<ARTICLE> 5
<CIK> 0000899045
<NAME> LAMAR MEDIA CORP
<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-START>                             JAN-01-2000
<PERIOD-END>                               MAR-31-2000
<CASH>                                           9,905
<SECURITIES>                                         0
<RECEIVABLES>                                   85,660
<ALLOWANCES>                                     4,345
<INVENTORY>                                          0
<CURRENT-ASSETS>                               144,101
<PP&E>                                       1,441,825
<DEPRECIATION>                                 244,502
<TOTAL-ASSETS>                               3,251,439
<CURRENT-LIABILITIES>                           49,891
<BONDS>                                      1,703,598
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                             0
<OTHER-SE>                                   1,383,778
<TOTAL-LIABILITY-AND-EQUITY>                 3,251,439
<SALES>                                        151,267
<TOTAL-REVENUES>                               151,267
<CGS>                                                0
<TOTAL-COSTS>                                   52,512
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                 1,183
<INTEREST-EXPENSE>                              32,890
<INCOME-PRETAX>                               (39,934)
<INCOME-TAX>                                  (11,615)
<INCOME-CONTINUING>                           (28,319)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (28,319)
<EPS-BASIC>                                          0
<EPS-DILUTED>                                        0