<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Consolidated Statement of Income for the thirty-nine weeks ended September 28,
1997 and the Consolidated Balance Sheet as of September 28, 1997 and is
qualified in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-28-1997
<PERIOD-END>                               SEP-28-1997
<CASH>                                          34,202
<SECURITIES>                                         0
<RECEIVABLES>                                  294,818
<ALLOWANCES>                                    51,029
<INVENTORY>                                     26,931
<CURRENT-ASSETS>                               328,390
<PP&E>                                       1,220,147
<DEPRECIATION>                                 627,517
<TOTAL-ASSETS>                               1,983,104
<CURRENT-LIABILITIES>                          330,350
<BONDS>                                              0
<PREFERRED-MANDATORY>                           11,947
<PREFERRED>                                          0 
<COMMON>                                        20,000
<OTHER-SE>                                   1,353,713
<TOTAL-LIABILITY-AND-EQUITY>                 1,983,104
<SALES>                                              0
<TOTAL-REVENUES>                             1,433,851
<CGS>                                                0
<TOTAL-COSTS>                                  743,547
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                48,554
<INTEREST-EXPENSE>                                 505
<INCOME-PRETAX>                                314,012
<INCOME-TAX>                                   123,410
<INCOME-CONTINUING>                            190,602
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   190,602
<EPS-PRIMARY>                                    17.63<F1>
<EPS-DILUTED>                                    17.59
<FN>
<F1>NOTE: "EPS-PRIMARY" REPRESENTS BASIC EARNINGS PER SHARE.
</FN>