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                                                                    EXHIBIT 99.2

                                          CONTACT: DWIGHT FERGUSON
                                                   U.S.A. FLORAL PRODUCTS, INC.
                                                   1-305-629-6437


                U.S.A. FLORAL PRODUCTS, INC. ANNOUNCES MEMORANDUM
                   OF UNDERSTANDING FOR SALE OF INTERNATIONAL
                                    DIVISION
                 U.S. PARENT COMPANY ANNOUNCES CHAPTER 11 FILING
     COMPANY TO COMPLETE DIVESTITURE AND LIQUIDATION OF BALANCE OF DOMESTIC
                                   OPERATIONS

MIAMI, FLORIDA, April 2, 2001 - U.S.A. Floral Products, Inc. (OTC: ROSI.OB)
announced today that it has signed a memorandum of understanding for the sale of
its International Division (Florimex) with Deutsche Beteiligungs AG (DBAG), a
European private equity firm that is interested in the long-term growth
prospects of these operations. This sale would include all of the Company's
operations in Europe, Africa, Asia, and Latin America.

DBAG is a leading private equity firm with more than 34 years of experience in
private equity investment. DBAG is a known investor in companies with solid
management, strong market position, and a potential for earnings growth. Unlike
the typical financial investor, DBAG's focus lies not with day-to-day
operations, but instead on partnering with management on strategic issues.

U.S.A. Floral Products, Inc. also announced that the U.S. Parent Company, and 16
of its U.S. subsidiaries, have voluntarily filed for protection under Chapter 11
of the U.S. Bankruptcy Code in the U.S. Bankruptcy Court for the District of
Delaware. The Company emphasized that the Chapter 11 filing only affects U.S.A.
Floral Products' U.S. operations, and does not affect its international
operations (Florimex). Neither the companies that constitute the International
Division's operations, nor Florimex Canada, has filed for bankruptcy protection.
None of these companies are parties to the U.S. proceeding and the units that
comprise the Company's International Division have their own cash flow and lines
of credit.

The Company also announced that it has been negotiating, and will continue to
negotiate, the sale of individual operating units within its U.S. Bouquet and
Import Divisions. The Company has reached agreements for the sale of several
units, and expects to present these agreements promptly to the bankruptcy court
for approval. Additionally, the Company said it would be discontinuing
operations of one or more of its import units. All sales of the Company's
operating units will be subject to the approval of the bankruptcy court.

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Dwight Ferguson, President of the International Division (Florimex), said, "We,
as well as all of the International Division management team, are pleased that
Florimex will be joining forces with Deutsche Beteiligungs AG. This is clearly
wonderful news for our international division employees, customers, and
suppliers with whom we conduct business around the world."



Except for historical information contained herein, the statements made in this
release constitute forward-looking statements that involve certain risks and
uncertainties. Certain factors may cause actual results to differ materially
from those contained in such forward looking statements, including those risks
detailed in the Company's Annual Report on Form 10-K for the year ended December
31, 1999 relating to, among other things: the concentration of flower sales in
traditional holiday periods; seasonality, cyclicality, fluctuations in quarterly
operating results, and weather; competition; the amortization of intangible
assets; dependence upon key personnel; and imported products matters. In
addition, the risks and uncertainties facing the Company also include the risks
and uncertainties resulting from the Company's Chapter 11 filings and the
Company's strategy while subject to Chapter 11; cash flow and liquidity issues;
liquidation valuations; cash availability and collections; issues concerning the
supply of product; inability to satisfy conditions to the continued use of cash
collateral; failure to obtain an extension of the use of cash collateral;
failure to sell, either at all or on the terms contemplated, those operating
units that the Company presently anticipates will be sold; delays in obtaining
or failure to obtain requisite bankruptcy court approvals; market factors;
actions of creditors, competitors and others; unforeseen costs and expenses and
other risks and uncertainties, many of which are beyond the Company's control.
In addition, results may vary as a result of factors set forth from time to time
in the Company's reports on file at the Securities and Exchange Commission.

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