EXHIBIT 10.17

                        T/SF COMMUNICATIONS CORPORATION

                     KEY EXECUTIVE EQUITY APPRECIATION PLAN


Purpose.  The purpose of this Key Executive Equity Appreciation Plan is to
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  motivate and retain key employees who are responsible for the attainment of
  the T/SF Group's primary long-term performance goals.

Definitions.  As used in the Plan, the following terms shall have the indicated
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  meanings:
 
     "Administrator" means T/SF's board of directors or any committee or
     individual appointed by the board of directors as Administrator of the
     Plan.

     "Annual EBITDA Budget" means the budgeted EBITDA prepared by management and
     approved by the Administrator for each Fiscal Year, as it may be adjusted
     by the Administrator to reflect special factors (including material changes
     in accounting policies or practices, material acquisitions or dispositions
     or other unusual or unplanned items) which, in the Administrator's sole
     judgment, should or should not be taken into account, in whole or part, in
     furtherance of the equitable administration of the Plan.

     "Base Amount" means $59.6 million with respect to Equity Appreciation Units
     awarded on January 1, 1998; with respect to Equity Appreciation Units
     awarded after that date, "Base Amount" means an amount determined by the
     Administrator at the time of the award.

     "Cause" means (a) conviction of a felony; (b) fraud, embezzlement or other
     misappropriation by Participant of funds or property of a member of the
     T/SF Group; (c) a breach of any of the Participant's fiduciary duties as an
     employee of a member of the T/SF Group; (d) any gross misconduct of the
     Participant which is injurious in any material respect to any member of the
     T/SF Group; or (e) Participant's failure or refusal in any material respect
     to perform the duties of employment or to follow the lawful or proper
     directives of the Administrator or the President and Chief Executive
     Officer of T/SF (or of any superior officer of a member of the T/SF Group
     having supervisory authority over the Participant).

     "Change-in-Control" means a sale of a common equity interest of 50% or more
     in T/SF to persons who are not affiliates of VS&A Communications Partners
     II, L.P. ("VS&A"), or a merger of T/SF with, or a sale of all or
     substantially all of the assets of the T/SF Group to, any other entity in
     which VS&A does not in the aggregate own at least 50% of the equity
     interests; provided, however, that a Change-in-Control shall not be deemed
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     to have occurred if, following a sale of common equity interests of T/SF
     pursuant to a public offering, VS&A and its affiliates continue to have a
     controlling interest in T/SF, even though such interest may constitute less
     than 50% of the equity interests of T/SF.

     "Closing Value" means:

 
                    (i) in the event a Participant's employment is terminated on
                account of death, disability or termination by a member of the
                T/SF Group without Cause (each, a "Qualified Termination
                Event"), an amount equal to the Fair Market Value as of the date
                of such Qualified Termination Event; or

                    (ii) in the event of a Change in Control prior to a
                Qualified Termination Event, an amount equal to the Fair Market
                Value as of the effective date of the Change in Control.

     "EBITDA" means the consolidated earnings of the members of the T/SF Group
     before all interest, taxes, depreciation and amortization, excluding
     deductions attributable to the Plan and extraordinary or unusual
     nonrecurring items of income and expenses, as determined in accordance with
     generally accepted accounting principles; provided that such earnings shall
     be appropriately adjusted to reflect any acquisitions or dispositions or
     other fundamental changes referred to in Section 8(b).

     "Equity Appreciation Unit" means a hypothetical unit of interest in the
     T/SF Group granted to a Participant.

     "Fair Market Value" means, on any day, the fair market value of the equity
     of the T/SF Group as determined by the Administrator in its sole
     discretion.

     "Fiscal Year" means the period beginning on January 1 and ending on
     December 31.

     "Participant" means any senior management employee of a member of the T/SF
     Group who is selected to participate in the Plan in accordance with Section
     4.

     "Person" means any individual, partnership, firm, trust, corporation,
     limited liability company or other similar entity.

     "Plan" means this Key Executive Equity Appreciation Plan.

          "T/SF" means T/SF Communications Corporation, a Delaware corporation,
     or any successor thereto.

     "T/SF Group" means T/SF and any entity in which T/SF and its shareholders
     own all of the preferred and common equity interests.

Administration.  The Plan shall be administered by the Administrator.  Subject
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  to the provisions of the Plan, the Administrator shall have the authority to
  (a) select the Participants; (b) determine the number of Equity Appreciation
  Units to be granted to each Participant; and (c) establish from time to time
  regulations for the administration of the Plan, interpret the Plan, delegate
  in writing administrative matters to employees or other persons, and make such
  other determinations and take such other action as it deems necessary or
  advisable for the administration of the Plan.  All 

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  decisions, actions and interpretations of the Administrator shall be final,
  conclusive and binding upon all parties.

Participation.  The Participants in the Plan shall be limited to senior
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  management employees of the members of the T/SF Group who have been notified
  in writing by the Administrator that they have been selected to participate in
  the Plan.

Equity Appreciation Units Subject to the Plan.  Equity Appreciation Units may be
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  granted by the Administrator to a Participant from time to time, provided that
  not more than an aggregate of 25,000 Equity Appreciation Units may be granted
  under the Plan.

  Vesting of Equity Appreciation Units.  Except as otherwise provided in the
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  Plan:

(a)       Vesting.  20% of the Equity Appreciation Units granted to a
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          Participant shall vest on the last day of each Fiscal Year after the
          date of the award (but, in the case of Equity Appreciation Units
          granted on January 1, 1998, beginning with December 31, 1998) provided
          that (i) a Participant is an employee of a member of the T/SF Group on
          that date and (ii) the Annual EBITDA Budget for that year has been
          achieved.

(b)       Carryover.  If any Equity Appreciation Unit does not vest on the last
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          day of any Fiscal Year because the Annual EBITDA Budget has not been
          achieved, that Equity Appreciation Unit shall vest on the last day of
          the next Fiscal Year if (i) the Participant is an employee of a member
          of the T/SF Group on that date and (ii) 110% of the Annual EBITDA
          Budget for that Fiscal Year has been achieved.  This carryover
          provision shall not cumulatively be carried forward.

  Entitlement to Payments Under the Plan.
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(a)       Qualified Termination Event.  If a Participant's employment is
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          terminated on account of a Qualified Termination Event, the
          Participant shall be entitled to receive from the shareholders of
          T/SF, following a Change in Control, in full payment of all amounts
          payable to the Participant under the Plan, an amount, payable in cash
          within thirty days after the effective date of the Change in Control,
          equal to (i) the excess of the Closing Value over the Base Amount
          multiplied by (ii) the quotient obtained by dividing the number of
          vested Equity Appreciation Units held by the Participant as of the
          effective date of termination by one million.  In the event of the
          death of a Participant after termination of his employment and prior
          to payment, the payment shall be made to such beneficiary as the
          Participant may have designated in writing during his or her lifetime
          or, if none, to his or her estate.

(b)       Change in Control.  If there is a Change in Control, each Participant
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          (other than a Participant referred to in paragraph (a) or (c) of this
          Section 7) shall be entitled to receive from the shareholders of T/SF,
          in full payment of all amounts payable to the Participant under the
          Plan, an amount, payable in cash within thirty days after the
          effective date of the Change in Control, equal to (i) the excess of
          the Closing Value 

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          over the Base Amount multiplied by (ii) the quotient obtained by
          dividing the number of vested Equity Appreciation Units held by the
          Participant as of the effective date of the Change in Control by one
          million. T/SF shall give each Participant written notice of the Change
          in Control as promptly as practicable thereafter.

(c)       Termination of Employment for Cause or Voluntary Termination.  If a
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          Participant's employment is terminated for Cause or a Participant
          voluntary terminates his employment, all Equity Appreciation Units
          granted to that Participant under the Plan, whether or not vested,
          shall be forfeited and the Participant shall not be entitled to any
          payment with respect to those Units.

  Other Terms and Conditions of Equity Appreciation Units.
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(a)       Agreements.  Each Equity Appreciation Unit granted under the Plan
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          shall be evidenced by a written agreement, in form approved and
          executed by the Administrator, which shall be subject to the terms and
          conditions of the Plan and to such other terms and conditions
          (including covenants by the employee not-to-compete or hire employees
          of any member of the T/SF Group) as the Administrator may consider
          appropriate.

(b)       Adjustments in Event of Change in Units.  In the event of any issuance
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          of new equity, capital raising, recapitalization, reorganization,
          merger, consolidation, split-up, or of any similar change affecting
          the equity interest in any member of the T/SF Group, the number and
          terms of the Equity Appreciation Units (whether or not then
          outstanding) and the Base Amount shall be appropriately adjusted
          consistent with those changes and in such manner as the Administrator
          may determine equitable to prevent dilution or enlargement of the
          rights of Participants in the Plan.

(c)       Participants Not to Have Rights as Partners.  No Participant shall be,
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          or have any rights as, a shareholder or member of any member of the
          T/SF Group by virtue of having been granted Equity Appreciation Units.

(d)       Plan and Equity Appreciation Units Not to Confer Certain Rights.
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          Neither the Plan nor any action taken under the Plan shall be
          construed as giving any employee the right to be retained in the
          employ of a member of the T/SF Group or shall interfere in any way
          with the Administrator's right to terminate any Participant's
          employment at any time with or without Cause, whether or not there are
          then pending negotiations with respect to any transaction that would
          give rise to a payment to the employee under the Plan.  In addition,
          nothing in the Plan or any agreement evidencing the grant of Equity
          Appreciation Rights shall limit the Administrator's right to determine
          in its sole discretion the terms of any such transaction or limit the
          Administrator's right to manage the business and affairs of T/SF and
          the other members of the T/SF Group or give any Participant any claim
          against the T/SF or any such other entity with respect to any good
          faith decision relating to the business or affairs of T/SF or 

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          any other member of the T/SF Group (whether or not that decision
          affects any payment to which the employee would be entitled under the
          agreement).

No Claim or Right Under the Plan.  No employee shall at any time have the right
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  to be selected as a Participant in the Plan or, having been selected as a
  Participant and granted an Equity Appreciation Unit, to be granted any
  additional Equity Appreciation Unit.

Disposition of Equity Appreciation Units.  Neither all nor any portion of the
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  Equity Appreciation Units granted under the Plan nor any economic interest
  therein may be sold, conveyed, transferred, assigned, mortgaged, pledged,
  hypothecated or in any way otherwise encumbered or disposed of (each, a
  "Disposition") to any Person.  Any attempted Disposition shall be null and
  void and have no effect.

Taxes.  T/SF may make such provisions and take such steps as the Administrator
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  may determine necessary or appropriate for the withholding of all federal,
  state, local and other taxes required by law to be withheld with respect to
  Equity Appreciation Units under the Plan, including, but not limited to,
  deduction of the amount of withholding taxes from the amount otherwise payable
  to a Participant under the Plan.

No Liability.  No officer, director or shareholder of the Administrator shall be
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  personally liable to any employee of T/SF or any other member of the T/SF
  Group by reason of any action taken on behalf of the Administrator in
  connection with the Plan or for any mistake of judgment made in good faith
  with respect to the Plan.

General Creditor Status.  All payments from the Plan shall be made by the
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  shareholders of T/SF (who are also members of the other members of the T/SF
  Group) from the amounts received by them on a Change of Control (net of any
  withholding taxes referred to in Paragraph 11) and no special or separate fund
  shall be established to assure payment with respect to any Equity Appreciation
  Units.

Amendment or Termination.  The Administrator may, with prospective or
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  retroactive effect, amend, suspend or terminate the Plan or any portion of the
  Plan at any time, except that no such amendment, suspension or termination
  shall deprive any Participant of any right with respect to any Equity
  Appreciation Unit granted under the Plan unless a Participant shall consent in
  writing to the amendment, suspension or termination.

Captions.  The captions preceding the sections of the Plan have been included
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  solely as a matter of convenience and shall not in any manner define or limit
  the scope or intent of any provision of the Plan.

Governing Law.  The Plan and all rights under the Plan shall be governed by and
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  construed in accordance with the law of the State of New York applicable to
  agreements made and to be performed entirely within New York.

Effective Date.  The Plan shall become effective as of January 1, 1998.
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