<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
Consolidated Statement of Income for the thirty-nine weeks ended September 29,
1996 and the Consolidated Balance Sheet as of September 29, 1996 and is
qualified in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-29-1996
<PERIOD-END>                               SEP-29-1996
<CASH>                                         101,010
<SECURITIES>                                         0
<RECEIVABLES>                                  267,317
<ALLOWANCES>                                    45,932
<INVENTORY>                                     23,207
<CURRENT-ASSETS>                               387,945
<PP&E>                                       1,081,296
<DEPRECIATION>                                 581,698
<TOTAL-ASSETS>                               1,855,330
<CURRENT-LIABILITIES>                          314,704
<BONDS>                                              0
<PREFERRED-MANDATORY>                           11,947
<PREFERRED>                                          0
<COMMON>                                        20,000
<OTHER-SE>                                   1,252,214
<TOTAL-LIABILITY-AND-EQUITY>                 1,855,330
<SALES>                                              0
<TOTAL-REVENUES>                             1,349,797
<CGS>                                                0
<TOTAL-COSTS>                                  741,885
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                36,208
<INTEREST-EXPENSE>                               1,390
<INCOME-PRETAX>                                255,094
<INCOME-TAX>                                    99,543
<INCOME-CONTINUING>                            155,551
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   155,551
<EPS-PRIMARY>                                    14.11<F1>
<EPS-DILUTED>                                    14.10
<FN>
<F1>NOTE: "EPS-PRIMARY" REPRESENTS BASIC EARNINGS PER SHARE.
</FN>