<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Consolidated Statement of Income for the thirteen weeks ended March 31, 1996 and
the Consolidated Balance Sheet as of March 31, 1996 and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-29-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                          73,950
<SECURITIES>                                         0
<RECEIVABLES>                                  238,309
<ALLOWANCES>                                    40,896
<INVENTORY>                                     30,601
<CURRENT-ASSETS>                               329,748
<PP&E>                                       1,042,647
<DEPRECIATION>                                 550,799
<TOTAL-ASSETS>                               1,753,336
<CURRENT-LIABILITIES>                          300,311
<BONDS>                                              0
<PREFERRED-MANDATORY>                           11,947
<PREFERRED>                                          0
<COMMON>                                        20,000
<OTHER-SE>                                   1,171,708
<TOTAL-LIABILITY-AND-EQUITY>                 1,753,336
<SALES>                                              0
<TOTAL-REVENUES>                               416,619
<CGS>                                                0
<TOTAL-COSTS>                                  242,482
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                12,390
<INTEREST-EXPENSE>                               1,083
<INCOME-PRETAX>                                 60,561
<INCOME-TAX>                                    23,619
<INCOME-CONTINUING>                             36,942
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    36,942
<EPS-PRIMARY>                                     3.34<F1>
<EPS-DILUTED>                                     3.34
<FN>
<F1>NOTE: "EPS-PRIMARY" REPRESENTS BASIC EARNINGS PER SHARE.
</FN>