INSTRUCTIONS TO REGISTERED HOLDER AND/OR
        BOOK-ENTRY TRANSFER FACILITY PARTICIPANT FROM BENEFICIAL OWNER
                                      OF
                      PETERSEN PUBLISHING COMPANY, L.L.C.
                            PETERSEN CAPITAL CORP.
                    11% SENIOR SUBORDINATED NOTES DUE 2006

To Registered Holder and/or Participant of the Book-Entry Transfer Facility:

     The undersigned hereby acknowledges receipt of the Prospectus, dated
_____________ (the "Prospectus"), of Petersen Publishing Company, L.L.C. and
Petersen Capital Corp. (collectively, the "Company"), and the accompanying
Letter of Transmittal (the "Letter of Transmittal"), that together constitute
the Company's offer (the "Exchange Offer").  Capitalized terms used but not
defined herein have the meanings ascribed to them in the Prospectus.

     This will instruct you, the registered holder and/or book-entry transfer
facility participant, as to the action to be taken by you relating to the
Exchange Offer with respect to the 11% Senior Subordinated Notes due 2006 (the
"Notes") held by you for the account of the undersigned.

     The aggregate face amount of the Notes held by you for the account of the
     undersigned is (FILL IN AMOUNT):
     $                  of the 11% Senior Subordinated Notes due 2006.
     With respect to the Exchange Offer, the undersigned hereby instructs you
      (CHECK APPROPRIATE BOX):
     [_]  TO TENDER the following Notes held by you for the account of the
          undersigned (INSERT PRINCIPAL AMOUNT OF NOTES TO BE TENDERED, 
          IF ANY): $
     [_]  NOT TO TENDER any Notes held by you for the account of the
          undersigned.
     If the undersigned instruct you to tender the Notes held by you for the
account of the undersigned, it is understood that you are authorized (a) to
make, on behalf of the undersigned (and the undersigned, by its signature below,
hereby makes to you), the representation and warranties contained in the Letter
of Transmittal that are to be made with respect to the undersigned as a
beneficial owner, including but not limited to the representations that (i) the
undersigned's principal residence is in the state of (fill in state)
______________, (ii) the undersigned is acquiring the Exchange Notes in the
ordinary course of business of the undersigned, (iii) the undersigned is not
participating, does not intend to participate, and has no arrangement or
understanding with any person to participate in the distribution of the Exchange
Notes, (iv) the undersigned acknowledges that any person participating in the
Exchange Offer for the purpose of distributing the Exchange Notes must comply
with the registration and prospects delivery requirements of the Securities Act
of 1933, as amended (the "Act"), in connection with a secondary resale
transaction of the Exchange Notes acquired by such person and cannot rely on the
position of the Staff of the Securities and Exchange Commission set forth in no-
action letters that are discussed in the section of the Prospectus entitled "The
Exchange Offer--Resales of the Exchange Notes," and (v) the undersigned is not
an "affiliate," as defined in Rule 405 under the Act, of the Company; (b) to
agree, on behalf of the undersigned, as set forth in the Letter of Transmittal;
and (c) to take such other action as necessary under the Prospectus or the
Letter of Transmittal to effect the valid tender of such Notes.

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[_]  Check this box if the Beneficial Owner of the Notes is a Participating
     Broker-Dealer and such Participating Broker-Dealer acquired the Notes for
     its own account as a result of market-making activities or other trading
     activities. IF THIS BOX IS CHECKED, PLEASE SEND A COPY OF THESE
     INSTRUCTIONS TO RICHARD S. WILLIS, CHIEF FINANCIAL OFFICER OF THE COMPANY,
     VIA FACSIMILE: (213) 782-2041.
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                                   SIGN HERE
 
Name of beneficial owner(s):
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Signature(s):
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Name (please print):
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Address:
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Telephone number:
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Taxpayer Identification or Social Security Number:
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Date:
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