<ARTICLE> 5
<CIK> 0000899045
<NAME> LAMAR MEDIA CORP
<MULTIPLIER> 1,000
<CURRENCY> US DOLLARS

                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               DEC-31-1999
<EXCHANGE-RATE>                                      1
<CASH>                                           8,401
<SECURITIES>                                         0
<RECEIVABLES>                                   84,599
<ALLOWANCES>                                     3,928
<INVENTORY>                                          0
<CURRENT-ASSETS>                               135,789
<PP&E>                                       1,412,605
<DEPRECIATION>                                 218,893
<TOTAL-ASSETS>                               3,195,029
<CURRENT-LIABILITIES>                           81,084
<BONDS>                                      1,611,463
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                             0
<OTHER-SE>                                   1,469,606
<TOTAL-LIABILITY-AND-EQUITY>                 3,195,029
<SALES>                                        444,135
<TOTAL-REVENUES>                               444,135
<CGS>                                                0
<TOTAL-COSTS>                                  143,090
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                 4,065
<INTEREST-EXPENSE>                              89,619
<INCOME-PRETAX>                               (52,169)
<INCOME-TAX>                                   (9,232)
<INCOME-CONTINUING>                           (42,937)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                  (182)
<CHANGES>                                        (767)
<NET-INCOME>                                  (43,886)
<EPS-BASIC>                                          0
<EPS-DILUTED>                                        0