<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE CONDENSED
CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON, INC. AS OF AND FOR THE
TWELVE MONTHS ENDED DECEMBER 31, 1994 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                          1,000
       
                             
<PERIOD-TYPE>                        12-MOS
<FISCAL-YEAR-END>               DEC-31-1994
<PERIOD-START>                  JAN-01-1994
<PERIOD-END>                    DEC-31-1994
<CASH>                               59,285
<SECURITIES>                              0
<RECEIVABLES>                       145,396
<ALLOWANCES>                          2,000
<INVENTORY>                         173,420
<CURRENT-ASSETS>                    405,636
<PP&E>                              434,991
<DEPRECIATION>                      172,204
<TOTAL-ASSETS>                      739,215
<CURRENT-LIABILITIES>               216,278
<BONDS>                                   0
<COMMON>                                772
<PREFERRED-MANDATORY>                     0
<PREFERRED>                               0
<OTHER-SE>                          432,460
<TOTAL-LIABILITY-AND-EQUITY>        739,215
<SALES>                           1,541,796
<TOTAL-REVENUES>                  1,541,796
<CGS>                             1,120,332
<TOTAL-COSTS>                     1,120,332
<OTHER-EXPENSES>                    262,875
<LOSS-PROVISION>                          0
<INTEREST-EXPENSE>                      (44)
<INCOME-PRETAX>                     162,069
<INCOME-TAX>                         57,797
<INCOME-CONTINUING>                 104,272
<DISCONTINUED>                            0
<EXTRAORDINARY>                           0
<CHANGES>                                 0
<NET-INCOME>                        104,272
<EPS-PRIMARY>                          1.37
<EPS-DILUTED>                          1.37