Exhibit 23.1


                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS
                   -----------------------------------------


We consent to the incorporation by reference in the registration statement of
Playboy Enterprises, Inc. on Form S-8 relating to the Amended and Restated
Playboy Enterprises, Inc. 1995 Stock Incentive Plan of our report dated August
1, 1996, on our audits of the consolidated financial statements and financial
statement schedule of Playboy Enterprises, Inc. as of June 30, 1996 and 1995 and
for each of the three years in the period ended June 30, 1996, which report is
incorporated by reference into the Annual Report on Form 10-K.



                                  /s/ COOPERS & LYBRAND L.L.P.


Chicago, Illinois
June 27, 1997