AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON OCTOBER 8, 1996     
 
                                                     REGISTRATION NO. 333-10793
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
 
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549
 
                               ----------------
                                
                             AMENDMENT NO. 3     
                                      TO
                                   FORM S-1
                            REGISTRATION STATEMENT
                                     UNDER
                          THE SECURITIES ACT OF 1933
 
                               ----------------
 
                            SPECIALTY CATALOG CORP.
            (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
         DELAWARE                    5961                   04-3253301
                              (PRIMARY STANDARD          (I.R.S. EMPLOYER
     (STATE OR OTHER      INDUSTRIAL CLASSIFICATION    IDENTIFICATION NO.)
     JURISDICTION OF             CODE NUMBER)
     INCORPORATION OR
      ORGANIZATION)
 
            21 BRISTOL DRIVE SOUTH EASTON, MA 02375 (508) 238-0199
  (ADDRESS INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE, OF
   REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES AND PRINCIPAL PLACE OF BUSINESS)
 
  STEVEN L. BOCK, CHAIRMAN AND CHIEF EXECUTIVE OFFICER 21 BRISTOL DRIVE SOUTH
                        EASTON, MA 02375 (508) 238-0199
           (NAME, ADDRESS AND TELEPHONE NUMBER OF AGENT FOR SERVICE)
 
                               ----------------
 
                                  COPIES TO:
 ROBERT L. LAWRENCE, ESQ. JEFFREY S.         DAVID A. MILLER, ESQ. GRAUBARD
  TULLMAN, ESQ. KANE KESSLER, P.C.        MOLLEN & MILLER 600 THIRD AVENUE NEW
   1350 AVENUE OF THE AMERICAS NEW         YORK, NEW YORK 10016 TELEPHONE NO.:
 YORK, NEW YORK 10019 TELEPHONE NO.:       (212) 818-8800 FACSIMILE NO.: (212)
 (212) 541-6222 FACSIMILE NO.: (212)                    818-8881
              245-3009
 
         APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO PUBLIC:
  As soon as practicable after this Registration Statement becomes effective.
 
  If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, please check the following box. [X]
 
  If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following
box and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. [_]
 
  If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [_]
 
  If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. [_]
 
                        CALCULATION OF REGISTRATION FEE
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------


                                                        PROPOSED
                                           PROPOSED      MAXIMUM
 TITLE OF EACH CLASS OF     AMOUNT         MAXIMUM      AGGREGATE   AMOUNT OF
    SECURITIES TO BE        TO BE       OFFERING PRICE  OFFERING   REGISTRATION
       REGISTERED         REGISTERED     PER UNIT(1)    PRICE(1)       FEE
- --------------------------------------------------------------------------------
                                                       
Common Stock $.01 par
 value..................  1,725,000(2)     $  7.50     $12,937,500  $4,461.21
- --------------------------------------------------------------------------------
Underwriter's Purchase
 Option.................          1        $100.00     $       100           (3)
- --------------------------------------------------------------------------------
Common Stock Underlying
 Underwriter's Purchase
 Option.................    150,000        $  8.25     $ 1,237,500  $  426.72
- --------------------------------------------------------------------------------
Total...................        --             --      $14,175,100  $4,887.93

- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
(1) Estimated solely for the purposes of calculating the registration fee.
(2) Includes 225,000 shares which may be issued upon exercise of a 45-day
    option granted to the Underwriter to cover over-allotments, if any. See
    "Underwriting."
(3) Pursuant to Rule 457(g), no registration fee is payable.
 
                               ----------------
 
  THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT
SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS
REGISTRATION STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH
SECTION 8(a) OF THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT
SHALL BECOME EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID
SECTION 8(a), MAY DETERMINE.
 
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------

 
                                    PART II
 
                    INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.
 
  The following table sets forth the Company's estimates of the expenses to be
incurred by it in connection with the issuance and distribution of the
securities being registered, other than underwriting discounts and
commissions:
 

                                                                 
   Securities and Exchange Commission registration fee............. $  4,887.93
   NASD registration fee...........................................    1,996.25
   Nasdaq listing fee..............................................    1,000.00
   Printing registration statement and other documents.............  100,000.00*
   Fees and expenses of Registrant's counsel.......................  200,000.00*
   Underwriter's expense allowance.................................  262,500.00*
   Accounting fees and expenses....................................  100,000.00*
   Blue Sky expenses and counsel fees..............................   25,000.00*
   Engraving.......................................................    5,000.00*
   Miscellaneous...................................................   49,615.82
                                                                    -----------
     Total......................................................... $750,000.00
                                                                    ===========

- --------
*  Estimated
 
ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
  Section 145 of the General Corporation Law of Delaware, as amended ("DGCL"),
authorizes a Delaware corporation to indemnify its officers, directors,
employees and agents against expenses and liabilities incurred in legal
proceedings involving such persons because of their holding or having held
such positions with the corporation and to purchase and maintain insurance for
such indemnification. The Company's By-Laws and Article Seventh of its
Certificate of Incorporation, as amended, substantively provide that the
Company indemnify its officers, directors, employees and agents to the fullest
extent permitted by Section 145 of the DGCL.
 
  In accordance with Section 102(b)(7) of the DGCL, Article 8 of the Company's
Certificate of Incorporation, as amended, eliminates the personal liability of
directors to the Company or its stockholders for monetary damages for breach
of fiduciary duty as a director with certain limited exceptions set forth in
Section 102(b)(7).
 
  The Underwriting Agreement provides for reciprocal indemnification between
the Company and its controlling persons on the one hand and the Underwriters
and their respective controlling persons on the other hand against certain
liabilities in connection with this Offering, including liabilities under the
Securities Act of 1933, as amended ("Securities Act").
 
  The Company has also entered into indemnification agreements with each of
its directors and executive officers. The indemnification agreements provide
that the directors and executive officers will be indemnified to the fullest
extent permitted by applicable law against all expenses (including attorneys'
fees), judgments, fines and amounts reasonably paid or incurred by them for
settlement in any threatened, pending or completed action, suit or proceeding,
including any derivative action, on account of their services as a director or
officer of the Company or of any subsidiary of the Company or of any other
company or enterprise in which they are serving at the request of the Company.
No indemnification will be provided under the indemnification agreements,
however, to any director or executive officer in certain limited
circumstances, including on account of knowingly fraudulent, deliberately
dishonest or willful misconduct. To the extent the provisions of the
indemnification agreements exceed the indemnification permitted by applicable
law, such provisions may be unenforceable or may be limited to the extent they
are found by a court of competent jurisdiction to be contrary to public
policy.
 
                                     II-1

 
ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES.
 
  Described below is information regarding all securities that have been
issued by the Company in the past three years.
 
  1. On November 23, 1994, SC Corporation, a predecessor of the Company,
pursuant to the First Amended and Restated Joint Plan of Reorganization of SC
Corporation, Wigs by Paula, Inc., and SC Publishing, undertook a
reorganization ("Reorganization") and left the protection of the bankruptcy
court. As part of the Reorganization: (i) Mr. Bock acquired for $30,000 98,934
shares of the Company's Common Stock; (ii) Dickstein & Co. acquired for
$2,184,000 867,786 shares of the Company's Common Stock, 7,272 shares of the
Company's 13% Preferred Stock and subordinated indebtedness ("Subordinated
Indebtedness") in the principal amount of $1,190,000; (iii) Dickstein
International acquired for $1,092,000 433,893 shares of the Company's Common
Stock, 3,636 shares of the Company's 13% Preferred Stock and Subordinated
Indebtedness in the principal amount of $595,000; and (iv) Viking Holdings
Limited acquired for $2,626,000 and the forgiveness of a $650,000 note
receivable 1,301,680 shares of the Company's Common Stock, 10,908 shares of
the Company's 13% Preferred Stock and Subordinated Indebtedness in the
principal amount of $1,785,000. All of the Subordinated Indebtedness was
transferred to SC Holdings L.L.C. shortly after completion of the Plan of
Reorganization. The owners of SC Holdings L.L.C. control the majority of the
outstanding Common Stock. The Subordinated Indebtness bears interest at 11.5%
per annum and is due on December 1, 2002. The issuance of the shares and the
Subordinated Indebtness was exempt from the registration provisions of the
Securities Act pursuant to Section 3(a)(7) of the Securities Act.
 
  2. On November 30, 1994, all of the outstanding shares of SC Corporation
common stock were exchanged for shares of Common Stock and 13% Preferred Stock
at the rate of 1/100 share of the Company's common stock for each outstanding
share of SC Corporation common stock. The forgoing transactions were exempt
from the registration provisions of the Securities Act pursuant to Section
4(2)(a) of the Securities Act.
 
  The following table sets forth the number of shares of the Company's Common
Stock and the amount of subordinated indebtness each stockholder received
pursuant to the Reorganization. The numbers of shares owned and the conversion
of the 13% Preferred Stock into Common Stock reflect a recapitalization of the
Company whereby each share of Preferred Stock was converted into 16.67 shares
of Common Stock.
 


                                                                   AMOUNT OF
                                      COMMON STOCK    PREFERRED   SUBORDINATED
   NAME                               SHARES ISSUED SHARES ISSUED  INDEBTNESS
   ----                               ------------- ------------- ------------
                                                         
   Steven L. Bock....................     303.93            0             --
   Bruce Pollack.....................     121.57            0             --
   Wigs, L.P.........................     260.51          675      $  110,406
   Dickstein & Co., L.P..............   2,665.88        7,272      $1,189,926
   9 West 57th Street
   New York, NY 10019
   Dickstein International Limited...   1,332.94        3,636      $  594,964
   9 West 57th Street
   New York, NY 10019
   Viking Holdings Limited...........   3,998.82       10,908      $1,784,890
   c/o Abacus Secretaries (Jersey)
    Limited
   La Motte Chambers
   St. Helier, Jersey
   JE1 1BS Channel Islands

 
  3. Mark Brodsky and Samuel Katz acquired their shares of Common Stock and
13% Preferred Stock as set forth in the following table in February 1996 from
Dickstein International. The transaction was exempt from the
 
                                     II-2

 
registration requirements of the Securities Act pursuant to the so-called
"Section 4 (1 1/2)" exemption. The following table sets forth the number of
shares of common stock and 13% Preferred each stockholder received. The
numbers of shares owned and the conversion of the 13% Preferred Stock into
Common Stock reflect a recapitalization of the Company whereby each share of
Preferred Stock was converted into 16.67 shares of Common Stock.
 


                                                             COMMON
                                                             STOCK   PREFERRED
   NAME                                                      ISSUED STOCK ISSUED
   ----                                                      ------ ------------
                                                              
   Mark Brodsky............................................. 122.07    332.98
   Samuel Katz.............................................. 244.14    665.96

 
  4. On June 1, 1996, the Company entered into an agreement with Martin
Franklin, a director of the Company, and two associates of Mr. Franklin,
pursuant to which Mr. Franklin and his associates loaned the Company $495,000
in junior subordinated indebtedness. This loan was made on August 9, 1996,
bears interest at 11.5%, and is due August 9, 1999, provided that this loan
will not be repaid prior to the repayment of the Subordinated Indebtedness. In
connection with this loan, the Company has issued for $5,000 to Mr. Franklin
and his associates warrants to purchase 265,335 shares of Common Stock. The
warrants are exercisable until September 30, 1999 at an exercise price of
$1.88 per share.
 
  The above transactions were private transactions not involving a public
offering and were exempt from the registration provisions of the Securities
Act pursuant to Section 4(2) thereof.
 
  5. On August 1, 1996, Dickstein Focus Fund acquired 999.08 shares of 13%
Preferred Stock and 366.26 shares of Common Stock from Dickstein & Co. L.P.
The transaction was exempt from the registration requirements of the
Securities Act pursuant to the so-called "Section 4(1 1/2)" exemption.
 
  No underwriter was engaged in connection with the foregoing sales of
securities. The Company has reason to believe that all of the foregoing
purchasers were familiar with or had access to information concerning the
operations and financial conditions of the Company, and all of those
individuals purchasing securities represented that they were accredited
investors, acquiring the shares for investment and without a view to the
distribution thereof. At the time of issuance, all of the foregoing securities
were deemed to be restricted securities for purposes of the Securities Act and
the certificates representing such securities bore legends to that effect.
 
ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.
 
   

 EXHIBIT
 NUMBER   DESCRIPTION OF EXHIBIT
 -------  ----------------------
       
  ***1.01 --Preliminary form of Underwriting Agreement.
  ***1.03 --Form of Selected Dealer Agreement.
  ***1.04 --Underwriter's Purchase Option.
  ***3.01 --Certificate of Incorporation of the Registrant, as amended.
    *3.02 --By-Laws of the Registrant, as amended.
   **4.01 --Specimen Certificate representing the Common Stock, par value $0.01
           per share.
    *5.01 --Opinion of Kane Kessler, P.C.
   *10.01 --1996 Stock Option Plan.
  **10.02 --Employment Agreement dated as of October 4, 1996 between the
           Registrant and Steven L. Bock.
  **10.03 --Employment Agreement dated as of October 4, 1996 between the
           Registrant and Steven M. O'Hara.
 ***10.04 --Credit Agreement dated       , 1994 between Bank Nationale de Paris
           ("BNP") Wigs By Paula, Inc., predecessor to the Registrant ("Wigs").
 ***10.05 --First Amendment, Waiver and Consent to the Credit Agreement dated
           August 16, 1995 between BNP and the Registrant.
 ***10.06 --Second Amendment, Waiver and Consent to the Credit Agreement dated
           August 14, 1996 between BNP and the Registrant.
    
 
                                     II-3

 
   

 EXHIBIT
 NUMBER   DESCRIPTION OF EXHIBIT
 -------  ----------------------
       
 ***10.07 --Security Agreement dated as of November 23, 1994 between Wigs and
           BNP.
 ***10.08 --Trademark and Copyright Security Agreement dated as of November 23,
           1994 between WIGS, BNP and other guarantors named therein.
 ***10.09 --Pledge Agreement dated as of November 23, 1994 between SC
           Corporation and BNP.
 ***10.10 --Pledge Agreement dated as of November 23, 1994 between the
           Registrant, SC Holdings, L.L.C. and BNP.
 ***10.11 --Guaranty dated November 23, 1994 between the Registrant, Western
           Schools, Inc., Royal Advertising & Marketing, Inc., BNP and the
           Hedge Banks.
 ***10.12 --Guaranty dated November 23, 1994 between SC Corporation, BNP, and
           the Hedge Banks.
 ***10.13 --Guaranty dated November 30, 1994 between the Registrant, SC
           Holdings L.L.C., BNP, and the Hedge Banks.
 ***10.14 --Agreement dated June 1, 1996 between SC Direct, Inc., the
           Registrant and Martin Franklin.
 ***10.15 --Debtor Securities Purchase Agreement dated November 23, 1994
           between WIGS, L.P. and SC Corporation.
 ***10.16 --Pledge and Security Agreement dated November 30, 1994 between WIGS,
           L.P. and SC Corporation.
 ***10.17 --Promissory Note dated November 23, 1994 in the principal amount of
           $147,583 from WIGS, L.P. to SC Corporation.
 ***10.18 --Lease dated July 10, 1985 between Simon D. Young, Trustee of the
           Sandpy Realty Trust, ("Trustee"), and Wigs for premises located at
           21 Bristol Drive, South Easton, MA.
 ***10.19 --First Amendment of Lease, dated March 15, 1986, between the Trustee
           and Wigs.
 ***10.20 --Second Amendment to Lease, dated March 1, 1989 between the Trustee
           and Wigs By Paula, Inc.
 ***10.21 --Third Amendment to Lease, dated October 22, 1993 between the
           Trustee and Wigs By Paula, Inc.
 ***10.22 --Letter Agreement, dated February 21, 1995 between the Trustee and
           SC Corporation.
 ***10.23 --Lease, dated October 20, 1995 between Fredric Snyderman as Trustee
           of JV Realty Trust and SC Direct Inc. for the premises at 23 Norfolk
           Avenue.
 ***10.24 --Printing Agreement, dated January 1, 1995 between Quebecor Printing
           (USA) Corp. and the Registrant, as amended.
   *10.25 --Amended and Restated Registration Rights Agreement, dated October
           3, 1996 between the Registrant and certain of the Registrant's
           stockholders, as amended.
 ***10.26 --First Amended and Restated Joint Plan of Reorganization of SC
           Corporation, Western Schools, Inc. and Wigs by Paula dated September
           21, 1994.
 ***10.27 --AT&T Contract Tariff Order dated February 9, 1995 between AT&T and
           the Registrant.
 ***10.28 --Shareholders' Agreement dated as of November 30, 1994 between the
           Registrant, SC Holdings L.L.C., SC Corporation and certain
           shareholders. ("Shareholders' Agreement").
 ***10.29 --Amendment No. 1 to Shareholders' Agreement.
 ***10.30 --SC Holdings L.L.C. Limited Liability Company Agreement, dated as of
              .
   *10.31 --Supplemental Defined Contribution Plan.
   *10.32 --Form of Indemnification Agreement of Directors.
   *10.33 --Form of Warrant.
   *10.34 --Form of Subordinated Note.
 ***11.01 --Statement Regarding Computation of per share earnings.
   *21.01 --Subsidiaries of the Registrant.
    
 
                                      II-4

 
   

 EXHIBIT
 NUMBER   DESCRIPTION OF EXHIBIT
 -------  ----------------------
       
  **23.01 --Consent of Kane Kessler, P.C. (included in Exhibit 5)
 ***23.02 --Consent of Deloitte and Touche
 ***24.01 --Power of Attorney (contained on page II-7)
 ***27.01 --Financial Data Schedule
    
- --------
  * Filed herewith
 ** To be filed by amendment.
***  Previously filed.
 
ITEM 17. UNDERTAKINGS.
 
  The Company hereby undertakes:
 
    (1) to file, during any period in which offers or sales are being made, a
  post-effective amendment to this Registration Statement:
 
      (i) to include any prospectus required by Section 10(a)(3) of the
    Securities Act of 1933;
 
      (ii) to reflect in the prospectus any facts or events arising after
    the effective date of the registration statement (or the most recent
    post-effective amendment thereof) which, individually or in the
    aggregate, represent a fundamental change in the information set forth
    in the registration statement. Notwithstanding the foregoing, any
    increase or decrease in volume of securities offered (if the total
    dollar value of securities offered would not exceed that which was
    registered) and any deviation from the low or high end of the estimated
    maximum offering range may be reflected in the form of prospectus filed
    with the Commission pursuant to Rule 424(b) if, in the aggregate, the
    changes in volume and price represent no more than a 20% change in the
    maximum aggregate offering price set forth in the "Calculation of
    Registration Fee" table in the effective registration statement;
 
      (iii) and to include any material information with respect to the
    plan of distribution not previously disclosed in the registration
    statement or any material change to such information in the
    registration statement;
 
    (2) that, for the purpose of determining any liability under the
  Securities Act, each such post-effective amendment shall be deemed to be a
  new registration statement relating to the securities offered therein, and
  the offering of such securities at that time shall be deemed to be the
  initial bona fide offering thereof;
 
    (3) to remove from registration by means of a post-effective amendment
  any of the securities being registered which remain unsold at the
  termination of the offering;
 
    (4) to provide to the Underwriter at the closing specified in the
  Underwriting Agreement certificates in such denominations and registered in
  such names as required by the Underwriter to permit prompt delivery to each
  purchaser;
 
    (5) insofar as indemnification for liabilities arising under the
  Securities Act may be permitted to directors, officers, and controlling
  persons of the Company pursuant to the foregoing provisions, or otherwise,
  the Company has been advised that in the opinion of the Securities and
  Exchange Commission such indemnification is against public policy as
  expressed in the Securities Act and is, therefore, unenforceable. In the
  event that a claim for indemnification against such liabilities (other than
  the payment by the Company of expenses incurred or paid by a director,
  officer or controlling person of the Company in the successful defense of
  any action suit or proceeding) is asserted by such director, officer or
  controlling person in connection with the securities being registered, the
  Company will, unless in the opinion of its counsel the matter has been
  settled by controlling precedent, submit to a court of appropriate
  jurisdiction the question whether such indemnification by it is against
  public policy as expressed in the Securities Act and will be governed by
  the final adjudication of such issue;
 
                                     II-5

 
    (6) for purposes of determining any liability under the Securities Act,
  the information omitted from the form of prospectus filed as part of this
  registration statement in reliance upon Rule 430A and contained in a form
  of prospectus filed by the Company pursuant to Rule 424(b)(1) or (4) or
  497(h) under the Securities Act shall be deemed to be part of this
  registration statement as of the time it was declared effective;
 
    (7) for the purpose of determining any liability under the Securities
  Act, each post-effective amendment that contains a form of prospectus shall
  be deemed to be a new registration statement relating to the securities
  offered therein, and the offering of such securities at that time shall be
  deemed to be the initial bona fide offering thereof.
 
 
                                     II-6

 
                                  SIGNATURES
   
  PURSUANT TO THE REQUIREMENTS OF THE SECURITIES ACT OF 1933, THE REGISTRANT
HAS DULY CAUSED THIS AMENDMENT NO. 2 TO THE REGISTRATION STATEMENT TO BE
SIGNED ON ITS BEHALF BY THE UNDERSIGNED, THEREUNTO DULY AUTHORIZED IN THE CITY
OF NEW YORK, STATE OF NEW YORK, ON OCTOBER 8, 1996.     
 
                                          Specialty Catalog Corp.
 
                                                    /s/ Steven L. Bock
                                          By: _________________________________
                                                      Steven L. Bock,
                                                  Chief Executive Officer
 
                               POWER OF ATTORNEY
 
  KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears
below constitutes and appoints each of Steven Bock and Stephen O'Hara, jointly
and severally, his true and lawful attorney-in-fact and agent, with full power
of substitution and resubstitution, for him and in his name, place and stead,
in any and all capacities, to sign any and all amendments (including post-
effective amendments) to this registration statement and all documents
relating thereto, and to file the same, with all exhibits thereto, and other
documents in connection therewith, with the Securities and Exchange
Commission, granting unto said attorney-in-fact and agent full power and
authority to do and perform each and every act and thing requisite and
necessary to be done in and about the premises, as fully to all intents and
purposes as he might or could do in person, hereby ratifying and confirming
all that said attorney-in-fact and agent or his substitute or substitutes, may
lawfully do or cause to be done by virtue hereof.
 
  PURSUANT TO THE REQUIREMENTS OF THE SECURITIES ACT OF 1933, THIS
REGISTRATION STATEMENT HAS BEEN SIGNED BY THE FOLLOWING PERSONS IN THE
CAPACITIES AND ON THE DATES INDICATED.
 
              SIGNATURE                        TITLE                 DATE
 
         /s/ Steven L. Bock            Director and Chief         
- -------------------------------------   Executive Officer      October 8, 1996
         /s/ Steven L. Bock             (Principal                       
                                        Executive Officer)
 
 /s/ Steven L. Bock, as Attorney-in-   President                  
                Fact                                           October 8, 1996
- -------------------------------------                                    
        /s/ Stephen M. O'Hara
 
 /s/ Steven L. Bock, as Attorney-in-   Chief Financial            
                Fact                    Officer (Principal     October 8, 1996
- -------------------------------------   Financial and                    
        /s/ J. William Heise            Accounting Officer)
 
 /s/ Steven L. Bock, as Attorney-in-   Director                   
                Fact                                           October 8, 1996
- -------------------------------------                                    
         /s/ Alan S. Cooper
 
                                     II-7

 
              SIGNATURE                         TITLE                DATE
 
 /s/ Steven L. Bock, as Attorney-in-    Director                  
                Fact                                           October 8, 1996
- -------------------------------------                                    
         /s/ Martin Franklin
 
 /s/ Steven L. Bock, as Attorney-in-    Director                  
                Fact                                           October 8, 1996
- -------------------------------------                                    
         /s/ Samuel L. Katz
 
 /s/ Steven L. Bock, as Attorney-in-    Director                  
                Fact                                           October 8, 1996
- -------------------------------------                                    
           /s/ Guy Naggar
 
                                      II-8

 
                                    EXHIBIT
 
                 SCHEDULE II--VALUATION AND QUALIFYING ACCOUNTS
 


                                                       DECEMBER 31, DECEMBER 30,
                                                           1994         1995
                                                       ------------ ------------
                                                              
      Reserve Allowance:
        Balance at beginning of period................    (847,000)    (997,299)
        Charges to net sales..........................  (8,617,427)  (8,298,427)
        Deductions--Refunds...........................   8,467,128    8,654,460
        Balance at end of period......................    (997,299)    (641,266)
      Allowance for Doubtful Accounts:
        Balance at beginning of period................     (20,500)     (42,068)
        Charges to bad debt expense...................     (34,112)    (146,004)
        Deductions--Write-offs........................      12,612       28,072
        Balance at end of period......................     (42,000)    (160,000)

 
                                      S-1

 
                                 EXHIBIT INDEX
 
   

 EXHIBIT                                                                   PAGE
  NUMBER                      DESCRIPTION OF EXHIBIT                       NO.
 -------                      ----------------------                       ----
                                                                     
  ***1.01 --Preliminary form of Underwriting Agreement.
  ***1.03 --Form of Selected Dealer Agreement.
  ***1.04 --Underwriter's Purchase Option.
  ***3.01 --Certificate of Incorporation of the Registrant, as amended.
    *3.02 --By-Laws of the Registrant, as amended.
   **4.01 --Specimen Certificate representing the Common Stock, par
           value $0.01 per share.
    *5.01 --Opinion of Kane Kessler, P.C.
   *10.01 --1996 Stock Option Plan.
  **10.02 --Employment Agreement dated as of October 4, 1996 between the
           Registrant and
           Steven L. Bock.
  **10.03 --Employment Agreement dated as of October 4, 1996 between the
           Registrant and
           Steven M. O'Hara.
 ***10.04 --Credit Agreement dated       , 1994 between Bank Nationale
           de Paris ("BNP") Wigs By Paula, Inc., predecessor to the
           Registrant ("Wigs").
 ***10.05 --First Amendment, Waiver and Consent to the Credit Agreement
           dated August 16, 1995 between BNP and the Registrant.
 ***10.06 --Second Amendment, Waiver and Consent to the Credit Agreement
           dated August 14, 1996 between BNP and the Registrant.
 ***10.07 --Security Agreement dated as of November 23, 1994 between
           Wigs and BNP.
 ***10.08 --Trademark and Copyright Security Agreement dated as of
           November 23, 1994 between WIGS, BNP and other guarantors
           named therein.
 ***10.09 --Pledge Agreement dated as of November 23, 1994 between SC
           Corporation and BNP.
 ***10.10 --Pledge Agreement dated as of November 23, 1994 between the
           Registrant, SC Holdings, L.L.C. and BNP.
 ***10.11 --Guaranty dated November 23, 1994 between the Registrant,
           Western Schools, Inc., Royal Advertising & Marketing, Inc.,
           BNP and the Hedge Banks.
 ***10.12 --Guaranty dated November 23, 1994 between SC Corporation,
           BNP, and the Hedge Banks.
 ***10.13 --Guaranty dated November 30, 1994 between the Registrant, SC
           Holdings L.L.C., BNP, and the Hedge Banks.
 ***10.14 --Agreement dated June 1, 1996 between SC Direct, Inc., the
           Registrant and Martin Franklin.
 ***10.15 --Debtor Securities Purchase Agreement dated November 23, 1994
           between WIGS, L.P. and SC Corporation.
 ***10.16 --Pledge and Security Agreement dated November 30, 1994
           between WIGS, L.P. and SC Corporation.
 ***10.17 --Promissory Note dated November 23, 1994 in the principal
           amount of $147,583 from WIGS, L.P. to SC Corporation.
 ***10.18 --Lease dated July 10, 1985 between Simon D. Young, Trustee of
           the Sandpy Realty Trust, ("Trustee"), and Wigs for premises
           located at 21 Bristol Drive, South Easton, MA.
 ***10.19 --First Amendment of Lease, dated March 15, 1986, between the
           Trustee and Wigs.
 ***10.20 --Second Amendment to Lease, dated March 1, 1989 between the
           Trustee and Wigs By Paula, Inc.
    
 

 
   

 EXHIBIT                                                                   PAGE
  NUMBER                      DESCRIPTION OF EXHIBIT                       NO.
 -------                      ----------------------                       ----
                                                                     
 ***10.21 --Third Amendment to Lease, dated October 22, 1993 between the
           Trustee and Wigs By Paula, Inc.
 ***10.22 --Letter Agreement, dated February 21, 1995 between the
           Trustee and SC Corporation.
 ***10.23 --Lease, dated October 20, 1995 between Fredric Snyderman as
           Trustee of JV Realty Trust and SC Direct Inc. for the
           premises at 23 Norfolk Avenue.
 ***10.24 --Printing Agreement, dated January 1, 1995 between Quebecor
           Printing (USA) Corp. and the Registrant, as amended.
   *10.25 --Amended and Restated Registration Rights Agreement, dated
           October 3, 1996 between the Registrant and certain of the
           Registrant's stockholders, as amended.
 ***10.26 --First Amended and Restated Joint Plan of Reorganization of
           SC Corporation, Western Schools, Inc. and Wigs by Paula dated
           September 21, 1994.
 ***10.27 --AT&T Contract Tariff Order dated February 9, 1995 between
           AT&T and the Registrant.
 ***10.28 --Shareholders' Agreement dated as of November 30, 1994
           between the Registrant, SC Holdings L.L.C., SC Corporation
           and certain shareholders. ("Shareholders' Agreement").
 ***10.29 --Amendment No. 1 to Shareholders' Agreement.
 ***10.30 --SC Holdings L.L.C. Limited Liability Company Agreement,
           dated as of    .
   *10.31 --Supplemental Defined Contribution Plan.
   *10.32 --Form of Indemnification Agreement of Directors.
   *10.33 --Form of Warrant, dated August 12, 1996.
   *10.34 --Form of Subordinated Note, dated August 12, 1996.
 ***11.01 --Statement Regarding Computation of Per Share Earnings.
   *21.01 --Subsidiaries of the Registrant.
  **23.01 --Consent of Kane Kessler, P.C. (included in Exhibit 5).
 ***23.02 --Consent of Deloitte & Touche LLP.
 ***24.01 --Power of Attorney (contained on page II-7).
 ***27.01 --Financial Data Schedule.
    
- --------
  * Filed herewith.
 ** To be filed by amendment.
***  Previously filed.