<ARTICLE> 5
<LEGEND> 
This schedule contains summary financial information extracted from Jostens Inc.
condensed consolidated financial statements as of and for the period ended
December 31, 1995, and is qualified in its entirety by reference to such
financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                           JUN-30-1996
<PERIOD-START>                              JUL-01-1995
<PERIOD-END>                                DEC-31-1995
<CASH>                                          (5,563)
<SECURITIES>                                      5,985
<RECEIVABLES>                                   109,925
<ALLOWANCES>                                    (9,020)
<INVENTORY>                                     116,596
<CURRENT-ASSETS>                                265,164
<PP&E>                                          188,237
<DEPRECIATION>                                (120,448)
<TOTAL-ASSETS>                                  412,485
<CURRENT-LIABILITIES>                           230,986
<BONDS>                                          53,741
<COMMON>                                         12,864
<PREFERRED-MANDATORY>                                 0
<PREFERRED>                                           0
<OTHER-SE>                                       97,153
<TOTAL-LIABILITY-AND-EQUITY>                    412,485
<SALES>                                         263,533
<TOTAL-REVENUES>                                263,533
<CGS>                                           119,639
<TOTAL-COSTS>                                   119,639
<OTHER-EXPENSES>                                116,866
<LOSS-PROVISION>                                  1,300
<INTEREST-EXPENSE>                                2,476
<INCOME-PRETAX>                                  24,552
<INCOME-TAX>                                     10,066
<INCOME-CONTINUING>                              14,486
<DISCONTINUED>                                        0
<EXTRAORDINARY>                                       0
<CHANGES>                                             0
<NET-INCOME>                                     14,486
<EPS-PRIMARY>                                       .35   
<EPS-DILUTED>                                       .35