EXHIBIT 23.1 CONSENT OF INDEPENDENT ACCOUNTANTS We hereby consent to the use in the Prospectus constituting part of this Registration Statement (Amendment No. 3) on Form S-1 of our report dated September 10, 1996 relating to the combined financial statements of Nu Skin Asia Pacific, Inc., which appears in such Prospectus. We also consent to the references to us under the headings "Experts" and "Selected Combined Financial Information" in such Prospectus. However, it should be noted that Price Waterhouse LLP has not prepared or certified such "Selected Combined Financial Information". /s/ Price Waterhouse LLP Price Waterhouse LLP Salt Lake City, Utah November 7, 1996