EXHIBIT 23(J) CONSENT OF INDEPENDENT ACCOUNTANTS We hereby consent to the use in the Prospectus constituting part of this Registration Statement on Form S-4 of United Rentals (North America), Inc. of our report dated November 17, 1998 relating to the financial statements of United Rentals (North America), Inc., which appears in such Prospectus. We also consent to the reference to us under the heading "Experts" in such Prospectus. PRICEWATERHOUSECOOPERS LLP Sacramento, California December 16, 1998