EXHIBIT 99.3
 
                   INSTRUCTIONS TO REGISTERED HOLDER AND/OR
        BOOK-ENTRY TRANSFER FACILITY PARTICIPANT FROM BENEFICIAL OWNER
                                      OF
                         ALLIANCE LAUNDRY SYSTEMS LLC
                                      AND
                         ALLIANCE LAUNDRY CORPORATION
                   9 5/8% SENIOR SUBORDINATED NOTES DUE 2008
 
To Registered Holder and/or Participant of the Book-Entry Transfer Facility:
 
  The undersigned hereby acknowledges receipt of the Offering Memorandum,
dated       , 1998 (the "Offering Memorandum") of Alliance Laundry Systems
LLC, a Delaware limited liability company (the "Company") and Alliance Laundry
Corporation, a Delaware Corporation ("ALC" and, together with the Company, the
"Issuers"), and the accompanying Letter of Transmittal (the "Letter of
Transmittal"), that together constitute the Issuers' offer (the "Exchange
Offer"). Capitalized terms used but not defined herein have the meanings
ascribed to them in the Offering Memorandum.
 
  This will instruct you, the registered holder and/or book-entry transfer
facility participant, as to action to be taken by you relating to the Exchange
Offer with respect to the 9 5/8% Senior Subordinated Notes due 2008 (the
"Notes") held by you for the account of the undersigned.
 
  The aggregate face amount of the Notes held by you for the account of the
  undersigned is (FILL IN AMOUNT): $     of the 9 5/8% Senior Subordinated
  Notes due 2008.
 
  With respect to the Exchange Offer, the undersigned hereby instructs you
  (CHECK APPROPRIATE BOX):
 
  [_]TO TENDER the following Notes held by you for the account of the
     undersigned (INSERT PRINCIPAL AMOUNT OF NOTES TO BE TENDERED, IF ANY):
     $
 
  [_]NOT TO TENDER any Notes held by you for the account of the undersigned.
 
  If the undersigned instruct you to tender the Notes held by you for the
account of the undersigned, it is understood that you are authorized (a) to
make, on behalf of the undersigned (and the undersigned, by its signature
below, hereby makes to you), the representation and warranties contained in
the Letter of Transmittal that are to be made with respect to the undersigned
as a beneficial owner, including but not limited to the representations that
(i) the undersigned's principal residence is in the state of (FILL IN STATE)
           , (ii) the undersigned is acquiring the Exchange Notes in the
ordinary course of business of the undersigned, (iii) the undersigned is not
participating, does not participate, and has no arrangement or understanding
with any person to participate in the distribution of the Exchange Notes, (iv)
the undersigned acknowledges that any person participating in the Exchange
Offer for the purpose of distributing the Exchange Notes must comply with the
registration and prospectus delivery requirements of the Securities Act of
1933, as amended (the "Act"), in connection with a secondary resale
transaction of the Exchange Notes acquired by such person and cannot rely on
the position of the Staff of the Securities and Exchange Commission set forth
in no-action letters that are discussed in the section of the Offering
Memorandum entitled "The Exchange Offer--Resales of the Exchange Notes," and
(v) the undersigned is not an "affiliate," as defined in Rule 405 under the
Act, of either of the Issuers; (b) to agree, on behalf of the undersigned, as
set forth in the Letter of Transmittal; and (c) to take such other action as
necessary under the Offering Memorandum or the Letter of Transmittal to effect
the valid tender of such Notes.

 
 
                                   SIGN HERE
 Name of beneficial owner(s): ________________________________________________
 Signature(s): _______________________________________________________________
 Name (please print): ________________________________________________________
 Address: ____________________________________________________________________
     ______________________________________________________________________
     ______________________________________________________________________
 Telephone number: ___________________________________________________________
 Taxpayer Identification or Social Security Number: __________________________
 Date: _______________________________________________________________________