EXHIBIT 23

                   Consent of Independent Public Accountants
                   -----------------------------------------


The Board of Directors
Associated Banc-Corp:

                    Re:  Registration Statement on Form S-8

                         .  #2-99096     .  #33-16952
                         .  #33-24822    .  #33-35560
                         .  #33-67436    .  #33-86790
                         .  #33-63545    .  #33-54658
                         .  #2-77435

                    Re:  Registration Statement on Form S-3

                         .  #2-98922  .  #33-67434
                         .  #33-28081  .  #33-63557

We consent to incorporation by reference in the subject Registration Statements
on Form S-8 and S-3 of Associated Banc-Corp of our report dated January 24,
1997, relating to the consolidated statements of financial condition of
Associated Banc-Corp and subsidiaries as of December 31, 1996 and 1995, and the
related consolidated statements of income, changes in stockholders' equity, and
cash flows for each of the years in the three-year period ended December 31,
1996, which report appears in the December 31, 1996 annual report on Form 10-K
of Associated Banc-Corp.


Chicago, Illinois                                   /s/  KPMG Peat Marwick LLP
March 21, 1997