EXHIBIT 99.1


For Immediate Release:                    For More Information Contact:
- ----------------------                    -----------------------------
09/13/02                                  Media:      Walt Riker, 630/623-7318
                                                      Mike Donahue, 630/623-7833
                                          Investors:  Mary Healy, 630/623-6429

            Comprehensive U.S. Business Plan Overwhelmingly Approved
            --------------------------------------------------------
                          by McDonald's Owner/Operators
                          -----------------------------

  National Value, Advertising & Restaurant Enhancements Underway for Customers

OAK BROOK, IL -- McDonald's U.S. Owner/Operators have overwhelmingly approved a
comprehensive U.S. business plan featuring menu value, national advertising, and
restaurant enhancements, all with the customer in mind.

The plan, which was endorsed by owner/operator leadership at a meeting last week
in Las Vegas, won final approval yesterday with a 98% yes vote, following
balloting this week by McDonald's independent franchisees.

Jack Greenberg, Chairman and CEO of McDonald's Corporation, applauded the
owner/operators, saying, "McDonald's is tough to beat when we marshal our
significant strengths. This is an aggressive long-term package backed by the
full power of our brand, our national advertising dollars and a family of
owner/operators and suppliers that is the best in the business. Our value
campaign, service and other initiatives will be heard loud and clear by
customers."

McDonald's first national value strategy in seven years features national
advertising of two premium sandwiches - the Big N' Tasty and McChicken - for
$1.00 each starting October 4th, followed by national advertising of an
eight-item "Dollar Menu" on November 1st. The new nationally advertised Dollar
Menu consists of eight core items available at $1.00:

          .    Big N' Tasty - a great-tasting lettuce and tomato hamburger
               sandwich
          .    McChicken - a gently-seasoned fried chicken sandwich
          .    McValue fries
          .    Soft drink
          .    Side salad
          .    Snack-size Fruit n' Yogurt Parfait, a combination of low-fat,
               custard-style yogurt with blueberries and strawberries
          .    Sundae - creamy soft serve with hot fudge or other toppings like
               caramel or strawberry
          .    Two pies - baked apple with cinnamon

"We believe that customers will appreciate and notice that we are not only
listening, we are also delivering," said Mike Roberts, President of McDonald's
USA. "From menu value to restaurant enhancements and more choice than ever
before, the new comprehensive U.S. action plan has the customer in mind from
start to finish, backed by a truly aligned McDonald's System."



The U.S. plan also includes investments for restaurant improvements that enhance
the customer experience. These investments will be used for mutually agreed upon
restaurant projects including new signage, improved drive-thrus, or restaurant
remodeling or rebuilding. Project decisions will be made on an individual
restaurant basis based on existing customer service levels and expected returns
on investment to owner/operators and the company.

The comprehensive U.S. plan also includes initiatives to improve the customer
experience, including improvements to the team service system, training and
aggressive menu introductions.

"We believe this U.S. plan represents our best opportunity to provide customers
with what they want and deserve. And, of course, satisfying customers helps us
grow our business," added Roberts.

McDonald's is the world's leading foodservice retailer, with more than 30,000
local restaurants serving nearly 46 million people each day in 121 countries.
Approximately 80 percent of all McDonald's restaurants worldwide are owned and
operated by independent franchisees.

Forward-looking Statements
Certain forward-looking statements are included in this release. They use such
words as "may," "will," "expect," "believe," "plan," and other similar
terminology. These statements reflect management's current expectations
regarding future events and operating performance and speak only as of the date
of this release. These forward-looking statements involve a number of risks and
uncertainties. The following are some of the factors that could cause actual
results to differ materially from those expressed in or underlying our
forward-looking statements: the effectiveness of operating initiatives and
advertising and promotional efforts, as well as changes in: global and local
business and economic conditions; currency exchange and interest rates; food,
labor and other operating costs; political or economic instability in local
markets; competition; consumer preferences, spending patterns and demographic
trends; legislation and governmental regulation; and accounting policies and
practices. The foregoing list of important factors is not exclusive.

The Company undertakes no obligation to publicly update or revise any
forward-looking statements whether as a result of new information, future events
or otherwise.

                                      ###