EXHIBIT 10.8

                                PROMISSORY NOTE
                                ---------------

$8,000.00                                                     September 30, 1996

     For value received, D. Claeys Bahrenburg ("Executive") promises to pay to
the order of BrightView Communications Group, Inc., a Delaware corporation (the
"Company"), at its offices or such other place as designated in writing by the
holder hereof, the aggregate principal sum of $8,000.00 together with interest
earned thereon when due.  The principal amount of the Note and all interest
accrued thereon shall be due and payable on March 1, 1997.  This Note was issued
pursuant to and is subject to the terms of the Executive Securities Purchase and
Employment Agreement (the "Executive Agreement"), dated as of the date hereof,
among the Company, Petersen Holdings, L.L.C. ("Holdings"), Petersen Publishing
Company, L.L.C. and Executive.  Capitalized terms used herein and not otherwise
defined shall have the meanings given such terms in the Executive Agreement.

     Interest shall accrue on the outstanding principal amount of this Note at a
rate equal to the lesser of (i) Weighted Average Rate, or (ii) the highest rate
permitted by applicable law, and shall be payable at such time as the principal
of this Note becomes due and payable.  For purposes hereof, the "Weighted
Average Rate" means the weighted average cost of borrowing by Petersen
Publishing Company, L.L.C. as in effect from time to time, as determined in good
faith by the board of directors of the Company.

     The amounts due under this Note are secured by a pledge of the Pledged
Securities, as such term is defined in the Executive Securities and Pledge
Agreement, dated as of the date hereof, among the Company, Holdings and
Executive, and the payment of the principal amount and accrued interest under
this Note is subject to certain offset rights under the Executive Agreement.

     In the event Executive fails to pay any amounts hereunder when due,
Executive shall pay to the holder hereof, in addition to such amounts due, all
costs of collection, including reasonable attorneys fees.

     Executive hereby waives diligence, presentment, protest and demand and
notice of protest, demand, dishonor and nonpayment of this Note, and expressly
agrees that this Note, or any payment hereunder, may be extended from time to
time and that the holder hereof may accept security for this Note or release
security for this Note, all without in any way affecting the liability of
Executive hereunder.  The obligations of Executive hereunder may not be
assigned.

     This Note shall be governed by the internal laws, not the laws of
conflicts, of the State of Illinois.


                                       ____________________________________
                                               D. Claeys Bahrenburg