<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM FORM 10-K
AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                       1,120,533
<SECURITIES>                                         0
<RECEIVABLES>                                1,998,119
<ALLOWANCES>                                  (58,246)
<INVENTORY>                                    782,168
<CURRENT-ASSETS>                             4,023,703
<PP&E>                                       9,108,107
<DEPRECIATION>                             (5,989,649)
<TOTAL-ASSETS>                               8,910,100
<CURRENT-LIABILITIES>                        2,764,272
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       737,328
<OTHER-SE>                                   4,226,689
<TOTAL-LIABILITY-AND-EQUITY>                 8,910,100
<SALES>                                      3,019,177
<TOTAL-REVENUES>                             7,713,230
<CGS>                                        1,991,411
<TOTAL-COSTS>                                5,804,157
<OTHER-EXPENSES>                             1,057,079
<LOSS-PROVISION>                                20,306
<INTEREST-EXPENSE>                              81,620
<INCOME-PRETAX>                                770,374
<INCOME-TAX>                                   121,217
<INCOME-CONTINUING>                            649,157
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   649,157
<EPS-PRIMARY>                                     1.33
<EPS-DILUTED>                                     1.32