<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Condensed Consolidated Statement of Income for the thirty-nine weeks ended
September 28, 1997 and the Condensed Consolidated Balance Sheet as of September
28, 1997 and is qualified in its entirety by reference to such financial
statements.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                               DEC-28-1997
<PERIOD-START>                                  DEC-30-1996
<PERIOD-END>                                    SEP-28-1997
<CASH>                                               34,202
<SECURITIES>                                              0
<RECEIVABLES>                                       294,818
<ALLOWANCES>                                         51,029
<INVENTORY>                                          26,931
<CURRENT-ASSETS>                                    328,390
<PP&E>                                            1,220,147
<DEPRECIATION>                                      627,517
<TOTAL-ASSETS>                                    1,983,104
<CURRENT-LIABILITIES>                               330,350
<BONDS>                                                   0
<PREFERRED-MANDATORY>                                11,947
<PREFERRED>                                               0
<COMMON>                                             20,000
<OTHER-SE>                                        1,353,713
<TOTAL-LIABILITY-AND-EQUITY>                      1,983,104
<SALES>                                                   0
<TOTAL-REVENUES>                                  1,433,851
<CGS>                                                     0
<TOTAL-COSTS>                                       743,547
<OTHER-EXPENSES>                                          0
<LOSS-PROVISION>                                     48,554
<INTEREST-EXPENSE>                                      505
<INCOME-PRETAX>                                     314,012
<INCOME-TAX>                                        123,410
<INCOME-CONTINUING>                                 190,602
<DISCONTINUED>                                            0
<EXTRAORDINARY>                                           0
<CHANGES>                                                 0
<NET-INCOME>                                        190,602
<EPS-PRIMARY>                                         17.57
<EPS-DILUTED>                                         17.57