NOTICE OF GUARANTEED DELIVERY
                                With Respect to
                      PETERSEN PUBLISHING COMPANY, L.L.C.
                            PETERSEN CAPITAL CORP.
                  11-1/8% Senior Subordinated Notes due 2006

     This form must be used by a holder of 11-1/8% Senior Subordinated Notes due
2006 (the "Notes") of Petersen Publishing, L.L.C. and Petersen Capital Corp.
(collectively, the "Company"), who wishes to tender Notes to the Exchange Agent
pursuant to the guaranteed delivery procedures described in the "The Exchange
Offer--Guaranteed Delivery Procedures" of the Prospectus, dated _____________
(the "Prospectus"), and in Instruction 2 to the related Letter of Transmittal.
Any holder who wishes to tender Notes pursuant to such guaranteed delivery
procedures must ensure that the Exchange Agent receives this Notice of
Guaranteed Delivery prior to the Expiration Date of the Exchange Offer.
Capitalized terms not defined herein have the meanings ascribed to them in the
Prospectus or the Letter of Transmittal.

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 THE EXCHANGE OFFER WILL EXPIRE AT 5:00 P.M., NEW YORK CITY TIME, ON _________,
                   UNLESS EXTENDED (THE "EXPIRATION DATE").
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                 To:  United States Trust Company of New York
                            (the "Exchange Agent")

                       By Registered or Certified Mail:
                    United States Trust Company of New York
                               844 Cooper Station
                         New York, New York  10274-0844
                       Attn:  Corporate Trust Operations

                             By Overnight Courier:
                    United States Trust Company of New York
                                  770 Broadway
                           New York, New York  10003
                        Attn: Corporate Trust Operations

                                    By Hand:
                    United States Trust Company of New York
                                  111 Broadway
                           New York, New York  10006
                    Attn: Lower Level Corporate Trust Window

                         By Facsimile:  (212) 420-6152
                        Attn: Corporate Trust Operations
                     Confirm by Telephone:  (800) 548-6565

     DELIVERY OF THIS INSTRUMENT TO AN ADDRESS, OR TRANSMISSION VIA FACSIMILE,
OTHER THAN AS SET FORTH ABOVE WILL NOT CONSTITUTE VALID DELIVERY.

     This form is not to be used to guarantee signatures. If a signature on the
Letter of Transmittal is required to be guaranteed by an "Eligible Institution"
under the instructions thereto, such signature guarantee must appear in the
applicable space provided in the signature box on the Letter of Transmittal.

LADIES AND GENTLEMEN:

     The undersigned hereby tenders to the Company, upon the terms and subject
to the conditions set forth in the Prospectus and the related Letter of
Transmittal, receipt of which is hereby acknowledged, the principal amount of
Notes set forth below pursuant to the guaranteed delivery procedures set forth
in the Prospectus and in Instruction 2 of the Letter of Transmittal.

     The undersigned hereby tenders the Notes listed below:

 


 
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CERTIFICATE NUMBER(S) (IF KNOWN) OF NOTES OR ACCOUNT       AGGREGATE PRINCIPAL            AGGREGATE PRINCIPAL
NUMBER AT THE BOOK-ENTRY FACILITY                           AMOUNT REPRESENTED             AMOUNT TENDERED
                                                                                    
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                                           PLEASE SIGN AND COMPLETE
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Signatures of Registered Holder(s) or                                        Date:       , 1997
Authorized Signatory:                                                        Address:
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                                                                                                         ---------
Name of Registered Holder(s):
                             -----------------------------------

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       This Notice of Guaranteed Delivery must be signed by the Holder(s) exactly as their name(s) appear on
certificates for Notes or on a security position listing as the owner of Notes, or by person(s) authorized to become
Holder(s) by endorsements and documents transmitted with this Notice of Guaranteed Delivery.  If signature is by
a trustee, executor, administrator, guardian, attorney-in-fact, officer or other person acting in a fiduciary or
representative capacity, such person must provide the following information.

                                       Please print name(s) and address(es)

Name(s):
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Capacity:
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Address(es):
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                                   GUARANTEE
                   (Not to be used for signature guarantee)

  The undersigned, a firm which is a member of a registered national securities
exchange or of the National Association of Securities Dealers, Inc., or is a
commercial bank or trust company having an office or correspondent in the United
States, or is otherwise an "eligible guarantor institution" within the meaning
of Rule 17Ad-15 under the Securities Exchange Act of 1934, as amended,
guarantees deposit with the Exchange Agent of the Letter of Transmittal (or
facsimile thereof), together with the Notes tendered hereby in proper form for
transfer (or confirmation of the book-entry transfer of such Notes into the
Exchange Agent's account at Book-Entry Transfer Facility described in the
Prospectus under the caption "The Exchange Offer--Guaranteed Delivery
Procedures" and in the Letter of Transmittal) and any other required documents,
all by 5:00 p.m., New York City time, on the third New York Stock Exchange
trading day following the Expiration Date.

Name of Firm:
             -----------------------------------   ----------------------------
Address:                                               Authorized Signature
        ----------------------------------------                                

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Area Code and Telephone No.:                       Name:
                            --------------------        -----------------------
                                                   Title:
                                                         ----------------------
                                                   Date:            
                                                         -----------------,1997
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DO NOT SEND NOTES WITH THIS FORM.  ACTUAL SURRENDER OF NOTES MUST BE MADE
PURSUANT TO, AND BE ACCOMPANIED BY, AN EXECUTED LETTER OF TRANSMITTAL.

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                 INSTRUCTIONS FOR NOTICE OF GUARANTEED DELIVERY

  1. Delivery of this Notice of Guaranteed Delivery. A properly completed and
duly executed copy of this Notice of Guaranteed Delivery and any other documents
required by this Notice of Guaranteed Delivery must be received by the Exchange
Agent at its address set forth herein prior to the Expiration Date. The method
of delivery of this Notice of Guaranteed Delivery and any other required
documents to the Exchange Agent is at the election and sole risk of the holder,
and the delivery will be deemed made only when actually received by the Exchange
Agent. If delivery is by mail, registered mail with return receipt requested,
properly insured, is recommended. As an alternative to delivery by mail, the
holders may wish to consider using an overnight or hand delivery service. In all
cases, sufficient time should be allowed to assure timely delivery. For a
description of the guaranteed delivery procedures, see Instruction 2 of the
Letter of Transmittal.

  2. Signatures on this Notice of Guaranteed Delivery. If this Notice of
Guaranteed Delivery is signed by the registered holder(s) of the Notes referred
to herein, the signature must correspond with the name(s) written on the face of
the Notes without alteration, enlargement, or any change whatsoever. If this
Notice of Guaranteed Delivery is signed by a participant of the Book-Entry
Transfer Facility whose name appears on a security position listing as the owner
of Notes, the signature must correspond with the name shown on the security
position listing as the owner of the Notes.

  If this Notice of Guaranteed Delivery is signed by a person other than the
registered holder(s) of any Notes listed or a participant of the Book-Entry
Transfer Facility, this Notice of Guaranteed Delivery must be accompanied by
appropriate bond powers, signed as the name of the registered holder(s) appears
on the Notes or signed as the name of the participant shown on the Book-Entry
Transfer Facility's security position listing.

  If this Notice of Guaranteed Delivery is signed by a trustee, executor,
administrator, guardian, attorney-in-fact, officer of a corporation, or other
person acting in a fiduciary or representative capacity, such person should so
indicate when signing and submit with the Letter of Transmittal evidence
satisfactory to the Company of such person's authority to so act.

  3. Requests for Assistance or Additional Copies. Questions and requests for
assistance and requests for additional copies of the Prospectus may be directed
to the Exchange Agent at the address specified in the Prospectus. Holders may
also contact their broker, dealer, commercial bank, trust company, or other
nominee for assistance concerning the Exchange Offer.

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