<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM* FORM 10Q AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. </LEGEND> <MULTIPLIER> 1,000 <PERIOD-TYPE> 9-MOS <FISCAL-YEAR-END> DEC-31-1996 <PERIOD-START> JAN-01-1996 <PERIOD-END> SEP-30-1996 <CASH> 1,220,614 <SECURITIES> 0 <RECEIVABLES> 2,233,730 <ALLOWANCES> (53,297) <INVENTORY> 934,550 <CURRENT-ASSETS> 4,748,023 <PP&E> 9,446,086 <DEPRECIATION> (6,244,784) <TOTAL-ASSETS> 9,772,739 <CURRENT-LIABILITIES> 3,164,421 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 805,589 <OTHER-SE> 4,616,966 <TOTAL-LIABILITY-AND-EQUITY> 9,772,739 <SALES> 1,796,677 <TOTAL-REVENUES> 6,492,000 <CGS> 1,271,306 <TOTAL-COSTS> 4,933,339 <OTHER-EXPENSES> 1,151,881 <LOSS-PROVISION> 16,460 <INTEREST-EXPENSE> 54,005 <INCOME-PRETAX> 352,775 <INCOME-TAX> (243,645) <INCOME-CONTINUING> 596,420 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 596,420 <EPS-PRIMARY> 2.43 <EPS-DILUTED> 2.43