheld and suppressed material information relating to technology to
     produce a cigarette less likely to cause fires and failed to design and
     sell its cigarettes using the alleged technology.  Causes of action are
     asserted based on federal and state consumer protection statutes, strict
     liability, negligence and breach of implied warranties.  Compensatory and
     punitive damages are sought.  In September 1995, PM Inc. filed a motion to
     dismiss the complaint based on plaintiffs' failure to state a claim.

  In May 1995, PM Inc. announced a recall of certain of its products and in June
     and July four purported class actions relating to the recall were filed,
     one in New Jersey, one in Texas and two in Louisiana.  Netherland, et al.
     v. Philip Morris USA, et al., United States District Court, Western
     District of Louisiana, Monroe Division, Case No. CV95-1249-M; Sansone, et
     al. v. Hoechst Celanese Corporation, et al., Superior Court of New Jersey,
     Hudson County, Case No. HUD-L-4342-95; Tijerina, et al. v. Philip Morris,
     Inc., et al., United States District Court, Northern District of Texas,
     Amarillo Division, Case No. 2-95-CV-120; and Walton, et al. v. Philip
     Morris, Inc., United States District Court, Middle District of Louisiana,
     Case No. 95-693.  The actions alleged, among other things, that PM Inc.
     sold defective products that caused injury to plaintiffs.  In the Louisiana
     cases, PM Inc. has removed the cases to federal court.  In the Sansone
     action in New Jersey, PM Inc., in July 1995, filed an answer denying the
     material allegations of the complaint and filed a motion to dismiss
     portions of plaintiffs' complaint.  In September 1995, a consent order was
     entered with the court dismissing all of plaintiffs' claims except strict
     liability.  In December 1995, a consent order dismissing the remaining
     claim in the Sansone action was submitted to the court.  In the Walton
     action in Louisiana, plaintiff voluntarily dismissed the case in November
     1995.

  In September 1995, plaintiffs in the Tijerina action (referenced above), filed
     a second amended complaint to change the scope of the complaint to allege
     that PM Inc., has, for many years, knowingly manufactured filtered products
     that are defective because they contain "defective filters".  The second
     amended complaint also names two additional plaintiffs.  The second amended
     complaint also purports to be brought on behalf of a class of all persons
     who have used filtered products manufactured by PM Inc. and who have
     suffered adverse health effects.  Tijerina, et al v. Philip Morris, Inc.,
     et al., United States District Court, Northern District of Texas, Amarillo
     Division, Case No. 2-95-CV-120.  Plaintiffs allege that the filters in
     these products contain hazardous chemicals, that cellulose acetate fibers
     break away from the filters and are inhaled and ingested by the consumer
     when the filtered products are used and that the tobacco in these products
     contains harmful pesticide residues.  Plaintiffs further allege that they
     relied on PM Inc.'s false and fraudulent misrepresentations, made through
     advertising, regarding the safety of the use of the filters.  Motions to
     dismiss certain of plaintiffs' claims and their putative expert witness
     designations are pending.

                                   Continued
                                       32

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________
                                        
                         OTHER CLASS ACTION LITIGATION
                         -----------------------------

  In April 1993, the Company and certain officers and directors were named as
     defendants in the first of a number of purported shareholder class actions
     which have been consolidated in the United States District Court for the
     Southern District of New York.  San Leandro Emergency Medical Group Profit
     Sharing Plan, et al. v. Philip Morris Companies Inc., et al., United States
     District Court for the Southern District of New York, Case No. 93 Civ.
     2131.  These lawsuits allege that the Company violated federal securities
     laws by making false and misleading statements concerning the effects of
     discount cigarettes on PM Inc.'s premium tobacco business prior to April 2,
     1993, the date upon which PM Inc. announced revisions in its marketing and
     pricing strategies for its premium and discount brands.  In December 1994,
     defendants' motion to dismiss, heard by the Court in November 1993, was
     granted and the case was dismissed.  Plaintiffs' appeal was argued before
     the United States Court of Appeals for the Second Circuit in September
     1995.  On January 25, 1996, the Second Circuit affirmed the District
     Court's dismissal of the complaint against the Company, but reinstated a
     claim of alleged insider trading against one of the individual defendants.

  In April 1994, the Company, PM Inc. and certain officers and directors were
     named as defendants in a complaint filed as a purported class action in the
     United States District Court in the Eastern District of New York.
     Lawrence, et al. v. Philip Morris Companies Inc., et al., United States
     District Court, Eastern District of New York, Case No. 94 Civ. 1494 (JG).
     Plaintiffs allege that defendants violated the federal securities laws by
     maintaining artificially high levels of profitability through an inventory
     management practice pursuant to which defendants allegedly shipped more
     inventory to customers than was necessary to satisfy market demand.  In
     December 1994, a motion to dismiss by defendants was denied.  Defendants
     have filed an answer denying the material allegations of the complaint.  In
     August 1995, the Court granted plaintiffs' motion for class certification,
     certifying this action as a class action on behalf of all persons (other
     than persons associated with defendants) who purchased common stock of the
     Company during the period July 10, 1991 through April 1, 1993, inclusive,
     and who held such stock at the close of business on April 1, 1993.  In
     December 1995, the Court denied the Company's motion to amend the court's
     class certification order to permit the Company to take an interlocutory
     appeal from that order to the United States Court of Appeals for the Second
     Circuit.

  In April 1994, the Company, PM Inc. and certain officers and directors were
     named as defendants in several purported class actions that have been
     consolidated in the United States District Court in the Southern District
     of New York.  Kurzweil, et al. v. Philip Morris Companies Inc., et al.,
     United States District Court for the Southern District of New York, Case
     Nos. 94 Civ. 2373 (MBM) and 94 Civ. 2546 (MBM) and State Board of
     Administration of Florida, et al. v. Philip Morris Companies Inc., et al.,
     United States District Court for the Southern District of New York, Case
     No. 94 Civ. 6399 (MBM).  In those cases, plaintiffs assert that defendants
     violated federal securities laws by, among other things, making allegedly
     false and misleading statements regarding the allegedly addictive qualities
     of cigarettes.  In each case, plaintiffs claim to have been misled by
     defendants' knowing and intentional failure to disclose material
     information.  In September 1995, the court granted defendants' motion to
     dismiss the two complaints in their entirety.  The court granted plaintiff
     in the State Board action leave to replead one of its claims.

                                   Continued

                                       33

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________


  In March 1995, an antitrust action was filed in California state court against
     four leading United States cereal manufacturers, including the Post
     Division of Kraft Foods, Inc., by plaintiffs purporting to represent all
     California residents who purchased defendants' cereal products for
     consumption during the four years preceding the date upon which the
     complaint was filed.  McIver, et al. v. General Mills, Inc., et al.,
     Superior Court of the State of California, County of Santa Barbara, Case
     No. 206666.  Plaintiffs seek treble damages and the return of profits
     resulting from defendants' alleged conspiracy to fix and raise prices of
     cereal products sold to California consumers.  In April 1995, a second
     purported class action similar to the earlier action was filed in the same
     court.  In August 1995, the two cases were consolidated.  In September
     1995, the court granted defendants' motions for summary judgment.  In
     December 1995, plaintiffs filed an appeal of that decision with the
     California Court of Appeals.

  The Company and each of its subsidiaries named as a defendant believes, and
     each has been so advised by counsel handling the respective cases, that it
     has a number of valid defenses to all litigation pending against it.  All
     such cases are, and will continue to be, vigorously defended.  It is not
     possible to predict the outcome of this litigation.  Litigation is subject
     to many uncertainties, and it is possible that some of these actions could
     be decided unfavorably.  An unfavorable outcome of a pending smoking and
     health case could encourage the commencement of additional similar
     litigation.  There have also been a number of adverse legislative,
     regulatory, political and other developments concerning cigarette smoking
     and the tobacco industry.  These developments generally receive widespread
     media attention.  The Company is not able to evaluate the effect of these
     developing matters on pending litigation and the possible commencement of
     additional litigation.

  Management is unable to make a meaningful estimate of the amount or range of
     loss that could result from an unfavorable outcome of all pending
     litigation.  It is possible that the Company's results of operations or
     cash flows in a particular quarterly or annual period or its financial
     position could be materially affected by an ultimate unfavorable outcome of
     certain pending litigation.  Management believes, however, that the
     ultimate outcome of all pending litigation should not have a material
     adverse effect on the Company's financial position.



                                   Continued

                                       34

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________


 
 
Note 16.  Additional Information:
_________________________________
                                                 1995     1994     1993
                                                ------   ------   ------
                                                      (in millions)
                                                         
   Years ended December 31:
 
      Depreciation expense                      $1,024   $1,027   $1,042
                                                ======   ======   ======
      Rent expense                              $  390   $  426   $  380
                                                ======   ======   ======
      Research and development expense          $  481   $  435   $  421
                                                ======   ======   ======
      Advertising expense                       $3,724   $3,358   $2,970
                                                ======   ======   ======
      Interest and other debt expense, net:
         Interest expense                       $1,259   $1,288   $1,478
         Interest income                           (80)     (55)     (87)
                                                ------   ------   ------
                                                $1,179   $1,233   $1,391
                                                ======   ======   ======
      Interest expense of financial services
         and real estate operations included
         in cost of sales                       $   84   $   78   $   87
                                                ======   ======   ======
 


Note 17.  Financial Services and Real Estate Operations:
________________________________________________________

  Philip Morris Capital Corporation ("PMCC") is a wholly-owned subsidiary of the
     Company.  PMCC invests in leveraged and single-investor leases and other
     tax-oriented financing transactions and third party financial instruments
     and also engages in various financing activities for customers and
     suppliers of the Company's subsidiaries.  Additionally, PMCC is engaged
     through its wholly-owned subsidiary, Mission Viejo Company, in land
     planning, development and sales activities in California and Colorado.

  Pursuant to a support agreement, the Company has agreed to retain ownership of
     100% of the voting stock of PMCC and make periodic payments to PMCC to the
     extent necessary to ensure that earnings available for fixed charges equal
     at least 1.25 times its fixed charges.  No payments were required in 1995,
     1994 or 1993.



                                   Continued

                                       35

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________


  Condensed balance sheet data at December 31, follow:


 
                                                       1995    1994
                                                      ------  ------
                                                      (in millions)
                                                        
      Assets
         Finance leases                               $6,858  $6,048
         Other investments                               471     542
                                                      ------  ------
                                                       7,329   6,590
         Less unearned income and allowances           2,336   2,067
                                                      ------  ------
         Finance assets, net                           4,993   4,523
 
         Real estate held for development and sale       339     401
         Goodwill, net of accumulated amortization        35      36
         Other assets                                    267     276
                                                      ------  ------
             Total assets                             $5,634  $5,236
                                                      ======  ======
 
      Liabilities and stockholder's equity
         Short-term borrowings                        $  671  $  604
         Long-term debt                                  783     890
         Deferred income taxes                         3,382   3,010
         Other liabilities                               121     151
         Stockholder's equity                            677     581
                                                      ------  ------
             Total liabilities
                and stockholder's equity              $5,634  $5,236
                                                      ======  ======


  The amounts shown above include receivables and payables with the Company and
     its other subsidiaries.  These amounts were eliminated in the Company's
     consolidated balance sheets.

  Finance leases consist of a portfolio of investments in transportation, power
     generation, manufacturing facilities and real estate.  Rentals receivable
     for leveraged leases represent unpaid rentals less principal and interest
     on third-party nonrecourse debt.

  Effective December 31, 1993, PMCC adopted the method of accounting prescribed
     by SFAS No. 115, "Accounting for Certain Investments in Debt and Equity
     Securities."  Under SFAS No. 115, PMCC's investment securities, included in
     other investments, are classified as available for sale and are recorded at
     fair value, with unrealized gains and losses included as a component of
     stockholders' equity, net of related deferred tax effects.



                                   Continued

                                       36

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________

  Other investments also include real estate and commercial receivables, the
     total estimated fair values of which, at December 31, 1995 and 1994,
     approximated their carrying values.  Fair values were estimated by
     discounting projected cash flows using the current rates for similar loans
     to borrowers with similar credit ratings and maturities.

   Condensed income statement data follow for the years ended December 31,


 
                                                1995   1994   1993
                                                -----  -----  -----
                                                   (in millions)
                                                     
      Revenues:
         Financial services                     $ 197  $ 257  $ 276
         Real estate                              184    236    134
                                                -----  -----  -----
            Total revenues                        381    493    410
 
      Expenses:
         Financial services                       107    114    105
         Real estate                              129    190     90
                                                -----  -----  -----
            Total expenses                        236    304    195
 
      Equity in earnings of limited
         partnership investments                   15     17      8
                                                -----  -----  ----- 
 
      Earnings before income taxes
         and cumulative adjustment                160    206    223
 
      Cumulative pretax adjustment
         related to leveraged leases                             23
                                                -----  -----  ----- 
      Earnings before income taxes                160    206    246
 
      Provision for income taxes:
 
         Current year                              55     72     75
         Cumulative adjustment
            related to leveraged leases                          40
                                                -----  -----  ----- 
            Total provision for income taxes       55     72    115
                                                -----  -----  -----
 
      Net earnings                              $ 105  $ 134  $ 131
                                                =====  =====  =====


  During 1993, PMCC's portfolio of leveraged leases was recalculated using a 35%
     federal income tax rate, retroactive to January 1, 1993.  A cumulative
     adjustment was recorded that increased 1993 earnings before income taxes,
     increased the provision for income taxes and decreased net earnings by $23
     million, $40 million and $17 million, respectively.



                                   Continued

                                       37

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued

Note 18.  Financial Instruments:
________________________________

  Derivative financial instruments
  ________________________________

  The Company operates internationally, with manufacturing and sales facilities
     in various locations around the world.  Derivative financial instruments
     are used by the Company for purposes other than trading, principally to
     reduce exposures to market risks resulting from fluctuations in interest
     rates and foreign exchange rates by creating offsetting exposures.  The
     Company is not a party to leveraged derivatives.

  The Company has foreign currency and related interest rate swap agreements
     which were executed to reduce the Company's borrowing costs and serve as
     hedges of the Company's net assets in foreign subsidiaries, principally
     those denominated in Swiss francs.  At December 31, 1995 and 1994, the
     notional principal amounts of these agreements were $2.0 billion and $1.6
     billion, respectively.  Aggregate maturities at December 31, 1995 were as
     follows (in millions): 1996-$489; 1997-$737; 1998-$185; 1999-$350 and 2000-
     $215.  The notional amount is the amount used for the calculation of
     interest payments which are exchanged over the life of the swap transaction
     and is equal to the amount of foreign currency or dollar principal
     exchanged at maturity.

  Forward exchange contracts are used by the Company to reduce the effect of
     fluctuating foreign currencies on short-term foreign currency denominated
     intercompany and third party transactions.  At December 31, 1995 and 1994,
     the Company had forward exchange contracts, with maturities of less than
     one year, of $1.2 billion and $1.6 billion, respectively.

  Credit exposure and credit risk
  _______________________________

  The Company is exposed to credit loss in the event of nonperformance by
     counterparties to the swap agreements.  However, such exposure was not
     material at December 31, 1995, and the Company does not anticipate
     nonperformance.  Further, the Company does not have a significant credit
     exposure to an individual counterparty.

  Fair value
  __________

  The aggregate fair value, based on market quotes, of the Company's total debt
     at December 31, 1995 was $16.7 billion as compared to its carrying value of
     $15.8 billion.  The aggregate fair value of the Company's total debt did
     not differ materially from its carrying value at December 31, 1994.  The
     estimated fair value of financial services and real estate other
     investments, including commercial and real estate receivables, approximated
     their carrying values at December 31, 1995 and 1994.

  The carrying values of the foreign currency and related interest rate swap
     agreements and of the forward contracts, which did not differ materially
     from their fair values, were not material.

  See Notes 5, 6 and 17 for additional disclosures of fair value for short-term
     borrowings, long-term debt and financial instruments within the financial
     services and real estate operations, respectively.


                                   Continued

                                       38

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Continued
                                   __________


Note 19.  Quarterly Financial Data (Unaudited):
- -----------------------------------------------


 
                                             1995 Quarters
                                 -------------------------------------

 
                                     1st       2nd      3rd      4th
                                   -------   -------  -------  -------
                                 (in millions, except per share data)
                                                       

   Operating revenues              $16,517   $17,129   $16,689  $15,736
                                   =======   =======   =======  =======
                                             
   Gross profit                    $ 6,467   $ 6,816   $ 6,764  $ 6,407
                                             
   Earnings before cumulative                
     effect of accounting                    
     changes                       $ 1,363   $ 1,410   $ 1,433  $ 1,272
                                             
   Cumulative effect of                      
     changes in method of                    
     accounting                              
     (See Notes 1 and 14)              (28)  
                                   -------   -------   -------  -------     
                                             
   Net earnings                    $ 1,335   $ 1,410   $ 1,433  $ 1,272
                                   =======   =======   =======  =======
   Per share data:                           
                                             
   Earnings before cumulative                
     effect of accounting                    
     changes                       $  1.60   $  1.67   $  1.71  $  1.53
                                             
   Cumulative effect of                      
     changes in method of                    
     accounting                       (.03)  
                                   -------   -------   -------  -------     
                                             
   Net earnings                    $  1.57   $  1.67   $  1.71  $  1.53
                                   =======   =======   =======  =======
                                             
   Dividends declared              $  .825   $  .825   $  1.00  $  1.00
                                   =======   =======   =======  =======
                                             
   Market price - high             $68       $76-5/8   $84-1/8  $94-3/8
                - low              $55-3/4   $65-1/4   $71-3/8  $82-5/8


  During the year, the Company sold its bakery businesses and its
     North American margarine, specialty oils, marshmallows, caramels and Kraft
     Foodservice distribution businesses.  In addition, several smaller
     international food businesses were sold.  Pretax net gains from the sales
     of these businesses were $275 million, most of which were reflected in
     fourth quarter earnings.  In the fourth quarter of 1995, the Company also
     recorded provisions in connection with these divestitures, primarily for an
     early retirement program and the write-down of assets of food facilities to
     be downsized or closed.  The net impact of these divestitures and
     provisions was not material to fourth quarter operating income, pretax
     earnings or earnings per share.


                                   Continued

                                       39

 
             NOTES to CONSOLIDATED FINANCIAL STATEMENTS, Concluded
                                   __________


 
 
                                         1994 Quarters
                               -------------------------------------
                                  1st       2nd       3rd      4th
                               --------   -------   -------  -------
                               (in millions, except per share data)
                                                   

   Operating revenues          $15,500    $16,414   $16,710  $16,501
                               =======    =======   =======  =======
                                          
   Gross profit                $ 5,929    $ 6,480   $ 6,579  $ 6,437
                               =======    =======   =======  =======
                                          
   Net earnings                $ 1,171    $ 1,232   $ 1,230  $ 1,092
                               =======    =======   =======  =======
   Per share data:                        
                                          
      Net earnings             $  1.34    $  1.42   $  1.42  $  1.27
                               =======    =======   =======  =======
      Dividends declared       $   .69    $   .69   $  .825  $  .825
                               =======    =======   =======  =======
      Market price - high      $61        $55-3/8   $62-3/8  $64-1/2
                   - low       $49-5/8    $47-1/4   $51-3/4  $56-1/8
 




                                       40