EXHIBIT 99.1

                            CERTIFICATION PURSUANT TO
                                 18 U.S.C. 1350
                 (SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002)

     Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned
officer of Valassis Communications, Inc. (the "Company"), does hereby certify,
to the best of his knowledge and belief that:

     (1) The Quarterly Report on Form 10-Q for the quarter ended September 30,
2002 (the "Report") fully complies with the requirements of Section 13(a) or
(15(d) of the Securities Exchange Act of 1934, as amended; and

     (2) The information contained in the Report fairly presents, in all
material respects, the financial condition and results of operations of the
Company.


Dated:  November 14, 2002                           /s/ Alan F. Schultz
                                                    ----------------------------
                                                    Alan F. Schultz
                                                    Chief Executive Officer