<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Consolidated Statement of Income for the year ended December 29, 1996 and the
Consolidated Balance Sheet as of December 29, 1996 and is qualified in its
entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-29-1996
<PERIOD-END>                               DEC-29-1996
<CASH>                                         102,278
<SECURITIES>                                         0
<RECEIVABLES>                                  281,451
<ALLOWANCES>                                    48,388
<INVENTORY>                                     24,427
<CURRENT-ASSETS>                               382,631
<PP&E>                                       1,105,558
<DEPRECIATION>                                 594,195
<TOTAL-ASSETS>                               1,870,411
<CURRENT-LIABILITIES>                          281,636
<BONDS>                                              0
<PREFERRED-MANDATORY>                           11,947
<PREFERRED>                                          0
<COMMON>                                        20,000
<OTHER-SE>                                   1,302,803
<TOTAL-LIABILITY-AND-EQUITY>                 1,870,411
<SALES>                                              0
<TOTAL-REVENUES>                             1,853,445
<CGS>                                                0
<TOTAL-COSTS>                                1,007,057
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                61,653
<INTEREST-EXPENSE>                               1,514
<INCOME-PRETAX>                                360,217
<INCOME-TAX>                                   139,400
<INCOME-CONTINUING>                            220,817
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   220,817
<EPS-PRIMARY>                                    20.08<F1>
<EPS-DILUTED>                                    20.05
<FN>
<F1>NOTE: "EPS-PRIMARY" REPRESENTS BASIC EARNINGS PER SHARE.
</FN>