<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM* FORM 10Q
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                                       
<PERIOD-TYPE>                                9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                       1,220,614
<SECURITIES>                                         0
<RECEIVABLES>                                2,233,730
<ALLOWANCES>                                   (53,297)
<INVENTORY>                                    934,550
<CURRENT-ASSETS>                             4,748,023
<PP&E>                                       9,446,086
<DEPRECIATION>                              (6,244,784)
<TOTAL-ASSETS>                               9,772,739
<CURRENT-LIABILITIES>                        3,164,421
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       805,589
<OTHER-SE>                                   4,616,966
<TOTAL-LIABILITY-AND-EQUITY>                 9,772,739
<SALES>                                      1,796,677
<TOTAL-REVENUES>                             6,492,000
<CGS>                                        1,271,306
<TOTAL-COSTS>                                4,933,339
<OTHER-EXPENSES>                             1,151,881
<LOSS-PROVISION>                                16,460
<INTEREST-EXPENSE>                              54,005
<INCOME-PRETAX>                                352,775
<INCOME-TAX>                                  (243,645)
<INCOME-CONTINUING>                            596,420
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   596,420
<EPS-PRIMARY>                                     2.43
<EPS-DILUTED>                                     2.43