EXHIBIT 23.1


                      CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the use in the Prospectus constituting part of this
Registration Statement (Amendment No. 3) on Form S-1 of our report dated
September 10, 1996 relating to the combined financial statements of Nu Skin Asia
Pacific, Inc., which appears in such Prospectus. We also consent to the
references to us under the headings "Experts" and "Selected Combined Financial
Information" in such Prospectus. However, it should be noted that Price
Waterhouse LLP has not prepared or certified such "Selected Combined Financial
Information".

/s/ Price Waterhouse LLP

Price Waterhouse LLP
Salt Lake City, Utah
November 7, 1996