<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the 
Consolidated Statement of Income for the thirteen weeks ended March 30, 1997 
and the Consolidated Balance Sheet as of March 30, 1997 and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-28-1997
<PERIOD-END>                               MAR-30-1997
<CASH>                                         104,804
<SECURITIES>                                         0
<RECEIVABLES>                                  255,743
<ALLOWANCES>                                    46,254
<INVENTORY>                                     30,641
<CURRENT-ASSETS>                               362,778
<PP&E>                                       1,135,134
<DEPRECIATION>                                 600,110
<TOTAL-ASSETS>                               1,884,055
<CURRENT-LIABILITIES>                          311,323
<BONDS>                                              0
<PREFERRED-MANDATORY>                           11,947
<PREFERRED>                                          0
<COMMON>                                        20,000
<OTHER-SE>                                   1,284,478
<TOTAL-LIABILITY-AND-EQUITY>                 1,884,055
<SALES>                                              0
<TOTAL-REVENUES>                               454,101
<CGS>                                                0
<TOTAL-COSTS>                                  243,504
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                15,834
<INTEREST-EXPENSE>                                 165
<INCOME-PRETAX>                                 78,194
<INCOME-TAX>                                    30,500
<INCOME-CONTINUING>                             47,694
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    47,694
<EPS-PRIMARY>                                     4.35<F1>
<EPS-DILUTED>                                     4.35
<FN>
<F1>NOTE: "EPS-PRIMARY" REPRESENTS BASIC EARNINGS PER SHARE.
</FN>