<ARTICLE> 5
<LEGEND> THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE 
CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF HARLEY-DAVIDSON, INC. AS OF AND
FOR THE TWELVE MONTHS ENDED DECEMBER 31, 1995 AND IS QUALIFIED IN ITS ENTIRETY 
BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                                                   
<PERIOD-TYPE>                                    12-MOS             
<FISCAL-YEAR-END>                           DEC-31-1995  
<PERIOD-START>                              JAN-01-1995  
<PERIOD-END>                                DEC-31-1995  
<CASH>                                           31,462  
<SECURITIES>                                          0  
<RECEIVABLES>                                   132,751  
<ALLOWANCES>                                      1,541  
<INVENTORY>                                      84,427  
<CURRENT-ASSETS>                                337,238  
<PP&E>                                          468,011  
<DEPRECIATION>                                  183,236  
<TOTAL-ASSETS>                                1,000,670  
<CURRENT-LIABILITIES>                           233,210  
<BONDS>                                               0  
<COMMON>                                            773  
<PREFERRED-MANDATORY>                                 0  
<PREFERRED>                                           0  
<OTHER-SE>                                      493,796  
<TOTAL-LIABILITY-AND-EQUITY>                  1,000,670  
<SALES>                                       1,350,466  
<TOTAL-REVENUES>                              1,350,466  
<CGS>                                           939,067  
<TOTAL-COSTS>                                   939,067  
<OTHER-EXPENSES>                                235,506  
<LOSS-PROVISION>                                      0  
<INTEREST-EXPENSE>                                 (96)  
<INCOME-PRETAX>                                 175,989  
<INCOME-TAX>                                     64,939  
<INCOME-CONTINUING>                             111,050  
<DISCONTINUED>                                    1,430  
<EXTRAORDINARY>                                       0  
<CHANGES>                                             0  
<NET-INCOME>                                    112,480  
<EPS-PRIMARY>                                      1.50  
<EPS-DILUTED>                                      1.48