<ARTICLE> 5 <LEGEND> THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON, INC. AS OF AND FOR THE TWELVE MONTHS ENDED DECEMBER 31, 1995 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. </LEGEND> <MULTIPLIER> 1,000 <PERIOD-TYPE> 12-MOS <FISCAL-YEAR-END> DEC-31-1995 <PERIOD-START> JAN-01-1995 <PERIOD-END> DEC-31-1995 <CASH> 31,462 <SECURITIES> 0 <RECEIVABLES> 132,751 <ALLOWANCES> 1,541 <INVENTORY> 84,427 <CURRENT-ASSETS> 337,238 <PP&E> 468,011 <DEPRECIATION> 183,236 <TOTAL-ASSETS> 1,000,670 <CURRENT-LIABILITIES> 233,210 <BONDS> 0 <COMMON> 773 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <OTHER-SE> 493,796 <TOTAL-LIABILITY-AND-EQUITY> 1,000,670 <SALES> 1,350,466 <TOTAL-REVENUES> 1,350,466 <CGS> 939,067 <TOTAL-COSTS> 939,067 <OTHER-EXPENSES> 235,506 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> (96) <INCOME-PRETAX> 175,989 <INCOME-TAX> 64,939 <INCOME-CONTINUING> 111,050 <DISCONTINUED> 1,430 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 112,480 <EPS-PRIMARY> 1.50 <EPS-DILUTED> 1.48