10.13

                                PROMISSORY NOTE
                                ---------------

$742,500.00                                                   September 30, 1996

          For value received, Neal Vitale ("Executive") promises to pay to the
order of Petersen Holdings, L.L.C., a Delaware limited liability company (the
"Company"), at its offices or such other place as designated in writing by the
holder hereof, the aggregate principal sum of $742,500.00 together with interest
earned thereon when due.  The principal amount of the Note and all interest
accrued thereon shall be due and payable on the earlier to occur of (i) December
31, 2001, (ii) termination of Executive as an employee of Operating LLC, and
(iii) a Sale of the Company.  This Note was issued pursuant to and is subject to
the terms of the Executive Securities Purchase and Employment Agreement (the
"Executive Agreement"), dated as of the date hereof, among the Company,
BrightView Communications Group, Inc. ("BrightView"), Petersen Publishing
Company, L.L.C. and Executive.  Capitalized terms used herein and not otherwise
defined shall have the meanings given such terms in the Executive Agreement.

          Interest shall accrue on the outstanding principal amount of this Note
at a rate equal to the lesser of (i) Weighted Average Rate, or (ii) the highest
rate permitted by applicable law, and shall be payable at such time as the
principal of this Note becomes due and payable.  For purposes hereof, the
"Weighted Average Rate" means the weighted average cost of borrowing by Petersen
Publishing Company, L.L.C. as in effect from time to time, as determined in good
faith by the board of directors of BrightView.

          The amounts due under this Note are secured by a pledge of the Pledged
Securities, as such term is defined in the Executive Securities and Pledge
Agreement, dated as of the date hereof, among the Company, BrightView and
Executive, and the payment of the principal amount and accrued interest under
this Note is subject to certain offset rights under the Executive Agreement.

          In the event Executive fails to pay any amounts hereunder when due,
Executive shall pay to the holder hereof, in addition to such amounts due, all
costs of collection, including reasonable attorneys fees.

          Executive hereby waives diligence, presentment, protest and demand and
notice of protest, demand, dishonor and nonpayment of this Note, and expressly
agrees that this Note, or any payment hereunder, may be extended from time to
time and that the holder hereof may accept security for this Note or release
security for this Note, all without in any way affecting the liability of
Executive hereunder.  The obligations of Executive hereunder may not be
assigned.

          This Note shall be governed by the internal laws, not the laws of
conflicts, of the State of Illinois.


                                       ____________________________________
                                                   Neal Vitale