<ARTICLE> 5
<LEGEND>
THIS FINANCIAL DATA SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
FROM THE CONSOLIDATED BALANCE SHEETS AND CONSOLIDATED STATEMENTS OF EARNINGS
FOUND ON PAGES F-3 AND F-4 OF OUR FORM 10-K FOR THE TWELVE MONTHS ENDED
DECEMBER 30, 1999.
</LEGEND>
<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-END>                               DEC-31-1999
<CASH>                                          21,679
<SECURITIES>                                         0
<RECEIVABLES>                                    3,883
<ALLOWANCES>                                         0
<INVENTORY>                                    105,754<F1>
<CURRENT-ASSETS>                                     0<F2>
<PP&E>                                         131,172
<DEPRECIATION>                                  48,515
<TOTAL-ASSETS>                               1,485,000
<CURRENT-LIABILITIES>                                0<F2>
<BONDS>                                        175,000
<PREFERRED-MANDATORY>                          270,902
<PREFERRED>                                          0
<COMMON>                                           253
<OTHER-SE>                                     206,437<F3>
<TOTAL-LIABILITY-AND-EQUITY>                 1,485,000
<SALES>                                        138,212<F4>
<TOTAL-REVENUES>                             1,417,167
<CGS>                                          121,941<F5>
<TOTAL-COSTS>                                1,157,999
<OTHER-EXPENSES>                                69,145<F6>
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              74,769
<INCOME-PRETAX>                                115,254
<INCOME-TAX>                                    55,899
<INCOME-CONTINUING>                             59,355
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    59,355
<EPS-BASIC>                                       2.04
<EPS-DILUTED>                                     1.74
<FN>
<F1>RENTAL MERCHANDISE, HELD FOR RENT.
<F2>BALANCE SHEET IS UNCLASSIFIED.
<F3>ADDITIONAL PAID IN CAPITAL, RETAINED EARNING AND TREASURY STOCK.
<F4>STORE AND FRANCHISE MERCHANDISE SALES.
<F5>STORE AND FRANCHISE COST OF MERCHANDISE SOLD.
<F6>GENERAL AND ADMINISTRATIVE EXPENSE AND AMORTIZATION OF INTANGIBLES.
</FN>