EXHIBIT 13

MANAGEMENT'S DISCUSSION AND ANALYSIS
H.J. Heinz Company and Subsidiaries

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OPERATION EXCEL  In Fiscal 1999, the company announced a transformative
                 growth and restructuring initiative that is expected to
                 generate in excess of $200 million in annual pretax savings
                 and growth in earnings per share of 10 to 12 percent. The
                 initiative, named "Operation Excel," is a multi-year, multi-
                 faceted program that will result in restructuring charges and
                 implementation costs approaching $1.1 billion over four
                 years.
                   The company's Board of Directors approved Phase I of this
                 multi-year program in Fiscal 1999, which resulted in the
                 recognition of restructuring charges and implementation costs
                 totaling $552.8 million pretax ($1.11 per share). [Note: All
                 earnings per share amounts included in Management's
                 Discussion and Analysis are presented on an after-tax diluted
                 basis.] Pretax charges of $396.4 million are classified as
                 cost of products sold and $156.4 million as selling, general
                 and administrative expenses ("SG&A").
                   The major components of Operation Excel include: creating
                 manufacturing centers of excellence; focusing the product
                 portfolio; realigning the company's management teams; and
                 investing in growth initiatives.
                   Creating manufacturing centers of excellence will result in
                 significant changes to the company's manufacturing footprint
                 including the following Phase I initiatives:
                 [ ] Closing the Harlesden factory in London, England and
                     focusing the Kitt Green factory in Wigan, England on canned
                     beans, soups and pasta production and focusing the Elst
                     factory in the Netherlands on tomato ketchup and sauces
                 [ ] Downsizing the Puerto Rico tuna processing facility and
                     focusing this facility on lower volume/higher margin
                     products
                 [ ] Focusing the Pittsburgh, Pennsylvania factory on soup and
                     baby food production and shifting other production to
                     existing facilities
                 [ ] Closing the West Chester, Pennsylvania factory and shifting
                     pasta production to the Bloomsburg, Pennsylvania factory
                 [ ] Consolidating manufacturing capacity in the Asia/Pacific
                     region
                 [ ] Closing the Zabreh, Czech Republic factory and disposing of
                     the dairy business and transferring the infant formula
                     business to the Kendal, England factory
                 [ ] Downsizing the Pocatello, Idaho factory by shifting Bagel
                     Bites production to the Ft. Myers, Florida factory, and
                     shifting certain Smart Ones entree production to the
                     Massillon, Ohio factory
                 [ ] Closing the Redditch, England factory and shifting
                     production to the Telford, England factory and the Turnhout
                     factory in Belgium.

                 The company will focus the portfolio of product lines on
                 the following six core food categories: ketchup, condiments
                 and sauces; frozen foods; tuna; soup, beans and pasta meals;
                 infant foods; and pet products. A consequence of this focus
                 on the core categories is the potential sale of the Weight
                 Watchers classroom business. Additionally, seven other
                 smaller businesses, which had combined annual revenues of
                 approximately $80 million, will be disposed.
                   Realigning the company's management teams will provide
                 processing and product expertise across the regions of North
                 America, Europe and Asia/Pacific. Specifically, Phase I of
                 Operation Excel will:
                 [ ] Create a single U.S. frozen food headquarters, resulting in
                     the closure of the company's Ore-Ida head office in Boise,
                     Idaho
                 [ ] Consolidate many European administrative support functions.

                                         Management's Discussion and Analysis 23


                 Growth initiatives include additional investments in
                 marketing and pricing programs for our core businesses,
                 particularly in retail and foodservice ketchup, frozen foods
                 and tuna.
                   Phase I restructuring charges and implementation costs
                 recognized in Fiscal 1999 totaled $552.8 million, of which
                 $141.7 million was recognized in the third quarter of Fiscal
                 1999, and $411.1 million was recognized in the fourth quarter
                 of Fiscal 1999. In addition to the restructuring charges
                 recognized, the company expects to spend approximately $150
                 million in Fiscal 2000 for Phase I implementation costs.
                 These implementation costs will include consulting fees,
                 factory start-up expenses, employee relocation expenses and
                 equipment relocation expenses, and will be expensed as they
                 are incurred. Capital expenditures related to these Phase I
                 initiatives will total approximately $165 million, which will
                 be spent in Fiscal 2000 and Fiscal 2001.
                   Phase I initiatives will result in the closure or exit of
                 16 factories or businesses. Management estimates that these
                 actions will impact approximately 5,500 employees with a net
                 reduction in the workforce of 4,000, after expansion of
                 certain facilities. During Fiscal 1999, the company's
                 workforce was reduced by approximately 200 employees
                 principally through the closure of Ore-Ida's Boise head
                 office and through the divestiture of the Clarksville,
                 Arkansas sweet potato business.
                   The expected pretax savings to be generated from Phase I of
                 Operation Excel will be $50 million in Fiscal 2000 and will
                 grow to $100 million in Fiscal 2001 and $150 million per
                 year, thereafter, with non-cash savings of less than $15
                 million in any year.
                   Future phases of Operation Excel will also be aimed at
                 generating manufacturing efficiencies, focusing the product
                 portfolio and realigning management teams, and will result in
                 the recognition of additional restructuring charges and
                 implementation costs. Specific initiatives are in the
                 development stages and have not yet been approved by the
                 company's Board of Directors. These future initiatives
                 currently envision the closure of at least four additional
                 factories, an additional net workforce reduction of 1,000
                 employees and could result in restructuring charges and
                 implementation costs of up to $400 million, a portion of
                 which will be recognized in Fiscal 2000.
                   Successful execution of all phases of Operation Excel will
                 help the company achieve the following targets over the next
                 four years:
                 [ ] $200 million in annual ongoing pretax savings upon full
                     implementation
                 [ ] Volume growth of 3 to 4 percent per year
                 [ ] Earnings per share growth of 10 to 12 percent per year
                 [ ] Gross margins of 42%
                 [ ] Return on invested capital of 40%
                 [ ] $2.5 billion of free cash flow.
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PROJECT          Background
MILLENNIA        During the fourth quarter of Fiscal 1997, the company
                 announced a reorganization and restructuring program named
                 "Project Millennia." The reorganization plan was designed to
                 strengthen the company's core businesses and improve
                 profitability and global growth. Key initiatives were focused
                 on process changes and product line rationalizations.

                 Process change initiatives included:
                 [ ] Changing our go-to-market strategies, including the
                     elimination of inefficient end-of-quarter trade promotion
                     practices
                 [ ] Outsourcing certain manufacturing operations and
                     eliminating excess manufacturing capacity, while adding
                     capacity for certain products to support product transfers
                     from closed facilities
                 [ ] Focusing the company's U.S. Weight Watchers classroom
                     business and introducing a new weight loss program (1*2*3
                     Success(TM)) in the U.S.
                 [ ] Developing a Pan-European category-based strategy in
                     Europe.

24 H.J. Heinz Annual Report 1999


                 Product line rationalization initiatives included:
                 [ ] Divestiture of the Ore-Ida frozen foodservice business
                 [ ] Divestiture of the New Zealand ice cream business
                 [ ] Divestiture of the Weight Watchers dry and refrigerated
                     businesses
                 [ ] Divestiture of the U.S. frozen pizza and pizza topping
                     business
                 [ ] Exiting the Weight Watchers Personal Cuisine business
                 [ ] Exiting the "dinner" product line from The Budget Gourmet
                     business
                 [ ] Converting all Weight Watchers entrees to the Smart Ones
                     brand and reformulating the product and changing the
                     packaging.

                 Total restructuring charges and implementation costs
                 recognized in Fiscal 1997 were $647.2 million pretax. The
                 restructuring program was expected to result in a reduction
                 of the global workforce of approximately 2,500 employees and
                 the closure or sale of 25 plants throughout the world. Plant
                 closures or sales included: five Ore-Ida factories, three New
                 Zealand ice cream factories, four North American bakery
                 factories, three U.S. frozen pizza and pizza topping
                 facilities, two New Zealand food processing factories, the
                 Tracy, California tomato processing factory, the Kankakee,
                 Illinois pet food factory and six smaller factories.

                 The anticipated benefits of the plan were:
                 [ ] Delivering approximately $120 million of ongoing pretax
                     savings in Fiscal 1998 growing to $200 million of annual
                     ongoing pretax savings
                 [ ] Improving gross margins from 36% to 40% by Fiscal 2001
                 [ ] Generating over $300 million of working capital reductions
                     in the first year of the program
                 [ ] Generating over $1 billion of free cash flow in the first
                     year of the program.

                 Project Millennia Status Update
                 The company has substantially completed the implementation of
                 Project Millennia. As of April 28, 1999, the company has
                 utilized $601.4 million of the original $647.2 million
                 charge. Since 1997, the company has also spent an additional
                 $106.4 million of implementation costs, consisting primarily
                 of relocation, consulting, training and start-up costs, which
                 were expensed as incurred.
                   During Fiscal 1998, the company utilized $116.4 million of
                 severance and exit accruals to facilitate the process change
                 and product line rationalization initiatives, described
                 above. Seventeen factories were sold or closed and the net
                 workforce was reduced by 1,800 employees. The company spent
                 an additional $84.1 million of implementation costs,
                 consisting primarily of relocation, consulting, training and
                 start-up costs, which were expensed as incurred. Ongoing
                 pretax savings realized in Fiscal 1998 were approximately
                 $125 million.
                   During Fiscal 1999, the company utilized $48.6 million of
                 the severance and exit accruals, principally on the
                 realignment of the pet food manufacturing and distribution
                 operations, streamlining of European operations,
                 consolidation of the Heinz-Wattie businesses in Australia and
                 New Zealand, contractual lease commitments associated with
                 the restructuring of the U.S. Weight Watchers meeting system,
                 and costs related to the exit of certain of the company's
                 frozen entree brands.
                   During the year, the company also incurred $22.3 million
                 pretax of additional costs related to the continued
                 implementation of Project Millennia. These costs consisted
                 principally of start-up, consulting and training costs.
                   During the second quarter of Fiscal 1999, the company
                 reversed $25.7 million of unutilized Project Millennia accruals
                 for severance and exit costs. In Europe, severance accruals
                 were reduced $9.1 million, principally as a result of lower
                 severance payments in Italy versus the original estimates and
                 fewer

                                         Management's Discussion and Analysis 25


                 selling, general and administrative terminations in the U.K. In
                 the U.S., $16.6 million of the accrual for exit costs was
                 reversed principally as a result of avoided contractual
                 liabilities related to product returns due to the sale of the
                 Weight Watchers dry and refrigerated business. The Weight
                 Watchers frozen entree business also experienced lower costs in
                 exiting certain of the company's frozen entree product
                 offerings.
                   As of April 28, 1999, the company has closed or divested 23
                 of the 25 plants (five in Fiscal 1997, 17 in Fiscal 1998, and
                 one in Fiscal 1999) scheduled for closure or divestiture. The
                 remaining two facilities (one tuna processing facility in
                 Australia and one tomato processing facility in Spain) have
                 been publicly announced and will be closed by the end of
                 October 1999.
                   As of April 28, 1999, Project Millennia has resulted in a
                 net workforce reduction of 2,100 employees. The two remaining
                 plant closures described above will result in an additional
                 workforce reduction of 150 employees. The total workforce
                 reduction is now estimated to be 2,250 compared to the 2,500
                 originally estimated. The lower net headcount reductions as
                 well as the lower actual severance payments compared to the
                 original estimates have resulted in the reversal of original
                 severance accruals of $9.1 million as described above.

                 The financial goals of the project have been achieved as
                 follows:
                 [ ] Pretax savings of approximately $190 million, of which $10
                     million are non-cash savings, were realized in Fiscal 1999
                 [ ] Gross profit margins, excluding restructuring related
                     items, increased to 38.4% in Fiscal 1998 and to 40.3% in
                     Fiscal 1999
                 [ ] Operating working capital was reduced by approximately $350
                     million in the first year of the program
                 [ ] More than $1.3 billion of free cash flow was generated in
                     the first year of the program.

                 As of April 28, 1999, there are $20.1 million of remaining
                 Project Millennia accruals. These accruals relate to the
                 finalization of plant closures, remaining costs related to
                 the exit of certain of the company's frozen entree brands,
                 and contractual lease commitments associated with the
                 restructuring of the U.S. Weight Watchers meeting system.
                 With the exception of the contractual lease commitment costs,
                 all other spending will be completed by the end of the second
                 quarter of Fiscal 2000.
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RESULTS OF       In Fiscal 1999, the company adopted Statement of Financial
OPERATIONS       Accounting Standards ("SFAS") No. 131, "Disclosures about
                 Segments of an Enterprise and Related Information," which
                 establishes new standards for reporting and disclosure
                 relating to segments and geographic data. The company's
                 segments are primarily organized by geographical area. The
                 composition of segments and measure of segment profitability
                 is consistent with that used by the company's management.
                 Descriptions of the company's reportable segments are as
                 follows:
                 [ ] North American Dry -- This segment includes the company's
                     North American dry grocery and foodservice operations. This
                     segment consists of Heinz U.S.A., Heinz Pet Products, Star-
                     Kist Seafood and Heinz Canada. This segment's operations
                     include products in all of the company's core categories.
                 [ ] North American Frozen -- This segment consists of Heinz
                     Frozen Food Company, which markets frozen potatoes, entrees
                     and appetizers.
                 [ ] Europe -- This segment includes the company's operations in
                     Europe and sells products in all of the company's core
                     categories.
                 [ ] Asia/Pacific -- This segment includes the company's
                     operations in New Zealand, Australia, Japan, China, South
                     Korea, Indonesia, Thailand and India. This segment's
                     operations include products in all of the company's core
                     categories.
                 [ ] Other Operating Entities -- This segment includes the
                     company's Weight Watchers classroom business as well as the
                     company's operations in Africa, Venezuela and other areas
                     which sell products in all of the company's core
                     categories.

26 H.J. Heinz Annual Report 1999


                 1999 versus 1998: Sales for Fiscal 1999 increased $90.3
                 million, or 1.0%, to $9.30 billion from $9.21 billion in
                 Fiscal 1998. Volume increased sales by $290.2 million, or
                 3.2%, acquisitions increased sales by $188.2 million, or
                 2.0%, and favorable pricing contributed $34.8 million, or
                 0.4%. The unfavorable impact of foreign exchange translation
                 rates reduced sales by $210.3 million, or 2.3%, and
                 divestitures decreased sales by $212.6 million, or 2.3%.
                 Domestic operations contributed approximately 53% of
                 consolidated sales in both Fiscal 1999 and Fiscal 1998.
                   Sales of the North American Dry segment increased $127.4
                 million, or 3.2%, primarily due to sales volume increases of
                 $156.6 million, or 4.0%. Volume increases in Heinz ketchup,
                 seafood and condiments were partially offset by a volume
                 decrease in canned dog food. Acquisitions, net of
                 divestitures, contributed $36.9 million, or 0.9%, to the
                 sales increase, primarily due to the acquisition of the
                 College Inn brand of canned broths. These increases were
                 partially offset by unfavorable pricing of $36.1 million, or
                 0.9%. Price decreases were noted in seafood and pet food. The
                 unfavorable fluctuation of the Canadian dollar caused a $30.0
                 million, or 0.8%, decrease in net sales.
                   The North American Frozen segment's sales decreased $61.7
                 million, or 5.7%. Divestitures, net of acquisitions,
                 accounted for $71.2 million, or 6.6%, of the decrease,
                 primarily due to the divestiture of the Ore-Ida frozen
                 foodservice business in the first quarter of Fiscal 1998.
                 Price decreases, primarily in frozen potatoes, contributed
                 $13.5 million, or 1.2%, to the sales decrease. Volume
                 increases of $23.0 million, or 2.1%, were largely due to
                 Smart Ones frozen entrees, partially offset by decreased
                 volume in appetizers.
                   Sales in Europe increased $128.1 million, or 5.5%,
                 primarily due to acquisitions, which contributed $94.2
                 million, or 4.0%. Acquisitions impacting the year-to-year
                 sales dollar comparison include the Fiscal 1998 acquisition
                 of John West Foods Limited in the United Kingdom and the
                 Fiscal 1999 acquisition of the convenience meals business of
                 Sonnen Bassermann in Germany and other smaller acquisitions.
                 Exchange rates had a favorable impact of $21.0 million, or
                 0.9%, primarily in Italy. Favorable pricing increased sales
                 by $13.5 million, or 0.6%, while sales volume was flat.
                   Sales in Asia/Pacific decreased $61.1 million, or 5.7%. The
                 unfavorable impact of foreign exchange translation rates
                 reduced sales by $128.1 million, or 11.9%, primarily due to
                 sales in New Zealand, Australia, Korea and India. This
                 decrease was partially offset by favorable volume of $33.8
                 million, or 3.1%, and favorable price of $21.2 million, or
                 2.0%. Acquisitions also contributed $12.0 million, or 1.1%.
                   Sales of Other Operating entities decreased $42.4 million,
                 or 5.3%. Divestitures, primarily the bakery products unit,
                 decreased sales by $122.5 million, or 15.5%. The unfavorable
                 impact of foreign exchange translation rates decreased sales
                 by $73.1 million, or 9.2%, principally in Africa. These
                 decreases were partially offset by volume increases of $77.4
                 million, or 9.8%, largely due to the Weight Watchers
                 classroom business. In addition, price increases contributed
                 $49.6 million, or 6.3%, and acquisitions, primarily in South
                 Africa, contributed $26.2 million, or 3.3%, to sales.

                                         Management's Discussion and Analysis 27


                 The following tables provide a comparison of the company's
                 reported results and the results excluding restructuring
                 related items for Fiscal 1999 and Fiscal 1998.




                                       FISCAL YEAR ENDED APRIL 28, 1999
                                ----------------------------------------------
(DOLLARS IN MILLIONS, EXCEPT        GROSS   OPERATING        NET        PER
PER SHARE AMOUNTS)                 PROFIT      INCOME     INCOME      SHARE
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Reported results                 $ 3,354.7  $ 1,109.3    $ 474.3     $ 1.29
  Operation Excel restructuring
    and implementation costs         396.4      552.8      409.7       1.11
  Project Millennia
    implementation costs              14.7       22.3       14.3       0.04
  Reversal of unutilized Project
    Millennia accruals               (20.7)     (25.7)     (16.4)     (0.04)
  Gain on sale of bakery
    products unit                        -       (5.7)       0.6          -
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Results excluding restructuring
  related items                  $ 3,745.1  $ 1,653.0    $ 882.4     $ 2.40
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                                       FISCAL YEAR ENDED APRIL 29, 1998
                                ----------------------------------------------

(DOLLARS IN MILLIONS, EXCEPT         GROSS  OPERATING        NET        PER
PER SHARE AMOUNTS)                  PROFIT     INCOME     INCOME      SHARE
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Reported results                 $ 3,498.1  $ 1,520.3    $ 801.6     $ 2.15
  Gain on sale of Ore-Ida frozen
    foodservice business                 -      (96.6)     (53.1)     (0.14)
  Project Millennia
    implementation costs              35.7       84.1       53.0       0.14
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Results excluding restructuring
  related items                  $ 3,533.8  $ 1,507.9    $ 801.4     $ 2.15
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(Note: Totals may not add due to rounding.)

                 Gross profit decreased $143.3 million to $3.35 billion from
                 $3.50 billion in Fiscal 1998. The gross profit margin
                 decreased to 36.1% from 38.0%. Excluding the restructuring
                 related items identified above, gross profit would have
                 increased $211.4 million, or 6.0%, to $3.75 billion from
                 $3.53 billion and the gross profit margin would have
                 increased to 40.3% from 38.4%. Europe accounted for $156.5
                 million of this increase due to improvements in the baby food
                 business in Italy, the favorable impact of foreign exchange
                 translation rates and acquisitions. North American Dry's
                 gross profit increased $56.7 million due to cost savings from
                 Project Millennia, stronger sales volume and acquisitions;
                 partially offset by the disappointing performance of the
                 domestic pet food business. Other Operating entities' gross
                 profit increased $41.5 million due to improvements in the
                 Weight Watchers classroom business, attributable to the
                 Weight Watchers 1*2*3 Success(TM) Plan. North American
                 Frozen's gross profit decrease of $24.0 million was due to
                 the divestiture of the Ore-Ida frozen foodservice business in
                 Fiscal 1998 and increased competitive activities for frozen
                 potatoes, partially offset by the strong performance of Smart
                 Ones frozen entrees. The Asia/Pacific segment's gross profit
                 decreased $20.6 million, or 5.4%; however, excluding the
                 unfavorable impact of foreign exchange translation rates
                 ($47.6 million), primarily in New Zealand and Australia,
                 gross profit increased $27.0 million, or 7.1%.
                   SG&A increased $267.7 million to $2.25 billion from $1.98
                 billion and increased as a percentage of sales to 24.1% from
                 21.5%. Excluding restructuring related items identified
                 above, SG&A increased $66.2 million to $2.09 billion from
                 $2.03 billion and increased as a percentage of sales to 22.5%
                 from 22.0%. Marketing increases were noted in the North
                 American Dry segment primarily due to a focus on Heinz
                 ketchup and in Europe where the company has been aggressively
                 promoting ketchup and beans. These increases were partially
                 offset by decreased marketing expense in the North American
                 Frozen segment as a result of establishing low everyday list
                 prices for The Budget Gourmet line of frozen entrees.
                 Excluding marketing, SG&A was stable as a percentage of sales
                 year-on-year.
                   Total marketing support (including trade and consumer
                 promotions and media) increased 8.4% to $2.22 billion from
                 $2.05 billion on a sales increase of 1.0%. Advertising costs
                 to support the company's key brands increased 3.0% to $373.9
                 million in Fiscal 1999 from $363.1 million in Fiscal 1998.

28 H.J. Heinz Annual Report 1999


                   Operating income decreased $411.0 million, or 27.0%, to
                 $1.11 billion from $1.52 billion reported last year.
                 Excluding the restructuring related items in both years,
                 operating income increased $145.2 million, or 9.6%, to $1.65
                 billion from $1.51 billion last year. This increase was
                 primarily due to the increase in gross profit, partially
                 offset by increased marketing and selling and distribution
                 costs. Domestic operations provided approximately 57% and 59%
                 of operating income in Fiscal 1999 and Fiscal 1998,
                 respectively. Excluding the restructuring related items in
                 both years, domestic operations provided approximately 55%
                 and 57% of operating income in Fiscal 1999 and Fiscal 1998,
                 respectively.
                   The North American Dry segment's operating income decreased
                 $80.2 million, or 10.1%, to $717.0 million from $797.2
                 million last year. Excluding the restructuring related items
                 in both years (see Note 14 to the Consolidated Financial
                 Statements), this segment's operating income increased $8.6
                 million, or 1.0%, to $834.6 million from $826.0 million.
                 Excluding the results of the domestic pet food business, the
                 North American Dry segment experienced double-digit operating
                 income growth due to strong sales volume and acquisitions,
                 primarily the College Inn brand of canned broths, as well as
                 cost savings from Project Millennia. The domestic pet food
                 business was negatively impacted by higher costs associated
                 with the introduction of the 9-Lives four pack, an
                 unfavorable mix shift, significant volume declines in canned
                 dog food and ineffective trade spending, all of which the
                 company is aggressively working to correct.
                   The North American Frozen segment reported $80.2 million of
                 operating income in Fiscal 1999 versus $258.2 million in
                 Fiscal 1998. Excluding restructuring related items in both
                 years (see Note 14 to the Consolidated Financial Statements),
                 operating income increased $12.7 million, or 7.4%, to $183.4
                 million from $170.7 million. The increase is primarily due to
                 favorable operating results of the Smart One's frozen entree
                 line; partially offset by the retail frozen potato business,
                 where prices have been reduced in order to recapture market
                 share.
                   Europe's operating income decreased $140.7 million, or
                 36.4%, to $246.2 million from $386.9 million. Excluding
                 restructuring related items in both years (see Note 14 to the
                 Consolidated Financial Statements), operating income
                 increased $61.7 million, or 15.2%, to $467.2 million from
                 $405.4 million. This increase was primarily due to favorable
                 operating results in the U.K. and Italy due to increased
                 sales prices and acquisitions, partially offset by increased
                 marketing spending described above.
                   Asia/Pacific's operating income decreased $46.7 million, or
                 34.2%, to $89.8 million from $136.5 million. Excluding
                 restructuring related items in both years (see Note 14 to the
                 Consolidated Financial Statements), operating income
                 increased $3.3 million to $145.7 million from $142.3 million
                 last year. Strong performances in all of the company's Asia/
                 Pacific businesses more than offset the unfavorable impact of
                 foreign exchange translation rates, which reduced operating
                 income by approximately $19.5 million.
                   Other Operating entities reported an increase in operating
                 income of $42.0 million to $95.7 million from $53.7 million.
                 Excluding restructuring related items in both years (see Note
                 14 to the Consolidated Financial Statements), operating
                 income increased $58.4 million, or 91.8%, to $122.0 million
                 from $63.6 million. The increase is primarily due to the
                 exceptional performance of the Weight Watchers 1*2*3
                 Success(TM) Plan. The unfavorable fluctuation of foreign
                 exchange translation rates, primarily in Africa, caused a
                 $12.5 million decrease in operating income.
                   Other income and expenses totaled $274.2 million in Fiscal
                 1999 compared to $265.3 million in Fiscal 1998. Interest
                 expense was relatively flat year-on-year as the increase in
                 average borrowings was offset by lower interest rates.
                 Interest income decreased $7.6 million, or 23.2%, to $25.1
                 million from $32.7 million due to decreased invested funds
                 and significantly lower interest rates on investments,
                 primarily in Italy.

                                         Management's Discussion and Analysis 29


                   The effective tax rate for Fiscal 1999 was 43.2% compared
                 to 36.1% last year. This year's higher rate includes the
                 impact of restructuring expenses in lower tax rate
                 jurisdictions and nondeductible expenses related to the
                 restructuring. Excluding the restructuring related items
                 noted above, the effective rate for Fiscal 1999 was 36.0%
                 compared to 35.5% last year. The Fiscal 1998 effective tax
                 rate reflects the benefits of tax legislation in Italy and
                 the United Kingdom. (See Note 5 to the Consolidated Financial
                 Statements.)
                   Net income decreased $327.2 million to $474.3 million from
                 $801.6 million last year and earnings per share decreased to
                 $1.29 from $2.15. Excluding the restructuring related items
                 discussed above, net income increased $81.0 million, or
                 10.1%, to $882.4 million in Fiscal 1999 from $801.4 million
                 in Fiscal 1998, and earnings per share increased to $2.40
                 from $2.15.
                   The impact of fluctuating exchange rates for Fiscal 1999
                 remained relatively consistent on a line-by-line basis
                 throughout the Consolidated Statement of Income.

                 1998 versus 1997: Sales for Fiscal 1998 decreased $147.7
                 million, or 1.6%, to $9.21 billion from $9.36 billion in
                 Fiscal 1997. The sales decrease was primarily due to
                 divestitures, which reduced sales by $617.0 million, or 6.6%,
                 and the unfavorable effect of foreign exchange translation
                 rates, which reduced sales by $285.9 million, or 3.1%. Sales
                 volume increased $286.8 million, or 3.1%. In addition,
                 acquisitions increased sales by $332.0 million, or 3.5%, and
                 favorable pricing increased sales by $136.4 million, or 1.5%.
                 Domestic operations contributed approximately 53% of
                 consolidated sales in Fiscal 1998, compared to approximately
                 55% in Fiscal 1997.
                   Sales of the North American Dry segment increased $236.5
                 million, or 6.4%, primarily due to sales volume increases of
                 $109.2 million, or 3.0%, and favorable pricing of $95.2
                 million, or 2.6%. Volume increases were noted in Heinz
                 ketchup and soups, partially offset by a volume decrease in
                 canned dog food. Price increases were noted in Heinz ketchup,
                 seafood and infant foods. The Fiscal 1997 Canadian
                 acquisitions of Martin Feed Mills Limited and the canned
                 beans and pasta business of Nestle Canada Inc. contributed
                 $42.5 million, or 1.1%, to the increase in net sales. The
                 unfavorable fluctuation of the Canadian dollar exchange
                 translation rate caused a $10.4 million, or 0.3%, decrease in
                 net sales.
                   The North American Frozen segment's sales decreased $475.6
                 million, or 30.7%. Divestitures accounted for $478.0 million,
                 or 30.8%, of the decrease, primarily due to the divestiture
                 of the Ore-Ida frozen foodservice business in the first
                 quarter of Fiscal 1998. Volume increases of $41.3 million, or
                 2.6%, primarily in Ore-Ida retail frozen potatoes, were
                 offset by price declines of $38.9 million, or 2.5%. In Fiscal
                 1998, the company implemented "price-based costing" for The
                 Budget Gourmet brand of frozen entrees. "Price-based costing"
                 refers to a strategy whereby the selling price which should
                 drive consumer demand is determined, followed by designing
                 product specifications that will provide adequate margins at
                 the selling price. This strategy turned around the negative
                 volume trends noted in Fiscal 1997 with a volume increase in
                 Fiscal 1998. In addition, the company also focused on the
                 Smart Ones brand of frozen entrees from Weight Watchers,
                 resulting in a volume increase as well.
                   Sales in Europe increased $177.9 million, or 8.3%,
                 primarily due to acquisitions, net of divestitures, which
                 contributed $207.0 million, or 9.6%, (primarily John West
                 Foods Limited in the United Kingdom), volume increases of
                 $46.3 million, or 2.2%, and price increases of $27.1 million,
                 or 1.3%. Volume increases were experienced in seafood, infant
                 foods and weight loss entrees. These increases were partially
                 offset by the unfavorable effect of foreign exchange
                 translation rates, which reduced European sales by $102.5
                 million, or 4.8%, primarily in Italy.
                   Sales of Asia/Pacific declined $148.0 million, or 12.1%.
                 Divestitures accounted for $92.6 million, or 7.6%, of the
                 decrease, primarily due to the divestiture of the New Zealand
                 ice cream business in the fourth quarter of Fiscal 1997. The
                 unfavorable impact of foreign exchange translation rates,
                 primarily in New Zealand, Australia, Korea and Japan, reduced
                 sales by $130.0 million, or 10.6%. These decreases were
                 partially offset by acquisitions, which increased sales by
                 $32.3 million, or 2.6%. In addition, pricing increased $25.2
                 million, or 2.1%, and volume increased $17.1 million, or
                 1.4%.

30 H.J. Heinz Annual Report 1999


                   Sales of Other Operating entities increased $61.5 million,
                 or 8.4%, due to volume increases of $73.0 million, or 10.0%,
                 and price increases of $27.7 million, or 3.8%. Strong volume
                 increases were experienced in the Weight Watchers classroom
                 business, which benefited from the introduction of the Weight
                 Watchers 1*2*3 Success(TM) Plan in the U.S. Acquisitions, net
                 of divestitures contributed $3.8 million, or 0.5%. The
                 unfavorable impact of foreign exchange translation rates
                 reduced sales by $43.0 million, or 5.9%, primarily due to
                 fluctuations in Africa.

                 The following tables provide a comparison of the company's
                 reported results and the results excluding restructuring
                 related items for Fiscal 1998 and Fiscal 1997.


                                       FISCAL YEAR ENDED APRIL 29, 1998
                                ----------------------------------------------
(DOLLARS IN MILLIONS, EXCEPT         GROSS  OPERATING        NET        PER
PER SHARE AMOUNTS)                  PROFIT     INCOME     INCOME      SHARE
- ------------------------------------------------------------------------------
                                                         
Reported results                 $ 3,498.1  $ 1,520.3    $ 801.6     $ 2.15
  Gain on sale of Ore-Ida frozen
    foodservice business                 -      (96.6)     (53.1)     (0.14)
  Project Millennia
    implementation costs              35.7       84.1       53.0       0.14
- ------------------------------------------------------------------------------
Results excluding restructuring
  related items                  $ 3,533.8  $ 1,507.9    $ 801.4     $ 2.15
- ------------------------------------------------------------------------------


                                       FISCAL YEAR ENDED APRIL 30, 1997
                                ----------------------------------------------
(DOLLARS IN MILLIONS, EXCEPT         GROSS  OPERATING        NET        PER
PER SHARE AMOUNTS)                  PROFIT     INCOME     INCOME      SHARE
- ------------------------------------------------------------------------------
                                                         
Reported results                 $ 2,971.9  $   756.3    $ 301.9     $ 0.81
  Project Millennia
    restructuring charge             477.8      647.2      409.4       1.09
  Gain on sale of New Zealand
    ice cream business               (72.1)     (72.1)     (44.9)     (0.12)
  Gain on sale of real estate in
    the United Kingdom               (13.2)     (13.2)      (8.5)     (0.02)
- ------------------------------------------------------------------------------
Results excluding restructuring
  related items                  $ 3,364.4  $ 1,318.2    $ 657.9     $ 1.76
- ------------------------------------------------------------------------------

(Note: Totals may not add due to rounding.)

                 Gross profit increased $526.2 million to $3.50 billion from
                 $2.97 billion, and the gross profit margin increased to 38.0%
                 from 31.8%. Excluding restructuring related items identified
                 above, gross profit increased $169.3 million, or 5.0%, to
                 $3.53 billion, or 38.4% of sales, from $3.36 billion, or
                 36.0% of sales. This increase was primarily noted in the
                 North American Dry segment, which benefited from price
                 increases and reduced trade allowances resulting from the
                 discontinuance of inefficient end-of-quarter trade
                 promotions, cost savings resulting from Project Millennia and
                 a favorable product mix. The sale of the lower margin Ore-Ida
                 frozen foodservice business contributed to an improved gross
                 profit margin in the North American Frozen segment. Gross
                 profit in Europe increased due to favorable sales pricing,
                 volume and acquisitions, primarily John West Foods Limited in
                 the U.K.; partially offset by the unfavorable impact of
                 foreign exchange translation rates ($45.4 million), primarily
                 in Italy.
                   SG&A decreased $237.9 million to $1.98 billion from $2.22
                 billion and decreased as a percentage of sales to 21.5% from
                 23.7%. Excluding restructuring related items in both years,
                 SG&A decreased $20.3 million, or 1.0%, to $2.03 billion from
                 $2.05 billion and increased slightly as a percentage of sales
                 to 22.0% from 21.9%. Excluding restructuring related items in
                 both years, increased marketing and general and
                 administrative expenses were offset by lower selling and
                 distribution expenses attributable to cost savings resulting
                 from Project Millennia.
                   Total marketing support (including trade and consumer
                 promotions and media) remained relatively constant on a sales
                 decrease of 1.6%. However, advertising costs to support the
                 company's key brands increased 13.8% to $363.1 million in
                 Fiscal 1998 from $319.0 million in Fiscal 1997.

                                         Management's Discussion and Analysis 31


                   Operating income increased to $1.52 billion from $756.3
                 million reported in Fiscal 1997. Excluding the restructuring
                 related items in both years, operating income increased $189.7
                 million, or 14.4%, to $1.51 billion from $1.32 billion. This
                 increase was primarily due to the increase in gross profit, as
                 SG&A expenses were relatively flat year-on-year. Domestic
                 operations provided approximately 59% of operating income in
                 Fiscal 1998 compared to approximately 23% of operating income
                 in Fiscal 1997. Excluding restructuring related items in both
                 years, domestic operations provided 57% of operating income in
                 Fiscal 1998 versus approximately 53% of operating income in
                 Fiscal 1997.
                   The North American Dry segment's operating income increased
                 $354.7 million to $797.2 million from $442.5 million reported
                 in Fiscal 1997. Excluding the restructuring related items in
                 both years (see Note 14 to the Consolidated Financial
                 Statements), operating income of the North American Dry
                 segment increased $118.1 million, or 16.7%, to $826.0 million
                 from $707.9 million. The North American Frozen segment
                 reported operating income of $258.2 million in Fiscal 1998
                 versus an operating loss of $4.7 million in Fiscal 1997.
                 Excluding the restructuring related items in both years (see
                 Note 14 to the Consolidated Financial Statements), operating
                 income increased $40.3 million, or 30.9%, to $170.7 million
                 from $130.4 million. For both of these segments, Fiscal 1997
                 operating income was negatively impacted by the company's
                 decision to eliminate inefficient end-of-quarter trade
                 promotion practices, which significantly reduced sales.
                   Europe's operating income increased $70.3 million, or
                 22.2%, to $386.9 million from $316.6 million. Excluding
                 restructuring related items in both years (see Note 14 to the
                 Consolidated Financial Statements), operating income
                 increased $30.2 million, or 8.1%, to $405.4 million from
                 $375.2 million. This increase was primarily due to price
                 increases, stronger sales volume and favorable product mix as
                 well as acquisitions, primarily John West Foods Limited in
                 the U.K., partially offset by unfavorable foreign exchange
                 translation rates, primarily in Italy.
                   Asia/Pacific's operating income decreased $35.1 million, or
                 20.4%, to $136.5 million from $171.6 million. Excluding
                 restructuring related items in both years (see Note 14 to the
                 Consolidated Financial Statements), operating income
                 increased $6.1 million, or 4.5%, to $142.3 million from
                 $136.2 million in Fiscal 1997. In local currency, operating
                 income experienced strong double-digit growth due to
                 favorable pricing in Australia and New Zealand; offset by
                 unfavorable foreign exchange translation rates.
                   Other Operating entities reported an increase in operating
                 income of $118.0 million to $53.7 million from an operating
                 loss of $64.3 million. Excluding restructuring related items
                 in both years (see Note 14 to the Consolidated Financial
                 Statements), operating income increased $13.4 million, or
                 26.6%, to $63.6 million from $50.2 million. The increase is
                 primarily due to the Weight Watchers classroom business,
                 which benefited from the introduction of the Weight Watchers
                 1*2*3 Success(TM) Plan in the United States and streamlining
                 efforts of Project Millennia, partially offset by an
                 unfavorable fluctuation of foreign exchange translation
                 rates, primarily in Africa.
                   Other income and expenses totaled $265.3 million in Fiscal
                 1998 compared to $277.2 million in Fiscal 1997. Net interest
                 expense decreased $9.4 million, or 4.0%, to $226.0 million
                 from $235.4 million due mainly to lower average borrowings.
                   The effective tax rate was 36.1% in Fiscal 1998 compared to
                 37.0% in Fiscal 1997. The Fiscal 1998 effective tax rate
                 reflects the benefits of tax legislation in Italy and the
                 United Kingdom. (See Note 5 to the Consolidated Financial
                 Statements.)
                   Net income increased $499.7 million to $801.6 million from
                 $301.9 million and earnings per share increased to $2.15 from
                 $0.81. Excluding restructuring related items in both years,
                 net income increased $143.5 million, or 21.8%, to $801.4
                 million in Fiscal 1998 from $657.9 million in Fiscal 1997 and
                 earnings per share increased to $2.15 per share from $1.76
                 per share.
                   The impact of fluctuating exchange rates for Fiscal 1998
                 remained relatively consistent on a line-by-line basis
                 throughout the Consolidated Statement of Income.

32 H.J. Heinz Annual Report 1999


- ------------------------------------------------------------------------------
LIQUIDITY AND    Return on average shareholders' equity ("ROE") was 23.6% in
FINANCIAL        Fiscal 1999, 34.4% in Fiscal 1998 and 11.7% in Fiscal 1997.
POSITION         Excluding the restructuring related items described above,
                 ROE was 39.9% in Fiscal 1999, 34.4% in Fiscal 1998 and 23.9%
                 in Fiscal 1997. Pretax return on average invested capital
                 ("ROIC") was 20.8% in Fiscal 1999, 27.0% in Fiscal 1998 and
                 12.6% in Fiscal 1997. Excluding the restructuring related
                 items described above, ROIC was 30.0%, 26.8% and 21.4% in
                 Fiscal 1999, Fiscal 1998 and Fiscal 1997, respectively.
                   Cash provided by operating activities decreased to $910.1
                 million in Fiscal 1999, compared to $1.07 billion in Fiscal
                 1998 and $875.0 million in Fiscal 1997. The decrease in
                 Fiscal 1999 versus Fiscal 1998 was primarily the result of
                 higher working capital requirements. In order to facilitate
                 the anticipated plant shutdowns and reconfigurations for
                 Operation Excel, the company has increased inventory levels
                 at certain locations.
                   Cash used for investing activities totaled $390.5 million
                 in Fiscal 1999, compared to providing $27.2 million in Fiscal
                 1998. Acquisitions in the current year required $269.0
                 million, compared to $142.1 million in the prior year. Fiscal
                 1999 acquisitions included the College Inn brand of canned
                 broths, a joint venture with ABC Indonesia, a leading
                 provider of ketchup, sauces and condiments, and other smaller
                 acquisitions. (See Note 2 to the Consolidated Financial
                 Statements.) Divestitures provided $180.4 million in Fiscal
                 1999, primarily the sale of the company's bakery products
                 unit, compared to $494.7 million in Fiscal 1998, primarily
                 the sale of the Ore-Ida frozen foodservice business. (See
                 Note 3 to the Consolidated Financial Statements.)
                   Capital expenditures totaled $316.7 million in Fiscal 1999
                 and $373.8 million in Fiscal 1998. Both years reflect
                 expenditures for productivity improvements and plant
                 expansions, principally at the company's North American Dry
                 and European segments.
                   Purchases and sales/maturities of short-term investments
                 decreased in Fiscal 1999. The company periodically sells a
                 portion of its short-term investment portfolio in order to
                 reduce its borrowings.
                   Financing activities used $515.5 million in Fiscal 1999
                 compared to $1.15 billion in Fiscal 1998. Net funds borrowed
                 were $268.3 million in Fiscal 1999 versus net repayments of
                 $306.2 million in Fiscal 1998. Cash used for dividends paid
                 to shareholders increased by $32.2 million, to $484.8 million
                 from $452.6 million in Fiscal 1998. Treasury stock purchased
                 totaled $410.1 million (7.5 million shares) in Fiscal 1999
                 versus $677.2 million (13.6 million shares) in Fiscal 1998.
                 In Fiscal 1999, proceeds from the exercise of stock options
                 provided $77.2 million versus $201.0 million in Fiscal 1998.
                   The average amount of short-term debt outstanding
                 (excluding domestic commercial paper, all of which is long-
                 term) during Fiscal 1999, Fiscal 1998 and Fiscal 1997 was
                 $453.9 million, $556.3 million and $520.5 million,
                 respectively. Total short-term debt had a weighted-average
                 interest rate during Fiscal 1999 of 6.3% and at year-end of
                 5.3%. The weighted-average interest rate on short-term debt
                 during Fiscal 1998 was 6.5% and at year-end was 6.4%.
                   Aggregate domestic commercial paper had a weighted-average
                 interest rate during Fiscal 1999 of 5.3% and at year-end of
                 4.9%. In Fiscal 1998, the weighted-average interest rate and
                 the rate at year-end was 5.6%. Based upon the amount of
                 commercial paper outstanding at April 28, 1999, a variance of
                 1/8% in the related interest rate would cause annual
                 interest expense to change by approximately $1.8 million. On
                 July 15, 1998, the company, under its current shelf
                 registration statement, issued $250 million of 6.375%
                 debentures due July 2028. The proceeds were used to repay
                 domestic commercial paper. (See Note 6 to the Consolidated
                 Financial Statements.)
                   The company's $2.30 billion credit agreement, which expires
                 in September 2001, supports its domestic commercial paper
                 program. As of April 28, 1999, $1.41 billion of domestic
                 commercial paper is classified as long-term debt due to the
                 long-term nature of the supporting credit agreement. At April
                 29, 1998, $1.34 billion of domestic commercial paper was
                 outstanding and classified as long-term debt.
                   On September 8, 1998, the company's Board of Directors raised
                 the quarterly dividend on the company's common stock to $0.34-
                 1/4 per share from $0.31-1/2 per share, for an indicated annual
                 rate of $1.37 per share. The company paid $484.8 million in
                 dividends to both common and preferred shareholders, an
                 increase of $32.2 million, or 7.1%, over Fiscal 1998. The
                 dividend rate in effect at the

                                         Management's Discussion and Analysis 33


                 end of each year resulted in a payout ratio of 106.2% in Fiscal
                 1999, 58.6% in Fiscal 1998 and 143.2% in Fiscal 1997. Excluding
                 the impact of the restructuring related items in all years, the
                 payout ratio was 57.1%, 58.6% and 65.9% in Fiscal 1999, Fiscal
                 1998 and Fiscal 1997, respectively.
                   In Fiscal 1999, the company repurchased 7.5 million shares
                 of common stock, or 2.1% of the amount outstanding at the
                 beginning of Fiscal 1999, at a cost of $410.1 million. As of
                 April 28, 1999, the company had repurchased 9.3 million
                 shares as part of the 10.0 million share repurchase program,
                 which was authorized by the Board of Directors on September
                 10, 1997. This plan was completed on June 1, 1999. On June 9,
                 1999, the Board of Directors authorized the repurchase of up
                 to 20.0 million shares. During Fiscal 1998, 13.6 million
                 shares were repurchased at a cost of $677.2 million. The
                 company may reissue repurchased shares upon the exercise of
                 stock options, conversions of preferred stock and for general
                 corporate purposes.
                   In Fiscal 1999, the cash requirements for Phase I of
                 Operation Excel were $75.6 million, consisting of spending
                 for severance and exit costs ($16.6 million), capital
                 expenditures ($5.8 million) and implementation costs ($53.2
                 million). The Fiscal 1999 cash requirements for Project
                 Millennia were $117.4 million, consisting of spending for
                 severance and exit costs ($48.6 million), capital
                 expenditures ($46.5 million) and implementation costs ($22.3
                 million). In Fiscal 2000, the company expects the cash
                 requirements related to Phase I of Operation Excel to be
                 approximately $340 million, consisting of spending for
                 severance and exit costs ($110 million of the $127.6 million
                 accrued at April 28, 1999), capital expenditures ($100
                 million) and implementation costs ($130 million). Project
                 Millennia is expected to require cash of approximately $20
                 million in Fiscal 2000, consisting of spending for severance
                 and exit costs ($15 million of the $20.1 million accrued at
                 April 28, 1999) and capital expenditures ($5 million). Future
                 phases of Operation Excel are expected to require
                 approximately $400 million for severance, exit and
                 implementation costs over the next four years. The company is
                 financing the cash requirements of these programs through
                 operations, proceeds from the sale of non-strategic assets
                 and with short- and long-term borrowings. The cash
                 requirements of Operation Excel and Project Millennia will
                 not have a significant impact on the company's liquidity or
                 financial position.
                   During 1995, the company participated in the formation of a
                 business (the "entity") which purchases a portion of the
                 trade receivables generated by the company. The company sells
                 receivables to Jameson, Inc., a wholly owned subsidiary,
                 which then sells undivided interests in the receivables to
                 the entity. Outside investors contributed $95.4 million in
                 capital to the entity. The company consolidates the entity,
                 and the capital contributed by outside investors is
                 classified as minority interest ("other long-term
                 liabilities") on the Consolidated Balance Sheets.
                   In June 1998, the Financial Accounting Standards Board (the
                 "FASB") issued SFAS No. 133, "Accounting for Derivative
                 Instruments and Hedging Activities." This statement
                 establishes accounting and reporting standards for derivative
                 instruments. The statement requires that an entity recognize
                 all derivatives as either assets or liabilities in the
                 statement of financial position and measure those instruments
                 at fair value. In June 1999, the FASB issued SFAS No. 137,
                 "Accounting for Derivative Instruments and Hedging Activities
                 - Deferral of the Effective Date of FAS Statement 133," which
                 postponed the adoption date of SFAS No. 133. As such, the
                 company is not required to adopt the statement until Fiscal
                 2002. The company is currently evaluating the effect that
                 implementation of the new standard will have on its results
                 of operations and financial position.
                   In April 1998, the American Institute of CPAs issued a
                 Statement of Position ("SOP") entitled "Reporting on the
                 Costs of Start-up Activities." This SOP requires that costs
                 incurred to open a new facility, introduce a new product,
                 commence a new operation or other similar activities be
                 expensed as incurred. The company will adopt this SOP in
                 Fiscal 2000. The company does not believe this SOP will have
                 a material impact on its financial statements.
                   The impact of inflation on both the company's financial
                 position and results of operations has been minimal and is
                 not expected to adversely affect Fiscal 2000 results.
                   The company's financial position continues to remain
                 strong, enabling it to meet cash requirements for operations,
                 capital expansion programs and dividends to shareholders.

34 H.J. Heinz Annual Report 1999


- ------------------------------------------------------------------------------
MARKET RISK      The following discussion about the company's risk-
FACTORS          management activities includes "forward-looking" statements
                 that involve risk and uncertainties. Actual results could
                 differ materially from those projected in the forward-looking
                 statements.
                   The company is exposed to market risks from adverse changes
                 in foreign exchange rates, interest rates and commodity
                 prices. As a policy, the company does not engage in
                 speculative or leveraged transactions, nor does the company
                 hold or issue financial instruments for trading purposes.

                 Foreign Exchange Rate Sensitivity: The company's cash flow
                 and earnings are subject to fluctuations due to exchange rate
                 variation. Foreign currency risk exists by nature of the
                 company's global operations. The company manufactures and
                 sells its products in a number of locations around the world,
                 and hence foreign currency risk is well diversified.
                   When appropriate, the company may attempt to limit its
                 exposure to changing foreign exchange rates through both
                 operational and financial market actions. These actions may
                 include entering into forward, option and swap contracts to
                 hedge existing exposures, firm commitments and, potentially,
                 anticipated transactions. The instruments are used to reduce
                 risk by essentially creating offsetting currency exposures.
                 As of April 28, 1999, the company held contracts for the
                 purpose of hedging certain intercompany cash flows with an
                 aggregate notional amount of approximately $680 million. In
                 addition, the company held separate contracts in order to
                 hedge purchases of certain raw materials and finished goods
                 and for payments arising from certain foreign currency
                 denominated obligations totaling approximately $190 million.
                 The company also held contracts to hedge sales denominated in
                 foreign currencies of $140 million. The company's contracts
                 mature within two years of the fiscal year-end. The contracts
                 that effectively meet the risk reduction and correlation
                 criteria, as measured on a currency-by-currency basis are
                 accounted for as hedges. Accordingly, gains and losses are
                 deferred in the cost basis of the underlying transaction. In
                 those circumstances when it is not appropriate to account for
                 the contracts as hedges, any gains and losses from mark-to-
                 market and settlement are recorded in miscellaneous income
                 and expense. At April 28, 1999, unrealized gains and losses
                 on outstanding foreign currency contracts are not material.
                 As of April 28, 1999, the potential gain or loss in the fair
                 value of the company's outstanding foreign currency
                 contracts, assuming a hypothetical 10% fluctuation in the
                 currencies of such contracts, would be approximately $30
                 million. However, it should be noted that any change in the
                 value of the contracts, real or hypothetical, would be
                 significantly offset by an inverse change in the value of the
                 underlying hedged items. In addition, this hypothetical
                 calculation assumes that each exchange rate would change in
                 the same direction relative to the U.S. dollar.
                   Substantially all of the company's foreign affiliates'
                 financial instruments are denominated in their respective
                 functional currencies. Accordingly, exposure to exchange risk
                 on foreign currency financial instruments is not material.
                 (See Note 12 to the Consolidated Financial Statements.)

                 Interest Rate Sensitivity: The company is exposed to changes
                 in interest rates primarily as a result of its borrowing and
                 investing activities used to maintain liquidity and fund
                 business operations. The company continues to utilize
                 commercial paper to fund working capital requirements in the
                 U.S. and Canada. The company also borrows in different
                 currencies from other sources to meet the borrowing needs of
                 its foreign affiliates. The nature and amount of the
                 company's long-term and short-term debt can be expected to
                 vary as a result of future business requirements, market
                 conditions and other factors. The company may utilize
                 interest rate swap agreements to lower funding costs, to
                 diversify sources of funding or to alter interest rate
                 exposure. There are no interest rate swap agreements
                 outstanding at April 28, 1999.

                                         Management's Discussion and Analysis 35


                   The following table summarizes the company's debt
                 obligations at April 28, 1999. The interest rates represent
                 weighted-average rates, with the period end rate used for the
                 variable rate debt obligations. The fair value of the debt
                 obligations approximated the recorded value as of April 28,
                 1999. (See Notes 6 and 12 to the Consolidated Financial
                 Statements.)



                                                                  EXPECTED FISCAL YEAR OF MATURITY
                                 ---------------------------------------------------------------------------------------------------
(DOLLARS IN THOUSANDS)                  2000          2001            2002          2003         2004     THEREAFTER         TOTAL
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                                                  
Fixed rate                         $ 613,366      $ 19,330      $   11,434     $ 453,201      $ 2,540     $ 568,864     $1,668,735

Average interest rate                   6.83%         6.85%           8.35%         6.25%        6.40%         6.31%

Variable rate                      $ 290,841      $      -      $1,409,437     $       -      $     -     $   7,400     $1,707,678

Average interest rate                   5.32%            -            4.89%            -            -          3.72%
- ------------------------------------------------------------------------------------------------------------------------------------



                 Commodity Price Sensitivity: The company is the purchaser
                 of certain commodities such as corn, wheat and soybean meal
                 and oil. The company generally purchases these commodities
                 based upon market prices that are established with the vendor
                 as part of the purchase process. In general,  the company
                 does not use significant levels of commodity financial
                 instruments to hedge commodity prices due to a high
                 correlation between the commodity cost and the ultimate
                 selling price of the product. On occasion, the company may
                 enter into commodity future or option contracts, as deemed
                 appropriate, to reduce the effect of price fluctuations on
                 some future manufacturing requirements. Such contracts are
                 accounted for as hedges, with gains and losses recognized as
                 part of cost of products sold, and generally have a term of
                 less than one year. As of April 28, 1999, unrealized gains
                 and losses related to commodity contracts held by the company
                 were not material nor would they be given a hypothetical 10%
                 fluctuation in market prices. It should be noted that any
                 change in the value of the contracts, real or hypothetical,
                 would be significantly offset by an inverse change in the
                 value of the underlying hedged items. (See Note 12 to the
                 Consolidated Financial Statements.)
- ------------------------------------------------------------------------------
YEAR 2000 ISSUE  The Year 2000 issue arises because many computer hardware
                 and software systems use only two digits rather than four
                 digits to refer to a year. Therefore, computers or other
                 equipment with date sensitive programming may not properly
                 recognize a year that begins with "20." If not corrected,
                 this could cause system failures or miscalculations that
                 could significantly disrupt the company's business.
                   Beginning in 1996, the company initiated a worldwide plan
                 to address the Year 2000 issues that could affect its
                 operations. The company's Chief Information Officer is in
                 charge of the Year 2000 project. Each of the company's
                 business units and corporate headquarters have established
                 Year 2000 teams. The project is called "Operation Ready," a
                 name that helps focus the organization on the overall
                 challenge of being operationally ready to address the
                 expected consequences of the Year 2000 issue, including
                 compliance by third parties who have material relationships
                 with the company, such as vendors, customers and suppliers,
                 and the development of contingency plans. The company's
                 progress is monitored by senior management and periodically
                 reported to the Audit Committee and Board of Directors.
                   The first phase of Operation Ready was to conduct a
                 worldwide review to identify and evaluate areas impacted by
                 the Year 2000 issue. The review and evaluation focused on
                 both traditional computer information technology systems ("IT
                 systems") and non-information systems such as manufacturing,
                 process and logistical systems which rely on embedded chips
                 or similar devices ("non-IT systems"). The assessment of the
                 company's internal IT systems has been completed, and the
                 assessment of its non-IT systems is substantially complete.

36 H.J. Heinz Annual Report 1999


                   The second phase of the company's Year 2000 readiness plan
                 is remediation which involves replacement, upgrading,
                 modification and testing of affected hardware, software and
                 process systems. As of April 28, 1999, management estimates
                 that approximately 65% of its core worldwide IT systems are
                 Year 2000 ready. Several of the company's major affiliates
                 such as Heinz U.S.A., Heinz Italy and Heinz Australia are
                 virtually 100% operationally ready with respect to their IT
                 systems. It is expected that the remaining IT systems will be
                 operationally ready by the end of September 1999. Time
                 machine testing of key IT applications has been completed
                 successfully for the company's major North American
                 affiliates and the testing of other remediated systems is
                 progressing on schedule. The remediation of non-IT systems is
                 progressing on schedule, and it is estimated that these
                 efforts also will be substantially complete by the end of
                 September 1999.
                   The company's corporate audit department has dedicated
                 efforts to evaluating the company's Year 2000 preparedness.
                 The corporate audit department, with the assistance of
                 outside consultants, completed on-site preparedness reviews
                 at the company's major affiliate locations and its corporate
                 headquarters. These reviews addressed IT system remediation
                 efforts as well as contingency planning and non-IT issues.
                 The corporate audit department continues monitoring progress
                 with respect to earlier reviews.
                   It is currently estimated that the cost to make the
                 company's IT systems and non-IT systems Year 2000
                 operationally ready will be approximately $75 million, of
                 which over 80% has been incurred to date. All of the costs
                 are being funded through operating cash flow. These estimated
                 costs have not had nor are expected to have a material
                 adverse effect on the company's consolidated financial
                 position, results of operations or liquidity. The above
                 amount includes costs for implementation of the company's
                 contingency plans described below.
                   A critical part of Operation Ready involves the
                 investigation and assessment of the Year 2000 preparedness of
                 important suppliers, vendors, customers, utilities and other
                 third parties. The company's initial round of assessments has
                 been completed. Generally, these third parties have indicated
                 that they are progressing on schedule with their Year 2000
                 issues. The company is continuing on-site interviews and
                 face-to-face visits with the critical suppliers, vendors and
                 customers. These efforts will continue throughout the year in
                 order to minimize the risk that any significant adverse
                 consequences will result due to the failure of these third
                 parties to be Year 2000 ready.
                   While the company has no reason to believe that its
                 exposure to the risks of the failure of it or third parties
                 to be Year 2000 ready is any greater than the exposure to
                 such risks that affect its competitors generally, there can
                 be no assurance that the consequences of such failures would
                 not have a material adverse impact on the company's
                 operations. Although the company does not anticipate any
                 major noncompliance issues, the company believes the most
                 likely worst case scenario would be the temporary disruption
                 of its business in certain locations in the event of
                 noncompliance by the company or such third parties, which
                 could include temporary plant closings, delays in the
                 delivery and receipt of products and supplies, invoice and
                 collection errors and inventory obsolescence. The company
                 believes that its Operation Ready contingency planning should
                 significantly reduce the adverse effect any such disruptions
                 may have.
                   The company's headquarters and affiliate Year 2000
                 readiness teams are working to allow the company to continue
                 critical operations in the event either the company or major
                 key suppliers or customers fail to resolve their respective
                 Year 2000 issues in a timely manner. In addition, each major
                 function involving the company (purchasing, manufacturing,
                 sales, etc.) has a contingency planning team working on Year
                 2000 issues specific to that function. The plans developed by
                 the functional teams have been shared with the affiliate
                 teams, so that Year 2000 issues will be addressed from two
                 separate perspectives. Contingency plans include stockpiling
                 raw and packaging materials, increasing finished goods
                 inventory levels, developing emergency backup and recovery
                 procedures, securing alternate suppliers, replacing
                 electronic applications with manual processes or other
                 appropriate measures.
                   The company has implemented an internal web site to
                 disseminate Year 2000 related information, including
                 policies, guidelines, tools, teams, plans and progress
                 reporting to affiliate Operation Ready

                                         Management's Discussion and Analysis 37


                 teams throughout the world. Standardized progress reporting has
                 been implemented for all affiliates to report their contingency
                 planning and remediation status to the corporate headquarters.
                 Year 2000 status and issues have been key topics at global
                 management conferences. The company's Year 2000 readiness plan,
                 including the further development and refinement of contingency
                 plans, is an ongoing process and will continue to evolve and
                 change as new information becomes available.
- ------------------------------------------------------------------------------
EURO CONVERSION  A single currency, the Euro, was introduced in Europe on
                 January 1, 1999. Of the fifteen member countries of the
                 European Union, eleven adopted the Euro as their legal
                 currency on that date. Fixed conversion rates between the
                 national currencies of these eleven countries and the Euro
                 were established on that date. The national currencies are
                 scheduled to remain legal tender as denominations of the Euro
                 during the transition period ending December 31, 2001. During
                 this transition period, parties may settle transactions using
                 either the Euro or a participating country's national
                 currency. At the current time, the company does not believe
                 that the conversion to the Euro will have a material impact
                 on its business or its financial condition.
- ------------------------------------------------------------------------------
STOCK MARKET     H.J. Heinz Company common stock is traded principally on
INFORMATION      the New York Stock Exchange and the Pacific Stock Exchange,
                 under the symbol HNZ. The number of shareholders of record of
                 the company's common stock as of June 30, 1999 approximated
                 61,306. The closing price of the common stock on the New York
                 Stock Exchange composite listing on April 28, 1999 was
                 $48-7/16.
                   Stock price information for common stock by quarter
                 follows:


                                               STOCK PRICE RANGE
                                     --------------------------------------
                                             HIGH                LOW
                 ----------------------------------------------------------
                                                       
                 1999
                 First                    $58-1/2            $51-5/8
                 Second                    61-1/8             48-1/2
                 Third                     61-3/4             51-3/16
                 Fourth                    58-13/16           44-9/16
                 ----------------------------------------------------------
                 1998
                 First                    $47-1/2            $41-1/4
                 Second                    49-7/16            41-1/8
                 Third                     56-11/16           45-1/2
                 Fourth                    59-15/16           51-7/16
                 ----------------------------------------------------------


38 H.J. Heinz Annual Report 1999


CONSOLIDATED STATEMENTS OF INCOME
H.J. Heinz Company and Subsidiaries



FISCAL YEAR ENDED       APRIL 28, 1999   APRIL 29, 1998    APRIL 30, 1997
- ------------------------------------------------------------------------------
(DOLLARS IN THOUSANDS,
EXCEPT PER SHARE DATA)    (52 WEEKS)       (52 WEEKS)       (52 WEEKS)
- ------------------------------------------------------------------------------
                                                 
Sales                     $ 9,299,610      $ 9,209,284      $ 9,357,007
Cost of products sold       5,944,867        5,711,213        6,385,091
- ------------------------------------------------------------------------------
Gross profit                3,354,743        3,498,071        2,971,916
Selling, general and
  administrative
  expenses                  2,245,431        1,977,741        2,215,645
- ------------------------------------------------------------------------------
Operating income            1,109,312        1,520,330          756,271
Interest income                25,082           32,655           39,359
Interest expense              258,813          258,616          274,746
Other expense, net             40,450           39,388           41,820
- ------------------------------------------------------------------------------
Income before income
  taxes                       835,131        1,254,981          479,064
Provision for income
  taxes                       360,790          453,415          177,193
- ------------------------------------------------------------------------------
Net income                $   474,341      $   801,566      $   301,871
- ------------------------------------------------------------------------------
PER COMMON SHARE
AMOUNTS:
Net income - diluted      $      1.29      $      2.15      $      0.81
Net income - basic        $      1.31      $      2.19      $      0.82
Cash dividends            $      1.34-1/4  $      1.23-1/2  $      1.13-1/2
- ------------------------------------------------------------------------------
Average common shares
  outstanding -
  diluted                 367,830,419      372,952,851      374,043,705
Average common shares
  outstanding - basic     361,203,539      365,982,290      367,470,850
- ------------------------------------------------------------------------------

See Notes to Consolidated Financial Statements.

                                            Consolidated Statements of Income 39


CONSOLIDATED BALANCE SHEETS
H.J. Heinz Company and Subsidiaries



ASSETS (DOLLARS IN THOUSANDS)    APRIL 28, 1999        APRIL 29, 1998
- ------------------------------------------------------------------------------
                                                 
CURRENT ASSETS:
Cash and cash equivalents        $  115,982            $   96,300
Short-term investments, at
  cost which approximates
  market                              7,139                 3,098

Receivables (net of
  allowances: 1999 - $21,633
  and 1998 - $17,627)             1,163,915             1,071,837
Inventories:
  Finished goods and
   work-in-process                1,064,015               988,322
  Packaging material and
   ingredients                      345,636               340,521
- ------------------------------------------------------------------------------
                                  1,409,651             1,328,843
- ------------------------------------------------------------------------------
Prepaid expenses                    154,619               167,431
Other current assets                 35,472                19,010
- ------------------------------------------------------------------------------
Total current assets              2,886,778             2,686,519
- ------------------------------------------------------------------------------

- ------------------------------------------------------------------------------
PROPERTY, PLANT AND EQUIPMENT:
Land                                 48,649                51,129
Buildings and leasehold
  improvements                      798,307               806,299
Equipment, furniture and
  other                           3,227,019             3,210,695
- ------------------------------------------------------------------------------
                                  4,073,975             4,068,123
Less accumulated depreciation     1,902,951             1,673,461
- ------------------------------------------------------------------------------
Total property, plant and
  equipment, net                  2,171,024             2,394,662
- ------------------------------------------------------------------------------

- ------------------------------------------------------------------------------
OTHER NON-CURRENT ASSETS:
Goodwill (net of
  amortization: 1999 -
  $352,209 and 1998 -
  $297,868)                       1,781,466             1,764,574
Trademarks (net of
  amortization: 1999 -
  $84,672 and 1998 - $67,791)       511,608               416,918
Other intangibles (net of
  amortization: 1999 -
  $117,038 and 1998 -
  $112,768)                         177,290               194,560
Other non-current assets            525,468               566,188
- ------------------------------------------------------------------------------
Total other non-current
  assets                          2,995,832             2,942,240
- ------------------------------------------------------------------------------

Total assets                     $8,053,634            $8,023,421
- ------------------------------------------------------------------------------

See Notes to Consolidated Financial Statements.

40 H.J. Heinz Annual Report 1999





LIABILITIES AND SHAREHOLDERS'
EQUITY (DOLLARS IN THOUSANDS)      APRIL 28, 1999        APRIL 29, 1998
- ------------------------------------------------------------------------------
                                                   
CURRENT LIABILITIES:
Short-term debt                    $  290,841            $  301,028
Portion of long-term debt due
  within one year                     613,366                38,598
Accounts payable                      945,488               978,365
Salaries and wages                     74,098                66,473
Accrued marketing                     182,024               163,405
Accrued restructuring costs           147,786                94,400
Other accrued liabilities             372,623               360,608
Income taxes                          160,096               161,396
- ------------------------------------------------------------------------------
Total current liabilities           2,786,322             2,164,273
- ------------------------------------------------------------------------------
LONG-TERM DEBT AND OTHER
LIABILITIES:
Long-term debt                      2,472,206             2,768,277
Deferred income taxes                 310,799               291,161
Non-pension postretirement
  benefits                            208,102               209,642
Other                                 473,201               373,552
- ------------------------------------------------------------------------------
Total long-term debt and
  other liabilities                 3,464,308             3,642,632
- ------------------------------------------------------------------------------
SHAREHOLDERS' EQUITY:
Capital stock:
  Third cumulative preferred,
    $1.70 first series, $10
    par value                             173                   199
  Common stock, 431,096,485
    shares issued, $.25 par
    value                             107,774               107,774
- ------------------------------------------------------------------------------
                                      107,947               107,973
Additional capital                    277,652               252,773
Retained earnings                   4,379,742             4,390,248
- ------------------------------------------------------------------------------
                                    4,765,341             4,750,994
Less:
  Treasury shares, at cost
    (71,968,652 shares at
    April 28, 1999 and
    67,678,632 shares at
    April 29, 1998)                 2,435,012             2,103,979
  Unearned compensation
    relating to the ESOP               11,728                14,822
  Accumulated other
    comprehensive loss                515,597               415,677
- ------------------------------------------------------------------------------
Total shareholders' equity          1,803,004             2,216,516
Total liabilities and
  shareholders' equity             $8,053,634            $8,023,421
- ------------------------------------------------------------------------------


                                                  Consolidated Balance Sheets 41


CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
H.J. Heinz Company and Subsidiaries




                                          PREFERRED STOCK       COMMON STOCK
                                          ----------------   ------------------
(AMOUNTS IN THOUSANDS,      COMPREHENSIVE
EXCEPT PER SHARE DATA)             INCOME  SHARES  DOLLARS    SHARES    DOLLARS
- -------------------------------------------------------------------------------
                                                        
Balance at May 1, 1996                         27     $271   431,096   $107,774
Comprehensive income - 1997:
  Net income - 1997              $301,871
  Other comprehensive income
    (loss), net of tax:
    Minimum pension liability,
      net of $3,282 tax
      expense                       5,588
    Unrealized translation
      adjustments                 (41,353)
    Realized translation
      reclassification
      adjustment                  (13,758)
                                 --------
Comprehensive income             $252,348
                                 --------
Cash dividends:
 Preferred @ $1.70 per share
 Common @ $1.13-1/2 per share
Shares reacquired
Conversion of preferred into
  common stock                                 (3)     (30)
Stock options exercised, net
  of shares tendered for
  payment
Unearned compensation relating
  to the ESOP
Other, net
- -------------------------------------------------------------------------------
Balance at April 30, 1997                      24      241   431,096    107,774
Comprehensive income - 1998:
  Net income - 1998              $801,566
  Other comprehensive income
    (loss), net of tax:
    Minimum pension liability,
      net of $1,428 tax
      expense                       2,433
    Unrealized translation
      adjustments                (180,284)
                                 --------
Comprehensive income             $623,715
                                 --------
Cash dividends:
 Preferred @ $1.70 per share
 Common @ $1.23-1/2 per share
Shares reacquired
Conversion of preferred into
  common stock                                 (4)     (42)
Stock options exercised, net
  of shares tendered for
  payment
Unearned compensation relating
  to the ESOP
Other, net
- -------------------------------------------------------------------------------
Balance at April 29, 1998                      20      199   431,096    107,774
Comprehensive income - 1999:
  Net income - 1999              $474,341
  Other comprehensive income
    (loss), net of tax:
    Minimum pension liability,
      net of $6,975 tax
      benefit                     (11,880)
    Unrealized translation
      adjustments                 (88,040)
                                 --------
Comprehensive income             $374,421
                                 --------
Cash dividends:
 Preferred @ $1.70 per share
 Common @ $1.34-1/4 per share
Shares reacquired
Conversion of preferred into
  common stock                                 (3)     (26)
Stock options exercised, net
  of shares tendered for
  payment
Unearned compensation relating
  to the ESOP
Other, net
- -------------------------------------------------------------------------------
Balance at April 28, 1999                      17     $173   431,096   $107,774
- -------------------------------------------------------------------------------
Authorized Shares - April 28,
  1999                                         17            600,000
- -------------------------------------------------------------------------------

See Notes to Consolidated Financial Statements.

42 H.J. Heinz Annual Report 1999




                                                                                      UNEARNED     ACCUMULATED
                                                             TREASURY STOCK       COMPENSATION           OTHER            TOTAL
(AMOUNTS IN THOUSANDS,          ADDITIONAL    RETAINED     ---------------------      RELATING   COMPREHENSIVE    SHAREHOLDERS'
EXCEPT PER SHARE DATA)             CAPITAL    EARNINGS     SHARES    DOLLARS       TO THE ESOP            LOSS           EQUITY
- ------------------------------------------------------------------------------------------------------------------------------
                                                                                             
Balance at May 1, 1996            $154,602     $4,156,380  (62,498)   $(1,500,866)     $(23,101)     $(188,303)    $2,706,757
Comprehensive income - 1997:
  Net income - 1997                               301,871                                                             301,871
  Other comprehensive income
    (loss), net of tax:
    Minimum pension liability,
      net of $3,282 tax
      expense
    Unrealized translation
      adjustments
    Realized translation
      reclassification
      adjustment                                                                                       (49,523)       (49,523)
Comprehensive income

Cash dividends:
 Preferred @ $1.70 per share                          (43)                                                                (43)
 Common @ $1.13-1/2 per share                    (416,923)                                                            (416,923)
Shares reacquired                                           (7,939)      (277,046)                                    (277,046)
Conversion of preferred into
  common stock                        (932)                     41            963                                            1
Stock options exercised, net
  of shares tendered for
  payment                           21,946*                  6,466        147,071                                      169,017
Unearned compensation relating
  to the ESOP                                                                             5,738                          5,738
Other, net                             195                      18            377                                          572
- ------------------------------------------------------------------------------------------------------------------------------
Balance at April 30, 1997          175,811      4,041,285  (63,912)    (1,629,501)      (17,363)      (237,826)      2,440,421
Comprehensive income - 1998:
  Net income - 1998                               801,566                                                              801,566
  Other comprehensive income
    (loss), net of tax:
    Minimum pension liability,
      net of $1,428 tax
      expense
    Unrealized translation
      adjustments                                                                                     (177,851)       (177,851)
Comprehensive income
Cash dividends:
 Preferred @ $1.70 per share                          (37)                                                                 (37)
 Common @ $1.23-1/2 per share                    (452,566)                                                            (452,566)
Shares reacquired                                          (13,559)      (677,193)                                    (677,193)
Conversion of preferred into
  common stock                      (1,322)                     56          1,364                                            -
Stock options exercised, net
  of shares tendered for
  payment                           77,830*                  9,717        200,860                                      278,690
Unearned compensation relating
  to the ESOP                                                                             2,541                          2,541
Other, net                             454                      19            491                                          945
- ------------------------------------------------------------------------------------------------------------------------------
Balance at April 29, 1998          252,773      4,390,248  (67,679)    (2,103,979)      (14,822)      (415,677)      2,216,516
Comprehensive income - 1999:
  Net income - 1999                               474,341                                                              474,341
  Other comprehensive income
    (loss), net of tax:
    Minimum pension liability,
      net of $6,975 tax
      benefit
    Unrealized translation
      adjustments                                                                                      (99,920)        (99,920)
Comprehensive income
Cash dividends:
 Preferred @ $1.70 per share                          (30)                                                                 (30)
 Common @ $1.34-1/4 per share                    (484,817)                                                            (484,817)
Shares reacquired                                           (7,464)      (410,103)                                    (410,103)
Conversion of preferred into
  common stock                        (846)                     34            872                                            -
Stock options exercised, net
  of shares tendered for
  payment                           25,658*                  3,138         78,150                                      103,808
Unearned compensation relating
  to the ESOP                                                                              3,094                         3,094
Other, net                              67                       2             48                                          115
- ------------------------------------------------------------------------------------------------------------------------------
Balance at April 28, 1999         $277,652     $4,379,742  (71,969)   $(2,435,012)      $(11,728)    $(515,597)+    $1,803,004
- ------------------------------------------------------------------------------------------------------------------------------
Authorized Shares - April 28,
  1999
- ------------------------------------------------------------------------------------------------------------------------------

* Includes income tax benefit resulting from exercised stock options.
+ Comprised of unrealized translation adjustment of $(479,188) and minimum
  pension liability of $(36,409).

                              Consolidated Statements of Shareholders' Equity 43


CONSOLIDATED STATEMENTS OF CASH FLOWS
H.J. Heinz Company and Subsidiaries


FISCAL YEAR ENDED         APRIL 28, 1999   APRIL 29, 1998   APRIL 30, 1997
- ------------------------------------------------------------------------------
(DOLLARS IN THOUSANDS)         (52 WEEKS)       (52 WEEKS)       (52 WEEKS)
- ------------------------------------------------------------------------------
                                                        
OPERATING ACTIVITIES:
Net income                     $ 474,341        $ 801,566        $ 301,871
Adjustments to
 reconcile net income
 to cash provided by
 operating activities:
  Depreciation                   207,852          222,492          244,388
  Amortization                    94,360           91,130           96,102
  Deferred tax
    provision
    (benefit)                     23,564          120,875          (33,450)
  Gain on sale of
    bakery products
    unit                          (5,717)               -                -
  Gain on sale of
    Ore-Ida frozen
    foodservice
    business                           -          (96,563)               -
  Gain on sale of New
    Zealand ice cream
    business and U.K.
    real estate                        -                -          (85,282)
  Provision for
    restructuring                527,107                -          647,200
  Other items, net               (43,147)        (126,805)         (42,527)
  Changes in current
   assets and
   liabilities,
   excluding effects of
   acquisitions and
   divestitures:
    Receivables                  (88,742)          (7,155)          74,445
    Inventories                 (115,743)          47,917           (5,329)
    Prepaid expenses
      and other
      current assets               2,604            4,874            5,094
    Accounts payable               3,410           54,345           18,003
    Accrued
      liabilities               (150,533)        (131,400)        (182,555)
    Income taxes                 (19,220)          84,468         (162,962)
- --------------------------------------------------------------------------------
Cash provided by
  operating activities           910,136        1,065,744          874,998
- --------------------------------------------------------------------------------
INVESTING ACTIVITIES:
Capital expenditures            (316,723)        (373,754)        (377,457)
Acquisitions, net of
  cash acquired                 (268,951)        (142,112)        (208,383)
Proceeds from
  divestitures                   180,400          494,739          165,555
Purchases of short-
  term investments              (915,596)      (1,179,024)      (1,223,884)
Sales and maturities
  of short-term
  investments                    883,945        1,216,573        1,233,919
Other items, net                  46,396           10,740           23,937
- --------------------------------------------------------------------------------
Cash (used for)
  provided by
  investing activities          (390,529)          27,162         (386,313)
- --------------------------------------------------------------------------------
FINANCING ACTIVITIES:
Proceeds from long-
  term debt                      259,593          555,017           47,483
Payments on long-term
  debt                           (65,744)        (572,905)         (99,176)
Proceeds from
  (payments on)
  commercial paper and
  short-term
  borrowings, net                 74,464         (288,346)         133,732
Dividends                       (484,847)        (452,603)        (416,966)
Purchase of treasury
  stock                         (410,103)        (677,193)        (277,046)
Exercise of stock
  options                         77,158          200,972          135,082
Other items, net                  33,989           88,457           47,131
- --------------------------------------------------------------------------------
Cash (used for)
  financing activities          (515,490)      (1,146,601)        (429,760)
- --------------------------------------------------------------------------------
Effect of exchange
  rate changes on cash
  and cash equivalents            15,565           (6,991)           7,997
- --------------------------------------------------------------------------------
Net increase
  (decrease) in cash
  and cash equivalents            19,682          (60,686)          66,922
Cash and cash
  equivalents at
  beginning of year               96,300          156,986           90,064
Cash and cash
  equivalents at end
  of year                      $ 115,982         $ 96,300        $ 156,986
- ------------------------------------------------------------------------------

See Notes to Consolidated Financial Statements.

44 H.J. Heinz Annual Report 1999


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
H.J. Heinz Company and Subsidiaries

- ------------------------------------------------------------------------------
1. SIGNIFICANT   Fiscal Year: H.J. Heinz Company (the "company") operates on
   ACCOUNTING    a 52- or 53-week fiscal year ending the Wednesday nearest
   POLICIES      April 30. However, certain foreign subsidiaries have earlier
                 closing dates to facilitate timely reporting. Fiscal years
                 for the financial statements included herein ended April 28,
                 1999, April 29, 1998 and April 30, 1997.

                 Principles of Consolidation: The consolidated financial
                 statements include the accounts of the company and its
                 subsidiaries. All intercompany accounts and transactions were
                 eliminated. Certain prior-year amounts have been reclassified
                 in order to conform with the 1999 presentation.

                 Use of Estimates: The preparation of financial statements, in
                 conformity with generally accepted accounting principles,
                 requires management to make estimates and assumptions that
                 affect the reported amounts of assets and liabilities, the
                 disclosure of contingent assets and liabilities at the date
                 of the financial statements, and the reported amounts of
                 revenues and expenses during the reporting period. Actual
                 results could differ from these estimates.

                 Translation of Foreign Currencies: For all significant
                 foreign operations, the functional currency is the local
                 currency. Assets and liabilities of these operations are
                 translated at the exchange rate in effect at each year-end.
                 Income statement accounts are translated at the average rate
                 of exchange prevailing during the year. Translation
                 adjustments arising from the use of differing exchange rates
                 from period to period are included as a component of
                 shareholders' equity. Gains and losses from foreign currency
                 transactions are included in net income for the period.

                 Cash Equivalents: Cash equivalents are defined as highly
                 liquid investments with original maturities of 90 days or
                 less.

                 Inventories: Inventories are stated at the lower of cost or
                 market. Cost is determined principally under the average cost
                 method.

                 Property, Plant and Equipment: Land, buildings and equipment
                 are recorded at cost. For financial reporting purposes,
                 depreciation is provided on the straight-line method over the
                 estimated useful lives of the assets. Accelerated
                 depreciation methods are generally used for income tax
                 purposes. Expenditures for new facilities and improvements
                 that substantially extend the capacity or useful life of an
                 asset are capitalized. Ordinary repairs and maintenance are
                 expensed as incurred. When property is retired or otherwise
                 disposed, the cost and related depreciation are removed from
                 the accounts and any related gains or losses are included in
                 income.

                 Intangibles: Goodwill, trademarks and other intangibles
                 arising from acquisitions are being amortized on a straight-
                 line basis over periods ranging from three to 40 years. The
                 company regularly reviews the individual components of the
                 balances by evaluating the future cash flows of the
                 businesses to determine the recoverability of the assets and
                 recognizes, on a current basis, any diminution in value.

                 Revenue Recognition: The company generally recognizes revenue
                 upon shipment of goods to customers or upon performance of
                 services. However, in certain overseas countries, revenue is
                 recognized upon receipt of the product by the customer.

                                   Notes to Consolidated Financial Statements 45


                 Advertising Expenses: Advertising costs are generally
                 expensed in the year in which the advertising first takes
                 place.

                 Income Taxes: Deferred income taxes result primarily from
                 temporary differences between financial and tax reporting. If
                 it is more likely than not that some portion or all of a
                 deferred tax asset will not be realized, a valuation
                 allowance is recognized.
                   The company has not provided for possible U.S. taxes on the
                 undistributed earnings of foreign subsidiaries that are
                 considered to be reinvested indefinitely. Calculation of the
                 unrecognized deferred tax liability for temporary differences
                 related to these earnings is not practicable. Where it is
                 contemplated that earnings will be remitted, credit for
                 foreign taxes already paid generally will offset applicable
                 U.S. income taxes. In cases where they will not offset U.S.
                 income taxes, appropriate provisions are included in the
                 Consolidated Statements of Income.

                 Stock-Based Employee Compensation Plans: Stock-based
                 compensation is accounted for by using the intrinsic value-
                 based method in accordance with Accounting Principles Board
                 Opinion No. 25, "Accounting for Stock Issued to Employees."

                 Financial Instruments: The company uses derivative financial
                 instruments for the purpose of hedging currency, price and
                 interest rate exposures which exist as part of ongoing
                 business operations. As a policy, the company does not engage
                 in speculative or leveraged transactions, nor does the
                 company hold or issue financial instruments for trading
                 purposes.

                 [ ] Interest Rate Swap Agreements: The company may utilize
                 interest rate swap agreements to lower funding costs, to
                 diversify sources of funding or to alter interest rate
                 exposure. Amounts paid or received on interest rate swap
                 agreements are deferred and recognized as adjustments to
                 interest expense. Gains and losses realized upon the
                 settlement of such contracts are deferred and amortized to
                 interest expense over the remaining term of the debt
                 instrument or are recognized immediately if the underlying
                 instrument is settled.

                 [ ] Foreign Currency Contracts: The company enters into
                 forward, purchased option and swap contracts to hedge
                 transactions denominated in foreign currencies in order to
                 reduce the currency risk associated with fluctuating exchange
                 rates. Such contracts are used primarily to hedge certain
                 intercompany cash flows, purchases and sales of certain raw
                 materials and finished goods and for payments  arising from
                 certain foreign currency denominated obligations. Realized
                 and unrealized gains and losses from instruments qualifying
                 as hedges are deferred as part of the cost basis of the
                 underlying transaction. Realized and unrealized gains and
                 losses from foreign currency contracts used as economic
                 hedges but not qualifying for hedge accounting are recognized
                 currently in miscellaneous income and expense.

                 [ ] Commodity Contracts: In connection with purchasing certain
                 commodities for future manufacturing requirements, the
                 company enters into commodities futures and option contracts,
                 as deemed appropriate, to reduce the effect of price
                 fluctuations. Such contracts are accounted for as hedges,
                 with gains and losses recognized as part of cost of products
                 sold, and generally have a term of less than one year.

                 The cash flows related to the above financial instruments are
                 classified in the Statements of Cash Flows in a manner
                 consistent with those of the transactions being hedged.

                 Earnings Per Share: In the third quarter of Fiscal 1998, the
                 company adopted SFAS No. 128, "Earnings Per Share," which
                 requires the disclosure of both diluted and basic earnings
                 per share. Previously reported earnings per share amounts
                 have been restated, as necessary, to conform to SFAS No. 128
                 requirements. All earnings per share amounts are presented on
                 an after-tax diluted basis unless otherwise noted.

46 H.J. Heinz Annual Report 1999


                 Comprehensive Income: The company adopted SFAS No. 130,
                 "Reporting Comprehensive Income." SFAS No. 130 establishes
                 standards for reporting comprehensive income in financial
                 statements. Comprehensive income includes all changes in
                 equity during a period except those resulting from
                 investments by or distributions to shareholders. For the
                 company, comprehensive income for all periods presented
                 consisted of net income, foreign currency translation
                 adjustments and the adjustment to the minimum pension
                 liability. Amounts in prior year financial statements have
                 been reclassified to conform to SFAS No. 130 requirements.

                 Business Segment Information: The company adopted SFAS No.
                 131, "Disclosures about Segments of an Enterprise and Related
                 Information," which establishes new standards for reporting
                 and disclosure relating to segments and geographic areas.
                 Previously reported segment and geographic information has
                 been restated to conform to SFAS No. 131 requirements.

                 Postretirement Benefits: The company adopted SFAS No. 132,
                 "Employers' Disclosures about Pensions and Other
                 Postretirement Benefits," which revises employers'
                 disclosures about pension and other postretirement benefit
                 plans. Amounts in prior year financial statements have been
                 reclassified to conform to SFAS No. 132 requirements.

                 Recently Issued Accounting Standards: In June 1998, the FASB
                 issued SFAS No. 133, "Accounting for Derivative Instruments
                 and Hedging Activities." This statement establishes
                 accounting and reporting standards for derivative
                 instruments. The statement requires that an entity recognize
                 all derivatives as either assets or liabilities in the
                 statement of financial position and measure those instruments
                 at fair value. In June 1999, the FASB issued SFAS No. 137,
                 "Accounting for Derivative Instruments and Hedging Activities
                 - Deferral of the Effective Date of FAS Statement 133," which
                 postponed the adoption date of SFAS No. 133. As such, the
                 company is not required to adopt the statement until Fiscal
                 2002. The company is currently evaluating the effect that
                 implementation of the new standard will have on its results
                 of operations and financial position.
                   In April 1998, the American Institute of CPAs issued a
                 Statement of Position ("SOP") entitled "Reporting on the
                 Costs of Start-up Activities." This SOP requires that costs
                 incurred to open a new facility, introduce a new product,
                 commence a new operation or other similar activities be
                 expensed as incurred. The company will adopt this SOP in
                 Fiscal 2000. The company does not believe this SOP will have
                 a material impact on its financial statements.
- ------------------------------------------------------------------------------
2. ACQUISITIONS  All of the following acquisitions have been accounted for
                 as purchases and, accordingly, the respective purchase prices
                 have been allocated to the respective assets and liabilities
                 based upon their estimated fair values as of the acquisition
                 date. Operating results of businesses acquired have been
                 included in the Consolidated Statements of Income from the
                 respective acquisition dates forward. Pro forma results of
                 the company, assuming all of the following acquisitions had
                 been made at the beginning of each period presented, would
                 not be materially different from the results reported.

                 Fiscal 1999: The company acquired businesses for a total of
                 $317.3 million, including obligations to sellers of $48.4
                 million. The preliminary allocations of the purchase price
                 resulted in goodwill of $179.4 million and trademarks and
                 other intangible assets of $128.0 million, which are being
                 amortized on a straight-line basis over periods not exceeding
                 40 years. Final allocation of the purchase price is not
                 expected to differ significantly from the preliminary
                 allocations and is expected to be completed in the first
                 quarter of Fiscal 2000.
                   Acquisitions made during Fiscal 1999 include: the College
                 Inn brand of canned broths and a joint venture with ABC
                 Indonesia, a leading provider of ketchup, sauces and
                 condiments. The company also made other smaller acquisitions
                 during the year.

                                   Notes to Consolidated Financial Statements 47


                 Fiscal 1998: The company acquired businesses for a total of
                 $142.1 million. The allocations of the purchase price
                 resulted in goodwill of $65.1 million and trademarks and
                 other intangible assets of $27.2 million, which are being
                 amortized on a straight-line basis over periods not exceeding
                 40 years.
                   On June 30, 1997, the company acquired John West Foods
                 Limited, the leading brand of canned tuna and fish in the
                 United Kingdom. Based in Liverpool, John West Foods Limited
                 sells its canned fish products throughout Continental Europe
                 and in a number of other international markets. (John West
                 operations in Australia, New Zealand and South Africa were
                 not included in the transaction.) During Fiscal 1998, the
                 company also made other acquisitions, primarily in the Asia/
                 Pacific region, Europe and South Africa.

                 Fiscal 1997: The company acquired businesses for a total of
                 $222.6 million, including notes to sellers of $14.2 million.
                 The allocations of purchase price resulted in goodwill of
                 $144.9 million and trademarks and other intangible assets of
                 $26.9 million, which are being amortized on a straight-line
                 basis over periods not exceeding 40 years.
                   On November 4, 1996, the company acquired the assets of the
                 canned beans and pasta business of Nestle Canada Inc.,
                 together with a two-year license to use the Libby's brand.
                 Under the agreement, the company also acquired the trademarks
                 Deep-Browned Beans, Alpha-Getti and Zoodles, among others.
                   On September 23, 1996, the company acquired substantially
                 all of the pet food businesses of Martin Feed Mills Limited
                 of Elmira, Ontario. Martin produces and markets cat and dog
                 food throughout Canada and also exports to Japan and Europe.
                 Martin sells pet food under the Techni-Cal brand and markets
                 products under the Medi-Cal label through veterinary offices
                 and clinics.
                   On July 10, 1996, the company acquired Southern Country
                 Foods Limited in Australia, a producer of canned corned beef
                 and meals. During Fiscal 1997, the company also made other
                 smaller acquisitions.
- ------------------------------------------------------------------------------
3. DIVESTITURES  On October 2, 1998, the company completed the sale of its
                 bakery products unit for $178.0 million. The transaction
                 resulted in a pretax gain of $5.7 million, which was recorded
                 in selling, general and administrative expenses ("SG&A"). The
                 bakery products unit contributed approximately $200 million
                 in sales for Fiscal 1998.
                   On June 30, 1997, the company completed the sale of its
                 Ore-Ida frozen foodservice business. The transaction resulted
                 in a pretax gain of approximately $96.6 million ($0.14 per
                 share), and was recorded in SG&A. The transaction included
                 the sale of the company's Ore-Ida appetizer, pasta and potato
                 foodservice business and five of the Ore-Ida plants that
                 manufacture the products. The Ore-Ida frozen foodservice
                 business contributed approximately $525 million in net sales
                 for Fiscal 1997.
                   In the fourth quarter of Fiscal 1997, the company sold its
                 New Zealand ice cream business for approximately $150
                 million. The pretax gain on the divestiture totaled $72.1
                 million, or $0.12 per share.
                   Pro forma results of the company, assuming all of the above
                 divestitures had been made at the beginning of each period
                 presented, would not be materially different from the results
                 reported.
- ------------------------------------------------------------------------------
4. RESTRUCTURING Operation Excel
   CHARGES       During Fiscal 1999, Phase I of a multi-year restructuring
                 program ("Operation Excel") was approved by the company's
                 Board of Directors, and resulted in recognition of
                 restructuring charges and implementation costs totaling
                 $552.8 million pretax ($1.11 per share), of which $141.7
                 million was recognized in the third quarter of Fiscal 1999,
                 and $411.1 million was recognized in the fourth quarter of
                 Fiscal 1999. Pretax charges of $396.4 million are classified
                 as cost of products sold and $156.4 million as SG&A.
                   The major components of Operation Excel include: creating
                 manufacturing centers of excellence; focusing the product
                 portfolio; realigning the company's management teams; and
                 investing in growth initiatives.

48 H.J. Heinz Annual Report 1999


                   Creating manufacturing centers of excellence is resulting
                 in significant changes to the company's manufacturing
                 footprint including the following Phase I initiatives:
                 closing the Harlesden factory in London, England and focusing
                 the Kitt Green factory in Wigan, England on canned beans,
                 soups and pasta production and focusing the Elst factory in
                 the Netherlands on tomato ketchup and sauces; downsizing the
                 Puerto Rico tuna processing facility and focusing this
                 facility on lower volume/higher margin products; focusing the
                 Pittsburgh, Pennsylvania factory on soup and baby food
                 production and shifting other production to existing
                 facilities; closing the West Chester, Pennsylvania factory
                 and shifting pasta production to the Bloomsburg, Pennsylvania
                 factory; consolidating manufacturing capacity in the Asia/
                 Pacific region; closing the Zabreh, Czech Republic factory
                 and disposing of the dairy business and transferring the
                 infant formula business to the Kendal, England factory;
                 downsizing the Pocatello, Idaho factory by shifting Bagel
                 Bites production to the Ft. Myers, Florida factory and
                 shifting certain other Smart Ones entree production to the
                 Massillon, Ohio factory; and closing the Redditch, England
                 factory and shifting production to the Telford, England
                 factory and the Turnhout factory in Belgium.
                   As part of Operation Excel, the company is focusing the
                 product portfolio on six core food categories. A consequence
                 of this focus is the potential sale of the Weight Watchers
                 classroom business. Additionally, seven other smaller
                 businesses, which had combined annual revenues of
                 approximately $80 million, will be disposed.
                   Phase I of Operation Excel will also result in creating a
                 single U.S. frozen food headquarters, including the closure
                 of the company's Ore-Ida head office in Boise, Idaho; and
                 also includes consolidating many European administrative
                 support functions.
                   Phase I initiatives will result in the closure or exit of
                 16 factories or businesses. Management estimates that these
                 actions will impact 5,500 employees with a net reduction in
                 the workforce of 4,000 after expansion of certain facilities.
                 During Fiscal 1999, the company's workforce was reduced by
                 approximately 200 employees principally through the closure
                 of Ore-Ida's Boise head office and through the divestiture of
                 the Clarksville, Arkansas sweet potato business.
                   The major components of the restructuring charges and
                 implementation costs and the remaining accrual balance as of
                 April 28, 1999 were as follows:



                                    EMPLOYEE
                                 TERMINATION
                       NON-CASH          AND              IMPLEMEN-
(DOLLARS IN               ASSET    SEVERANCE     ACCRUED     TATION
MILLIONS)           WRITE-DOWNS        COSTS  EXIT COSTS      COSTS     TOTAL
- ------------------------------------------------------------------------------
                                                       
Initial charge - 1999   $ 294.9      $ 159.4      $ 45.3     $ 53.2   $ 552.8
Amounts utilized -
  1999                   (294.9)       (67.3)       (9.8)     (53.2)   (425.2)
- ------------------------------------------------------------------------------
Accrued restructuring
  costs - April 28,
  1999                  $     -      $  92.1      $ 35.5     $    -   $ 127.6
- ------------------------------------------------------------------------------

                 Non-cash asset write-downs consisted primarily of long-term
                 asset impairments that were recorded as a direct result of
                 the company's decision to exit businesses or facilities
                 ($260.5 million), including property, plant and equipment
                 ($210.9 million) and goodwill and other intangibles ($49.6
                 million). The write-downs were based on third party
                 appraisals, contracted sales prices or management's estimate
                 of salvage value. The carrying value of these long-term
                 assets is approximately $50 million and these assets will be
                 sold or removed from service within 15 months. Once the
                 assets are removed from service, the company will actively
                 market these assets for sale. The results of operations,
                 including the effect of reduced depreciation, related to
                 these assets, were not material. Current assets ($34.5
                 million) affected by the restructuring program were also
                 written-down to net realizable values. These write-downs
                 included inventory and packaging material, prepaids, and
                 other current assets and were determined based on
                 management's estimate of net realizable value.
                   Severance charges are primarily related to involuntary
                 terminations and represent cash termination payments to be
                 paid to affected employees as a direct result of the
                 restructuring program. Non-cash pension and postretirement
                 benefit charges ($60.5 million) for curtailments and
                 settlements related to the approved projects are also
                 included as a component of total severance cost. Employee
                 termination

                                   Notes to Consolidated Financial Statements 49


                 and severance costs do not represent all of the amounts to be
                 recorded in connection with the separation of the affected
                 employees, as additional costs will be recognized over the next
                 year as eligibility requirements are met.
                   Accrued exit costs ($45.3 million) are primarily related to
                 contract and lease termination costs ($35.0 million).
                   Implementation costs were recognized as incurred in Fiscal
                 1999 ($53.2 million) and consist primarily of consulting fees
                 and employee relocation expenses.

                 Project Millennia
                 During the fourth quarter of Fiscal 1997, the company
                 announced a reorganization and restructuring program named
                 "Project Millennia." The reorganization plan was designed to
                 strengthen the company's core businesses and improve
                 profitability and global growth. Key initiatives were focused
                 on process changes and product line rationalizations.
                   Significant process change initiatives were: changing our
                 go-to-market strategies, including the elimination of
                 inefficient end-of-quarter trade promotion practices;
                 outsourcing certain manufacturing operations and eliminating
                 excess manufacturing capacity throughout the company;
                 refocusing the company's U.S. Weight Watchers classroom
                 business and introducing a new weight loss program (1*2*3
                 Success(TM)) in the U.S.; and developing a Pan-European
                 category-based strategy in Europe. Product line
                 rationalization initiatives included: divestiture of four
                 businesses (the Ore-Ida frozen foodservice business, the New
                 Zealand ice cream business, the Weight Watchers dry and
                 refrigerated businesses and the U.S. frozen pizza and pizza
                 topping business); exiting the Weight Watchers Personal
                 Cuisine business; exiting the "dinner" product line from The
                 Budget Gourmet business; and converting all Weight Watchers
                 entrees to the Smart Ones brand and reformulating the product
                 and changing the packaging.
                   Total restructuring charges and implementation costs
                 recognized in Fiscal 1997 were $647.2 million, of which
                 $477.8 million were classified as cost of products sold and
                 $169.4 million were classified as selling, general and
                 administrative expenses. Components of the restructuring
                 program included an estimated net reduction of the global
                 workforce of approximately 2,500 employees and the closure or
                 sale of 25 plants throughout the world. Plant closures or
                 sales include: five Ore-Ida factories, three New Zealand ice
                 cream factories, four North American bakery factories, three
                 U.S. frozen pizza and pizza topping facilities, two New
                 Zealand food processing factories, the Tracy, California
                 tomato processing factory, the Kankakee, Illinois pet food
                 factory and six smaller factories.
                   The major components of the restructuring charges and
                 implementation costs and the accrual balances as of April 28,
                 1999, April 29, 1998 and April 30, 1997 were as follows:



                                    EMPLOYEE       EXIT COSTS
                                 TERMINATION  ---------------------
                       NON-CASH          AND              IMPLEMEN-
(DOLLARS IN               ASSET    SEVERANCE     ACCRUED     TATION
MILLIONS)           WRITE-DOWNS        COSTS  EXIT COSTS      COSTS     TOTAL
- ------------------------------------------------------------------------------
                                                       
Initial charge - 1997   $ 324.3       $164.5      $ 94.3     $ 64.1   $ 647.2
Amounts utilized -
  1997                   (324.3)       (32.1)*     (15.9)     (64.1)   (436.4)
- ------------------------------------------------------------------------------
Accrued restructuring
  costs - April 30,
  1997                        -        132.4        78.4          -     210.8

Implementation costs -
  1998                        -            -           -       84.1      84.1
Amounts utilized -
  1998                        -        (91.9)      (24.5)     (84.1)   (200.5)
- ------------------------------------------------------------------------------
Accrued restructuring
  costs - April 29,
  1998                        -         40.5        53.9          -      94.4

Implementation costs -
  1999                        -            -           -       22.3      22.3
Amounts utilized -
  1999                        -        (28.7)      (19.9)     (22.3)    (70.9)
Accrual reversal -
  1999                        -         (9.1)      (16.6)         -     (25.7)
- ------------------------------------------------------------------------------
Accrued restructuring
  costs - April 28,
  1999                  $     -       $  2.7      $ 17.4     $    -   $  20.1
- ------------------------------------------------------------------------------

*Includes $18.9 million in non-cash charges resulting from termination benefit
 programs.

50 H.J. Heinz Annual Report 1999


                 Non-cash asset write-downs consisted primarily of long-term
                 asset impairments that were recorded as a direct result of
                 the company's decision to exit businesses or facilities
                 ($206.8 million), including property, plant and equipment
                 ($193.9 million) and goodwill and other intangibles ($12.9
                 million). The write-downs were based on third party
                 appraisals, contracted sales price or management's estimate
                 of salvage value. After the write-down, the carrying value of
                 these assets was $36.5 million and the results of operations,
                 including the effect of suspending depreciation, related to
                 assets to be disposed of were not material. Write-downs were
                 also recognized for current assets that were written-down to
                 net realizable values as a result of the process changes and
                 product line rationalizations described above ($117.5
                 million). These write-downs included inventory and packaging
                 material, prepaids, spare-parts and supplies, and cylinders
                 and dies.
                   Severance costs include charges related to both voluntary
                 terminations and involuntary terminations. As part of the
                 voluntary termination agreements, enhanced retirement
                 benefits were offered to the affected employees. These
                 amounts were included in the severance cost component of the
                 restructuring charge.
                   Exit costs included $64.1 million of implementation costs
                 for the project, which were recognized as incurred in Fiscal
                 1997, and accrued costs comprised of contract and lease
                 termination costs of $55.9 million, product return costs of
                 $20.7 million and other costs of $17.7 million.

                 Project Millennia Status Update
                 During Fiscal 1998, the company utilized $116.4 million of
                 severance and exit accruals to facilitate the process change
                 and product line rationalization initiatives, described
                 above. The company spent an additional $84.1 million for
                 implementation costs, consisting primarily of relocation,
                 consulting, training and start-up costs, which were expensed
                 as incurred. There were 17 factories sold or closed during
                 the year and the net workforce was reduced by 1,800
                 employees.
                   During Fiscal 1999, the company utilized $48.6 million of
                 severance and exit accruals, principally on the realignment
                 of the pet food manufacturing and distribution operations,
                 streamlining of European operations, consolidation of the
                 Heinz-Wattie businesses in Australia and New Zealand,
                 contractual lease commitments associated with the
                 restructuring of the U.S. Weight Watchers meeting system, and
                 costs related to the exit of certain of the company's frozen
                 entree brands. The company also incurred $22.3 million of
                 additional costs related to the continued implementation of
                 Project Millennia. These costs consisted principally of
                 start-up, consulting and training costs.
                   In the second quarter of Fiscal 1999, the company reversed
                 $25.7 million of unutilized Project Millennia accruals for
                 severance and exit costs. In Europe, severance accruals were
                 reduced $9.1 million, principally as a result of lower
                 severance payments in Italy versus the original estimates and
                 fewer selling, general and administrative terminations in the
                 U.K. In the U.S., $16.6 million of the accrual for exit costs
                 was reversed principally as a result of avoided contractual
                 liabilities related to product returns due to the sale of the
                 Weight Watchers dry and refrigerated business. The Weight
                 Watchers frozen entree business also experienced lower costs
                 in exiting certain of the company's frozen entree product
                 offerings.
                   As of April 28, 1999, the company has closed or divested 23
                 of the 25 plants (five in Fiscal 1997, 17 in Fiscal 1998 and
                 one in Fiscal 1999) that were scheduled for closure or
                 divestiture. The remaining two facilities (one tuna
                 processing facility in Australia and one tomato processing
                 facility in Spain) have been publicly announced and will be
                 closed by the end of October 1999.
                   As of April 28, 1999, Project Millennia has resulted in a
                 net workforce reduction of 2,100 employees. The two remaining
                 plant closures described above will result in an additional
                 workforce reduction of 150 employees. The total workforce
                 reduction is now estimated to be 2,250 compared to the 2,500
                 originally estimated. The lower net headcount reductions as
                 well as the lower actual severance payments compared to the
                 original estimates have resulted in the reversal of original
                 severance accruals of $9.1 million as described above.

                                   Notes to Consolidated Financial Statements 51


                   As of April 28, 1999, there are $20.1 million of remaining
                 Project Millennia accruals. These accruals relate to the
                 finalization of plant closures, remaining costs related to
                 the exit of certain of the company's frozen entree brands,
                 and contractual lease commitments associated with the
                 restructuring of the U.S. Weight Watchers meeting system.
                 With the exception of the lease costs, all other spending
                 will be completed by the end of the second quarter of Fiscal
                 2000.
- ------------------------------------------------------------------------------
5. INCOME TAXES  The following table summarizes the provision/(benefit) for
                 U.S. federal and U.S. possessions, state and foreign taxes on
                 income.



(DOLLARS IN THOUSANDS)         1999             1998             1997
- ------------------------------------------------------------------------------
                                                    
Current:
U.S. federal and U.S.
  possessions             $ 110,490        $ 214,866         $ 67,274
State                        15,389           17,667            6,458
Foreign                     211,347          100,007          136,911
- ------------------------------------------------------------------------------
                            337,226          332,540          210,643
- ------------------------------------------------------------------------------
Deferred:
U.S. federal and U.S.
  possessions                66,944          103,630          (38,988)
State                         2,441            1,536          (10,763)
Foreign                     (45,821)          15,709           16,301
- ------------------------------------------------------------------------------
                             23,564          120,875          (33,450)
- ------------------------------------------------------------------------------
Total tax provision       $ 360,790        $ 453,415        $ 177,193
- ------------------------------------------------------------------------------

                 The Fiscal 1999 effective tax rate was unfavorably impacted
                 by restructuring and related costs expected to be realized in
                 lower tax rate jurisdictions and by non-deductible expenses
                 related to the restructuring. The tax benefit related to the
                 $552.8 million of restructuring and related costs for Phase I
                 of Operation Excel was $143.1 million. In 1998, reduced tax
                 rates enacted in the United Kingdom and Italy decreased the
                 tax provision by $21.6 million, representing the impact of
                 the reduced tax rates on net deferred taxes payable as of the
                 dates of enactment.  Tax expense resulting from allocating
                 certain tax benefits directly to additional capital totaled
                 $26.6 million in 1999, $77.7 million in 1998 and $33.8
                 million in 1997.

                 The components of income before income taxes consist of the
                 following:


(DOLLARS IN THOUSANDS)         1999             1998             1997
- ------------------------------------------------------------------------------
                                                   
Domestic                  $ 427,089        $ 742,665        $ (47,219)
Foreign                     408,042          512,316          526,283
- ------------------------------------------------------------------------------
                          $ 835,131      $ 1,254,981        $ 479,064
- ------------------------------------------------------------------------------


52 H.J. Heinz Annual Report 1999


                 The differences between the U.S. federal statutory tax rate
                 and the company's consolidated effective tax rate are as
                 follows:


                                  1999            1998           1997
- ------------------------------------------------------------------------------
                                                        
U.S. federal statutory tax
  rate                            35.0%           35.0%          35.0%
Tax on income of foreign
  subsidiaries                     1.5            (0.7)           5.6
State income taxes (net of
  federal benefit)                 1.5             1.1           (0.2)
Tax credits                       (0.3)            0.2           (2.1)
Earnings repatriation             (0.3)           (0.2)           5.5
Effect of foreign losses           3.8               -           (0.7)
Tax on income of U.S.
  possessions subsidiaries         0.6            (1.3)          (2.8)
Other                              1.4             2.0           (3.3)
- ------------------------------------------------------------------------------
Effective tax rate                43.2%           36.1%          37.0%
- ------------------------------------------------------------------------------

                 The deferred tax (assets) and deferred tax liabilities
                 recorded on the balance sheets as of April 28, 1999 and April
                 29, 1998 are as follows:


(DOLLARS IN THOUSANDS)                  1999                 1998
- ------------------------------------------------------------------------------
                                                  
Depreciation/amortization          $ 429,101            $ 443,448
Benefit plans                         70,006               71,508
Other                                 57,925              100,676
- ------------------------------------------------------------------------------
                                     557,032              615,632
- ------------------------------------------------------------------------------
Provision for estimated
  expenses                          (148,519)            (106,325)
Operating loss carryforwards         (37,104)             (50,317)
Benefit plans                       (106,015)            (111,039)
Promotions and advertising           (23,162)             (31,829)
Other                               (102,077)            (119,771)
- ------------------------------------------------------------------------------
                                    (416,877)            (419,281)
- ------------------------------------------------------------------------------
Valuation allowance                   40,811               20,992
- ------------------------------------------------------------------------------
Net deferred tax liabilities       $ 180,966            $ 217,343
- ------------------------------------------------------------------------------

                 At the end of 1999, net operating loss carryforwards
                 totaled $89.0 million. Of that amount, $41.1 million expire
                 through 2010; the other $47.9 million do not expire. Foreign
                 tax credit carryforwards total $10.6 million and expire
                 through 2004.
                   The company's consolidated U.S. income tax returns have
                 been audited by the Internal Revenue Service for all years
                 through 1994.
                   Undistributed earnings of foreign subsidiaries considered
                 to be reinvested permanently amounted to $1.92 billion at
                 April 28, 1999.
                   The 1999 net change in the valuation allowance for deferred
                 tax assets was an increase of $19.8 million, primarily due to
                 write-offs and accruals related to Operation Excel.

                                   Notes to Consolidated Financial Statements 53


- ------------------------------------------------------------------------------
6. DEBT


SHORT-TERM (DOLLARS IN
THOUSANDS)                             1999                  1998
- ------------------------------------------------------------------------------
                                                   
Commercial paper (foreign)         $      -              $ 79,841
Bank and other borrowings           290,841               221,187
- ------------------------------------------------------------------------------
                                   $290,841              $301,028
- ------------------------------------------------------------------------------

                 Total short-term debt had a weighted-average interest rate
                 during 1999 of 6.3% and at year-end of 5.3%. The weighted-
                 average interest rate on short-term debt during 1998 was 6.5%
                 and at year-end was 6.4%.
                   The company maintains a $2.30 billion credit agreement that
                 supports its domestic commercial paper program. The credit
                 agreement expires in September 2001. In addition, the company
                 had $916.5 million of foreign lines of credit available at
                 year-end, principally for overdraft protection.
                   As of April 28, 1999 and April 29, 1998, the company had
                 $1.41 billion and $1.34 billion, respectively, of domestic
                 commercial paper outstanding. Due to the long-term nature of
                 the amended credit agreement, all of the outstanding domestic
                 commercial paper has been classified as long-term debt as of
                 April 28, 1999 and April 29, 1998. Aggregate domestic
                 commercial paper had a weighted-average interest rate during
                 1999 of 5.3% and at year-end of 4.9%. In 1998, the weighted-
                 average rate and the rate at year-end was 5.6%.


LONG-TERM (DOLLARS IN       RANGE OF       MATURITY
THOUSANDS)                  INTEREST   (FISCAL YEAR)         1999         1998
- ------------------------------------------------------------------------------
                                                        
United States Dollars:
Commercial paper            Variable           2002    $1,406,131   $1,337,574
Senior unsecured notes     6.00-6.88%     2000-2029     1,040,013      797,791
Eurodollar bonds           5.75-7.50      2000-2003       499,089      498,944
Revenue bonds              3.40-7.70      2000-2027        15,092       18,342
Promissory notes          3.00-10.00      2000-2005        67,397       47,157
Other                     6.35-15.00      2000-2006         5,860        6,337
- ------------------------------------------------------------------------------
                                                        3,033,582    2,706,145
- ------------------------------------------------------------------------------
Foreign Currencies
(U.S. Dollar Equivalents):
Promissory notes:
  Pounds sterling          5.94-8.85%     2000-2006        10,230       27,272
  Italian lire             3.50-8.83      2000-2008         7,377       23,751
  Australian dollar             5.21      2000-2002        13,421       19,066
Other                     5.75-24.00      2000-2022        20,962       30,641
- ------------------------------------------------------------------------------
                                                           51,990      100,730
- ------------------------------------------------------------------------------
Total long-term debt                                    3,085,572    2,806,875
Less portion due within one
  year                                                    613,366       38,598
- ------------------------------------------------------------------------------
                                                       $2,472,206   $2,768,277
- ------------------------------------------------------------------------------


54 H.J. Heinz Annual Report 1999


                 The amount of long-term debt that matures in each of the
                 four years succeeding 2000 is: $19.3 million in 2001,
                 $1,420.9 million in 2002, $453.2 million in 2003 and $2.5
                 million in 2004.
                   In February 1998, the company issued $250 million of 5.75%
                 five-year notes in the Eurodollar capital markets. On March
                 16, 1998, the company filed a shelf registration statement
                 with the Securities and Exchange Commission pursuant to which
                 the company may from time to time issue debt securities of up
                 to $750 million in the aggregate. The first transaction under
                 the shelf registration statement was the issuance of $300
                 million of 6% ten-year notes in March 1998. The proceeds from
                 both the five-year notes and the ten-year notes were used to
                 repay domestic commercial paper.
                   On July 15, 1998, the company, under its current shelf
                 registration statement, issued $250 million of 6.375%
                 debentures due July 2028. The proceeds were used to repay
                 domestic commercial paper.
- ------------------------------------------------------------------------------
7. SHAREHOLDERS' Capital Stock: The preferred stock outstanding is
   EQUITY        convertible at a rate of one share of preferred stock into
                 13.5 shares of common stock. The company can redeem the stock
                 at $28.50 per share.
                   As of April 28, 1999, there were authorized, but unissued,
                 2,200,000 shares of third cumulative preferred stock for
                 which the series had not been designated.

                 Employee Stock Ownership Plan ("ESOP"): The company
                 established an ESOP in 1990 to replace in full or in part the
                 company's cash-matching contributions to the H.J. Heinz
                 Company Employees Retirement and Savings Plan, a 401(k) plan
                 for salaried employees. Matching contributions to the 401(k)
                 plan are based on a percentage of the participants'
                 contributions, subject to certain limitations.
                   To finance the plan, the ESOP borrowed $50.0 million
                 directly from the company in 1990. The loan is in the form of
                 a 15-year interest-bearing note, fixed at 5.6% for 1999, 1998
                 and 1997, and is included in the company's Consolidated
                 Balance Sheets as unearned compensation. The proceeds of the
                 note were used to purchase 2,366,862 shares of treasury stock
                 from the company at approximately $21.13 per share.
                   The stock held by the ESOP is released for allocation to
                 the participants' accounts over the term of the loan as
                 company contributions to the ESOP are made. The company
                 contributions are reported as compensation and interest
                 expense. Compensation expense related to the ESOP for 1999,
                 1998 and 1997 was $0.6 million, $0.2 million and $3.0
                 million, respectively. Interest expense was $0.8 million,
                 $0.9 million and $1.1 million for 1999, 1998 and 1997,
                 respectively. The company's contributions to the ESOP and the
                 dividends on the company stock held by the ESOP are used to
                 repay loan interest and principal.
                   The dividends on the company stock held by the ESOP were
                 $2.3 million in each of the fiscal years ended 1999, 1998 and
                 1997.
                   The ESOP shares outstanding at April 28, 1999 and April 29,
                 1998, respectively, were as follows: unallocated 458,069 and
                 593,095; committed-to-be-released 38,921 and 32,329; and
                 allocated 1,152,996 and 1,124,475. Shares held by the ESOP
                 are considered outstanding for purposes of calculating the
                 company's net income per share.

                 Cumulative Translation Adjustments: Changes in the cumulative
                 translation component of shareholders' equity result
                 principally from translation of financial statements of
                 foreign subsidiaries into U.S. dollars. The reduction in
                 shareholders' equity related to the translation component
                 increased $88.0 million in 1999, $180.3 million in 1998 and
                 $55.1 million in 1997. During 1997, a gain of $13.8 million
                 was transferred from the cumulative translation component of
                 shareholders' equity and included in the determination of net
                 income as a component of the $72.1 million gain recognized as
                 a result of the liquidation of the company's investment in
                 its New Zealand ice cream business. (See Note 3 to the
                 Consolidated Financial Statements.)

                                   Notes to Consolidated Financial Statements 55


                 Unfunded Pension Obligation: An adjustment for unfunded
                 foreign pension obligations in excess of unamortized prior
                 service costs was recorded, net of tax, as a reduction in
                 shareholders' equity. (See Note 10 to the Consolidated
                 Financial Statements.)
- ------------------------------------------------------------------------------
8. SUPPLEMENTAL
   CASH FLOWS
   INFORMATION



(DOLLARS IN THOUSANDS)         1999             1998             1997
- ------------------------------------------------------------------------------
                                                    
Cash Paid During The
  Year For:
Interest                   $266,395         $300,173         $310,146
Income taxes                287,544          188,567          295,008
- ------------------------------------------------------------------------------
Details of
  Acquisitions:
Fair value of assets       $350,575         $200,406         $264,560
Liabilities*                 80,055           47,912           56,168
- ------------------------------------------------------------------------------
Cash paid                   270,520          152,494          208,392
Less cash acquired            1,569           10,382                9
- ------------------------------------------------------------------------------
Net cash paid for
  acquisitions             $268,951         $142,112         $208,383
- ------------------------------------------------------------------------------

*Includes obligations to sellers of $48.4 million and $14.2 million in 1999
 and 1997, respectively.

- ------------------------------------------------------------------------------
9. EMPLOYEES'    Under the company's stock option plans, officers and other
   STOCK OPTION  key employees may be granted options to purchase shares of
   PLANS AND     the company's common stock. The option price on all
   MANAGEMENT    outstanding options is equal to the fair market value of the
   INCENTIVE     stock at the date of grant. Generally, options are
   PLANS         exercisable beginning from one to three years after date of
                 grant and have a maximum term of 10 years. Beginning in
                 Fiscal 1998, in order to place greater emphasis on creation
                 of shareholder value, performance-accelerated stock options
                 were granted to certain key executives. These options vest
                 eight years after the grant date, subject to acceleration if
                 predetermined share price goals are achieved.
                   The company has adopted the disclosure-only provisions of
                 SFAS No. 123, "Accounting for Stock-Based Compensation."
                 Accordingly, no compensation cost has been recognized for the
                 company's stock option plans. If the company had elected to
                 recognize compensation cost based on the fair value of the
                 options granted at grant date as prescribed by SFAS No. 123,
                 net income and earnings per share would have been reduced to
                 the pro forma amounts indicated below:



(DOLLARS IN THOUSANDS,
EXCEPT PER SHARE DATA)         1999             1998             1997
- ------------------------------------------------------------------------------
                                                    
Pro forma net income       $440,080         $790,325         $295,605
Pro forma diluted net
  income per common
  share                    $   1.20         $   2.12         $   0.79
Pro forma basic net
  income per common
  share                    $   1.22         $   2.16         $   0.80
- ------------------------------------------------------------------------------

                 The pro forma effect on net income for 1999, 1998 and 1997
                 is not representative of the pro forma effect on net income
                 in future years because it does not take into consideration
                 pro forma compensation expense related to grants made prior
                 to 1996.
                   The weighted-average fair value of options granted was
                 $11.34 per share in 1999, $12.45 per share in 1998 and $6.94
                 per share in 1997.

56 H.J. Heinz Annual Report 1999


                   The fair value of each option grant is estimated on the
                 date of grant using the Black-Scholes option-pricing model
                 with the following weighted-average assumptions:


                               1999             1998             1997
- ------------------------------------------------------------------------------
                                                        
Dividend yield                  2.5%             2.5%             3.3%
Volatility                     22.0%            20.0%            17.5%
Risk-free interest rate         5.3%             5.8%             6.3%
Expected term (years)           4.9              5.5              5.5
- ------------------------------------------------------------------------------

                 Data regarding the company's stock option plans follows:


                                                         WEIGHTED-
                                                          AVERAGE
                                                   EXERCISE PRICE
                                      SHARES            PER SHARE
- ------------------------------------------------------------------------------
                                             
Shares under option
  May 1, 1996                     32,495,878               $23.33
Options granted                    7,508,500                34.68
Options exercised                 (6,466,030)               20.92
Options surrendered                 (463,500)               25.87
- ------------------------------------------------------------------------------
Shares under option
  April 30, 1997                  33,074,848               $26.34
Options granted                    2,990,000                53.76
Options exercised                (10,283,073)               22.40
Options surrendered                 (181,000)               34.22
- ------------------------------------------------------------------------------
Shares under option
  April 29, 1998                  25,600,775               $31.07
Options granted                    8,979,200                53.07
Options exercised                 (3,138,445)               24.59
Options surrendered                 (924,300)               40.11
- ------------------------------------------------------------------------------
Shares under option
  April 28, 1999                  30,517,230               $37.94
- ------------------------------------------------------------------------------
Options exercisable at:
  April 30, 1997                  18,473,073               $22.53
  April 29, 1998                  14,397,175                24.70
  April 28, 1999                  13,507,295                27.60
- ------------------------------------------------------------------------------

                 The following summarizes information about shares under
                 option in the respective exercise price ranges at April 28,
                 1999:



                                            OPTIONS OUTSTANDING                               OPTIONS EXERCISABLE
                            ----------------------------------------------------     ---------------------------------------
                                                    WEIGHTED-         WEIGHTED-                             WEIGHTED-
            RANGE OF                                 AVERAGE           AVERAGE                               AVERAGE
      EXERCISE PRICE              NUMBER      REMAINING LIFE    EXERCISE PRICE             NUMBER     EXERCISE PRICE
           PER SHARE         OUTSTANDING             (YEARS)         PER SHARE        EXERCISABLE          PER SHARE
- ----------------------------------------------------------------------------------------------------------------------------
                                                                                              
        $18.75-32.13          16,020,830               5.26             $26.73         11,954,208             $24.97
         33.00-46.00           3,279,500               7.58              39.34            762,667              36.98
         46.31-59.94          11,216,900               9.38              53.53            790,420              58.31
- ----------------------------------------------------------------------------------------------------------------------------
                              30,517,230                                               13,507,295
- ----------------------------------------------------------------------------------------------------------------------------


                                   Notes to Consolidated Financial Statements 57


                 The shares authorized but not granted under the company's
                 stock option plans were 452,335 at April 28, 1999 and
                 8,507,235 at April 29, 1998. Common stock reserved for
                 options totaled 30,969,565 at April 28, 1999 and 34,108,010
                 at April 29, 1998.
                   The company's management incentive plan covers officers and
                 other key employees. Participants may elect to be paid on a
                 current or deferred basis. The aggregate amount of all awards
                 may not exceed certain limits in any year. Compensation under
                 the management incentive plans was approximately $47 million
                 in 1999, $46 million in 1998 and $37 million in 1997.
- ------------------------------------------------------------------------------
10. RETIREMENT   The company maintains retirement plans for the majority of
    PLANS        its employees. Current defined benefit plans are provided
                 primarily for domestic union and foreign employees. Defined
                 contribution plans are provided for the majority of its
                 domestic non-union hourly and salaried employees.
                   Total pension cost consisted of the following:


(DOLLARS IN THOUSANDS)            1999            1998           1997
- ------------------------------------------------------------------------------
                                                    
Components of defined
  benefit net periodic
  benefit cost:
Service cost                  $ 23,617        $ 21,038       $ 15,583
Interest cost                   82,958          83,005         81,620
Expected return on assets     (109,490)       (103,421)       (94,720)
Amortization of:
  Net initial asset             (3,632)         (4,333)        (6,116)
  Prior service cost             8,026           8,466          7,492
  Net actuarial (gain)/loss     (3,752)        (10,307)         8,330
Loss due to curtailment,
  settlement and special
  termination benefits          60,485           6,482              -
- ------------------------------------------------------------------------------
Net periodic benefit cost       58,212             930         12,189
Defined contribution plans
  (excluding the ESOP)          23,980          23,571         23,658
- ------------------------------------------------------------------------------
Total pension cost            $ 82,192        $ 24,501       $ 35,847
- ------------------------------------------------------------------------------


58 H.J. Heinz Annual Report 1999


                 The following table sets forth the funded status of the
                 company's principal defined benefit plans at April 28, 1999
                 and April 29, 1998.


(DOLLARS IN THOUSANDS)                  1999                 1998
- ------------------------------------------------------------------------------
                                                 
Change in Benefit Obligation:
  Benefit obligation at the
    beginning of the year         $1,270,521           $1,076,978
  Service cost                        23,617               21,038
  Interest cost                       82,958               83,005
  Participants' contributions          7,044                7,344
  Amendments                          18,625                5,066
  Actuarial loss                     102,361              207,391
  Curtailment (gain)/loss               (867)                 453
  Settlement                         (36,751)             (34,474)
  Special termination benefits        31,581                1,098
  Benefits paid                      (86,615)             (93,009)
  Exchange                           (25,431)              (4,369)
- ------------------------------------------------------------------------------
Benefit obligation at the end
  of the year                      1,387,043            1,270,521
- ------------------------------------------------------------------------------
Change in Plan Assets:
  Fair value of plan assets at
    the beginning of the year      1,444,080            1,229,016
  Actual return on plan assets       105,296              314,392
  Settlement                         (36,751)             (34,474)
  Employer contribution               34,701               26,459
  Participants' contributions          7,044                7,344
  Benefits paid                      (86,615)             (93,009)
  Exchange                           (27,398)              (5,648)
- ------------------------------------------------------------------------------
Fair value of plan assets at
  the end of the year              1,440,357            1,444,080
- ------------------------------------------------------------------------------
Funded status                         53,314              173,559
Unamortized prior service cost        75,770               83,622
Unamortized net actuarial
  loss/(gain)                         95,994               (1,488)
Unamortized net initial asset        (11,501)             (15,124)
- ------------------------------------------------------------------------------
Net amount recognized                213,577              240,569
- ------------------------------------------------------------------------------
Amount recognized in the
 consolidated balance sheet
 consists of:
  Prepaid benefit cost               221,823              251,306
  Accrued benefit liability          (69,226)             (53,785)
  Intangible asset                     3,189                4,112
  Accumulated other
    comprehensive loss                57,791               38,936
- ------------------------------------------------------------------------------
Net amount recognized             $  213,577           $  240,569
- ------------------------------------------------------------------------------

                 The projected benefit obligation, accumulated benefit
                 obligation and fair value of plan assets for plans with
                 accumulated benefit obligations in excess of plan assets were
                 $278.8 million, $237.5 million and $168.3 million,
                 respectively, as of April 28, 1999 and $274.3 million, $236.9
                 million and $183.1 million, respectively, as of April 29,
                 1998.

                                   Notes to Consolidated Financial Statements 59


                   The weighted-average rates used for the years ended April
                 28, 1999, April 29, 1998 and April 30, 1997 in determining
                 the net pension costs and projected benefit obligations for
                 defined benefit plans were as follows:


                             1999             1998             1997
- ------------------------------------------------------------------------------
                                                      
Expected rate of
  return                      9.5%             9.6%             9.6%
Discount rate                 6.3%             6.9%             8.2%
Compensation increase
  rate                        4.7%             4.9%             5.2%
- ------------------------------------------------------------------------------


- ------------------------------------------------------------------------------
11. POST-        The company and certain of its subsidiaries provide health
    RETIREMENT   care and life insurance benefits for retired employees and
    BENEFITS     their eligible dependents. Certain of the company's U.S. and
    OTHER        Canadian employees may become eligible for such benefits. The
    THAN         company currently does not fund these benefit arrangements
    PENSIONS     and may modify plan provisions or terminate plans at its
    AND OTHER    discretion.
    POST-           Net postretirement costs consisted of the following:
    EMPLOYMENT
    BENEFITS


(DOLLARS IN THOUSANDS)       1999             1998             1997
- ------------------------------------------------------------------------------
                                                   
Components of defined
  benefit net periodic
  benefit cost:
Service cost              $ 3,603          $ 3,339          $ 3,864
Interest cost              10,483           11,280           11,694
Amortization of:
  Prior service cost         (649)          (5,633)          (4,442)
  Net actuarial gain       (3,430)          (3,664)          (2,572)
Loss due to
  curtailment and
  special termination
  benefits                  3,732            1,085                -
- ------------------------------------------------------------------------------
Net periodic benefit
  cost                   $ 13,739          $ 6,407          $ 8,544
- ------------------------------------------------------------------------------

                 The following table sets forth the combined status of the
                 company's postretirement benefit plans at April 28, 1999 and
                 April 29, 1998.



(DOLLARS IN THOUSANDS)                  1999                 1998
- ------------------------------------------------------------------------------
                                                  
Change in benefit obligation:
  Benefit obligation at the
    beginning of the year          $ 157,975            $ 143,877
  Service cost                         3,603                3,339
  Interest cost                       10,483               11,280
  Participant's contributions            858                  620
  Actuarial (gain)/loss               (3,688)               5,088
  Curtailment                              -                 (834)
  Special termination benefits         2,779                5,204
  Benefits paid                      (12,709)              (9,846)
  Exchange                              (813)                (753)
- ------------------------------------------------------------------------------
Benefit obligation at the end
  of the year                        158,488              157,975
- ------------------------------------------------------------------------------
Funded status                       (158,488)            (157,975)
Unamortized prior service cost        (6,711)              (6,418)
Unamortized net actuarial gain       (52,826)             (53,849)
- ------------------------------------------------------------------------------
Net accrued benefit liability      $(218,025)           $(218,242)
- ------------------------------------------------------------------------------


60 H.J. Heinz Annual Report 1999


                 The weighted-average discount rate used in the calculation
                 of the accumulated postretirement benefit obligation and the
                 net postretirement benefit cost was 6.9% in 1999 and 1998 and
                 8.0% in 1997. The assumed annual composite rate of increase
                 in the per capita cost of company-provided health care
                 benefits begins at 7.1% for 1999, gradually decreases to 4.2%
                 by 2007, and remains at that level thereafter. Assumed health
                 care cost trend rates have a significant effect on the
                 amounts reported for postretirement medical benefits. A one-
                 percentage-point change in assumed health care cost trend
                 rates would have the following effects:


                                   1% INCREASE        1% DECREASE
- ------------------------------------------------------------------------------
                                                

Effect on total service and
  interest cost components             $ 1,536           $ (1,314)
Effect on postretirement benefit
  obligation                            13,935            (12,090)
- ------------------------------------------------------------------------------


- ------------------------------------------------------------------------------
12. FINANCIAL    Foreign Currency Contracts: As of April 28, 1999 and April
    INSTRUMENTS  29, 1998, the company held currency swap contracts with an
                 aggregate notional amount of approximately $110 million and
                 $350 million, respectively. As of April 28, 1999, these
                 contracts mature in 2002. The company had separate contracts
                 to purchase certain foreign currencies as of April 28, 1999
                 and April 29, 1998 totaling approximately $510 million and
                 $560 million, respectively, most of which mature within one
                 year of the respective fiscal year-end. The company also had
                 separate contracts to sell certain foreign currencies as of
                 April 28, 1999 and April 29, 1998 of approximately $390
                 million and $60 million, respectively. As of April 28, 1999,
                 these contracts mature in 2000 and 2001. Net unrealized gains
                 and losses associated with the company's foreign currency
                 contracts as of April 28, 1999 and April 29, 1998 were not
                 material.

                 Commodity Contracts: As of April 28, 1999 and April 29, 1998,
                 the notional values and unrealized gains or losses related to
                 commodity contracts held by the company were not material.

                 Fair Value of Financial Instruments: The company's
                 significant financial instruments include cash and cash
                 equivalents, short- and long-term investments, short- and
                 long-term debt, currency exchange agreements and guarantees.
                   In evaluating the fair value of significant financial
                 instruments, the company generally uses quoted market prices
                 of the same or similar instruments or calculates an estimated
                 fair value on a discounted cash flow basis using the rates
                 available for instruments with the same remaining maturities.
                 As of April 28, 1999 and April 29, 1998, the fair value of
                 financial instruments held by the company approximated the
                 recorded value.

                 Concentrations of Credit Risk: Counterparties to currency
                 exchange and interest rate derivatives consist of large major
                 international financial institutions. The company continually
                 monitors its positions and the credit ratings of the
                 counterparties involved and, by policy, limits the amount of
                 credit exposure to any one party. While the company may be
                 exposed to potential losses due to the credit risk of non-
                 performance by these counterparties, losses are not
                 anticipated. Concentrations of credit risk with respect to
                 accounts receivable are limited due to the large number of
                 customers, generally short payment terms, and their
                 dispersion across geographic areas.

                                   Notes to Consolidated Financial Statements 61


- ------------------------------------------------------------------------------
13. NET INCOME   The following table sets forth the computation of basic and
    PER COMMON   diluted earnings per share in accordance with the provisions
    SHARE        of SFAS No. 128.



(DOLLARS IN THOUSANDS, EXCEPT
PER SHARE DATA)                   1999            1998           1997
- ------------------------------------------------------------------------------
                                                    
Net income per share -
  basic:
Net income                    $474,341        $801,566       $301,871
Preferred dividends                 30              37             43
- ------------------------------------------------------------------------------
Net income applicable to
  common stock                $474,311        $801,529       $301,828
Average common shares
  outstanding - basic          361,204         365,982        367,471
Net income per share -
  basic                       $   1.31        $   2.19       $   0.82

Net income per share -
  diluted:
Net income                    $474,341        $801,566       $301,871
Average common shares
  outstanding                  361,204         365,982        367,471
Effect of dilutive
  securities:
  Convertible preferred
    stock                          243             297            340
  Stock options                  6,383           6,674          6,233
- ------------------------------------------------------------------------------
Average common shares
  outstanding - diluted        367,830         372,953        374,044
Net income per share -
  diluted                     $   1.29        $   2.15       $   0.81
- ------------------------------------------------------------------------------

                   Stock options outstanding of 6.0 million, 2.0 million and
                 2.6 million as of April 28, 1999, April 29, 1998 and April
                 30, 1997, respectively, were not included in the above net
                 income per diluted share calculations because to do so would
                 have been antidilutive for the periods presented.
- ------------------------------------------------------------------------------
14. SEGMENT      The company adopted SFAS No. 131, "Disclosures about
    INFORMATION  Segments of an Enterprise and Related Information." SFAS No.
                 131 supersedes previously issued segment reporting disclosure
                 rules and requires the presentation of descriptive
                 information about reportable segments that is consistent with
                 the way in which management operates the company. SFAS No.
                 131 also requires disclosures about products and services,
                 geographic areas and major customers. Previously reported
                 segment and geographic information has been restated to
                 conform with SFAS No. 131 requirements.
                   The company's segments are primarily organized by
                 geographical area. The composition of segments and measure of
                 segment profitability is consistent with that used by the
                 company's management. Descriptions of the company's
                 reportable segments are as follows:
                 [ ] North American Dry - This segment includes the company's
                     North American dry grocery and foodservice operations. This
                     segment consists of Heinz U.S.A., Heinz Pet Products, Star-
                     Kist Seafood and Heinz Canada. This segment's operations
                     include products in all of the company's core categories.
                 [ ] North American Frozen - This segment consists of Heinz
                     Frozen Food Company, which markets frozen potatoes, entrees
                     and appetizers.
                 [ ] Europe - This segment includes the company's operations in
                     Europe and sells products in all of the company's core
                     categories.
                 [ ] Asia/Pacific - This segment includes the company's
                     operations in New Zealand, Australia, Japan, China, South
                     Korea, Indonesia, Thailand and India. This segment's
                     operations include products in all of the company's core
                     categories.
                 [ ] Other Operating Entities - This segment includes the
                     company's Weight Watchers classroom business as well as the
                     company's operations in Africa, Venezuela and other areas
                     which sell products in all of the company's core
                     categories.

                 The company's management evaluates performance based on
                 several factors; however, the primary measurement focus is
                 operating income excluding unusual costs and gains. The
                 accounting policies used are the same as those described in
                 Note 1, "Significant Accounting Policies." Intersegment sales

62 H.J. Heinz Annual Report 1999


                 are accounted for at current market values. Items below the
                 operating income line of the Consolidated Statements of
                 Income are not presented by segment, since they are excluded
                 from the measure of segment profitability reviewed by the
                 company's management.
                   The following table presents information about the
                 company's reportable segments.



                                          NORTH         NORTH                                   OTHER         NON-
                                       AMERICAN      AMERICAN                      ASIA/    OPERATING    OPERATING   CONSOLIDATED
(DOLLARS IN THOUSANDS)                      DRY        FROZEN       EUROPE       PACIFIC     ENTITIES          (1)         TOTALS
- -----------------------------------------------------------------------------------------------------------------------------------
                                                                                                
Fiscal year ended April 28, 1999
  Intersegment sales                   $   32,144   $   21,131   $    6,661   $       13     $  6,971    $ (66,920)   $        -
  Net external sales                    4,062,683    1,014,370    2,460,698    1,011,764      750,095            -     9,299,610
  Operating income (loss)                 716,979       80,231      246,187       89,830       95,715     (119,630)    1,109,312
  Operating income (loss), excluding
    restructuring related items (2)       834,629      183,409      467,159      145,654      121,950      (99,792)    1,653,009
  Depreciation and amortization
    expense                               121,363       39,773       85,408       20,549       23,278       11,841       302,212
  Capital expenditures (3)                138,081       35,293      100,569       25,209       12,757        4,814       316,723
  Identifiable assets                   3,418,096      832,226    2,208,208      998,685      374,852      221,567     8,053,634

Fiscal year ended April 29, 1998
  Intersegment sales                   $   28,492   $   14,467   $    3,756   $        -     $  6,298    $ (53,013)   $        -
  Net external sales                    3,935,269    1,076,080    2,332,594    1,072,856      792,485            -     9,209,284
  Operating income (loss)                 797,191      258,199      386,874      136,501       53,677     (112,112)    1,520,330
  Operating income (loss), excluding
    restructuring related items (4)       825,981      170,732      405,425      142,348       63,586     (100,219)    1,507,853
  Depreciation and amortization
    expense                               117,739       41,855       84,583       30,406       28,291       10,748       313,622
  Capital expenditures (3)                121,783       34,244       90,829       53,856       40,076       32,966       373,754
  Identifiable assets                   3,248,068      918,807    2,230,857      839,176      564,391      222,122     8,023,421

Fiscal year ended April 30, 1997
  Intersegment sales                   $   34,475   $   27,067   $    3,430   $        -     $  6,524    $ (71,496)   $        -
  Net external sales                    3,698,797    1,551,690    2,154,686    1,220,885      730,949            -     9,357,007
  Operating income (loss)                 442,461       (4,698)     316,563      171,577      (64,291)    (105,341)      756,271
  Operating income (loss), excluding
    restructuring related items (5)       707,861      130,402      375,218      136,241       50,209      (81,742)    1,318,189
  Depreciation and amortization
    expense                               128,930       58,030       81,850       30,684       30,517       10,479       340,490
  Capital expenditures (3)                118,377       63,682      107,166       38,415       48,565        1,252       377,457
  Identifiable assets                   3,309,675    1,324,293    2,015,296    1,017,875      571,711      198,937     8,437,787
- -----------------------------------------------------------------------------------------------------------------------------------

(1) Includes corporate overhead, intercompany eliminations and charges not
    directly attributable to segments.
(2) Excludes restructuring and implementation costs of Operation Excel as
    follows: North American Dry $110.4 million, North American Frozen $116.9
    million, Europe $225.1 million, Asia/Pacific $52.9 million, Other Operating
    entities $29.2 million and Non-Operating $18.3 million. Also excludes costs
    related to the implementation of Project Millennia as follows: North
    American Dry $7.2 million, North American Frozen $2.9 million, Europe $4.9
    million, Asia/Pacific $3.0 million, Other Operating entities $2.8 million
    and Non-Operating $1.5 million. Also excludes the gain on the sale of the
    bakery division in Other Operating entities of $5.7 million. Also excludes
    the reversal of unutilized Project Millennia accruals for severance and exit
    costs in North American Frozen and Europe of $16.6 million and $9.1 million,
    respectively.
(3) Excludes property, plant and equipment acquired through acquisitions.
(4) Excludes costs related to the implementation of Project Millennia as
    follows: North American Dry $28.8 million, North American Frozen $9.1
    million, Europe $18.6 million, Asia/Pacific $5.8 million, Other Operating
    entities $9.9 million and Non-Operating $11.9 million. Also excludes the
    North American Frozen gain on the sale of the Ore-Ida frozen foodservice
    business of $96.6 million.
(5) Excludes restructuring and implementation costs for Project Millennia as
    follows: North American Dry $265.4 million, North American Frozen $135.1
    million, Europe $71.8 million, Asia/Pacific $36.8 million, Other Operating
    entities $114.5 million and Non-Operating $23.6 million. Also excludes gains
    on the sale of an ice cream business in Asia/Pacific and real estate in
    Europe of $72.1 million and $13.2 million, respectively.

                                   Notes to Consolidated Financial Statements 63


                 A reconciliation of total segment operating income to total
                 consolidated income before income taxes is as follows:


(DOLLARS IN THOUSANDS)                1999              1998              1997
- ------------------------------------------------------------------------------
                                                             
Total operating income for
  reported segments             $1,109,312        $1,520,330          $756,271
Interest income                     25,082            32,655            39,359
Interest expense                   258,813           258,616           274,746
Other expense, net                  40,450            39,388            41,820
- ------------------------------------------------------------------------------
Consolidated income before
  income taxes                  $  835,131        $1,254,981          $479,064
- ------------------------------------------------------------------------------

                 The company's revenues are generated via the sale of
                 products in the following categories:




                          KETCHUP,                                     SOUPS,
(DOLLARS IN         CONDIMENTS AND        FROZEN                    BEANS AND        INFANT           PET
THOUSANDS)                  SAUCES         FOODS         TUNA     PASTA MEALS         FOODS      PRODUCTS        OTHER        TOTAL
- -----------------------------------------------------------------------------------------------------------------------------------
                                                                                                 
Fiscal year ended
  April 28, 1999        $2,230,403    $1,399,111    $1,084,847    $1,117,328    $1,039,781    $1,287,356    $1,140,784   $9,299,610
Fiscal year ended
  April 29, 1998         2,046,578     1,473,228     1,080,576     1,085,438       986,203     1,315,774     1,221,487    9,209,284
Fiscal year ended
  April 30, 1997         1,958,362     2,023,058       873,610     1,021,615     1,013,826     1,238,109     1,228,427    9,357,007
- -----------------------------------------------------------------------------------------------------------------------------------


                 The company has significant sales and long-lived assets in
                 the following geographic areas. Sales are based on the
                 location in which the sale originated. Long-lived assets
                 include property, plant and equipment, goodwill, trademarks
                 and other intangibles, net of related depreciation and
                 amortization.



                                                NET EXTERNAL SALES
                                 -------------------------------------------------                 LONG-LIVED ASSETS
                                                 FISCAL YEAR ENDED                  -----------------------------------------------
(DOLLARS IN THOUSANDS)                      1999            1998            1997    APRIL 28, 1999  APRIL 29, 1998  APRIL 30, 1997
- -----------------------------------------------------------------------------------------------------------------------------------
                                                                                                      
United States                         $4,917,967      $4,873,710      $5,169,779        $2,856,315      $2,885,359      $3,075,793
United Kingdom                         1,182,690       1,170,935         967,644           399,669         491,850         436,709
Other                                  3,198,953       3,164,639       3,219,584         1,385,404       1,393,505       1,397,366
- -----------------------------------------------------------------------------------------------------------------------------------
Total                                 $9,299,610      $9,209,284      $9,357,007        $4,641,388      $4,770,714      $4,909,868
- -----------------------------------------------------------------------------------------------------------------------------------


64 H.J. Heinz Annual Report 1999


- ------------------------------------------------------------------------------
15. QUARTERLY RESULTS
    (UNAUDITED)



                                                                           1999
                              -----------------------------------------------------------------------------------------------------

(DOLLARS IN THOUSANDS,
EXCEPT PER SHARE DATA)            FIRST              SECOND               THIRD              FOURTH               TOTAL
- -----------------------------------------------------------------------------------------------------------------------------------
                                                                                              
Sales                        $2,228,230          $2,322,402          $2,282,062          $2,466,916          $9,299,610
Gross profit                    868,453             936,399             852,580             697,311           3,354,743
Net income (loss)               213,787             231,332             120,554             (91,332)            474,341

Per Share Amounts:
Net income (loss) -
  diluted                    $     0.58          $     0.63          $     0.33          $    (0.25)         $     1.29
Net income (loss) -
  basic                            0.59                0.64                0.33               (0.25)               1.31
Cash dividends                     0.31-1/2            0.34-1/4            0.34-1/4            0.34-1/4            1.34-1/4
- -----------------------------------------------------------------------------------------------------------------------------------

                                                                           1998
                              -----------------------------------------------------------------------------------------------------

(DOLLARS IN THOUSANDS,
EXCEPT PER SHARE DATA)            FIRST              SECOND               THIRD              FOURTH               TOTAL
- -----------------------------------------------------------------------------------------------------------------------------------
                                                                                              
Sales                        $2,233,270          $2,264,082          $2,236,034          $2,475,898          $9,209,284
Gross profit                    825,067             854,668             856,816             961,520           3,498,071
Net income                      243,301             188,866             188,156             181,243             801,566

Per Share Amounts:
Net income - diluted             $ 0.65              $ 0.51              $ 0.50              $ 0.49              $ 2.15
Net income - basic                 0.66                0.52                0.51                0.50                2.19
Cash dividends                     0.29                0.31-1/2            0.31-1/2            0.31-1/2            1.23-1/2
- -----------------------------------------------------------------------------------------------------------------------------------


                 The first and second quarters of Fiscal 1999 include
                 implementation costs related to Project Millennia of $0.02
                 per share and $0.01 per share, respectively. Second-quarter
                 1999 results also include the reversal of unutilized Project
                 Millennia accruals for severance and exit costs ($0.04 per
                 share) (see Note 4 to the Consolidated Financial Statements)
                 and the gain on the sale of the bakery products unit (see
                 Note 3 to the Consolidated Financial Statements).
                   Operation Excel resulted in restructuring and
                 implementation costs of $0.27 per share in the third quarter
                 and $0.84 per share in the fourth quarter of Fiscal 1999.
                 (See Note 4 to the Consolidated Financial Statements.)
                   First-quarter Fiscal 1998 results include a gain on the
                 sale of the company's Ore-Ida frozen foodservice business
                 ($0.14 per share). (See Note 3 to the Consolidated Financial
                 Statements.)
                   The implementation of Project Millennia resulted in costs
                 of $0.02 per share in the first quarter, $0.03 per share in
                 the second quarter, $0.05 per share in the third quarter and
                 $0.04 per share in the fourth quarter of Fiscal 1998. (See
                 Note 4 to the Consolidated Financial Statements.)

                                   Notes to Consolidated Financial Statements 65


- ------------------------------------------------------------------------------
16. COMMITMENTS  Legal Matters: On December 31, 1992, a food wholesale
    AND CONTIN-  distributor filed suit against the company and its principal
    GENCIES      competitors in the U.S. baby food industry. Subsequent to
                 that date, several similar lawsuits were filed in the same
                 court and were consolidated into a class action suit. The
                 complaints, each of which sought an injunction and
                 unspecified treble money damages, alleged a conspiracy to
                 fix, maintain and stabilize the prices of baby food. The
                 court granted summary judgment to the defendants and entered
                 an order dismissing the complaint with prejudice. The
                 plaintiffs appealed and the Third Circuit Court of Appeals
                 upheld the granting of summary judgment and dismissal of the
                 complaint. Related suits which were filed in Alabama and
                 California state courts, seeking to represent a class of
                 indirect purchasers of baby food in their respective states
                 continue. Certain other claims have been filed against the
                 company or its subsidiaries and have not been finally
                 adjudicated. The above-mentioned suits and claims when
                 finally concluded and determined, in the opinion of
                 management, based upon the information that it presently
                 possesses, will not have a material adverse effect on the
                 company's consolidated financial position, results of
                 operations or liquidity.

                 Lease Commitments: Operating lease rentals for warehouse,
                 production and office facilities and equipment amounted to
                 approximately $99.5 million in 1999, $98.3 million in 1998
                 and $93.2 million in 1997. Future lease payments for non-
                 cancellable operating leases as of April 28, 1999 totaled
                 $239.4 million (2000-$49.1 million, 2001-$42.2 million, 2002-
                 $33.5 million, 2003-$23.3 million, 2004-$19.7 million and
                 thereafter-$71.6 million).
- ------------------------------------------------------------------------------
17. ADVERTISING  Advertising costs for fiscal years 1999, 1998 and 1997 were
    COSTS        $373.9 million, $363.1 million and $319.0 million,
                 respectively.

66 H.J. Heinz Annual Report 1999


RESPONSIBILITY STATEMENTS

- ------------------------------------------------------------------------------
RESPONSIBILITY FOR FINANCIAL STATEMENTS

Management of H.J. Heinz Company is responsible for the preparation of the
financial statements and other information included in this annual report. The
financial statements have been prepared in conformity with generally accepted
accounting principles, incorporating management's best estimates and
judgments, where applicable.
  Management believes that the company's internal control systems provide
reasonable assurance that assets are safeguarded, transactions are recorded
and reported appropriately, and policies are followed. The concept of
reasonable assurance recognizes that the cost of a control procedure should
not exceed the expected benefits. Management believes that its systems provide
this appropriate balance. An important element of the company's control
systems is the ongoing program to promote control consciousness throughout the
organization. Management's commitment to this program is emphasized through
written policies and procedures (including a code of conduct), an effective
internal audit function and a qualified financial staff.
  The company engages independent public accountants who are responsible for
performing an independent audit of the financial statements. Their report,
which appears herein, is based on obtaining an understanding of the company's
accounting systems and procedures and testing them as they deem necessary.
  The company's Audit Committee is composed entirely of outside directors. The
Audit Committee meets regularly, and when appropriate separately, with the
independent public accountants, the internal auditors and financial management
to review the work of each and to satisfy itself that each is discharging its
responsibilities properly. Both the independent public accountants and the
internal auditors have unrestricted access to the Audit Committee.

- ------------------------------------------------------------------------------
REPORT OF INDEPENDENT ACCOUNTANTS

To the Shareholders of
H.J. Heinz Company:

In our opinion, the accompanying consolidated balance sheets and the related
consolidated statements of income, shareholders' equity and cash flows present
fairly, in all material respects, the financial position of H.J. Heinz Company
and Subsidiaries (the "company") at April 28, 1999 and April 29, 1998, and the
results of its operations and its cash flows for each of the three years in
the period ended April 28, 1999, in conformity with generally accepted
accounting principles. These financial statements are the responsibility of
the company's management; our responsibility is to express an opinion on these
financial statements based on our audits. We conducted our audits of these
statements in accordance with generally accepted auditing standards which
require that we plan and perform the audit to obtain reasonable assurance
about whether the financial statements are free of material misstatement. An
audit includes examining, on a test basis, evidence supporting the amounts and
disclosures in the financial statements, assessing the accounting principles
used and significant estimates made by management, and evaluating the overall
financial statement presentation. We believe that our audits provide a
reasonable basis for the opinion expressed above.

/s/ PricewaterhouseCoopers LLP

June 14, 1999

                                                   Responsibility Statements 67