Exhibit 99.1 FOR IMMEDIATE RELEASE VALASSIS EARNS $26 MILLION IN THE FIRST QUARTER Meets Published Earnings Range Livonia, MI, April 28, 2003: Valassis, (NYSE: VCI), the leading company in marketing services and Connective Media(TM), announced results for the first quarter ended March 31, 2003 in line with its published guidance. The company reported quarterly revenues of $205.0 million, up slightly from the first quarter of 2002. First-quarter net earnings were $26.0 million, or $0.50 in earnings per share (EPS), within the company's first-quarter EPS range of $0.48 to $0.54. "While we continue to execute our plan to regain co-op free-standing insert (FSI) market share, competitive pricing pressure for the co-op FSI has intensified," said Alan F. Schultz, Chairman, President and CEO. "We are pleased with the unit growth in all of our lines of business and we continue to make real progress toward providing integrated solutions for our customers. We are also successfully implementing our integration plan for NCH Marketing Services, and all of our acquisition expectations are being met." Valassis will hold an investor call today to discuss the first-quarter results and outlook at 11:00 a.m. (EDT). The call-in number is (800) 218-0530. The call will also simulcast on the company's website, at www.valassis.com, and be replayed through May 12, at (800) 405-2236, pass code 515287. FINANCIAL HIGHLIGHTS (in millions, except per share data) - ------------------------------------------------------------------------ March 31, March 31, % 2003 2002 Change - ------------------------------------------------------------------------ Total Revenues $205.0 $203.8 +0.6% - ------------------------------------------------------------------------ Net Earnings $26.0 $32.6 -20.1% - ------------------------------------------------------------------------ Net EPS, diluted $0.50 $0.60 -16.5% - ------------------------------------------------------------------------ Mass Marketing Products - Products that provide mass reach at low cost: Free-standing insert (FSI) revenue was down 13.2% for the first quarter to $127.7 million, due to the reduction in market share and price. Management noted that unit growth in the co-op FSI industry continued to be strong. Run of press (ROP) revenue, generated from the brokering of advertising space on behalf of newspapers, was down 12.6% for the quarter to $7.6 million. Management reaffirms their previous 2003 ROP guidance of annual revenue growth of 10% to 15%. Cluster Targeted Products - Products targeted around geographic and demographic clusters: Cluster targeted product revenues were up 21.2%, versus the first quarter of 2002, to $45.8 million. Solo insert revenues continue to grow due to an expanding customer base. Polybag sampling and advertising also performed well, due to a slight rebound of customer new product introductions and advertising spending, in addition to a growing customer base. 1 to 1 Products - Products and services that pinpoint individuals to build loyalty to a brand: The 1 to 1 product group is comprised of PreVision Marketing, a customer relationship marketing (CRM) agency; Valassis Relationship Marketing Systems (VRMS), promotions based on grocery frequent shopper card data; and direct mail database marketing programs. 1 to 1 revenues increased to $10.5 million, a 36.4% increase over the first quarter of 2002. This growth is attributed to positive results in the direct mail category and the consolidation of VRMS starting in July of 2002. During the first quarter, the company increased its ownership of VRMS to 100%. International & Services - Marketing services and products available internationally: International & Services, a new product group, is comprised of NCH Marketing Services (NCH), a wholly-owned subsidiary VCI 1Q03 Earnings Page 2 purchased by Valassis on February 13, 2003, providing promotion information products, marketing services and coupon clearing; Valassis Canada, previously included in mass marketing FSI figures; and Promotion Watch, providing promotion security services, previously included in 1 to 1 product figures. International & Services revenues were $13.5 million for the first quarter, up from $2.4 million for the first quarter of 2002. A consolidating balance sheet for NCH has been included as part of this release. Costs and Expenses FSI costs (on a CPM basis) were down for the quarter due to decreases in paper costs. Interest expense remains stable at $3.3 million for the quarter. SG&A expenses were up 23.0%, to $27.3 million, due primarily to the consolidation of NCH and VRMS. Share Repurchase/Debt Reduction The Valassis Board of Directors reaffirmed its long-term commitment to repurchase shares of up to 75% of the company's free cash flow. Due to the purchase of NCH, share repurchase was at a minimum during the first quarter. The company's debt position, net of cash, was $190.3 million at quarter-end. The company ended the quarter with $67.9 million in cash. Outlook 2003 guidance remains as previously announced. Management provided previous guidance that EPS is expected to be down 5% to 15% for 2003. Management provided the following quarterly projections in its Fourth Quarter 2002 release on February 20, 2003: Quarter Projected EPS Range Actual Results 1 $0.48 - 0.54 $0.50 2 $0.55 - 0.61 3 $0.50 - 0.56 4 $0.54 - 0.60 About Valassis Valassis offers a wide range of marketing services to consumer packaged goods manufacturers, retailers, technology companies and other customers with operations in the United States, Europe, Mexico and Canada. Valassis' Connective Media(TM) portfolio includes: newspaper advertising & inserts, sampling, direct mail, 1 to 1 marketing programs, coupon clearing and consulting, and analytic services. Valassis has been listed as one of Fortune magazine's "Best Companies to Work for in America" for six consecutive years. Valassis subsidiaries and investments include Valassis Canada, PreVision Marketing(R), LLC, Coupons, Inc., Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc. For additional information, visit the company website at http://www.valassis.com. Certain statements found in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from the Company's existing competitors; new competitors in any of the Company's businesses; a shift in customer preference for different promotional materials, strategies or coupon delivery methods; an unforeseen increase in the Company's paper costs; economic disruptions caused by terrorist activity, armed conflict or changes in general economic conditions; or changes which affect the businesses of our customers and lead to reduced sales promotion spending. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Tables to follow... VCI 1Q03 Earnings Page 3 VALASSIS COMMUNICATIONS, INC. Consolidated Balance Sheets (in thousands) Assets Mar. 31, Dec. 31, 2003 2002 --------- -------- Current assets: Cash and cash equivalents $ 67,906 $ 97,156 Accounts receivable 176,773 114,248 Inventories 22,342 21,049 Deferred income taxes 5,005 2,223 Other 13,638 7,300 --------- -------- Total current assets 285,664 241,976 Property, plant and equipment, at cost 218,328 188,622 Less accumulated depreciation (129,834) (121,883) --------- -------- Net property, plant and equipment 88,494 66,739 Intangible assets 201,548 136,319 Less accumulated amortization (73,672) (73,619) --------- -------- Net intangible assets 127,876 62,700 Equity investments and advances to investees 3,781 3,781 Deferred income taxes 9,733 8,062 Other assets 4,870 2,821 --------- -------- Total assets $ 520,418 $386,079 ========= ======== More tables to follow . . . VCI 1Q03 Earnings Page 4 VALASSIS COMMUNICATIONS, INC. Consolidated Balance Sheets, Continued (in thousands) Liabilities and Stockholders' Deficit Mar. 31, Dec. 31, 2003 2002 --------- ---------- Current liabilities: Accounts payable and accruals $204,237 $128,073 progress billings 41,951 33,721 Income taxes payable 12,530 - --------- ---------- Total current liabilities 258,718 161,794 Long-term debt 258,213 257,280 Other liabilities 8,019 292 Stockholders' deficit: Common stock 631 630 Additional paid-in capital 34,369 33,869 Retained earnings 313,101 287,076 Treasury stock (353,762) (354,355) Accumulated other comprehensive gain/(loss) 1,129 (507) --------- ---------- Total stockholders' deficit (4,532) (33,287) --------- ---------- Total liabilities and stockholders' deficit $520,418 $386,079 ========= ========== More tables to follow . . . VCI 1Q03 Earnings Page 5 VALASSIS COMMUNICATIONS, INC. Consolidated Statement of Operations (in thousands, except per share data) Quarter Ended Quarter Ended Mar. 31, Mar. 31, % 2003 2002 Change -------------- ------------ -------- Revenue $ 205,045 $ 203,772 +0.6% Costs and expenses: Costs of products sold 134,501 126,816 +6.1% Selling, general and administrative 27,255 22,229 +22.6% Loss on investments - 1,031 -100% -------------- ------------ -------- Total costs and expenses 161,756 150,076 +7.8% Earnings from operations 43,289 53,696 -19.4% Other expenses and income: Interest expense 3,341 3,222 +3.7% Other (income) and expenses * (902) (1,003) -10.1% -------------- ------------ -------- Total other expenses and income 2,439 2,219 +9.9% Earnings before income taxes 40,850 51,477 -20.6% Income taxes 14,825 18,900 -21.6% -------------- ------------ -------- Net earnings $ 26,025 $ 32,577 -20.1% ============== ============ ======== Net earnings per common share, diluted $ 0.50 $ 0.60 -16.5% Weighted average shares outstanding, diluted 52,199 54,527 -4.3% Supplementary Data Amortization $ 54 $ 53 Depreciation 3,653 2,544 Capital expenditures 7,249 9,488 * Other income and expenses has been reclassified from total revenues as previously presented More tables to follow . . . VCI 1Q03 Earnings Page 6 VALASSIS COMMUNICATIONS, INC. Consolidating Balance Sheet (in thousands) March 31, 2003 -------------------------------------------------- Valassis NCH Consolidated Assets Current assets: Cash and cash equivalents $ 49,898 $ 18,008 $ 67,906 Accounts receivable 103,567 73,206 176,773 Other 35,776 5,209 40,985 ---------- --------- ----------- Total current assets 189,241 96,423 285,664 Property, plant and equipment, net 70,109 18,385 88,494 Intangible assets, net 63,648 64,228 127,876 Investments/Other assets 14,384 * 4,000 18,384 ---------- --------- ----------- Total assets $ 337,382 $ 183,036 $ 520,418 ========== ========= =========== Liabilities and Stockholders' Deficit Current liabilities: Accounts payable and accruals $ 90,915 $ 113,322 $ 204,237 Progress billings 41,951 - 41,951 Other 12,530 - 12,530 ---------- --------- ----------- Total current liabilities 145,396 113,322 258,718 Long-term debt 258,213 - 258,213 Other liabilities 245 7,774 8,019 Stockholders' deficit (66,472) * 61,940 (4,532) Total liabilities and stockholders' deficit $ 337,382 $ 183,036 $ 520,418 ========== ========= =========== * Amounts are net of $60.0 million investment in NCH ###