<ARTICLE> 5
<LEGEND> 
This schedule contains summary financial information extracted from 
Jostens, Inc. condensed consolidated financial statements as of and for the 
period ended September 30, 1996, and is qualified in its entirety by reference
to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                         JUN-30-1996     
<PERIOD-START>                            JUL-01-1996         
<PERIOD-END>                              SEP-30-1996     
<CASH>                                              0 
<SECURITIES>                                      859 
<RECEIVABLES>                                 115,280 
<ALLOWANCES>                                  (6,129)
<INVENTORY>                                    94,093  
<CURRENT-ASSETS>                              245,138       
<PP&E>                                        190,176      
<DEPRECIATION>                              (124,210)   
<TOTAL-ASSETS>                                378,318       
<CURRENT-LIABILITIES>                         241,490    
<BONDS>                                         3,864  
<COMMON>                                       12,887 
<PREFERRED-MANDATORY>                               0 
<PREFERRED>                                         0 
<OTHER-SE>                                    103,988       
<TOTAL-LIABILITY-AND-EQUITY>                  378,318         
<SALES>                                       105,399          
<TOTAL-REVENUES>                              105,399          
<CGS>                                          60,847          
<TOTAL-COSTS>                                  60,847          
<OTHER-EXPENSES>                               51,155       
<LOSS-PROVISION>                                  221     
<INTEREST-EXPENSE>                              1,917       
<INCOME-PRETAX>                               (8,520)       
<INCOME-TAX>                                  (3,493)      
<INCOME-CONTINUING>                           (5,027)      
<DISCONTINUED>                                      0  
<EXTRAORDINARY>                                     0      
<CHANGES>                                           0  
<NET-INCOME>                                  (5,027) 
<EPS-PRIMARY>                                  (0.13) 
<EPS-DILUTED>                                  (0.13)