EXHIBIT 24


                         DIRECTOR'S POWER OF ATTORNEY
                         ----------------------------


    KNOW ALL MEN BY THESE PRESENTS, that the undersigned director of Associated
Banc-Corp, a Wisconsin corporation (the "Corporation"), which is planning to
file with the Securities and Exchange Commission (the "SEC"), Washington, D.C.,
under the provisions of the Securities Act of 1934 (the "Act"), a Form 10-K, the
form which must be used for annual reports pursuant to Section 13 or 15(d) of
the Act, and Proxy Statement in accordance with Regulation 14A and Schedule 14A
under the Act and Regulation S-K and Rule 14a-3(b) under the Act, for the
reporting period ending December 31, 1996, hereby constitutes and appoints Brian
R. Bodager his true and lawful attorney-in-fact and agent.

    Said attorney-in-fact and agent shall have full power to act for him and in
his name, place, and stead in any and all capacities, to sign such Form 10-K and
Proxy Statement and any and all amendments thereto (including post-effective
amendments), with power where appropriate to affix the corporate seal of the
Corporation thereto and to attest such seal, and to file such Form 10-K and
Proxy Statement and each amendment (including post-effective amendments) so
signed, with all exhibits thereto, and any and all documents in connection
therewith, with the SEC, and to appear before the SEC in connection with any
matter relating to such Form 10-K and Proxy Statement and to any and all
amendments thereto (including post-effective amendments).

    The undersigned hereby grants such attorney-in-fact and agent full power and
authority to do and perform any and all acts and things requisite and necessary
to be done as he might or could do in person, and hereby ratifies and confirms
all that such attorney-in-fact and agent may lawfully do or cause to be done by
virtue hereof.

    IN WITNESS WHEREOF, the undersigned has executed this Power of Attorney as
of the   19th   day of January, 1997.
       --------                      



                                   /s/ Robert Feitler
                                   ------------------  
                                   Robert Feitler
                                   Director

 
                         DIRECTOR'S POWER OF ATTORNEY
                         ----------------------------


    KNOW ALL MEN BY THESE PRESENTS, that the undersigned director of Associated
Banc-Corp, a Wisconsin corporation (the "Corporation"), which is planning to
file with the Securities and Exchange Commission (the "SEC"), Washington, D.C.,
under the provisions of the Securities Act of 1934 (the "Act"), a Form 10-K, the
form which must be used for annual reports pursuant to Section 13 or 15(d) of
the Act, and Proxy Statement in accordance with Regulation 14A and Schedule 14A
under the Act and Regulation S-K and Rule 14a-3(b) under the Act, for the
reporting period ending December 31, 1996, hereby constitutes and appoints Brian
R. Bodager his true and lawful attorney-in-fact and agent.

    Said attorney-in-fact and agent shall have full power to act for him and in
his name, place, and stead in any and all capacities, to sign such Form 10-K and
Proxy Statement and any and all amendments thereto (including post-effective
amendments), with power where appropriate to affix the corporate seal of the
Corporation thereto and to attest such seal, and to file such Form 10-K and
Proxy Statement and each amendment (including post-effective amendments) so
signed, with all exhibits thereto, and any and all documents in connection
therewith, with the SEC, and to appear before the SEC in connection with any
matter relating to such Form 10-K and Proxy Statement and to any and all
amendments thereto (including post-effective amendments).

    The undersigned hereby grants such attorney-in-fact and agent full power and
authority to do and perform any and all acts and things requisite and necessary
to be done as he might or could do in person, and hereby ratifies and confirms
all that such attorney-in-fact and agent may lawfully do or cause to be done by
virtue hereof.

    IN WITNESS WHEREOF, the undersigned has executed this Power of Attorney as
of the   22nd   day of January, 1997.
       --------                      



                                   /s/ Ronald R. Harder
                                   --------------------  
                                   Ronald R. Harder
                                   Director

 
                         DIRECTOR'S POWER OF ATTORNEY
                         ----------------------------


    KNOW ALL MEN BY THESE PRESENTS, that the undersigned director of Associated
Banc-Corp, a Wisconsin corporation (the "Corporation"), which is planning to
file with the Securities and Exchange Commission (the "SEC"), Washington, D.C.,
under the provisions of the Securities Act of 1934 (the "Act"), a Form 10-K, the
form which must be used for annual reports pursuant to Section 13 or 15(d) of
the Act, and Proxy Statement in accordance with Regulation 14A and Schedule 14A
under the Act and Regulation S-K and Rule 14a-3(b) under the Act, for the
reporting period ending December 31, 1996, hereby constitutes and appoints Brian
R. Bodager his true and lawful attorney-in-fact and agent.

    Said attorney-in-fact and agent shall have full power to act for him and in
his name, place, and stead in any and all capacities, to sign such Form 10-K and
Proxy Statement and any and all amendments thereto (including post-effective
amendments), with power where appropriate to affix the corporate seal of the
Corporation thereto and to attest such seal, and to file such Form 10-K and
Proxy Statement and each amendment (including post-effective amendments) so
signed, with all exhibits thereto, and any and all documents in connection
therewith, with the SEC, and to appear before the SEC in connection with any
matter relating to such Form 10-K and Proxy Statement and to any and all
amendments thereto (including post-effective amendments).

    The undersigned hereby grants such attorney-in-fact and agent full power and
authority to do and perform any and all acts and things requisite and necessary
to be done as he might or could do in person, and hereby ratifies and confirms
all that such attorney-in-fact and agent may lawfully do or cause to be done by
virtue hereof.

    IN WITNESS WHEREOF, the undersigned has executed this Power of Attorney as
of the   22nd   day of January, 1997.
       --------                      



                                   /s/ John S. Holbrook Jr.
                                   ------------------------  
                                   John S. Holbrook Jr.
                                   Director

 
                         DIRECTOR'S POWER OF ATTORNEY
                         ----------------------------


    KNOW ALL MEN BY THESE PRESENTS, that the undersigned director of Associated
Banc-Corp, a Wisconsin corporation (the "Corporation"), which is planning to
file with the Securities and Exchange Commission (the "SEC"), Washington, D.C.,
under the provisions of the Securities Act of 1934 (the "Act"), a Form 10-K, the
form which must be used for annual reports pursuant to Section 13 or 15(d) of
the Act, and Proxy Statement in accordance with Regulation 14A and Schedule 14A
under the Act and Regulation S-K and Rule 14a-3(b) under the Act, for the
reporting period ending December 31, 1996, hereby constitutes and appoints Brian
R. Bodager his true and lawful attorney-in-fact and agent.

    Said attorney-in-fact and agent shall have full power to act for him and in
his name, place, and stead in any and all capacities, to sign such Form 10-K and
Proxy Statement and any and all amendments thereto (including post-effective
amendments), with power where appropriate to affix the corporate seal of the
Corporation thereto and to attest such seal, and to file such Form 10-K and
Proxy Statement and each amendment (including post-effective amendments) so
signed, with all exhibits thereto, and any and all documents in connection
therewith, with the SEC, and to appear before the SEC in connection with any
matter relating to such Form 10-K and Proxy Statement and to any and all
amendments thereto (including post-effective amendments).

    The undersigned hereby grants such attorney-in-fact and agent full power and
authority to do and perform any and all acts and things requisite and necessary
to be done as he might or could do in person, and hereby ratifies and confirms
all that such attorney-in-fact and agent may lawfully do or cause to be done by
virtue hereof.

    IN WITNESS WHEREOF, the undersigned has executed this Power of Attorney as
of the   22nd   day of January, 1997.
       --------                      



                                   /s/ William R. Hutchinson
                                   -------------------------  
                                   William R. Hutchinson
                                   Director

 
                         DIRECTOR'S POWER OF ATTORNEY
                         ----------------------------


    KNOW ALL MEN BY THESE PRESENTS, that the undersigned director of Associated
Banc-Corp, a Wisconsin corporation (the "Corporation"), which is planning to
file with the Securities and Exchange Commission (the "SEC"), Washington, D.C.,
under the provisions of the Securities Act of 1934 (the "Act"), a Form 10-K, the
form which must be used for annual reports pursuant to Section 13 or 15(d) of
the Act, and Proxy Statement in accordance with Regulation 14A and Schedule 14A
under the Act and Regulation S-K and Rule 14a-3(b) under the Act, for the
reporting period ending December 31, 1996, hereby constitutes and appoints Brian
R. Bodager his true and lawful attorney-in-fact and agent.

    Said attorney-in-fact and agent shall have full power to act for him and in
his name, place, and stead in any and all capacities, to sign such Form 10-K and
Proxy Statement and any and all amendments thereto (including post-effective
amendments), with power where appropriate to affix the corporate seal of the
Corporation thereto and to attest such seal, and to file such Form 10-K and
Proxy Statement and each amendment (including post-effective amendments) so
signed, with all exhibits thereto, and any and all documents in connection
therewith, with the SEC, and to appear before the SEC in connection with any
matter relating to such Form 10-K and Proxy Statement and to any and all
amendments thereto (including post-effective amendments).

    The undersigned hereby grants such attorney-in-fact and agent full power and
authority to do and perform any and all acts and things requisite and necessary
to be done as he might or could do in person, and hereby ratifies and confirms
all that such attorney-in-fact and agent may lawfully do or cause to be done by
virtue hereof.

    IN WITNESS WHEREOF, the undersigned has executed this Power of Attorney as
of the   20th   day of January, 1997.
       --------                      



                                   /s/ James F. Janz
                                   -----------------  
                                   James F. Janz
                                   Director

 
                         DIRECTOR'S POWER OF ATTORNEY
                         ----------------------------


    KNOW ALL MEN BY THESE PRESENTS, that the undersigned director of Associated
Banc-Corp, a Wisconsin corporation (the "Corporation"), which is planning to
file with the Securities and Exchange Commission (the "SEC"), Washington, D.C.,
under the provisions of the Securities Act of 1934 (the "Act"), a Form 10-K, the
form which must be used for annual reports pursuant to Section 13 or 15(d) of
the Act, and Proxy Statement in accordance with Regulation 14A and Schedule 14A
under the Act and Regulation S-K and Rule 14a-3(b) under the Act, for the
reporting period ending December 31, 1996, hereby constitutes and appoints Brian
R. Bodager his true and lawful attorney-in-fact and agent.

    Said attorney-in-fact and agent shall have full power to act for him and in
his name, place, and stead in any and all capacities, to sign such Form 10-K and
Proxy Statement and any and all amendments thereto (including post-effective
amendments), with power where appropriate to affix the corporate seal of the
Corporation thereto and to attest such seal, and to file such Form 10-K and
Proxy Statement and each amendment (including post-effective amendments) so
signed, with all exhibits thereto, and any and all documents in connection
therewith, with the SEC, and to appear before the SEC in connection with any
matter relating to such Form 10-K and Proxy Statement and to any and all
amendments thereto (including post-effective amendments).

    The undersigned hereby grants such attorney-in-fact and agent full power and
authority to do and perform any and all acts and things requisite and necessary
to be done as he might or could do in person, and hereby ratifies and confirms
all that such attorney-in-fact and agent may lawfully do or cause to be done by
virtue hereof.

    IN WITNESS WHEREOF, the undersigned has executed this Power of Attorney as
of the   22nd  day of January, 1997.
       -------                      



                                   /s/ John C. Meng
                                   ----------------  
                                   John C. Meng
                                   Director

 
                         DIRECTOR'S POWER OF ATTORNEY
                         ----------------------------


    KNOW ALL MEN BY THESE PRESENTS, that the undersigned director of Associated
Banc-Corp, a Wisconsin corporation (the "Corporation"), which is planning to
file with the Securities and Exchange Commission (the "SEC"), Washington, D.C.,
under the provisions of the Securities Act of 1934 (the "Act"), a Form 10-K, the
form which must be used for annual reports pursuant to Section 13 or 15(d) of
the Act, and Proxy Statement in accordance with Regulation 14A and Schedule 14A
under the Act and Regulation S-K and Rule 14a-3(b) under the Act, for the
reporting period ending December 31, 1996, hereby constitutes and appoints Brian
R. Bodager his true and lawful attorney-in-fact and agent.

    Said attorney-in-fact and agent shall have full power to act for him and in
his name, place, and stead in any and all capacities, to sign such Form 10-K and
Proxy Statement and any and all amendments thereto (including post-effective
amendments), with power where appropriate to affix the corporate seal of the
Corporation thereto and to attest such seal, and to file such Form 10-K and
Proxy Statement and each amendment (including post-effective amendments) so
signed, with all exhibits thereto, and any and all documents in connection
therewith, with the SEC, and to appear before the SEC in connection with any
matter relating to such Form 10-K and Proxy Statement and to any and all
amendments thereto (including post-effective amendments).

    The undersigned hereby grants such attorney-in-fact and agent full power and
authority to do and perform any and all acts and things requisite and necessary
to be done as he might or could do in person, and hereby ratifies and confirms
all that such attorney-in-fact and agent may lawfully do or cause to be done by
virtue hereof.

    IN WITNESS WHEREOF, the undersigned has executed this Power of Attorney as
of the   22nd   day of January, 1997.
       --------                      



                                   /s/ J. Douglas Quick
                                   --------------------  
                                   J. Douglas Quick
                                   Director