<ARTICLE> 5
<LEGEND> This schedule contains summary financial information extracted from 
Jostens, Inc. condensed consolidated financial statements as of and for the 
period ended March 29, 1997, and is qualified in its entirety by reference to 
such financial statements. 
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                         DEC-27-1997
<PERIOD-START>                            DEC-29-1996
<PERIOD-END>                              MAR-29-1997
<CASH>                                              0 
<SECURITIES>                                    6,319 
<RECEIVABLES>                                 143,140 
<ALLOWANCES>                                  (6,428) 
<INVENTORY>                                   130,843 
<CURRENT-ASSETS>                              317,285       
<PP&E>                                        214,603      
<DEPRECIATION>                              (147,884)    
<TOTAL-ASSETS>                                448,925      
<CURRENT-LIABILITIES>                         314,629    
<BONDS>                                         3,879  
<PREFERRED-MANDATORY>                               0 
<PREFERRED>                                         0 
<COMMON>                                       12,909 
<OTHER-SE>                                    102,384       
<TOTAL-LIABILITY-AND-EQUITY>                  448,925         
<SALES>                                       150,437          
<TOTAL-REVENUES>                              150,437          
<CGS>                                          64,396          
<TOTAL-COSTS>                                  64,396          
<OTHER-EXPENSES>                               67,464       
<LOSS-PROVISION>                                  422      
<INTEREST-EXPENSE>                              1,704       
<INCOME-PRETAX>                                16,873       
<INCOME-TAX>                                    6,919      
<INCOME-CONTINUING>                             9,954      
<DISCONTINUED>                                      0  
<EXTRAORDINARY>                                     0      
<CHANGES>                                           0  
<NET-INCOME>                                    9,954 
<EPS-PRIMARY>                                    0.26 
<EPS-DILUTED>                                    0.26