EXHIBIT 99.4


                                    CONSENT
                                    -------

     In reference to the Registration Statement on Form S-1 (No. 333-19045)
initially filed by Vistana, Inc., a Florida corporation, on December 31, 1996
(as the same may be amended or supplemented from time to time, the "Registration
Statement"), we hereby consent to inclusion of our name in said Registration
Statement, to the inclusion of data derived from various reports and other
information compiled by us, and to the filing of this consent as an exhibit
thereto.


Dated:  February 26, 1997


                              AMERICAN RESORT DEVELOPMENT                      
                              ASSOCIATION    

 

                              By: /s/ Christopher D. Larson
                                 ---------------------------------
                                 Christopher D. Larson             
                                 Director of Communications