EXHIBIT 10.1

                           DEALER MANAGER AGREEMENT
                           ------------------------

November 18, 1997

Goldman, Sachs & Co.
As Dealer Manager
85 Broad Street
New York, New York 10004

Ladies and Gentlemen:

          Sealy Corporation, (the "Company"), in connection with the merger of
Sandman Merger Corporation (the "Purchaser") with and into the Company, plans to
make a tender offer (the "Tender Offer") for any and all of the 10-1/4% Senior
Subordinated Notes due 2003 (the "Bonds") of the Company and engage in a related
solicitation of consents from holders of Bonds to certain amendments to the
indenture under which the Bonds were issued (the "Indenture") (such tender offer
and consent solicitation being collectively referred to herein as the "Tender
Offer"), upon the terms and subject to the conditions set forth in the tender
offer and consent solicitation material (the "Offer Material") which the Company
has caused to be prepared and furnished to you for use in connection with the
Tender Offer, including (a) the offer to purchase and consent solicitation
statement dated the date hereof (the "Launch Date") and appendices thereto (the
"Offer to Purchase") (b) the consent and letter of transmittal to be used by
holders to consent and tender Bonds and delivering consents pursuant to the
Tender Offer (the "Letter of Transmittal"), (c) the notice of guaranteed
delivery to be used by holders tendering Bonds and delivering consents pursuant
to the Tender Offer, (d) the letter to brokers, securities dealers, commercial
banks, trust companies and nominees, (e) any newspaper advertisements relating
to the Tender Offer and (f) any press releases relating to the Tender Offer.
Any other offering materials and information relating to the Tender Offer that
the Purchaser may prepare or approve for use in connection with the Tender Offer
shall be called "Additional Material."

     1.   Appointment of Dealer Manager
          -----------------------------

          The Purchaser and the Company hereby appoint you as Dealer Manager in
connection with the Tender Offer (the "Dealer Manager") and authorize you to act
on their behalf in accordance with this agreement and the terms of the Offer
Material and Additional Material.  The Purchaser and the Company have approved
the Offer Material and the Additional Material and authorize you and any other
securities dealer or any commercial bank or trust company to use the Offer
Material and Additional Material in connection with the solicitation of tenders
and consents.  In soliciting tenders and consents, you, as Dealer Manager, shall
act as independent contractors and shall not be deemed to act as agents of the
Purchaser or the Company, and the Purchaser and the Company shall not be deemed
to act as agents of the Dealer Manager.

     2.   Mailing of Offer Material
          -------------------------

          The Purchaser and the Company shall cause to be mailed on the Launch
Date to each registered holder of any Bonds a copy of the Offer to Purchase and
other appropriate 

                                    Page 1

 
Offer Material and Additional Material, together with a return envelope.
Thereafter, to the extent practicable until the expiration of the Tender Offer,
the Purchaser and the Company shall use their best efforts to cause copies of
such material and a return envelope to be mailed to each person who becomes a
holder of record of any Bonds.

     3.   Solicitation of Tenders
          -----------------------
     (a)  You agree to use your best efforts to solicit tenders and consents of
          Bonds pursuant to the Tender Offer. You shall have no liability in
          tort, contract or otherwise to either the Purchaser or the Company or
          any person related to either the Purchaser or the Company for any act
          or omission on the part of any securities broker or dealer (other than
          yourselves), commercial bank or trust company that may solicit tenders
          and consents, and you shall have no liability in tort, contract or
          otherwise hereunder except for your own gross negligence, bad faith or
          willful misconduct.

     (b)  Each of the Purchaser and the Company agrees to furnish to you as many
          copies as you may reasonably request of the Offer Material and
          Additional Material in final form for use by you in connection with
          the Tender Offer. Neither the Purchaser nor the Company shall amend or
          supplement the Offer Material, nor prepare or approve any Additional
          Material for use in connection with the Tender Offer, without your
          consent, which consent shall not be unreasonably withheld.

     (c)  Each of the Purchaser and the Company agrees to advise you promptly of
          the occurrence of any event which could cause the Purchaser or the
          Company to withdraw, rescind or modify the Tender Offer or to amend or
          supplement the Offer Material or Additional Material.

     (d)  Neither the Purchaser nor the Company will use or publish any material
          in connection with the Tender Offer, or refer to you in any such
          material, without first consulting you. Each of the Purchaser and the
          Company will promptly inform you of any litigation or administrative
          action with respect to the Tender Offer.

     (e)  Each of the Purchaser and the Company agrees to furnish to you, to the
          extent the same is available to either the Purchaser or the Company,
          cards or lists or copies thereof showing the names and addresses of,
          and principal amount of Bonds held by, the registered holders of Bonds
          as of a recent date, and shall use their best efforts to advise you
          from day to day during the period of the Tender Offer as to any
          transfers of record of Bonds. You agree to use such information only
          in connection with the Tender Offer and not to furnish such
          information to any other person except in connection with the Tender
          Offer.

     (f)  Each of the Purchaser and the Company shall arrange for the depositary
          named in the Letter of Transmittal orally to inform you during each
          business day during the Tender Offer (to be followed on a daily basis
          by written confirmation) as to the principal amount of Bonds that have
          been tendered pursuant to the Tender Offer during the interval since
          its previous daily report to you under this 

                                    Page 2

 
          provision, and the names and addresses of any registered holder
          tendering $50,000 or more aggregate principal amount of Bonds.

     4.   Compensation and Expenses
          -------------------------

     (a)  The Purchaser and the Company jointly and severely agree to pay to
          you, as compensation for your services as Dealer Manager, a fee of
          $250,000.00. Such fee shall be payable concurrently with the payment
          for Bonds by the Company under the Tender Offer (the "Closing Date")
          or other termination of the Tender Offer.

     (b)  Whether or not any Bonds are tendered pursuant to the Tender Offer,
          the Purchaser and the Company shall pay all expenses of the
          preparation, printing, mailing and publishing of the Offer Material
          and Additional Material, all fees payable to securities dealers
          (including you), commercial banks, trust companies and nominees as
          reimbursement of their customary mailing and handling expenses
          incurred in forwarding the Offer Material and Additional Material to
          their customers, all fees and expenses of the depositary referred to
          above, the trustee under the Indenture, any forwarding agent and any
          information agent, all advertising charges, any applicable transfer
          taxes payable by the Purchaser or the Company in connection with the
          Tender Offer and all other expenses in connection with the Tender
          Offer and shall reimburse you for all expenses incurred by you in
          connection with your serving as Dealer Manager, including, (i) your
          reasonable expenses and the reasonable fees and the disbursements of
          your counsel, and (ii) any expenses incurred as a result of presenting
          testimony or evidence, or preparing to present testimony or evidence,
          in connection with any court or administrative proceeding arising out
          of the Tender Offer or in connection with any other acquisition of
          Bonds.

     5.   Representations and Warranties by the Purchaser and the Company
          ----------------------------------------------------------------

          Each of the Purchaser and the Company represents and warrants to you
          that:

     (a)  The Purchaser and the Company have each been duly incorporated and are
          validly existing as a corporation in good standing under the laws of
          the State of Delaware.

     (b)  Each of the Purchaser and the Company have duly taken all necessary
          corporate actions to authorize the making and consummation of the
          Tender Offer (including any related borrowings or other provisions for
          the payment for Bonds by the Purchaser and the Company), the execution
          and delivery of the supplemental indenture enacting the proposed
          amendments described in the Offer Material (the "Supplemental
          Indenture") and the performance of the Indenture as supplemented
          thereby, and the execution, delivery and performance of this agreement
          and the consummation of the transactions contemplated herein; and this
          agreement has been duly authorized, executed and delivered by, and
          constitutes a valid and binding agreement of, the Purchaser or the
          Company, as the case may be, enforceable in accordance with its terms,
          subject, as to enforcement, to bankruptcy, insolvency, reorganization

                                    Page 3

 
          and other laws of general applicability relating to or affecting
          creditors' rights and to general equity principles.

     (c)  The Offer Material and Additional Material complies and (as amended or
          supplemented, if amended or supplemented) will comply in all material
          respects with all applicable requirements of the federal securities
          laws; and the Offer Material and Additional Material does not and (as
          amended or supplemented, if amended or supplemented) will not contain
          any untrue statement of a material fact or omit to state any material
          fact necessary in order to make the statements made, in light of the
          circumstances under which they were made, not misleading.

     (d)  The making and consummation of the Tender Offer (including any related
          borrowings or other provisions for the payment for Bonds by the
          Purchaser and the Company), the execution and delivery of the
          Supplemental Indenture and the performance of the Indenture as
          supplemented thereby, the execution, delivery and performance by the
          Purchaser and the Company of this agreement and the consummation of
          the transactions contemplated herein do not and will not conflict
          with, or result in the acceleration of any obligation under or in a
          breach of, or constitute a default under, any of the provisions of any
          indenture, agreement or undertaking to which the Purchaser or the
          Company or any of their respective subsidiaries, as the case may be,
          is a party or by which they are bound or to which any of their
          property or assets are subject, nor will such action result in any
          violation of their Certificates of Incorporation or By-laws, as
          amended as of the date hereof, and do not and will not contravene any
          United States federal, state or local law, rule or regulation or any
          order applicable to the Purchaser or the Company or any of their
          respective subsidiaries, as the case may be, of any court or of any
          other governmental agency or instrumentality having jurisdiction over
          it or any of its property.

     (e)  Each of the Purchaser and the Company has obtained all consents,
          approvals, authorizations and orders of, and has duly made all
          registrations, qualifications and filings with, any court or
          regulatory authority or other governmental agency or instrumentality
          required in connection with the making and consummation of the Tender
          Offer (including any related borrowings or other provisions for the
          payment for Bonds by the Purchaser and the Company), the execution and
          delivery of the Supplemental Indenture and the performance of the
          Indenture as supplemented thereby, the execution, delivery and
          performance of this agreement and the consummation of the transactions
          contemplated herein.

     (f)  Upon execution and delivery thereof, (i) the Supplemental Indenture
          will conform in all material respects to the description thereof in
          the Offer Material and the Additional Material and may be entered into
          upon the consent of the Holders of a majority of the aggregate
          outstanding principal amount of the Bonds (excluding those owned by
          the Company and its affiliates) pursuant to the provisions of the
          Indenture and, together with the Offer Material and the Additional
          Material, complies in all material respects with the requirements of
          such Indenture and (ii) the Supplemental Indenture will constitute a
          valid and binding agreement of the Company, enforceable in accordance
          with its terms, subject, as to enforcement, to (x) bankruptcy,
          insolvency, reorganization and other laws of general applicability
          relating to or affecting creditors' rights, (y) to general equity

                                    Page 4

 
          principles (regardless of whether such enforcement is considered in a
          proceeding in equity or at law) and (z) the unenforcability under
          certain circumstances under laws or court decisions of provisions for
          the indemnification of or contribution to a party with respect to a
          liability where such indemnification or contribution is contrary to
          public policy.

     (g)  There is no action, suit, order, investigation or proceeding before or
          by any government, governmental instrumentality or court (domestic or
          foreign) now pending or, to the knowledge of the Purchaser or the
          Company, threatened against or affecting the Purchaser, the Company or
          any of their subsidiaries or any of their respective properties that
          seeks to restrain, enjoin, prevent the consummation of or otherwise
          challenge the consummation of any of the transactions contemplated by
          this agreement or the Offer Material and Additional Material, or that
          questions the legality or validity of this agreement or any such
          transactions or seeks to recover damages or obtain other relief in
          connection with any such transactions.

     (h)  Except as contemplated by the Transactions (as defined in the Offer
          Material and Additional Material), since the date of its most recent
          audited financial statements included in the Offer Material and
          Additional Material, there has not been (i) any material adverse
          change in the condition, financial or otherwise, or the earnings,
          business affairs or business prospects of the Company and its
          subsidiaries and considered as one enterprise, whether or not arising
          in the ordinary course of business, (ii) any transaction entered into
          by the Company or any of its subsidiaries other than in the ordinary
          course of business, that is material to the condition, financial or
          otherwise, or the earnings, business affairs or business prospects of
          the Company and its subsidiaries and considered as one enterprise or
          (iii) any dividend or distribution of any kind declared, paid or made
          by the Company on its capital stock.

    (i)  The Company has or will have available funds, and is authorized to use
         such funds under applicable law, to pay the full purchase price of the
         Bonds that it may become committed to purchase pursuant to the Tender
         Offer and all related fees and expenses.

    (j)  Each of the Purchaser and the Company agrees to pay promptly, in
         accordance with the terms and subject to the conditions of the Offer
         Material and Additional Material, such full purchase price and all
         related fees and expenses. Each of the Purchaser and the Company has
         made appropriate arrangements with The Depository Trust Company,
         Pacific Securities Depository Trust Company, the Midwest Securities
         Trust Company, the Philadelphia Depository Trust Company and any other
         "qualified" registered securities depository to allow for the book-
         entry movement of tendered Bonds between depository participants and
         the depository referred to above. If the Dealer Manager (acting as
         riskless principal on behalf of and at the request of the Purchaser and
         the Company) purchase any Bonds pursuant to the Tender Offer, each of
         the Purchaser and the Company will, concurrently with the settlement of
         such purchase (or at such later time as the parties may agree),
         purchase and pay for such Bonds at the same full purchase price as paid
         for such Bonds by the Dealer Manager pursuant to the Tender Offer
         (plus, if payment for such Bonds by the Dealer Manager is not

                                    Page 5

 
         concurrent with payment for such Bonds by the Purchaser or the Company,
         interest thereon at such interest rate as the parties may agree).

     6.   Agreements of the Purchaser and the Company
          -------------------------------------------

     (a)  The Purchaser, the Company and their respective subsidiaries will
          comply in all material respects with the Securities Exchange Act of
          1934, as amended, and the applicable rules and regulations of the
          Securities and Exchange Commission (the "Commission") thereunder (the
          "Exchange Act"), the Securities Act of 1933, as amended, and the
          applicable rules and regulations of the Commission thereunder (the
          "Securities Act") and the Trust Indenture Act of 1939, as amended, and
          the applicable rules and regulations of the Commission thereunder (the
          "Trust Indenture Act") in connection with the Offer Material and
          Additional Material, the Offer to Purchase, the Supplemental Indenture
          and the transactions contemplated hereby and thereby. If at any time
          when any of the Offer Material and Additional Material are required to
          be delivered in connection with the Offer to Purchase, any event shall
          occur or condition exist as a result of which it shall be necessary,
          in the reasonable opinion of your counsel or counsel for the Purchaser
          or the Company, to amend or supplement any of the Offer Material and
          Additional Material in order that such Offer Material and Additional
          Material will not include an untrue statement of a material fact or
          omit to state a material fact necessary in order to make the
          statements therein, in light of the circumstances existing at the time
          such Offer Material and Additional Material are delivered to a Holder,
          not misleading, or if it shall be necessary, in the reasonable opinion
          of any of such counsel, at any time to amend or supplement any of the
          Offer Material and Additional Material in order to comply with the
          requirements of the Exchange Act or the Securities Act, the Purchaser
          or the Company, as applicable, shall promptly prepare and furnish
          copies to you of, and, if necessary, file with the Commission, such
          amendment or supplement as may be necessary to correct such untrue
          statement or omission or to make such Offer Material and Additional
          Material comply with such requirements.

     (b)  The Purchaser, the Company and each of their subsidiaries shall
          promptly file any report or other document required to be filed by it
          with the Commission pursuant to Section 13 of the Exchange Act during
          the period of time from the date hereof to the termination or
          expiration of the Offer to Purchase; provided, however, that neither
          the Purchaser nor the Company shall or shall permit any of its
          subsidiaries to file any such report or other document unless you
          shall have previously been advised that such filing is contemplated
          and given a reasonable opportunity to comment thereon. Promptly
          following any such filing, the Purchaser or the Company shall deliver
          to you, without charge, such number of copies of such report or other
          document as you may reasonably request.

     7.   Conditions of Obligation
          ------------------------

          Your obligation to act as Dealer Manager hereunder shall at all times
be subject, in your discretion, to the conditions that:

                                    Page 6

 
     (a)  All representations, warranties and other statements of the Purchaser
          and the Company contained herein are now, and at all times during the
          Tender Offer will be, true and correct in all material respects.

     (b)  Each of the Purchaser and the Company at all times during the Tender
          Offer shall have performed all of its obligations hereunder therefore
          required to have been performed.

     (c)  Kirkland & Ellis, counsel to the Purchaser and the Company and 
          Kenneth L. Walker, General Counsel of the Company, shall have
          furnished to you on each of the Launch Date, the date that the
          Supplemental Indenture is executed (the "Consent Date") and the
          Closing Date, as Dealer Manager, their opinions, dated the date of the
          Launch Date, the Consent Date or the Closing Date, as the case may be,
          in each case substantially in the form of Exhibit A-1, Exhibit A-2,
          Exhibit A-3, Exhibit B-1 or Exhibit B-2, respectfully.

     (d)  The Company shall have furnished or caused to be furnished to you a
          certificate of the Vice President and Treasurer and the General
          Counsel of the Company satisfactory to you identifying all material
          indentures, agreements and instruments to which the Company or any of
          its subsidiaries is a party or by which any of them is bound or to
          which any of their respective property or assets are subject.

     (e)  The Company shall have caused all of its subsidiaries that are
          providing guarantees of any indebtedness of the Company (the
          "Guarantors") to become jointly and severally liable with the Company
          and the Purchaser to you under Section 8 hereof.

     8.   Indemnity and Survival of Certain Provisions
          --------------------------------------------

     (a)  Each of the Purchaser, the Company and the Guarantors jointly and
          severally agrees (i) to indemnify and hold you harmless against any
          loss, damage, expense, liability or claim (or action in respect
          thereof) (A) which arises out of or is based upon any untrue statement
          or alleged untrue statement of a material fact contained in the Offer
          Material, Additional Material or any of the documents referred to
          therein or in any amendment or supplement to any of the foregoing, or
          which arises out of or is based upon the omission or alleged omission
          to state therein a material fact required to be stated therein or
          necessary to make the statements therein, in the light of the
          circumstances under which they were made, not misleading, (B) which
          arises out of or is based upon any breach by the Purchaser, the
          Company or the Guarantors of any representation or warranty or failure
          to comply with any of the agreements set forth herein or (C) which
          arises out of or is based upon a withdrawal, rescission, termination
          or modification of or a failure to make or consummate the Tender
          Offer; and (ii) to indemnify and hold you harmless against any other
          loss, damage, expense, liability or claim (or action in respect
          thereof) which otherwise arises out of or is based upon or asserted
          against you in connection with your acting as Dealer Manager in
          connection with the Tender Offer or rendering any financial advisory
          services to the Purchaser, the Company or the Guarantors or which
          arises in connection with any other matter referred to in this
          agreement, except to the 

                                    Page 7

 
          extent that any such loss, damage, expense, liability or claim
          referred to in clause (ii) of this Section 8(a) results from your
          gross negligence, bad faith or willful misconduct in performing the
          services that are the subject of this agreement. The indemnity
          provided by the preceding sentence, to the extent it applies in
          accordance with its terms to any loss, damage, expense, liability or
          claim (or action in respect thereof), shall apply without regard to
          your exclusive or contributory negligence. In the event that you
          become involved in any capacity in any action, proceeding or
          investigation brought by or against any person, including stockholders
          of the Purchaser or the Company, in connection with any matter
          referred to in this agreement, each of the Purchaser, the Company and
          the Guarantors also agrees periodically to reimburse you for your
          legal and other expenses (including the cost of any investigation and
          preparation) incurred in connection therewith. Each of the Purchaser,
          the Company and the Guarantors also agrees that neither you nor any of
          your affiliates, nor any partners, directors, agents, employees or
          controlling persons (if any), as the case may be, of you or any such
          affiliates, shall have any liability to any of the Purchaser, the
          Company and the Guarantors or any person asserting claims on behalf of
          or in right of any of the Purchaser, the Company and the Guarantors
          for or in connection with any matter referred to in this agreement
          except to the extent that any loss, damage, expense, liability or
          claim incurred by any of the Purchaser, the Company and the Guarantors
          results from your gross negligence, bad faith or willful misconduct in
          performing the services that are the subject of this agreement.

     (b)  Promptly after receipt by you of notice of your involvement in any
          action, proceeding or investigation, you shall, if a claim in respect
          thereof is to be made against the Purchaser, the Company or the
          Guarantors under subsection (a) of this Section 8, notify the
          Purchaser, the Company and the Guarantors either in writing of such
          involvement, but the omission so to notify the Purchaser, the Company
          and the Guarantors shall not relieve either of them from any liability
          which they may otherwise have to you. In case any such action,
          proceeding or investigation shall be brought against or otherwise
          involve you and you shall notify the Purchaser, the Company and the
          Guarantors of the commencement thereof or your involvement therein,
          the Purchaser, the Company and the Guarantors shall be entitled to
          participate therein, but the defense of such action, proceeding or
          investigation shall be conducted by your counsel unless you shall
          consent to a request by the Purchaser, the Company and the Guarantors
          to assume the defense thereof with counsel satisfactory to you (who
          shall not, except with your additional consent, be counsel to the
          Purchaser, the Company or the Guarantors). Upon assumption by the
          Purchaser, the Company and the Guarantors of the defense of such
          action, proceeding or investigation, you shall have the right to
          participate in such action, proceeding or investigation and to retain
          your own counsel, but the Purchaser, the Company and the Guarantors
          shall not be liable to you under this subsection (b) of this Section 8
          for any legal expenses of other counsel or any other expenses, in each
          case subsequently incurred by you, in connection with the defense
          thereof other than reasonable costs of investigation and preparation,
          unless the Purchaser, the Company, the Guarantors and you are named
          parties to any such action, proceeding or investigation (including any
          impleaded parties) and representation of both parties 

                                    Page 8

 
          by the same counsel would be inappropriate due to actual or potential
          differing interests between them.

     (c)  If for any reason the indemnification provided for in subsection (a)
          of this Section 8 is unavailable or insufficient to hold you harmless,
          then the Purchaser, the Company and the Guarantors shall contribute to
          the amount paid or payable by you as a result of such loss, damage,
          expense, liability or claim (or actions in respect thereof) referred
          to therein in such proportion as is appropriate to reflect the
          relative benefits of the Purchaser, the Company and the Guarantors and
          their respective stockholders on the one hand and you on the other
          hand in the matters contemplated by this agreement as well as the
          relative fault of the Purchaser, the Company, the Guarantors and you
          with respect to such loss, damage, expense, liability or claim (or
          actions in respect thereof) and any other relevant equitable
          considerations. The relative benefits of the Purchaser, the Company,
          the Guarantors and their respective stockholders on the one hand and
          you on the other hand in the matters contemplated by this agreement
          shall be deemed to be in the same proportion as the maximum aggregate
          value of the consideration proposed to be paid by the Purchaser, the
          Company and the Guarantors to acquire Bonds pursuant to the Tender
          Offer bears to the maximum aggregate fee proposed to be paid to you
          pursuant to Section 4(a) of this agreement as a result of such
          acquisition of Bonds. The relative fault of the Purchaser, the
          Company, the Guarantors and you shall be determined by reference to,
          among other things, whether the untrue or alleged untrue statement of
          a material fact or the omission or alleged omission to state a
          material fact relates to information supplied by, or relating to,
          Purchaser, the Company, the Guarantors and their respective affiliates
          or you and the parties' relative intent, knowledge, access to
          information and opportunity to correct or prevent such statement or
          omission. The Purchaser, the Company, the Guarantors and you agree
          that it would not be just and equitable if contribution pursuant to
          this subsection (c) of this Section 8 were determined by pro rata
          allocation or by any other method of allocation which does not take
          account of the equitable considerations referred to in this 
          subsection (c) of this Section 8.

     (d)  The agreements contained in Section 4 and in this Section 8 and the
          representations and warranties of the Purchaser and the Company set
          forth in Section 5 hereof shall survive any termination or
          cancellation of this agreement, any completion of the engagement
          provided by this agreement or any investigation made by or on behalf
          of you and any of your officers or partners or any person controlling
          you and shall survive any acquisition of Bonds, whether pursuant to
          the Tender Offer or otherwise.

     (e)  The reimbursement, indemnity and contribution obligations of the
          Purchaser, the Company and the Guarantors under this Section 8 shall
          be in addition to any liability that the Purchaser, the Company or the
          Guarantors may otherwise have, shall extend upon the same terms and
          conditions to your affiliates and the partners, directors, agents,
          employees and controlling persons (if any), as the case may be, of you
          and any such affiliate, and shall be binding upon and inure to the
          benefit of any successors, assigns, heirs and personal representatives
          of the Purchaser, the Company, the Guarantors, you, any such affiliate
          and any 

                                    Page 9

 
          such person. If the obligations of the Purchaser, the Company and the
          Guarantors set forth in this Section 8 are not assumed by operation of
          law or by contract by a party or parties satisfactory to you, the
          Purchaser, the Company and the Guarantors agree to arrange alternative
          means of providing for such obligations, including providing insurance
          or creating an escrow, in each case in an amount and upon terms and
          conditions satisfactory to you.

     9.   Miscellaneous
          -------------

     (a)  This agreement is made solely for the benefit of you, the Purchaser,
          the Company and any partner, director, agent, employee, controlling
          person or affiliate referred to in Section 8 hereof, and their
          respective successors, assigns, and legal representatives, and no
          other person shall acquire or have any right under or by virtue or
          this agreement.

     (b)  In the event that any provision hereof shall be determined to be
          invalid or unenforceable in any respect, such determination shall not
          affect such provision in any other respect or any other provision
          hereof, which shall remain in full force and effect.

     (c)  Except as otherwise expressly provided in this agreement, whenever
          notice is required by the provisions of this agreement to be given to
          (i) the Purchaser, such notice shall be in writing addressed to the
          Purchaser, c/o Bain Capital, Inc. at its office at Two Copley Place,
          Boston Massachusetts 02116, facsimile number (617) 572-3274,
          Attention: Josh Bekenstein and Paul Edgerley; (ii) the Company, such
          notice shall be in writing addressed to the Company, at its office at
          1228 Euclid Avenue, Cleveland, Ohio 44115, facsimile number 
          (216) 522-1366, Attention: General Counsel; and (iii) you, such notice
          shall be in writing addressed to you, at 85 Broad Street, New York,
          New York 10004, facsimile number (212) 902-4103, Attention:
          Registration Department.

     (d)  This agreement contains the entire understanding of the parties with
          respect to your acting as Dealer Manager of the Tender Offer,
          superseding all prior agreements, understandings and negotiations with
          respect to such activities by you. This agreement shall be governed by
          and construed in accordance with the laws of the State of New York
          without regard to principles of conflict of laws. This agreement may
          be executed in any number of counterparts, each of which shall be an
          original, but all such counterparts shall together constitute one and
          the same agreement.

               [Dealer Manager Agreement signature page follows]

                                    Page 10

 
          Please sign and return to us a duplicate of this letter, whereupon it
will become a binding agreement.



Very truly yours,



Sandman Merger Corporation



By: /s/ MICHAEL KRUPKA
   -----------------------------
Name: Michael A. Krupka
Title: Vice President



Sealy Corporation



By:/s/ RONALD L. JONES
   -------------------------------
Name: Ronald L. Jones
Title: President/C.E.O.

The undersigned hereby confirms 
that the foregoing letter, as of 
the date thereof, correctly sets 
forth the agreement between the 
Purchaser, the Company and the 
undersigned.


     /s/ GOLDMAN, SACHS & CO.
- ----------------------------------
      (Goldman, Sachs & Co.)

                    Dealer Manager Agreement Signature Page

 
To be executed on the Closing Date:

The undersigned hereby confirms 
that the foregoing letter, as of 
the date thereof, correctly sets 
forth the agreement between the 
Purchaser, the Company, the Dealer 
Manager and the undersigned


SEALY CORPORATION


By: /s/ KENNETH L. WALKER
   ---------------------------------
Name:  Kenneth L. Walker
Title: Vice President, General Counsel
        & Secretary


SEALY MATTRESS COMPANY OF PUERTO RICO


By: /s/ KENNETH L. WALKER
   ---------------------------------
Name:  Kenneth L. Walker
Title: Vice President, General Counsel
        & Secretary


OHIO-SEALY MATTRESS MANUFACTURING CO., INC. (RANDOLPH)


By: /s/ KENNETH L. WALKER
   ---------------------------------
Name:  Kenneth L. Walker
Title: Vice President, General Counsel
        & Secretary


OHIO-SEALY MATTRESS MANUFACTURING CO. - FT. WORTH


By: /s/ KENNETH L. WALKER
   ---------------------------------
Name:  Kenneth L. Walker
Title: Vice President, General Counsel
        & Secretary


OHIO-SEALY MATTRESS MANUFACTURING CO.


By: /s/ KENNETH L. WALKER
   ---------------------------------
Name:  Kenneth L. Walker
Title: Vice President, General Counsel
        & Secretary

 Assumption of the Dealer Manager Agreement by Guarantors Signature Pages - 1

 
OHIO-SEALY MATTRESS MANUFACTURING CO.- HOUSTON


By: /s/ KENNETH L. WALKER
   ---------------------------------
Name:  Kenneth L. Walker
Title:  Vice President, General Counsel
         & Secretary


SEALY MATTRESS COMPANY OF MICHIGAN, INC.


By: /s/ KENNETH L. WALKER
   ---------------------------------
Name:  Kenneth L. Walker
Title:  Vice President, General Counsel
         & Secretary


SEALY MATTRESS COMPANY OF KANSAS CITY, INC.


By: /s/ KENNETH L. WALKER
   ---------------------------------
Name:  Kenneth L. Walker
Title:  Vice President, General Counsel
         & Secretary


SEALY OF MARYLAND AND VIRGINIA, INC.


By: /s/ KENNETH L. WALKER
   ---------------------------------
Name:  Kenneth L. Walker
Title:  Vice President, General Counsel
         & Secretary


SEALY MATTRESS COMPANY OF ILLINOIS


By: /s/ KENNETH L. WALKER
   ---------------------------------
Name:  Kenneth L. Walker
Title:  Vice President, General Counsel
         & Secretary


A. BRANDWEIN & COMPANY


By: /s/ KENNETH L. WALKER
   ---------------------------------
Name:  Kenneth L. Walker
Title:  Vice President, General Counsel
         & Secretary

 Assumption of the Dealer Manager Agreement by Guarantors Signature Pages - 2

 
SEALY MATTRESS COMPANY OF ALBANY, INC.


By: /s/ KENNETH L. WALKER
   ---------------------------------
Name:  Kenneth L. Walker
Title:  Vice President, General Counsel
         & Secretary


SEALY OF MINNESOTA, INC.


By: /s/ KENNETH L. WALKER
   ---------------------------------
Name:  Kenneth L. Walker
Title:  Vice President, General Counsel
         & Secretary


SEALY MATTRESS COMPANY OF MEMPHIS


By: /s/ KENNETH L. WALKER
   ---------------------------------
Name:  Kenneth L. Walker
Title:  Vice President, General Counsel
         & Secretary


THE STEARNS & FOSTER BEDDING COMPANY


By: /s/ KENNETH L. WALKER
   ---------------------------------
Name:  Kenneth L. Walker
Title:  Vice President, General Counsel
         & Secretary


THE STEARNS & FOSTER UPHOLSTERY FURNITURE COMPANY


By: /s/ KENNETH L. WALKER
   ---------------------------------
Name:  Kenneth L. Walker
Title:  Vice President, General Counsel
         & Secretary


SEALY, INC.


By: /s/ KENNETH L. WALKER
   ---------------------------------
Name:  Kenneth L. Walker
Title:  Vice President, General Counsel
         & Secretary

 Assumption of the Dealer Manager Agreement by Guarantors Signature Pages - 3

 
THE OHIO MATTRESS COMPANY LICENSING AND COMPONENTS GROUP


By: /s/ KENNETH L. WALKER
   ---------------------------------
Name:  Kenneth L. Walker
Title:  Vice President, General Counsel
         & Secretary


SEALY MATTRESS MANUFACTURING COMPANY, INC.


By: /s/ KENNETH L. WALKER
   ---------------------------------
Name:  Kenneth L. Walker
Title:  Vice President, General Counsel
         & Secretary

 Assumption of the Dealer Manager Agreement by Guarantors Signature Pages - 4