UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED MARCH 31, 1999 OR [_] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM _________ TO __________ COMMISSION FILE NUMBER 1-5231 MCDONALD'S CORPORATION (Exact name of registrant as specified in its charter) DELAWARE 36-2361282 (State or other jurisdiction of (I.R.S. Employer incorporation or organization) Identification No.) MCDONALD'S PLAZA OAK BROOK, ILLINOIS 60523 (Address of principal executive offices) (Zip Code) REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE: (630) 623-3000 - -------------------------------------------------------------------------------- (FORMER NAME, FORMER ADDRESS AND FORMER FISCAL YEAR, IF CHANGED SINCE LAST REPORT.) Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes X No ___ - 1,357,947,229 ---------------------------- (Number of shares of common stock outstanding as of March 31, 1999) McDONALD'S CORPORATION ---------------------- INDEX ----- Page Reference Part I. Financial Information Item 1 - Financial Statements Condensed consolidated balance sheet, March 31, 1999 (unaudited) and 3 December 31, 1998 Condensed consolidated statement of income (unaudited), first quarters ended March 31, 1999 and 1998 4 Condensed consolidated statement of cash flows (unaudited), first quarters ended March 31, 1999 and 1998 5 Financial comments (unaudited) 6 Item 2 - Management's Discussion and Analysis of Financial Condition and Results of Operations 8 Part II. Other Information Item 6 - Exhibits and Reports on Form 8-K 16 (a) Exhibits The exhibits listed in the accompanying Exhibit Index are filed as part of this report 16 (b) Reports on Form 8-K 18 Signature 19 2 PART I. FINANCIAL INFORMATION ITEM 1. FINANCIAL STATEMENTS - -------------------------------------------------------------------------------------------------------------- CONDENSED CONSOLIDATED BALANCE SHEET - -------------------------------------------------------------------------------------------------------------- (UNAUDITED) IN MILLIONS MARCH 31, 1999 DECEMBER 31, 1998 - -------------------------------------------------------------------------------------------------------------- ASSETS CURRENT ASSETS Cash and equivalents $ 560.2 $ 299.2 Accounts and notes receivable 629.0 609.4 Inventories, at cost, not in excess of market 69.6 77.3 Prepaid expenses and other current assets 302.1 323.5 - -------------------------------------------------------------------------------------------------------------- TOTAL CURRENT ASSETS 1,560.9 1,309.4 - -------------------------------------------------------------------------------------------------------------- OTHER ASSETS 2,676.7 2,433.4 PROPERTY AND EQUIPMENT Property and equipment, at cost 21,462.0 21,758.0 Accumulated depreciation and amortization (5,775.9) (5,716.4) - -------------------------------------------------------------------------------------------------------------- NET PROPERTY AND EQUIPMENT 15,686.1 16,041.6 - -------------------------------------------------------------------------------------------------------------- TOTAL ASSETS $19,923.7 $19,784.4 ============================================================================================================== LIABILITIES AND SHAREHOLDERS' EQUITY CURRENT LIABILITIES Notes payable $ 989.3 $ 686.8 Accounts payable 496.4 621.3 Income taxes 100.0 94.2 Other taxes 140.1 143.5 Accrued interest 125.6 132.3 Other accrued liabilities 618.0 651.0 Current maturities of long-term debt 141.2 168.0 - -------------------------------------------------------------------------------------------------------------- TOTAL CURRENT LIABILITIES 2,610.6 2,497.1 - -------------------------------------------------------------------------------------------------------------- LONG-TERM DEBT 6,128.4 6,188.6 OTHER LONG-TERM LIABILITIES AND MINORITY INTERESTS 510.7 492.6 DEFERRED INCOME TAXES 1,093.1 1,081.9 COMMON EQUITY PUT OPTIONS 487.5 59.5 SHAREHOLDERS' EQUITY Preferred stock, no par value; authorized - 165.0 million shares; issued - none Common stock, $.01 par value; authorized - 3.5 billion shares; issued - 1,660.6 million 16.6 16.6 Additional paid-in capital 1,072.8 989.2 Guarantee of ESOP notes (148.9) (148.7) Retained earnings 14,215.6 13,879.6 Accumulated other comprehensive income (783.1) (522.5) Common stock in treasury, at cost; 302.7 and 304.4 million shares (5,279.6) (4,749.5) - -------------------------------------------------------------------------------------------------------------- TOTAL SHAREHOLDERS' EQUITY 9,093.4 9,464.7 - -------------------------------------------------------------------------------------------------------------- TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY $19,923.7 $19,784.4 ============================================================================================================== See accompanying Financial comments. 3 - ---------------------------------------------------------------------------------------------------- CONDENSED CONSOLIDATED STATEMENT OF INCOME (UNAUDITED) - ---------------------------------------------------------------------------------------------------- QUARTERS ENDED IN MILLIONS, EXCEPT MARCH 31 PER COMMON SHARE DATA 1999 1998 - ---------------------------------------------------------------------------------------------------- REVENUES Sales by Company-operated restaurants $2,179.1 $2,014.3 Revenues from franchised and affiliated restaurants 856.0 790.6 - ---------------------------------------------------------------------------------------------------- TOTAL REVENUES 3,035.1 2,804.9 - ---------------------------------------------------------------------------------------------------- OPERATING COSTS AND EXPENSES Company-operated restaurants 1,818.0 1,663.4 Franchised restaurants - occupancy expenses 178.8 158.1 Selling, general, and administrative expenses 339.9 343.0 Other operating (income) expense (13.2) (2.3) - ---------------------------------------------------------------------------------------------------- TOTAL OPERATING COSTS AND EXPENSES 2,323.5 2,162.2 - ---------------------------------------------------------------------------------------------------- OPERATING INCOME 711.6 642.7 - ---------------------------------------------------------------------------------------------------- Interest expense 105.2 102.8 Nonoperating (income) expense 5.7 (0.3) - ---------------------------------------------------------------------------------------------------- INCOME BEFORE PROVISION FOR INCOME TAXES 600.7 540.2 - ---------------------------------------------------------------------------------------------------- Provision for income taxes 198.0 178.0 - ---------------------------------------------------------------------------------------------------- NET INCOME $ 402.7 $ 362.2 ==================================================================================================== NET INCOME PER COMMON SHARE $ .30 $ .26 NET INCOME PER COMMON SHARE - DILUTED .29 .26 - ---------------------------------------------------------------------------------------------------- DIVIDENDS PER COMMON SHARE $ .04875 $ .04125 - ---------------------------------------------------------------------------------------------------- WEIGHTED AVERAGE SHARES 1,357.3 1,372.8 WEIGHTED AVERAGE SHARES - DILUTED 1,409.2 1,403.9 - ---------------------------------------------------------------------------------------------------- See accompanying Financial comments. 4 - ---------------------------------------------------------------------------------------------------------- CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS (UNAUDITED) - ---------------------------------------------------------------------------------------------------------- QUARTERS ENDED MARCH 31 IN MILLIONS 1999 1998 - ---------------------------------------------------------------------------------------------------------- OPERATING ACTIVITIES Net income $ 402.7 $ 362.2 Adjustments to reconcile to cash provided by operations Depreciation and amortization 234.1 203.9 Changes in operating working capital items 72.9 (54.9) Other 7.2 10.2 - ---------------------------------------------------------------------------------------------------------- CASH PROVIDED BY OPERATIONS 716.9 521.4 - ---------------------------------------------------------------------------------------------------------- INVESTING ACTIVITIES Property and equipment expenditures (336.2) (401.9) Purchases and sales of restaurant businesses and sales of property (27.3) 7.2 Other (280.5) (36.7) - ---------------------------------------------------------------------------------------------------------- CASH USED FOR INVESTING ACTIVITIES (644.0) (431.4) - ---------------------------------------------------------------------------------------------------------- FINANCING ACTIVITIES Notes payable and long-term financing issuances and repayments 317.0 22.0 Treasury stock purchases (157.8) (100.7) Common stock dividends (66.3) (56.6) Other 95.2 57.7 - ---------------------------------------------------------------------------------------------------------- CASH PROVIDED BY (USED FOR) FINANCING ACTIVITIES 188.1 (77.6) - ---------------------------------------------------------------------------------------------------------- CASH AND EQUIVALENTS INCREASE 261.0 12.4 - ---------------------------------------------------------------------------------------------------------- Cash and equivalents at beginning of period 299.2 341.4 - ---------------------------------------------------------------------------------------------------------- CASH AND EQUIVALENTS AT END OF PERIOD $ 560.2 $ 353.8 ========================================================================================================== See accompanying Financial comments. 5 - -------------------------------------------------------------------------------- FINANCIAL COMMENTS (UNAUDITED) - -------------------------------------------------------------------------------- BASIS OF PRESENTATION The accompanying condensed consolidated financial statements should be read in conjunction with the consolidated financial statements in the Company's 1998 Annual Report to Shareholders. In the opinion of the Company, all adjustments (consisting of normal recurring accruals) necessary for a fair presentation have been included. The results for the quarter ended March 31, 1999 do not necessarily indicate the results that may be expected for the full year. The results of operations of restaurant businesses purchased and sold were not material to the condensed consolidated financial statements for periods prior to purchase and sale. COMPREHENSIVE INCOME Comprehensive income consists of net income and foreign currency translation adjustments and totaled $142.1 million and $322.5 million for the first quarter of 1999 and 1998, respectively. PER COMMON SHARE INFORMATION Common share amounts included in the accompanying financial statements have been restated for the 2-for-1 common stock split in March, 1999. Diluted net income per common share is calculated using net income divided by weighted average shares on a diluted basis. Weighted average shares on a diluted basis include weighted average shares outstanding plus the dilutive effect of stock options, calculated using the treasury stock method, of 51.9 million shares and 31.1 million shares for first quarter 1999 and 1998, respectively. COMMON EQUITY PUT OPTIONS At March 31, 1999, 11.6 million of common equity put options were outstanding, which expire at various dates through February 2000. The $487.5 million exercise price of the options outstanding was classified in common equity put options at March 31, 1999, and the related offset was recorded in common stock in treasury, net of premiums received. NEW ACCOUNTING STANDARD - FINANCIAL INSTRUMENTS In June 1998, the Financial Accounting Standards Board issued Statement No. 133, Accounting for Derivative Instruments and Hedging Activities, which is required to be adopted in years beginning after June 15, 1999. The Statement will require the Company to recognize all derivatives on the balance sheet at fair value. If the derivative is a hedge, depending on the nature of the hedge, changes in the fair value of derivatives will either be offset against the change in fair value of the hedged item through earnings or recognized in other comprehensive income until the hedged item is recognized in earnings. The Company expects to adopt the new Statement effective January 1, 2000. Management does not anticipate that the adoption will have a significant effect on the Company's results of operations or financial position. 6 SEGMENT INFORMATION The following table presents the Company's revenues and operating income by geographic segment: QUARTERS ENDED MARCH 31 1999 1998 - --------------------------------------------------------------------------- REVENUES U.S. $1,151.3 $1,102.0 Europe 1,156.2 990.3 Asia/Pacific 421.6 376.3 Latin America 163.6 192.9 Other 142.4 143.4 - --------------------------------------------------------------------------- TOTAL REVENUES $3,035.1 $2,804.9 - --------------------------------------------------------------------------- OPERATING INCOME U.S. $ 314.1 $ 276.7 Europe 252.8 223.8 Asia/Pacific 91.3 79.8 Latin America 31.9 39.0 Other 21.5 23.4 - --------------------------------------------------------------------------- TOTAL OPERATING INCOME* $ 711.6 $ 642.7 - --------------------------------------------------------------------------- * Corporate selling, general & administrative expenses (costs related to home office support of the Company's global business) were allocated to the various geographic segments, beginning in 1999. Prior year amounts have been restated to conform to this presentation. 7 ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS - ------------------------------------------------------------------------------------------------------------------------ OPERATING RESULTS - ------------------------------------------------------------------------------------------------------------------------ DOLLARS IN MILLIONS, EXCEPT PER COMMON SHARE DATA QUARTER ENDED MARCH 31, 1999 - ------------------------------------------------------------------------------------------------------------------------ % Increase/ Amount (decrease) - ------------------------------------------------------------------------------------------------------------------------ SYSTEMWIDE SALES $8,822.8 8% - ------------------------------------------------------------------------------------------------------------------------ REVENUES Sales by Company-operated restaurants 2,179.1 8 Revenues from franchised and affiliated restaurants 856.0 8 - ------------------------------------------------------------------------------------------------------------------------ TOTAL REVENUES 3,035.1 8 - ------------------------------------------------------------------------------------------------------------------------ OPERATING COSTS AND EXPENSES Company-operated restaurants 1,818.0 9 Franchised restaurants - occupancy costs 178.8 13 Selling, general, and administrative expenses 339.9 (1) Other operating (income) expense (13.2) (N/M) - ------------------------------------------------------------------------------------------------------------------------ TOTAL OPERATING COSTS AND EXPENSES 2,323.5 7 - ------------------------------------------------------------------------------------------------------------------------ OPERATING INCOME 711.6 11 - ------------------------------------------------------------------------------------------------------------------------ Interest expense 105.2 2 Nonoperating (income) expense 5.7 (N/M) - ------------------------------------------------------------------------------------------------------------------------ INCOME BEFORE PROVISION FOR INCOME TAXES 600.7 11 - ------------------------------------------------------------------------------------------------------------------------ Provision for income taxes 198.0 11 - ------------------------------------------------------------------------------------------------------------------------ NET INCOME $ 402.7 11% ======================================================================================================================== NET INCOME PER COMMON SHARE $ 0.30 15% NET INCOME PER COMMON SHARE-DILUTED 0.29 12 - ------------------------------------------------------------------------------------------------------------------------ (N/M) Not meaningful 8 CONSOLIDATED OPERATING RESULTS NET INCOME AND NET INCOME PER COMMON SHARE For the quarter, net income and diluted net income per common share increased 11 percent and 12 percent, respectively, both as reported and in constant currencies. (Information in constant currencies excludes the effect of foreign currency translation.) Weighted average shares outstanding for the first quarter were lower compared with the prior year due to the Company's share repurchase program. However, diluted weighted average shares outstanding increased over the prior year as the 63 percent increase in the stock price caused outstanding stock options to be more dilutive. During the first quarter, the Company repurchased five million shares of its common stock for approximately $170 million, under the Company's three-year, $3.5 billion program. SYSTEMWIDE SALES AND REVENUES Systemwide sales represent sales by Company-operated, franchised and affiliated restaurants. Total revenues include sales by Company-operated restaurants and fees from restaurants operated by franchisees and affiliates. These fees include rent, service fees and royalties that are based on a percent of sales with specified minimum payments along with initial fees. On a global basis, the increases in sales and revenues for the quarter were due to expansion and positive comparable sales. Foreign currency translation had a slightly positive impact on Systemwide sales and a slightly negative impact on total revenues, primarily because the stronger Japanese Yen had a greater positive currency translation impact on sales compared to revenues. This is due to our affiliate structure in Japan. Under this structure, we record a small percentage of Japan's sales as revenues, whereas 100 percent of their sales are included in Systemwide sales. On a constant currency basis, revenues increased at a higher rate than sales, due to the higher unit growth rate of Company-operated restaurants outside the U.S. relative to Systemwide restaurants. - ------------------------------------------------------------------------------------------------------------------------ SYSTEMWIDE SALES Dollars in millions 1999 1998 Increase/(Decrease) - ------------------------------------------------------------------------------------------------------------------------ As In Constant Reported Currencies* - ------------------------------------------------------------------------------------------------------------------------ QUARTERS ENDED MARCH 31 - ------------------------------------------------------------------------------------------------------------------------ U.S. $4,287.4 $4,119.2 4% n/a - ------------------------------------------------------------------------------------------------------------------------- Europe 2,261.8 1,949.9 16 13% - ------------------------------------------------------------------------------------------------------------------------ Asia/Pacific 1,511.3 1,334.0 13 8 - ------------------------------------------------------------------------------------------------------------------------ Latin America 393.6 410.6 (4) 16 - ------------------------------------------------------------------------------------------------------------------------ Other 368.7 356.0 4 9 - ------------------------------------------------------------------------------------------------------------------------ Total systemwide sales $8,822.8 $8,169.7 8% 8% - ------------------------------------------------------------------------------------------------------------------------ * Excluding the effect of foreign currency translation on reported results n/a Not applicable U.S. sales increased due to positive comparable sales and restaurant expansion. Promotions, particularly Big Mac and Winnie the Pooh, and local market initiatives contributed to the sales increase. In Europe, positive comparable sales and expansion drove the constant currency sales increase. Strong performances in Germany, Italy, Spain and the U.K. drove this increase. Sales growth in France also contributed to the increase. Continuing difficult economic conditions in Russia negatively affected Europe's sales growth. In Asia/Pacific, the constant currency sales increase was driven by expansion, partly offset by negative comparable sales. Australia and Japan were the principal contributors to the segment's total constant currency sales increase. In Latin America, the constant currency sales increase was driven by expansion, partly offset by negative comparable sales. Sales in this segment were negatively affected by the economic turmoil in Brazil, including the 9 significant devaluation of the Real. Double-digit comparable sales increases in Mexico and Venezuela contributed to the increase. COMBINED OPERATING MARGINS Combined operating margin dollars increased $54.9 million, or six percent in the first quarter, primarily driven by expansion and positive comparable sales. Company-operated margins as a percent of sales decreased for the quarter. Payroll costs and occupancy & other expenses increased as a percent of sales, while food & paper costs decreased. - -------------------------------------------------------------------------------------------- COMBINED OPERATING MARGINS Quarters ended March 31 ---------------------------------- 1999 1998 - -------------------------------------------------------------------------------------------- Dollars in millions - -------------------------------------------------------------------------------------------- Company-operated $ 361.1 $350.9 - -------------------------------------------------------------------------------------------- Franchised 677.2 632.5 - -------------------------------------------------------------------------------------------- Combined operating margins $1,038.3 $983.4 - -------------------------------------------------------------------------------------------- Percent of sales/revenues - -------------------------------------------------------------------------------------------- Company-operated 16.6% 17.4% - -------------------------------------------------------------------------------------------- Franchised 79.1 80.0 - -------------------------------------------------------------------------------------------- As a percent of sales, U.S. Company-operated margins increased slightly. Lower food & paper costs were partly offset by higher payroll costs and higher occupancy & other operating expenses as a percent of sales. Outside the U.S., Company-operated margins decreased as a percent of sales. Lower food & paper costs were offset by increases in payroll costs and occupancy & other operating expenses as a percent of sales. Economic difficulties in Russia and Brazil negatively impacted Company-operated margins, accounting for nearly 70 percent of the decline from the prior year in the margin percent outside the U.S. Franchised margin dollars comprised more than 60 percent of the combined operating margins, the same as in the prior year. Franchised margin dollars increased seven percent for the quarter, despite a decline in franchised margins as a percent of applicable revenues. As a percent of revenues, U.S. franchised margins decreased slightly for the quarter, reflecting higher occupancy costs, including rent expense, driven by an increase in the number of leased sites. Higher occupancy costs and the consolidation, for financial reporting purposes, of Sweden in 1999 and South Korea and Thailand in second quarter 1998 negatively affected franchised margins outside the U.S. in the first quarter. SELLING, GENERAL & ADMINISTRATION EXPENSES Selling, general & administrative expenses decreased slightly for the quarter. In the U.S., selling, general & administrative expenses decreased due to savings as a result of the home office productivity initiative. Outside the U.S., selling, general & administrative expenses increased at a rate substantially less than the sales growth rate. The consolidation, for financial reporting purposes, of three affiliate markets in 1999 and second quarter 1998 and spending to support restaurant development primarily drove the increase. As a result of the home office productivity initiative, the Company expects to save about $100 million of selling, general & administrative expenses per year, beginning in 2000, with about two-thirds of the annual savings expected to be realized in 1999. About $15 million of these savings were realized in 1998. OTHER OPERATING (INCOME) EXPENSE Other operating (income) expense consists of transactions related to franchising and the food service business. The increase in equity in earnings of unconsolidated affiliates was primarily due to Japan, which benefited from a 10 lower effective tax rate and the stronger Japanese Yen. Made for You costs related primarily to accelerated depreciation on equipment being replaced in U.S. Company-operated restaurants. - --------------------------------------------------------------------------------------------------------- OTHER OPERATING (INCOME) EXPENSE Quarters ended March 31 ---------------------------------------- Dollars in millions 1999 1998 - --------------------------------------------------------------------------------------------------------- Gains on sales of restaurant businesses $(11.3) $ (8.0) - --------------------------------------------------------------------------------------------------------- Equity in earnings of unconsolidated affiliates (21.7) (12.4) - --------------------------------------------------------------------------------------------------------- Made for You costs 4.2 - - --------------------------------------------------------------------------------------------------------- Other (income) expense 15.6 18.1 - --------------------------------------------------------------------------------------------------------- Other operating (income) expense $(13.2) $ (2.3) - --------------------------------------------------------------------------------------------------------- OPERATING INCOME Consolidated operating income increased $68.9 million, or 11 percent, and U.S. operating income increased $37.4 million or 14 percent for the quarter. These increases were driven by higher combined operating margin dollars, higher other operating income and lower selling, general & administrative expenses. - ------------------------------------------------------------------------------------------------------------------------ OPERATING INCOME Dollars in millions 1999 1998 Increase/(Decrease) - ------------------------------------------------------------------------------------------------------------------------ As In Constant Reported Currencies* - ------------------------------------------------------------------------------------------------------------------------ QUARTERS ENDED MARCH 31 - ------------------------------------------------------------------------------------------------------------------------ U.S. $314.1 $276.7 14% n/a - ------------------------------------------------------------------------------------------------------------------------ Europe 252.8 223.8 13 10% - ------------------------------------------------------------------------------------------------------------------------ Asia/Pacific 91.3 79.8 14 11 - ------------------------------------------------------------------------------------------------------------------------ Latin America 31.9 39.0 (18) 2 - ------------------------------------------------------------------------------------------------------------------------ Other 21.5 23.4 (8) (3) - ------------------------------------------------------------------------------------------------------------------------ Total operating income** $711.6 $642.7 11% 11% - ------------------------------------------------------------------------------------------------------------------------ * Excluding the effect of foreign currency translation on reported results ** For financial reporting purposes, Corporate selling, general & administrative expenses (costs related to home office support of the Company's global business) were allocated to the various geographic segments, beginning in 1999. Prior year amounts have been restated to conform to this presentation. n/a Not applicable Europe's operating income increased 10 percent for the quarter in constant currencies. The strong results of Germany, Italy and Spain drove this segment's performance. France and the U.K. also contributed to the increase. In addition, Europe's operating income benefited from the consolidation of Sweden, due to an increase in ownership. Europe's growth was dampened by the difficult economic conditions in Russia. Excluding Russia, Europe's operating income increased 15 percent for the quarter in constant currencies. Operating income in Asia/Pacific increased 11 percent for the quarter in constant currencies. The increase was driven primarily by Japan, which benefited from a lower effective tax rate. In addition, the consolidation of South Korea and Thailand in second quarter 1998 contributed to the increase. Latin America's operating income increased two percent for the quarter in constant currencies. Mexico and Puerto Rico were the primary contributors to this increase. Brazil's difficult economic conditions and currency devaluation had a significant adverse effect on this segment's operating results. The Company is cautiously optimistic that improvements in the Brazilian economy will lessen the effect as we move through the year. On an as reported basis, Brazil accounted for about 50 percent of Latin America's operating income for the quarter compared with 75 percent in the prior year. INTEREST AND INCOME TAXES Slightly higher interest expense reflected higher debt levels and stronger foreign currencies, partly offset by lower average interest rates. 11 The effective income tax rate was 33.0 percent for the first quarter of 1999 and 1998. For the year 1999, the Company expects the effective tax rate to be in the range of 32.5 percent to 33.5 percent. IMPACT OF FOREIGN CURRENCIES ON REPORTED RESULTS While changing foreign currencies affect reported results, McDonald's lessens exposures, where practical, by financing in local currencies, hedging certain foreign-denominated cash flows and by purchasing goods and services in local currencies. The Deutsche Mark, French Franc and Japanese Yen were the primary currencies positively affecting reported results, while the weakened Australian Dollar, Brazilian Real and the Canadian Dollar had a negative effect on reported results. - ------------------------------------------------------------------------------------------------------------------------ EFFECT OF FOREIGN CURRENCY TRANSLATION ON WORLDWIDE REPORTED RESULTS Increase Over Prior Period ------------------------------------------------------------------------------------- Dollars in millions, except per As In Constant Currency As In Constant common share data Reported Currencies* (Benefit)/Loss Reported Currencies* - ------------------------------------------------------------------------------------------------------------------------ QUARTER ENDED MARCH 31, 1999 - ------------------------------------------------------------------------------------------------------------------------ Systemwide sales $8,822.8 $8,802.0 $(20.8) 8% 8% - ------------------------------------------------------------------------------------------------------------------------ Total revenues 3,035.1 3,069.8 34.7 8 9 - ------------------------------------------------------------------------------------------------------------------------ Operating income 711.6 711.5 (0.1) 11 11 - ------------------------------------------------------------------------------------------------------------------------ Net income 402.7 402.0 (0.7) 11 11 - ------------------------------------------------------------------------------------------------------------------------ Net income per common share - diluted .29 .29 - 12 12 - ------------------------------------------------------------------------------------------------------------------------ * Excluding the effect of foreign currency translation on reported results MADE FOR YOU SYSTEM In 1998, the Company announced the introduction of Made for You, a new food preparation system that is expected to be installed in virtually all restaurants in the U.S. and Canada by the end of 1999. More than 6,500 or nearly 50 percent of restaurants in the U.S. and Canada are currently using the new system. Through advances in equipment and technology, the new system allows us to serve fresher, better-tasting food at the speed of McDonald's. The system also supports future growth through product development because it can more easily accommodate an expanded menu. The Company is providing financial incentives of up to $12,500 per restaurant to owner/operators to defray the cost of equipment made obsolete as a result of converting to the new system. The Company is also making additional payments in special cases where the conversion to Made for You is more extensive. In 1999, the Company expects to incur about $30 million related to the implementation of Made for You, consisting of about $15 million of incentive payments and $15 million of accelerated depreciation on equipment being replaced in Company-operated restaurants. The Company incurred $4.2 million in the first quarter, primarily related to accelerated depreciation. FINANCIAL POSITION Free cash flow - cash provided by operations less capital expenditures -for the three months ended March 31, 1999 increased $261.2 million to $380.7 million. Together with other sources of cash such as borrowings, free cash flow was used primarily for share repurchases, debt repayments, and dividends. The consolidated capital expenditure decrease of 16% for the three months ended March 31, 1999 was primarily due to fewer restaurant additions, weaker foreign currencies and the continued focus on more efficient capital deployment. The Company expects to add about 1,750 restaurants this year, with a continued emphasis on traditional restaurants in locations outside the U.S. The Company expects to use cash provided by operations to fund the cash costs related to the productivity initiative announced in 1998 and the financial incentive payments the Company is providing to owner/operators in connection with the implementation of the Made for You system. 12 NEW ACCOUNTING STANDARD - FINANCIAL INSTRUMENTS In June 1998, the Financial Accounting Standards Board issued Statement No. 133, Accounting for Derivative Instruments and Hedging Activities, which is required to be adopted in years beginning after June 15, 1999. The Statement will require the Company to recognize all derivatives on the balance sheet at fair value. If the derivative is a hedge, depending on the nature of the hedge, changes in the fair value of derivatives will either be offset against the change in fair value of the hedged item, through earnings or recognized in other comprehensive income until the hedged item is recognized in earnings. The Company expects to adopt the new Statement effective January 1, 2000. Management does not anticipate that the adoption will have a significant effect on the Company's results of operations or financial position. YEAR 2000 The Company has assessed its computerized systems to determine their ability to correctly identify the Year 2000 and is devoting the necessary internal and external resources to replace, upgrade or modify all significant systems which do not correctly identify the Year 2000. All necessary modifications, testing and replacements of significant systems have been completed except for one remaining significant system. The Company is in the process of modifying and testing this system which is expected to be completed in the fourth quarter. In addition, the Company has determined the extent to which its operations may be affected by the compliance efforts of its significant suppliers and is taking the necessary steps to minimize potential problems. The Company has implemented a Systemwide supply chain compliance monitoring program, which encompasses supplier risk assessment and compliance validation for significant suppliers. Management does not expect Year 2000 issues relating to internal systems and suppliers to pose significant operational or financial difficulties for the Company; however, in the unlikely event McDonald's or a significant number of its key suppliers are unable to resolve these issues in a timely manner, such matters could have a material impact on the Company's results of operations. In addition, failures related to Year 2000 issues by providers of infrastructure services could have a material adverse effect on results of operations. Contingency plans are being developed, to the extent feasible, to address Year 2000 issues that might arise internally, within the supply chain or by infrastructure service providers. These plans, which are expected to be completed in third quarter 1999, may include certain suppliers stockpiling products and equipment to ensure there is an adequate supply, developing alternative methods of transportation to deliver products to the restaurants and increasing restaurant support. Modification and testing costs are expensed as incurred, while the costs of new systems are capitalized. As a result of the decision to modify the last remaining non-Year 2000 compliant system rather than replace it, the Company has revised its estimate of Year 2000 costs. The Company expects its total costs related to modification and testing as well as costs associated with supply chain risk assessment and contingency planning to be about $40 million, of which about $25 million was incurred through March 31, 1999. The total costs for the development of new systems is about $40 million, all of which has been capitalized as of March 31, 1999. The total Year 2000 costs have not and are not expected to have a material adverse impact on the Company's financial position, results of operations or cash flows. All Year 2000 statements contained herein are designated as "Year 2000 Readiness Disclosures" pursuant to the Year 2000 Information and Readiness Disclosure Act of 1998. EURO CONVERSION On Janauary 1, 1999, 11 member countries of the European Union established fixed conversion rates between their existing currencies ("legacy currencies") and one common currency, the Euro. The Euro is now trading on currency exchanges and may be used in certain transactions such as electronic payments. Beginning in January 2002, new Euro-denominated notes and coins will be issued, and legacy currencies will be withdrawn from circulation. The conversion to the Euro has eliminated currency exchange rate risk for transactions between the member countries, which for the Company, primarily consist of payments to suppliers. In addition, as the Company uses foreign-denominated debt and derivatives to meet its financing requirements and to minimize its foreign currency risks, certain of these financial instruments will be redenominated into Euros. 13 The Company has restaurants located in all member countries and has been preparing for the introduction of the Euro for the past several years. The Company is currently addressing the issues involved with the new currency, which include converting information technology systems, recalculating currency risk, recalibrating derivatives and other financial instruments and revising processes for preparing accounting and taxation records. Based on the work to date, the Company does not believe the Euro conversion will have a significant impact on the Company's financial position, results of operations or cash flows. FORWARD-LOOKING STATEMENTS Certain forward-looking statements are included in this report. They use such words as "may," "will," "expect," "believe," "plan" and other similar terminology. These statements reflect management's current expectations and involve a number of risks and uncertainties. Actual results could differ materially due to the success of operating initiatives, advertising and promotional efforts, Year 2000 compliance efforts and Euro conversion efforts, as well as changes in: global and local business and economic conditions; currency exchange and interest rates; food, labor and other operating costs; political or economic instability in local markets; competition; consumer preferences, spending patterns and demographic trends; availability and cost of land and construction; legislation and government regulation; and accounting policies and practices. 14 - --------------------------------------------------------------------------------------------------------------------------------- FIRST QUARTER HIGHLIGHTS - --------------------------------------------------------------------------------------------------------------------------------- FINANCIAL INFORMATION QUARTERS ENDED MARCH 31 DOLLARS IN MILLIONS 1999 1998 - --------------------------------------------------------------------------------------------------------------------------------- Systemwide sales by type Operated by franchisees $ 5,439.9 $ 5,030.2 Operated by the Company 2,179.1 2,014.3 Operated by affiliates 1,203.8 1,125.2 - --------------------------------------------------------------------------------------------------------------------------------- Systemwide sales 8,822.8 8,169.7 - --------------------------------------------------------------------------------------------------------------------------------- Revenues U.S. 1,151.3 1,102.0 Europe 1,156.2 990.3 Asia/Pacific 421.6 376.3 Latin America 163.6 192.9 Other 142.4 143.4 - --------------------------------------------------------------------------------------------------------------------------------- Total revenues 3,035.1 2,804.9 - --------------------------------------------------------------------------------------------------------------------------------- Restaurant margins Company-operated ---------------- U.S. 16.6% 16.4% Outside the U.S. 16.6% 17.9% Franchised ---------- U.S. 79.9% 80.1% Outside the U.S. 78.1% 79.8% - --------------------------------------------------------------------------------------------------------------------------------- Operating income $ 711.6 $ 642.7 Income before provision for income taxes 600.7 540.2 Net income 402.7 362.2 Net income per common share 0.30 0.26* Net income per common share - diluted 0.29 0.26* - --------------------------------------------------------------------------------------------------------------------------------- Cash provided by operations 716.9 521.4 - --------------------------------------------------------------------------------------------------------------------------------- Total assets 19,923.7 18,416.2 Total shareholders' equity 9,093.4 9,122.0 - --------------------------------------------------------------------------------------------------------------------------------- * Restated for 2-for-1 common stock split in March 1999. RESTAURANTS - --------------------------------------------------------------------------------------------------------------------------------- AT MARCH 31, 1999 1998 - --------------------------------------------------------------------------------------------------------------------------------- By type Operated by franchisees 15,316 14,366 Operated by the Company 5,693 5,065 Operated by affiliates 3,946 3,915 - --------------------------------------------------------------------------------------------------------------------------------- Systemwide restaurants 24,955 23,346 - --------------------------------------------------------------------------------------------------------------------------------- QUARTERS ENDED MARCH 31 1999 1998 - ----------------------------------------------------------------------------------------------------------------------------- Additions U.S. (10)* 33 Europe 49 57 Asia/Pacific 74 91 Latin America 28 18 Other 14 15 - --------------------------------------------------------------------------------------------------------------------------------- Systemwide additions 155 214 - --------------------------------------------------------------------------------------------------------------------------------- * Includes the closing of about 30 low-volume satellite locations in 1999. 15 PART II - OTHER INFORMATION ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K (a) Exhibits EXHIBIT NUMBER Description - -------------- ----------- (3) Restated Certificate of Incorporation, effective as of March 24, 1998, incorporated herein by reference from Form 8-K dated April 17, 1998. By-Laws, effective as of July 8, 1998, incorporated herein by reference from Form 10-Q for the quarter ended June 30, 1998. (4) Instruments defining the rights of security holders, including Indentures (A): (a) Senior Debt Securities Indenture dated as of October 19, 1996 incorporated herein by reference from Exhibit 4(a) of Form S-3 Registration Statement (File No. 333- 14141). (i) 6 3/8% Debentures due January 8, 2028. Supplemental Indenture No. 1 dated as of January 8, 1998, incorporated herein by reference from Exhibit (4)(a) of Form 8-K dated January 5, 1998. (ii) 5.90% REset Put Securities due 2011. Supplemental Indenture No. 2 dated as of May 11, 1998, incorporated herein by reference from Exhibit 4(a) of Form 8-K dated May 6, 1998. (iii) 6% REset Put Securities due 2012. Supplemental Indenture No. 3 dated as of June 23, 1998, incorporated herein by reference from Exhibit 4(a) of Form 8-K dated June 18, 1998. (iv) Medium-Term Notes, Series F, due from 1 year to 60 years from the Date of Issue. Supplemental Indenture No. 4 incorporated herein by reference from Exhibit (4) (c) of Form S-3 Registration Statement (File No. 333-59145), dated July 15, 1998. (b) Subordinated Debt Securities Indenture dated as of October 18, 1996, incorporated herein by reference from Form 8-K dated October 18, 1996. (i) 7 1/2% Subordinated Deferrable Interest Debentures due 2036. Supplemental Indenture No. 1 dated as of November 5, 1996, incorporated herein by reference from Exhibit (4)(b) of Form 8-K dated October 18, 1996. (ii) 7 1/2% Subordinated Deferrable Interest Debentures due 2037. Supplemental Indenture No. 2 dated as of January 14, 1997, incorporated herein by reference from Exhibit (4)(b) of Form 8-K dated January 9, 1997. (iii) 7.31% Subordinated Deferrable Interest Debentures due 2027. Supplemental Indenture No. 3 dated September 24, 1997, incorporated herein by reference from Exhibit (4)(b) of Form 8-K dated September 19, 1997. (c) Debt Securities. Indenture dated as of March 1, 1987 incorporated herein by reference from Exhibit 4(a) of Form S-3 Registration Statement (File No. 33-12364). (i) Medium-Term Notes, Series B, due from nine months to 30 years from Date of Issue. Supplemental Indenture No. 12 incorporated herein by reference from Exhibit (4) of Form 8-K dated August 18, 1989 and Forms of Medium-Term Notes, Series B, incorporated herein by reference from Exhibit (4)(b) of Form 8-K dated September 14, 1989. (ii) Medium-Term Notes, Series C, due from nine months to 30 years from Date of Issue. Form of Supplemental Indenture No. 15 incorporated herein by reference from Exhibit 4(b) of Form S-3 Registration Statement (File No. 33-34762), dated May 14, 1990. 16 EXHIBIT NUMBER DESCRIPTION - -------------- ----------- (iii) Medium-Term Notes, Series C, due from nine months (U.S. Issue)/184 days (Euro Issue) to 30 years from Date of Issue. Amended and restated Supplemental Indenture No. 16 incorporated herein by reference from Exhibit (4) of Form 10-Q for the period ended March 31, 1991. (iv) 8-7/8% Debentures due 2011. Supplemental Indenture No. 17 incorporated herein by reference from Exhibit (4) of Form 8-K dated April 22, 1991. (v) Medium-Term Notes, Series D, due from nine months (U.S. Issue)/184 days (Euro Issue) to 60 years from Date of Issue. Supplemental Indenture No. 18 incorporated herein by reference from Exhibit 4(b) of Form S-3 Registration Statement (File No. 33-42642), dated September 10, 1991. (vi) 7-3/8% Notes due July 15, 2002. Form of Supplemental Indenture No. 19 incorporated herein by reference from Exhibit (4) of Form 8-K dated July 10, 1992. (vii) 6-3/4% Notes due February 15, 2003. Form of Supplemental Indenture No. 20 incorporated herein by reference from Exhibit (4) of Form 8-K dated March 1, 1993. (viii) 7-3/8% Debentures due July 15, 2033. Form of Supplemental Indenture No. 21 incorporated herein by reference from Exhibit (4)(a) of Form 8-K dated July 15, 1993. (ix) Medium-Term Notes, Series E, due from nine months (U.S. Issue)/ 184 days (Euro Issue) to 60 years from the Date of Issue. Supplemental Indenture No. 22 incorporated herein by reference from Exhibit 4(b) of Form S-3 Registration Statement (File No. 33-60939), dated July 13, 1995. (x) 6-5/8% Notes due September 1, 2005. Form of Supplemental Indenture No. 23 incorporated herein by reference from Exhibit (4)(a) of Form 8-K dated September 5, 1995. (xi) 7.05% Debentures due 2025. Form of Supplemental Indenture No. 24 incorporated herein by reference from Exhibit (4)(a) of Form 8-K dated November 13, 1995. (d) Indenture and Supplemental Indenture No. 1 dated as of September 8, 1989, between McDonald's Matching and Deferred Stock Ownership Trust, McDonald's Corporation and Pittsburgh National Bank in connection with SEC Registration Statement Nos. 33-28684 and 33- 28684-01, incorporated herein by reference from Exhibit (4)(a) of Form 8-K dated September 14, 1989. (e) Form of Supplemental Indenture No. 2 dated as of April 1, 1991, supplemental to the Indenture between McDonald's Matching and Deferred Stock Ownership Trust, McDonald's Corporation and Pittsburgh National Bank in connection with SEC Registration Statement Nos. 33-28684 and 33-28684-01, incorporated herein by reference from Exhibit (4)(c) of Form 8-K dated March 22, 1991. (10) Material Contracts (a) Directors' Stock Plan, as amended and restated, incorporated herein by reference from Exhibit 10(a) of Form 10-Q for the quarter ended September 30, 1997.* (b) Profit Sharing Program, as amended and restated, incorporated by reference from Form 10-K for the year ended December 31, 1998.* (c) McDonald's Supplemental Employee Benefit Equalization Plan, McDonald's Profit Sharing Program Equalization Plan and McDonald's 1989 Equalization Plan, as amended and restated, incorporated herein by reference from Form 10-K for the year ended December 31, 1995.* (d) 1975 Stock Ownership Option Plan, as amended and restated, incorporated herein by reference from Form 10-Q for the quarter ended March 31, 1998.* (e) 1992 Stock Ownership Incentive Plan, as amended and restated, incorporated herein by reference from Form 10-Q for the quarter ended March 31, 1998.* 17 (f) McDonald's Corporation Deferred Income Plan, as amended and restated, incorporated by reference from Form 10-K for the year ended December 31, 1998.* (g) Non-Employee Director Stock Option Plan, incorporated herein by reference from Exhibit A on pages 25-28 of McDonald's 1995 Proxy Statement and Notice of 1995 Annual Meeting of Shareholders dated April 12, 1995.* (h) Executive Retention Plan, incorporated by reference from Form 10- K for the year ended December 31, 1998.* (12) Statement re: Computation of Ratios (27) Financial Data Schedule _____________________________________ * Denotes compensatory plan. Other instruments defining the rights of holders of long-term debt of the registrant and all of its subsidiaries for which consolidated financial statements are required to be filed and which are not required to be registered with the Securities and Exchange Commission, are not included herein as the securities authorized under these instruments, individually, do not exceed 10% of the total assets of the registrant and its subsidiaries on a consolidated basis. An agreement to furnish a copy of any such instruments to the Securities and Exchange Commission upon request has been filed with the Commission. (b) Reports on Form 8-K The following reports on Form 8-K were filed for the last quarter covered by this report, and subsequently through May 13, 1999. Financial Statements Date of Report Item Number Required to be Filed -------------- ------------ -------------------- 4/23/99 Item 7 No 18 SIGNATURE --------- PURSUANT TO THE REQUIREMENTS OF THE SECURITIES EXCHANGE ACT OF 1934, THE REGISTRANT HAS DULY CAUSED THIS REPORT TO BE SIGNED ON ITS BEHALF BY THE UNDERSIGNED THEREUNTO DULY AUTHORIZED. McDONALD'S CORPORATION (Registrant) By Michael L. Conley ------------------ (Signature) Michael L. Conley Executive Vice President, Chief Financial Officer May 13, 1999 ------------------------- 19